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Global Mobile Marketing Platforms Market Size, Status And Forecast 2019-2025

Published on: Jan 2019 | From USD $3900 | Published By: QY RESEARCH | Number Of Pages: 102

We identifies two types of mobile marketing platforms: (1) Multichannel marketing hubs (MMH) with native mobile marketing capabilities: Offer mobile marketing as part of a broader marketing cloud. These vendors deliver a range of engagement and analytics capabilities for mobile web and mobile applications. They offer native mobile marketing capabilities, but may also partner with third parties to support capabilities around delivery, monetization and measurement. (2) Purpose-built mobile marketing platforms: Enable direct-marketing engagement capabilities including SMS campaign design, delivery and reporting, push-notification and in-app messaging, and mobile-wallet integration. Additionally, these solutions can link to existing marketing platforms, such as email and social marketing. Note that analysts may need to update the market definition as they progress through the research process. You will be explicitly notified of the change(s) should they need to happen

In 2018, the global Mobile Marketing Platforms market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2019-2025.



This report focuses on the global Mobile Marketing Platforms status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Mobile Marketing Platforms development in United States, Europe and China.



The key players covered in this study

Vibes

Localytics

Urban Airship

Leanplum

Pyze

IMImobile

Swrve

MoEngage

Salesforce

Sailthru

Braze

IBM

SessionM

Oracle

TUNE



Market segment by Type, the product can be split into

Multichannel Marketing Hubs (MMH)

Purpose-built Mobile Marketing Platforms



Market segment by Application, split into

iOS

Android



Market segment by Regions/Countries, this report covers

United States

Europe

China

Japan

Southeast Asia

India

Central & South America



The study objectives of this report are:

To analyze global Mobile Marketing Platforms status, future forecast, growth opportunity, key market and key players.

To present the Mobile Marketing Platforms development in United States, Europe and China.

To strategically profile the key players and comprehensively analyze their development plan and strategies.

To define, describe and forecast the market by product type, market and key regions.



In this study, the years considered to estimate the market size of Mobile Marketing Platforms are as follows:

History Year: 2014-2018

Base Year: 2018

Estimated Year: 2019

Forecast Year 2019 to 2025

For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

Table of Contents



1 Report Overview

1.1 Study Scope

1.2 Key Market Segments

1.3 Players Covered

1.4 Market Analysis by Type

1.4.1 Global Mobile Marketing Platforms Market Size Growth Rate by Type (2014-2025)

1.4.2 Multichannel Marketing Hubs (MMH)

1.4.3 Purpose-built Mobile Marketing Platforms

1.5 Market by Application

1.5.1 Global Mobile Marketing Platforms Market Share by Application (2014-2025)

1.5.2 iOS

1.5.3 Android

1.6 Study Objectives

1.7 Years Considered



2 Global Growth Trends

2.1 Mobile Marketing Platforms Market Size

2.2 Mobile Marketing Platforms Growth Trends by Regions

2.2.1 Mobile Marketing Platforms Market Size by Regions (2014-2025)

2.2.2 Mobile Marketing Platforms Market Share by Regions (2014-2019)

2.3 Industry Trends

2.3.1 Market Top Trends

2.3.2 Market Drivers

2.3.3 Market Opportunities



3 Market Share by Key Players

3.1 Mobile Marketing Platforms Market Size by Manufacturers

3.1.1 Global Mobile Marketing Platforms Revenue by Manufacturers (2014-2019)

3.1.2 Global Mobile Marketing Platforms Revenue Market Share by Manufacturers (2014-2019)

3.1.3 Global Mobile Marketing Platforms Market Concentration Ratio (CR5 and HHI)

3.2 Mobile Marketing Platforms Key Players Head office and Area Served

3.3 Key Players Mobile Marketing Platforms Product/Solution/Service

3.4 Date of Enter into Mobile Marketing Platforms Market

3.5 Mergers & Acquisitions, Expansion Plans



4 Breakdown Data by Type and Application

4.1 Global Mobile Marketing Platforms Market Size by Type (2014-2019)

4.2 Global Mobile Marketing Platforms Market Size by Application (2014-2019)



5 United States

5.1 United States Mobile Marketing Platforms Market Size (2014-2019)

5.2 Mobile Marketing Platforms Key Players in United States

5.3 United States Mobile Marketing Platforms Market Size by Type

5.4 United States Mobile Marketing Platforms Market Size by Application



6 Europe

6.1 Europe Mobile Marketing Platforms Market Size (2014-2019)

6.2 Mobile Marketing Platforms Key Players in Europe

6.3 Europe Mobile Marketing Platforms Market Size by Type

6.4 Europe Mobile Marketing Platforms Market Size by Application



7 China

7.1 China Mobile Marketing Platforms Market Size (2014-2019)

7.2 Mobile Marketing Platforms Key Players in China

7.3 China Mobile Marketing Platforms Market Size by Type

7.4 China Mobile Marketing Platforms Market Size by Application



8 Japan

8.1 Japan Mobile Marketing Platforms Market Size (2014-2019)

8.2 Mobile Marketing Platforms Key Players in Japan

8.3 Japan Mobile Marketing Platforms Market Size by Type

8.4 Japan Mobile Marketing Platforms Market Size by Application



9 Southeast Asia

9.1 Southeast Asia Mobile Marketing Platforms Market Size (2014-2019)

9.2 Mobile Marketing Platforms Key Players in Southeast Asia

9.3 Southeast Asia Mobile Marketing Platforms Market Size by Type

9.4 Southeast Asia Mobile Marketing Platforms Market Size by Application



10 India

10.1 India Mobile Marketing Platforms Market Size (2014-2019)

10.2 Mobile Marketing Platforms Key Players in India

10.3 India Mobile Marketing Platforms Market Size by Type

10.4 India Mobile Marketing Platforms Market Size by Application



11 Central & South America

11.1 Central & South America Mobile Marketing Platforms Market Size (2014-2019)

11.2 Mobile Marketing Platforms Key Players in Central & South America

11.3 Central & South America Mobile Marketing Platforms Market Size by Type

11.4 Central & South America Mobile Marketing Platforms Market Size by Application



12 International Players Profiles

12.1 Vibes

12.1.1 Vibes Company Details

12.1.2 Company Description and Business Overview

12.1.3 Mobile Marketing Platforms Introduction

12.1.4 Vibes Revenue in Mobile Marketing Platforms Business (2014-2019)

12.1.5 Vibes Recent Development

12.2 Localytics

12.2.1 Localytics Company Details

12.2.2 Company Description and Business Overview

12.2.3 Mobile Marketing Platforms Introduction

12.2.4 Localytics Revenue in Mobile Marketing Platforms Business (2014-2019)

12.2.5 Localytics Recent Development

12.3 Urban Airship

12.3.1 Urban Airship Company Details

12.3.2 Company Description and Business Overview

12.3.3 Mobile Marketing Platforms Introduction

12.3.4 Urban Airship Revenue in Mobile Marketing Platforms Business (2014-2019)

12.3.5 Urban Airship Recent Development

12.4 Leanplum

12.4.1 Leanplum Company Details

12.4.2 Company Description and Business Overview

12.4.3 Mobile Marketing Platforms Introduction

12.4.4 Leanplum Revenue in Mobile Marketing Platforms Business (2014-2019)

12.4.5 Leanplum Recent Development

12.5 Pyze

12.5.1 Pyze Company Details

12.5.2 Company Description and Business Overview

12.5.3 Mobile Marketing Platforms Introduction

12.5.4 Pyze Revenue in Mobile Marketing Platforms Business (2014-2019)

12.5.5 Pyze Recent Development

12.6 IMImobile

12.6.1 IMImobile Company Details

12.6.2 Company Description and Business Overview

12.6.3 Mobile Marketing Platforms Introduction

12.6.4 IMImobile Revenue in Mobile Marketing Platforms Business (2014-2019)

12.6.5 IMImobile Recent Development

12.7 Swrve

12.7.1 Swrve Company Details

12.7.2 Company Description and Business Overview

12.7.3 Mobile Marketing Platforms Introduction

12.7.4 Swrve Revenue in Mobile Marketing Platforms Business (2014-2019)

12.7.5 Swrve Recent Development

12.8 MoEngage

12.8.1 MoEngage Company Details

12.8.2 Company Description and Business Overview

12.8.3 Mobile Marketing Platforms Introduction

12.8.4 MoEngage Revenue in Mobile Marketing Platforms Business (2014-2019)

12.8.5 MoEngage Recent Development

12.9 Salesforce

12.9.1 Salesforce Company Details

12.9.2 Company Description and Business Overview

12.9.3 Mobile Marketing Platforms Introduction

12.9.4 Salesforce Revenue in Mobile Marketing Platforms Business (2014-2019)

12.9.5 Salesforce Recent Development

12.10 Sailthru

12.10.1 Sailthru Company Details

12.10.2 Company Description and Business Overview

12.10.3 Mobile Marketing Platforms Introduction

12.10.4 Sailthru Revenue in Mobile Marketing Platforms Business (2014-2019)

12.10.5 Sailthru Recent Development

12.11 Braze

12.12 IBM

12.13 SessionM

12.14 Oracle

12.15 TUNE



13 Market Forecast 2019-2025

13.1 Market Size Forecast by Regions

13.2 United States

13.3 Europe

13.4 China

13.5 Japan

13.6 Southeast Asia

13.7 India

13.8 Central & South America

13.9 Market Size Forecast by Product (2019-2025)

13.10 Market Size Forecast by Application (2019-2025)



14 Analyst's Viewpoints/Conclusions



15 Appendix

15.1 Research Methodology

15.1.1 Methodology/Research Approach

15.1.1.1 Research Programs/Design

15.1.1.2 Market Size Estimation

12.1.1.3 Market Breakdown and Data Triangulation

15.1.2 Data Source

15.1.2.1 Secondary Sources

15.1.2.2 Primary Sources

15.2 Disclaimer

15.3 Author Details

List of Tables and Figures



Table Mobile Marketing Platforms Key Market Segments

Table Key Players Mobile Marketing Platforms Covered

Table Global Mobile Marketing Platforms Market Size Growth Rate by Type 2014-2025 (Million US$)

Figure Global Mobile Marketing Platforms Market Size Market Share by Type 2014-2025

Figure Multichannel Marketing Hubs (MMH) Figures

Table Key Players of Multichannel Marketing Hubs (MMH)

Figure Purpose-built Mobile Marketing Platforms Figures

Table Key Players of Purpose-built Mobile Marketing Platforms

Table Global Mobile Marketing Platforms Market Size Growth by Application 2014-2025 (Million US$)

Figure iOS Case Studies

Figure Android Case Studies

Figure Mobile Marketing Platforms Report Years Considered

Table Global Mobile Marketing Platforms Market Size 2014-2025 (Million US$)

Figure Global Mobile Marketing Platforms Market Size and Growth Rate 2014-2025 (Million US$)

Table Global Mobile Marketing Platforms Market Size by Regions 2014-2025 (Million US$)

Table Global Mobile Marketing Platforms Market Size by Regions 2014-2019 (Million US$)

Table Global Mobile Marketing Platforms Market Share by Regions 2014-2019

Figure Global Mobile Marketing Platforms Market Share by Regions 2014-2019

Figure Global Mobile Marketing Platforms Market Share by Regions 2019

Table Market Top Trends

Table Global Mobile Marketing Platforms Revenue by Manufacturers (2014-2019) (Million US$)

Table Global Mobile Marketing Platforms Market Share by Manufacturers (2014-2019)

Figure Global Mobile Marketing Platforms Market Share by Manufacturers in 2018

Table Global Mobile Marketing Platforms Manufacturers Market Concentration Ratio (CR5 and HHI)

Table Key Players Head office and Area Served

Table Key Players Mobile Marketing Platforms Product/Solution/Service

Table Date of Enter into Mobile Marketing Platforms Market

Table Mergers & Acquisitions, Expansion Plans

Table Global Mobile Marketing Platforms Market Size by Type (2014-2019) (Million US$)

Table Global Mobile Marketing Platforms Market Size Share by Type (2014-2019)

Figure Global Mobile Marketing Platforms Market Size Market Share by Type (2014-2019)

Table Global Mobile Marketing Platforms Market Size by Application (2014-2019) (Million US$)

Table Global Mobile Marketing Platforms Market Size Share by Application (2014-2019)

Figure Global Mobile Marketing Platforms Market Size Market Share by Application (2014-2019)

Figure Global Mobile Marketing Platforms Revenue Market Share by Application in 2018

Figure United States Mobile Marketing Platforms Market Size 2014-2019 (Million US$)

Table United States Key Players Mobile Marketing Platforms Revenue (2018-2019) (Million US$)

Table United States Key Players Mobile Marketing Platforms Market Share (2018-2019)

Table United States Mobile Marketing Platforms Market Size by Type (2014-2019) (Million US$)

Table United States Mobile Marketing Platforms Market Share by Type (2014-2019)

Table United States Mobile Marketing Platforms Market Size by Application (2014-2019) (Million US$)

Table United States Mobile Marketing Platforms Market Share by Application (2014-2019)

Figure Europe Mobile Marketing Platforms Market Size 2014-2019 (Million US$)

Table Europe Key Players Mobile Marketing Platforms Revenue (2018-2019) (Million US$)

Table Europe Key Players Mobile Marketing Platforms Market Share (2018-2019)

Table Europe Mobile Marketing Platforms Market Size by Type (2014-2019) (Million US$)

Table Europe Mobile Marketing Platforms Market Share by Type (2014-2019)

Table Europe Mobile Marketing Platforms Market Size by Application (2014-2019) (Million US$)

Table Europe Mobile Marketing Platforms Market Share by Application (2014-2019)

Figure China Mobile Marketing Platforms Market Size 2014-2019 (Million US$)

Table China Key Players Mobile Marketing Platforms Revenue (2018-2019) (Million US$)

Table China Key Players Mobile Marketing Platforms Market Share (2018-2019)

Table China Mobile Marketing Platforms Market Size by Type (2014-20189) (Million US$)

Table China Mobile Marketing Platforms Market Share by Type (2014-2019)

Table China Mobile Marketing Platforms Market Size by Application (2014-2019) (Million US$)

Table China Mobile Marketing Platforms Market Share by Application (2014-2019)

Figure Japan Mobile Marketing Platforms Market Size 2014-2019 (Million US$)

Table Japan Key Players Mobile Marketing Platforms Revenue (2018-2019) (Million US$)

Table Japan Key Players Mobile Marketing Platforms Market Share (2018-2019)

Table Japan Mobile Marketing Platforms Market Size by Type (2014-2019) (Million US$)

Table Japan Mobile Marketing Platforms Market Share by Type (2014-2019)

Table Japan Mobile Marketing Platforms Market Size by Application (2014-2019) (Million US$)

Table Japan Mobile Marketing Platforms Market Share by Application (2014-2019)

Figure Southeast Asia Mobile Marketing Platforms Market Size 2014-2019 (Million US$)

Table Southeast Asia Key Players Mobile Marketing Platforms Revenue (2018-2019) (Million US$)

Table Southeast Asia Key Players Mobile Marketing Platforms Market Share (2018-2019)

Table Southeast Asia Mobile Marketing Platforms Market Size by Type (2014-2019) (Million US$)

Table Southeast Asia Mobile Marketing Platforms Market Share by Type (2014-2019)

Table Southeast Asia Mobile Marketing Platforms Market Size by Application (2014-2019) (Million US$)

Table Southeast Asia Mobile Marketing Platforms Market Share by Application (2014-2019)

Figure India Mobile Marketing Platforms Market Size 2014-2019 (Million US$)

Table India Key Players Mobile Marketing Platforms Revenue (2018-2019) (Million US$)

Table India Key Players Mobile Marketing Platforms Market Share (2018-2019)

Table India Mobile Marketing Platforms Market Size by Type (2014-2019) (Million US$)

Table India Mobile Marketing Platforms Market Share by Type (2014-2019)

Table India Mobile Marketing Platforms Market Size by Application (2014-2019) (Million US$)

Table India Mobile Marketing Platforms Market Share by Application (2014-2019)

Figure Central & South America Mobile Marketing Platforms Market Size 2014-2019 (Million US$)

Table Central & South America Key Players Mobile Marketing Platforms Revenue (2018-2019) (Million US$)

Table Central & South America Key Players Mobile Marketing Platforms Market Share (2018-2019)

Table Central & South America Mobile Marketing Platforms Market Size by Type (2014-2019) (Million US$)

Table Central & South America Mobile Marketing Platforms Market Share by Type (2014-2019)

Table Central & South America Mobile Marketing Platforms Market Size by Application (2014-2019) (Million US$)

Table Central & South America Mobile Marketing Platforms Market Share by Application (2014-2019)

Table Vibes Company Details

Table Vibes Revenue in Mobile Marketing Platforms Business (2014-2019) (Million US$)

Figure Vibes Revenue Growth Rate in Mobile Marketing Platforms Business (2014-2019)

Table Vibes Recent Development

Table Localytics Company Details

Table Localytics Revenue in Mobile Marketing Platforms Business (2014-2019)(Million US$)

Figure Localytics Revenue Growth Rate in Mobile Marketing Platforms Business (2014-2019)

Table Localytics Recent Development

Table Urban Airship Company Details

Table Urban Airship Revenue in Mobile Marketing Platforms Business (2014-2019)(Million US$)

Figure Urban Airship Revenue Growth Rate in Mobile Marketing Platforms Business (2014-2019)

Table Urban Airship Recent Development

Table Leanplum Company Details

Table Leanplum Revenue in Mobile Marketing Platforms Business (2014-2019)(Million US$)

Figure Leanplum Revenue Growth Rate in Mobile Marketing Platforms Business (2014-2019)

Table Leanplum Recent Development

Table Pyze Company Details

Table Pyze Revenue in Mobile Marketing Platforms Business (2014-2019)(Million US$)

Figure Pyze Revenue Growth Rate in Mobile Marketing Platforms Business (2014-2019)

Table Pyze Recent Development

Table IMImobile Company Details

Table IMImobile Revenue in Mobile Marketing Platforms Business (2014-2019)(Million US$)

Figure IMImobile Revenue Growth Rate in Mobile Marketing Platforms Business (2014-2019)

Table IMImobile Recent Development

Table Swrve Company Details

Table Swrve Revenue in Mobile Marketing Platforms Business (2014-2019)(Million US$)

Figure Swrve Revenue Growth Rate in Mobile Marketing Platforms Business (2014-2019)

Table Swrve Recent Development

Table MoEngage Company Details

Table MoEngage Revenue in Mobile Marketing Platforms Business (2014-2019)(Million US$)

Figure MoEngage Revenue Growth Rate in Mobile Marketing Platforms Business (2014-2019)

Table MoEngage Recent Development

Table Salesforce Company Details

Table Salesforce Revenue in Mobile Marketing Platforms Business (2014-2019)(Million US$)

Figure Salesforce Revenue Growth Rate in Mobile Marketing Platforms Business (2014-2019)

Table Salesforce Recent Development

Table Sailthru Company Details

Table Sailthru Revenue in Mobile Marketing Platforms Business (2014-2019)(Million US$)

Figure Sailthru Revenue Growth Rate in Mobile Marketing Platforms Business (2014-2019)

Table Sailthru Recent Development

Table Braze Company Details

Table IBM Company Details

Table SessionM Company Details

Table Oracle Company Details

Table TUNE Company Details

Table Global Mobile Marketing Platforms Market Size by Regions (Million US$) 2019-2025

Figure Global Mobile Marketing Platforms Market Size Share by Regions (2019-2025)

Figure Global Mobile Marketing Platforms Market Size Share by Regions in 2025

Figure United States Mobile Marketing Platforms Market Size Forecast (2019-2025)(Million USD)

Figure Europe Mobile Marketing Platforms Market Size Forecast (2019-2025)(Million USD)

Figure China Mobile Marketing Platforms Market Size Forecast (2019-2025)(Million USD)

Figure Japan Mobile Marketing Platforms Market Size Forecast (2019-2025)(Million USD)

Figure Southeast Asia Mobile Marketing Platforms Market Size Forecast (2019-2025)(Million USD)

Figure India Mobile Marketing Platforms Market Size Forecast (2019-2025)(Million USD)

Figure Central & South America Mobile Marketing Platforms Market Size Forecast (2019-2025)(Million USD)

Table Global Mobile Marketing Platforms Market Size by Product (2019-2025) (Million US$)

Figure Global Mobile Marketing Platforms Market Size by Product (2019-2025)

Figure Global Mobile Marketing Platforms Market Size by Product in 2025

Table Global Mobile Marketing Platforms Market Size by Application (2019-2025) (Million US$)

Figure Global Mobile Marketing Platforms Market Size by Application (2019-2025)

Figure Global Mobile Marketing Platforms Market Size by Application in 2025

Table Research Programs/Design for This Report

Figure Bottom-up and Top-down Approaches for This Report

Figure Data Triangulation

Table Key Data Information from Secondary Sources

Table Key Data Information from Primary Sources

SECONDARY RESEARCH
Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.

PRIMARY RESEARCH
Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.

MARKET ENGINEERING
The market engineering phase involves analyzing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.

EXPERT VALIDATION
The market engineered data is verified and validated by a number of experts, both in-house and external.

REPORT WRITING/ PRESENTATION
After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.

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