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Global Base Layer Market Size And Forecast To 2025

Published on: Oct 2018 | From USD $3950 | Published By: VERIFIED MARKET RESEARCH | Number Of Pages: 118

Global Base Layer Market Analysis
According to Verified Market Research, The Global Base Layer Market was valued at USD 7.39 billion in 2017 and is projected to reach USD 9.63 billion by 2025, growing at a CAGR of 3.4% from 2018 to 2025.

What is Base Layer?
Base layers can be defined as a layer of clothing. It can be in the form of a t-shirt, long-sleeved top, or leggings. The objective of a base layer is to provide temperature regulation as well as other functions such as moving any moisture away from the skin. Base layers are made with breathable fabric, without adding any bulk movement or restriction. Most base layers are worn next to the skin or close to the skin as base layers should fit snugly on the body. Base layers have applications in ball sports, non-ball sports as well as leisure time.

Global Base Layer Market Outlook
In the report, the market outlook section mainly encompasses fundamental dynamics of the market which include drivers, restraints, opportunities and challenges faced by the industry. Drivers and Restraints are intrinsic factors whereas opportunities and challenges are extrinsic factors of the market.
Factors that are aiding in the growth of the Base Layer market include the superior properties and increased functionalities of base layers as well as the increased participation in sports due to global media coverage of important sports events. Factors such as the rising amount of counterfeit sports apparel are restraining the overall Base Layer market growth.
Verified Market Research narrows down the available data using primary sources to validate the data and use it in compiling a full-fledged market research study. The report contains a quantitative and qualitative estimation of market elements which interests the client. The Global Base Layer Market is mainly bifurcated into sub-segments which can provide a classified data regarding latest trends in the market.

Global Base Layer Market Competitive Landscape
The Global Base Layer Market study report will provide a valuable insight with an emphasis on global market including some of the major players such as Nike, Adidas, Under Armour, Columbia, Anta Sports, Helly Hansen, The North Face, Mizuno, RAB, Gore, Falke and ODLO. Our market analysis also entails a section solely dedicated for such major players wherein our analysts provide an insight to the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share and market ranking analysis of the above mentioned players globally.

Global Base Layer Market , By Type
Man base layer
Woman base layer
Kids base layer
Global Base Layer Market , By Channel
Retail stores
E-commerce
Wholesale
Global Base Layer Market , By Application
Ball sports
Non-ball sports
Leisure time
Global Base Layer Market Geographic Scope
North America
o U.S.
o Canada
o Mexico
Europe
o Germany
o UK
o France
o Rest of Europe
Asia Pacific
o China
o Japan
o India
o Rest of Asia Pacific
Latin America
o Brazil
Rest of the World

RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH:


To know more about the Research Methodology and other aspects of the research study, kindly get in touch with our sales team.

Reasons to Purchase this Report
Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors
Provision of market value (USD Billion) data for each segment and sub-segment
Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions and acquisitions in the past five years of companies profiled
Extensive company profiles comprising of company overview, company insights, product benchmarking and SWOT analysis for the major market players
The current as well as future market outlook of the industry with respect to recent developments (which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
Includes an in-depth analysis of the market of various perspectives through Porters five forces analysis
Provides insight into the market through Value Chain
Market dynamics scenario, along with growth opportunities of the market in the years to come
6-month post sales analyst support

Customization of the Report
In case of any queries or customization requirements please connect with our sales team, who will ensure that your requirements are met.

TABLE OF CONTENTS

1 INTRODUCTION 11
1.1 MARKET DEFINITION 11
1.2 MARKET SEGMENTATION 12
1.3 RESEARCH TIMELINES 13
1.4 ASSUMPTIONS 13
1.5 LIMITATIONS 14
2 RESEARCH METHODOLOGY 15
2.1 DATA MINING 15
2.2 SECONDARY RESEARCH 15
2.3 PRIMARY RESEARCH 15
2.4 SUBJECT MATTER EXPERT ADVICE 15
2.5 QUALITY CHECK 16
2.6 FINAL REVIEW 16
2.7 DATA TRIANGULATION 16
2.8 BOTTOM-UP APPROACH 17
2.9 TOP DOWN APPROACH 17
2.10 RESEARCH FLOW 18
2.11 DATA SOURCES 18
3 EXECUTIVE SUMMARY 19
3.1 MARKET OVERVIEW 19
3.2 GLOBAL BASE LAYER MARKET GEOGRAPHICAL ANALYSIS 20
3.3 GLOBAL BASE LAYER MARKET, BY TYPE (USD MILLION) 21
3.4 GLOBAL BASE LAYER MARKET, BY CHANNEL (USD MILLION) 22
3.5 GLOBAL BASE LAYER MARKET, BY APPLICATION (USD MILLION) 23
3.6 FUTURE MARKET OPPORTUNITIES 24
3.7 GLOBAL MARKET SPLIT 25
4 MARKET OUTLOOK 26
4.1 GLOBAL BASE LAYER MARKET OUTLOOK 26
4.2 MARKET DRIVERS 27
4.2.1 SUPERIOR PROPERTIES AND INCREASED FUNCTIONALITY OF BASE LAYERS 27
4.2.2 INCREASED PARTICIPATION IN SPORTS DUE TO GLOBAL MEDIA COVERAGE OF IMPORTANT SPORTS EVENTS 29
4.3 MARKET RESTRAINTS 30
4.3.1 RISING AMOUNT OF COUNTERFEIT SPORTS APPAREL 30
4.4 MARKET OPPORTUNITIES 32
4.4.1 GROWING HEALTH AWARENESS 32
4.4.2 RISING LEVEL OF DISPOSABLE INCOME, ESPECIALLY IN THE EMERGING ECONOMIES 33
4.5 PORTERS FIVE FORCE MODEL 34
4.6 VALUE CHAIN ANALYSIS 35
4.6.1 RAW MATERIALS 35
4.6.2 PRODUCTION 35
4.6.3 MARKETING & SALES 35
4.6.4 END-USERS 35
5 MARKET, BY TYPE 36
5.1 OVERVIEW 36
5.2 MAN BASE LAYER 37
5.3 WOMAN BASE LAYER 37
5.4 KIDS BASE LAYER 38
6 MARKET, BY CHANNEL 39
6.1 OVERVIEW 39
6.2 RETAIL STORES 40
6.3 E-COMMERCE 40
6.4 WHOLESALE 40
7 MARKET, BY APPLICATION 42
7.1 OVERVIEW 42
7.2 BALL SPORTS 43
7.3 NON-BALL SPORTS 43
7.4 LEISURE TIME 44
8 MARKET, BY GEOGRAPHY 45
8.1 OVERVIEW 45
8.2 NORTH AMERICA 47
8.2.1 U.S. 50
8.2.2 CANADA 52
8.2.3 MEXICO 54
8.3 EUROPE 56
8.3.1 GERMANY 59
8.3.2 FRANCE 61
8.3.3 UK 63
8.3.4 SWEDEN 65
8.3.5 NORWAY 67
8.3.6 SWITZERLAND 69
8.3.7 ITALY 71
8.4 ASIA PACIFIC 73
8.4.1 CHINA 76
8.4.2 INDIA 78
8.4.3 JAPAN 80
8.5 LATIN AMERICA 82
8.5.1 BRAZIL 85
8.6 MIDDLE EAST AND AFRICA 87
9 COMPETITIVE LANDSCAPE 89
9.1 OVERVIEW 89
9.2 KEY DEVELOPMENT STRATEGIES 89
9.3 COMPANY MARKET RANKING 90
10 COMPANY PROFILES 91
10.1 NIKE 91
10.1.1 COMPANY OVERVIEW 91
10.1.2 COMPANY INSIGHTS 92
10.1.3 SEGMENT BREAKDOWN 92
10.1.4 PRODUCT BENCHMARKING 93
10.1.5 SWOT ANALYSIS 93
10.2 ADIDAS 94
10.2.1 COMPANY OVERVIEW 94
10.2.2 COMPANY INSIGHTS 94
10.2.3 SEGMENT BREAKDOWN 95
10.2.4 PRODUCT BENCHMARKING 95
10.2.5 KEY DEVELOPMENTS 95
10.2.6 SWOT ANALYSIS 96
10.3 UNDER ARMOUR 97
10.3.1 COMPANY OVERVIEW 97
10.3.2 COMPANY INSIGHTS 97
10.3.3 SEGMENT BREAKDOWN 98
10.3.4 PRODUCT BENCHMARKING 98
10.3.5 SWOT ANALYSIS 99
10.4 COLUMBIA 100
10.4.1 COMPANY OVERVIEW 100
10.4.2 COMPANY INSIGHTS 100
10.4.3 SEGMENT BREAKDOWN 101
10.4.4 PRODUCT BENCHMARKING 101
10.4.5 KEY DEVELOPMENTS 102
10.5 ANTA SPORTS 103
10.5.1 COMPANY OVERVIEW 103
10.5.2 COMPANY INSIGHTS 103
10.5.3 SEGMENT BREAKDOWN 104
10.5.4 PRODUCT BENCHMARKING 104
10.6 HELLY HANSEN 105
10.6.1 COMPANY OVERVIEW 105
10.6.2 COMPANY INSIGHTS 105
10.6.3 SEGMENT BREAKDOWN 106
10.6.4 PRODUCT BENCHMARKING 106
10.7 THE NORTH FACE 107
10.7.1 COMPANY OVERVIEW 107
10.7.2 COMPANY INSIGHTS 107
10.7.3 PRODUCT BENCHMARKING 108
10.8 MIZUNO 109
10.8.1 COMPANY OVERVIEW 109
10.8.2 COMPANY INSIGHTS 109
10.8.3 SEGMENT BREAKDOWN 110
10.8.4 PRODUCT BENCHMARKING 110
10.8.5 KEY DEVELOPMENTS 110
10.9 RAB 111
10.9.1 COMPANY OVERVIEW 111
10.9.2 COMPANY INSIGHTS 111
10.9.3 PRODUCT BENCHMARKING 112
10.10 GORE 113
10.10.1 COMPANY OVERVIEW 113
10.10.2 COMPANY INSIGHTS 113
10.10.3 PRODUCT BENCHMARKING 114
10.11 FALKE 115
10.11.1 COMPANY OVERVIEW 115
10.11.2 COMPANY INSIGHTS 115
10.11.3 PRODUCT BENCHMARKING 116
10.12 ODLO 117
10.12.1 COMPANY OVERVIEW 117
10.12.2 COMPANY INSIGHTS 117
10.12.3 PRODUCT BENCHMARKING 118



LIST OF TABLES
TABLE 1 GLOBAL BASE LAYER MARKET, BY TYPE, 2016 – 2025 (USD MILLION) 37
TABLE 2 GLOBAL BASE LAYER MARKET, BY CHANNEL, 2016 – 2025 (USD MILLION) 39
TABLE 3 GLOBAL BASE LAYER MARKET, BY APPLICATION, 2016 – 2025 (USD MILLION) 43
TABLE 4 GLOBAL BASE LAYER MARKET, BY GEOGRAPHY, 2016 – 2025 (USD MILLION) 46
TABLE 5 NORTH AMERICA BASE LAYER MARKET, BY COUNTRY, 2016 – 2025 (USD MILLION) 48
TABLE 6 NORTH AMERICA BASE LAYER MARKET, BY TYPE, 2016 – 2025 (USD MILLION) 49
TABLE 7 NORTH AMERICA BASE LAYER MARKET, BY CHANNEL, 2016 – 2025 (USD MILLION) 49
TABLE 8 NORTH AMERICA BASE LAYER MARKET, BY APPLICATION, 2016 – 2025 (USD MILLION) 49
TABLE 9 U.S. BASE LAYER MARKET, BY TYPE, 2016 – 2025 (USD MILLION) 50
TABLE 10 U.S. BASE LAYER MARKET, BY CHANNEL, 2016 – 2025 (USD MILLION) 50
TABLE 11 U.S. BASE LAYER MARKET, BY APPLICATION, 2016 – 2025 (USD MILLION) 51
TABLE 12 CANADA BASE LAYER MARKET, BY TYPE, 2016 – 2025 (USD MILLION) 52
TABLE 13 CANADA BASE LAYER MARKET, BY CHANNEL, 2016 – 2025 (USD MILLION) 52
TABLE 14 CANADA BASE LAYER MARKET, BY APPLICATION, 2016 – 2025 (USD MILLION) 53
TABLE 15 MEXICO BASE LAYER MARKET, BY TYPE, 2016 – 2025 (USD MILLION) 54
TABLE 16 MEXICO BASE LAYER MARKET, BY CHANNEL, 2016 – 2025 (USD MILLION) 54
TABLE 17 MEXICO BASE LAYER MARKET, BY APPLICATION, 2016 – 2025 (USD MILLION) 55
TABLE 18 EUROPE BASE LAYER MARKET, BY COUNTRY, 2016 – 2025 (USD MILLION) 57
TABLE 19 EUROPE BASE LAYER MARKET, BY TYPE, 2016 – 2025 (USD MILLION) 58
TABLE 20 EUROPE BASE LAYER MARKET, BY CHANNEL, 2016 – 2025 (USD MILLION) 58
TABLE 21 EUROPE BASE LAYER MARKET, BY APPLICATION, 2016 – 2025 (USD MILLION) 58
TABLE 22 GERMANY BASE LAYER MARKET, BY TYPE, 2016 – 2025 (USD MILLION) 59
TABLE 23 GERMANY BASE LAYER MARKET, BY CHANNEL, 2016 – 2025 (USD MILLION) 59
TABLE 24 GERMANY BASE LAYER MARKET, BY APPLICATION, 2016 – 2025 (USD MILLION) 60
TABLE 25 FRANCE BASE LAYER MARKET, BY TYPE, 2016 – 2025 (USD MILLION) 61
TABLE 26 FRANCE BASE LAYER MARKET, BY CHANNEL, 2016 – 2025 (USD MILLION) 61
TABLE 27 FRANCE BASE LAYER MARKET, BY APPLICATION, 2016 – 2025 (USD MILLION) 62
TABLE 28 UK BASE LAYER MARKET, BY TYPE, 2016 – 2025 (USD MILLION) 63
TABLE 29 UK BASE LAYER MARKET, BY CHANNEL, 2016 – 2025 (USD MILLION) 63
TABLE 30 UK BASE LAYER MARKET, BY APPLICATION, 2016 – 2025 (USD MILLION) 64
TABLE 31 SWEDEN BASE LAYER MARKET, BY TYPE, 2016 – 2025 (USD MILLION) 65
TABLE 32 SWEDEN BASE LAYER MARKET, BY CHANNEL, 2016 – 2025 (USD MILLION) 65
TABLE 33 SWEDEN BASE LAYER MARKET, BY APPLICATION, 2016 – 2025 (USD MILLION) 66
TABLE 34 NORWAY BASE LAYER MARKET, BY TYPE, 2016 – 2025 (USD MILLION) 67
TABLE 35 NORWAY BASE LAYER MARKET, BY CHANNEL, 2016 – 2025 (USD MILLION) 67
TABLE 36 NORWAY BASE LAYER MARKET, BY APPLICATION, 2016 – 2025 (USD MILLION) 68
TABLE 37 SWITZERLAND BASE LAYER MARKET, BY TYPE, 2016 – 2025 (USD MILLION) 69
TABLE 38 SWITZERLAND BASE LAYER MARKET, BY CHANNEL, 2016 – 2025 (USD MILLION) 69
TABLE 39 SWITZERLAND BASE LAYER MARKET, BY APPLICATION, 2016 – 2025 (USD MILLION) 70
TABLE 40 ITALY BASE LAYER MARKET, BY TYPE, 2016 – 2025 (USD MILLION) 71
TABLE 41 ITALY BASE LAYER MARKET, BY CHANNEL, 2016 – 2025 (USD MILLION) 71
TABLE 42 ITALY BASE LAYER MARKET, BY APPLICATION, 2016 – 2025 (USD MILLION) 72
TABLE 43 ASIA PACIFIC BASE LAYER MARKET, BY COUNTRY, 2016 – 2025 (USD MILLION) 74
TABLE 44 ASIA PACIFIC BASE LAYER MARKET, BY TYPE, 2016 – 2025 (USD MILLION) 75
TABLE 45 ASIA PACIFIC BASE LAYER MARKET, BY CHANNEL, 2016 – 2025 (USD MILLION) 75
TABLE 46 ASIA PACIFIC BASE LAYER MARKET, BY APPLICATION, 2016 – 2025 (USD MILLION) 75
TABLE 47 CHINA BASE LAYER MARKET, BY TYPE, 2016 – 2025 (USD MILLION) 76
TABLE 48 CHINA BASE LAYER MARKET, BY CHANNEL, 2016 – 2025 (USD MILLION) 76
TABLE 49 CHINA BASE LAYER MARKET, BY APPLICATION, 2016 – 2025 (USD MILLION) 77
TABLE 50 INDIA BASE LAYER MARKET, BY TYPE, 2016 – 2025 (USD MILLION) 78
TABLE 51 INDIA BASE LAYER MARKET, BY CHANNEL, 2016 – 2025 (USD MILLION) 78
TABLE 52 INDIA BASE LAYER MARKET, BY APPLICATION, 2016 – 2025 (USD MILLION) 79
TABLE 53 JAPAN BASE LAYER MARKET, BY TYPE, 2016 – 2025 (USD MILLION) 80
TABLE 54 JAPAN BASE LAYER MARKET, BY CHANNEL, 2016 – 2025 (USD MILLION) 80
TABLE 55 JAPAN BASE LAYER MARKET, BY APPLICATION, 2016 – 2025 (USD MILLION) 81
TABLE 56 LATIN AMERICA BASE LAYER MARKET, BY COUNTRY, 2016 – 2025 (USD MILLION) 83
TABLE 57 LATIN AMERICA BASE LAYER MARKET, BY TYPE, 2016 – 2025 (USD MILLION) 84
TABLE 58 LATIN AMERICA BASE LAYER MARKET, BY CHANNEL, 2016 – 2025 (USD MILLION) 84
TABLE 59 LATIN AMERICA BASE LAYER MARKET, BY APPLICATION, 2016 – 2025 (USD MILLION) 84
TABLE 60 BRAZIL BASE LAYER MARKET, BY TYPE, 2016 – 2025 (USD MILLION) 85
TABLE 61 BRAZIL BASE LAYER MARKET, BY CHANNEL, 2016 – 2025 (USD MILLION) 85
TABLE 62 BRAZIL BASE LAYER MARKET, BY APPLICATION, 2016 – 2025 (USD MILLION) 86
TABLE 63 MIDDLE EAST AND AFRICA BASE LAYER MARKET, BY TYPE, 2016 – 2025 (USD MILLION) 87
TABLE 64 MIDDLE EAST AND AFRICA BASE LAYER MARKET, BY CHANNEL, 2016 – 2025 (USD MILLION) 87
TABLE 65 MIDDLE EAST AND AFRICA BASE LAYER MARKET, BY APPLICATION, 2016 – 2025 (USD MILLION) 88
TABLE 66 COMPANY MARKET RANKING 90
TABLE 67 NIKE: PRODUCT BENCHMARKING 93
TABLE 68 ADIDAS: PRODUCT BENCHMARKING 95
TABLE 69 ADIDAS: KEY DEVELOPMENTS 95
TABLE 70 UNDER ARMOUR: PRODUCT BENCHMARKING 98
TABLE 71 COLUMBIA SPORTSWEAR COMPANY: PRODUCT BENCHMARKING 101
TABLE 72 COLUMBIA SPORTSWEAR COMPANY: KEY DEVELOPMENTS 102
TABLE 73 ANTA SPORTS : PRODUCT BENCHMARKING 104
TABLE 74 HELLY HANSEN : PRODUCT BENCHMARKING 106
TABLE 75 THE NORTH FACE, INC.: PRODUCT BENCHMARKING 108
TABLE 76 MIZUNO: PRODUCT BENCHMARKING 110
TABLE 77 MIZUNO: KEY DEVELOPMENTS 110
TABLE 78 RAB: PRODUCT BENCHMARKING 112
TABLE 79 W. L. GORE & ASSOCIATES, INC.: PRODUCT BENCHMARKING 114
TABLE 80 FALKE.: PRODUCT BENCHMARKING 116
TABLE 81 ODLO: PRODUCT BENCHMARKING 118


LIST OF FIGURES

FIGURE 1 GLOBAL BASE LAYER MARKET SEGMENTATION 12
FIGURE 2 RESEARCH TIMELINES 13
FIGURE 3 DATA TRIANGULATION 16
FIGURE 4 MARKET RESEARCH FLOW 18
FIGURE 5 DATA SOURCES 18
FIGURE 6 GLOBAL BASE LAYER MARKET OVERVIEW 19
FIGURE 7 GLOBAL BASE LAYER MARKET GEOGRAPHICAL ANALYSIS, 2017 20
FIGURE 8 GLOBAL BASE LAYER MARKET, BY TYPE (USD MILLION) 21
FIGURE 9 GLOBAL BASE LAYER MARKET, BY CHANNEL (USD MILLION) 22
FIGURE 10 GLOBAL BASE LAYER MARKET, BY APPLICATION (USD MILLION) 23
FIGURE 11 FUTURE MARKET OPPORTUNITIES 24
FIGURE 12 NORTH AMERICA DOMINATED THE MARKET IN 2017 25
FIGURE 13 GLOBAL BASE LAYER MARKET OUTLOOK 26
FIGURE 14 GLOBAL SPORTS APPAREL MARKET (USD BILLION) 27
FIGURE 15 VALUE OF LOST SALES DUE TO COUNTERFEIT SPORTING GOODS IN EUROPE, 2015 (MILLION EUROS) 30
FIGURE 16 GLOBAL PREVALENCE OF OBESITY IN ADULTS 32
FIGURE 17 GLOBAL ANNUAL DISPOSABLE INCOME GROWTH 33
FIGURE 18 PORTERS FIVE FORCE MODEL 34
FIGURE 19 VALUE CHAIN ANALYSIS 35
FIGURE 20 GLOBAL BASE LAYER MARKET, BY TYPE 36
FIGURE 21 GLOBAL BASE LAYER MARKET, BY CHANNEL 39
FIGURE 22 GLOBAL BASE LAYER MARKET, BY APPLICATION 42
FIGURE 23 GLOBAL BASE LAYER MARKET, BY GEOGRAPHY, 2016 – 2025 (USD MILLION) 46
FIGURE 24 NORTH AMERICA MARKET SNAPSHOT 47
FIGURE 25 NORTH AMERICA BASE LAYER MARKET SHARE, BY COUNTRY, 2017 48
FIGURE 26 EUROPE MARKET SNAPSHOT 56
FIGURE 27 EUROPE BASE LAYER MARKET, BY COUNTRY, 2017 57
FIGURE 28 ASIA PACIFIC MARKET SNAPSHOT 73
FIGURE 29 ASIA PACIFIC BASE LAYER MARKET, BY COUNTRY, 2017 74
FIGURE 30 LATIN AMERICA MARKET SNAPSHOT 82
FIGURE 31 LATIN AMERICA BASE LAYER MARKET, BY COUNTRY, 2017 83
FIGURE 32 KEY STRATEGIC DEVELOPMENTS 89
FIGURE 33 NIKE. : COMPANY INSIGHT 92
FIGURE 34 NIKE :SEGMENT BREAKDOWN 92
FIGURE 35 NIKE: SWOT ANALYSIS 93
FIGURE 36 ADIDAS : COMPANY INSIGHT 94
FIGURE 37 ADIDAS:SEGMENT BREAKDOWN 95
FIGURE 38 ADIDAS: SWOT ANALYSIS 96
FIGURE 39 UNDER ARMOUR: INSIGHTS 97
FIGURE 40 UNDER ARMOUR: SEGMENT BREAKDOWN 98
FIGURE 41 UNDER ARMOUR: SWOT ANALYSIS 99
FIGURE 42 COLUMBIA SPORTSWEAR COMPANY: COMPANY INSIGHT 100
FIGURE 43 COLUMBIA SPORTSWEAR COMPANY: SEGMENT BREAKDOWN 101
FIGURE 44 ANTA SPORTS : COMPANY INSIGHT 103
FIGURE 45 ANTA SPORTS : SEGMENT BREAKDOWN 104
FIGURE 46 HELLY HANSEN :COMPANY INSIGHTS 105
FIGURE 47 HELLY HANSEN : SEGMENT BREAKDOWN 106
FIGURE 48 THE NORTH FACE, INC.: COMPANY INSIGHTS 107
FIGURE 49 MIZUNO : COMPANY INSIGHTS 109
FIGURE 50 MIZUNO: SEGMENT BREAKDOWN 110
FIGURE 51 RAB:COMPANY INSIGHT 111
FIGURE 52 W. L. GORE & ASSOCIATES, INC.: COMPANY INSIGHT 113
FIGURE 53 FALKE :COMPANY INSIGHT 115
FIGURE 54 ODLO: COMPANY INSIGHT 117

SECONDARY RESEARCH
Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.

PRIMARY RESEARCH
Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.

MARKET ENGINEERING
The market engineering phase involves analyzing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.

EXPERT VALIDATION
The market engineered data is verified and validated by a number of experts, both in-house and external.

REPORT WRITING/ PRESENTATION
After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.

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