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Global Online Advertising Market - Segmented By Ad Format (Display, Social Media, Search Engine, Video, Email), Platform (Mobile, Desktop/ Laptop, Smart TV), End User Vertical (Automotive, Healthcare, IT And Telecommunication) And Region - Growth, Trends And Forecasts (2018 - 2023)

Published on: Jul 2018 | From USD $4250 | Published By: MORDOR INTELLIGENCE | Number Of Pages: 103

Online Advertisement Market is expected to register a CAGR of over 10% during the forecast period, 2018 to 2023. The scope of the report is limited to ad format including display, social media, search engine, video, Email, and others, by platform including mobile, desktop/ laptop, and smart TV, and by end user vertical including automotive, healthcare, IT and telecommunication, and others. The regions considered in the scope of the report include North America, Europe, Asia Pacific, Latin America, and Middle East and Africa. The study also emphasizes the benefits of online advertisement in accordance with diverse application and future prospect of the same.


The regular technological advancement coupled with ascending digital spending is expected to drive the online advertisement market over the forecast period. The users on social media such as Facebook. Instagram, Google Plus, and Twitter are exploding. The companies are collecting crucial data about users personal information and initiating personalized, targeted ads that are useful for the user. In addition, the commercial companies including large and small scale are very active on the aforementioned social media platforms and looking ways to acquire more customers and understand a users behavior through data mining technique(s). The infamous social platforms are providing ad services to the advertisers who are seeking customer acquisition which is expected to have a positive impact on the market growth over the next six years. Interestingly, the advertisers are utilizing remarketing ad techniques to offer more personalized and rich experience to the customers. For instance, if a user browses mobile phone on Amazon, it stores the cookies from the user and uses it show similar ads on diverse platforms such as Facebook with diversified options in the same category


Increasing Use of Smartphones

The number of smartphone users are exploding across the globe owing to which the advertisers are more focused on offering mobile web-based advertisements which is expected to have a positive impact on the market growth. The tremendous shift towards smartphone has compelled the industry players to focus ads on mobile than desktops or laptops. Furthermore, through smartphone web-based ads, the company will only generate lead but also helps in understanding a users usage pattern. This will help in enhancing the advertisement thereby having a positive impact on the market growth.


Mobile to Exhibit the Highest Growth

For mobile devices, there are different types of advertisements including click to download, click to call, image text, and banner ads. The consumers are widely preferring smartphone devices or tablets over laptops or desktop owing to convenience, portability, and similar operations can be performed on the former. The companies are now targeting mobile web-based ads on websites by defining a standard ad size which is likely to boost the market growth over the forecast period. The increasing number of mobile phone users across the globe is expected to drive the online advertisement market growth in mobile.

Key Developments in the Market

June 2018 - Google LLC rebranded their advertising business which expands the capability to diverse small scale businesses thereby enabling to reach more consumers as compared to the existing base.

Major Players: GOOGLE LLC, FACEBOOK, INC., LINKEDIN CORPORATION, MICROSOFT CORPORATION, TWITTER INC., QUORA, INC, BAIDU, INC., YAHOO! INC., IAC/INTERACTIVECORP, and AMAZON.COM, INC., amongst others.

Reasons to Purchase this Report

The future prospect of the online advertisement market and opportunities
Analyzing various perspectives of the market with the help of Porters five forces analysis
Regional analysis of the market
Identify the latest developments, market shares and strategies employed by the major market players
3 months analyst support along with the Market Estimate sheet (in Excel)


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1. Introduction

1.1 Key Deliverables of the Study

1.2 Study Assumptions

1.3 Market Definition

1.4 Key Findings of the Study

2. Research Approach and Methodology

3. Executive Summary

4. Market Dynamics

4.1 Market Overview

4.2 Industry Value Chain

4.3 Factors Driving the Market

4.3.1 Increasing Use of Smartphone

4.3.2 Tremendous Shift From Print Media to Online Ads

4.3.3 Increase in Time Spent Online

4.4 Factors Restraining the Market

4.4.1 Increasing Use of Ad Blocker

4.5 Industry Attractiveness Ð Porter's Five Industry Forces Analysis

4.5.1 Bargaining Power of Suppliers

4.5.2 Bargaining Power of Consumers

4.5.3 Threat of New Entrants

4.5.4 Threat of Substitute Products or Services

4.5.5 Competitive Rivalry among Existing Competitors

4.6 Technology

5. Global Online Advertising Market Segmentation

5.1 By Ad Format

5.1.1 Display

5.1.2 Social Media

5.1.3 Search Engine

5.1.4 Video

5.1.5 Email

5.1.6 Others (Remarketing, Native)

5.2 By Platform

5.2.1 Mobile (web)

5.2.2 Desktop/ Laptop

5.2.3 Smart TV

5.3 By End User Vertical

5.3.1 Automotive

5.3.2 Healthcare

5.3.3 IT & Telecommunication

5.3.4 Others (Energy, E Commerce)

5.4 By Geography

5.4.1 North America

5.4.2 Europe

5.4.3 Asia-Pacific

5.4.4 Latin America

5.4.5 Middle East & Africa

6. Competitive Intelligence Ð Company Profiles

6.1 Google LLC

6.2 Facebook, Inc.

6.3 LinkedIn Corporation

6.4 Microsoft Corporation

6.5 Twitter Inc.

6.6 Quora, Inc

6.7 Baidu, Inc.

6.8 Yahoo! Inc.

6.9 IAC/InterActiveCorp

6.10 Amazon.com, Inc.

7. Investment Analysis

8. Opportunities in Global Online Advertising Market

SECONDARY RESEARCH
Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.

PRIMARY RESEARCH
Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.

MARKET ENGINEERING
The market engineering phase involves analyzing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.

EXPERT VALIDATION
The market engineered data is verified and validated by a number of experts, both in-house and external.

REPORT WRITING/ PRESENTATION
After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.

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