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South America Hair Styling Products Market - Segmented By Product Type, Distribution Channel And Geography - Growth, Trends, And Forecast (2018 - 2023)

Published on: Aug 2018 | From USD $3850 | Published By: MORDOR INTELLIGENCE | Number Of Pages: 102

TheSouth America Hair Styling Products marketis expected to reach USD 769 million by 2023, witnessing a healthy CAGR during the forecast period. Argentina is the fastest growing Hair Styling Products market in South America. South America hair styling products surpassed a volume consumption of 132 million units in 2017. Increased consumer spending on beauty products, expanding retail channel and climatic condition demanding hair styling products have driven the market.

Brazil the Largest Market

Geographical hot and humid climate in Brazil which led Brazilians to bath 2-3 times a day requires a need for hair styling products. Increased demand for men grooming products has fueled the hair styling products market. Brazilians per capita spending on beauty products is high which accelerated the premiumhair spray sale. Brazilian women are the largest consumer of hair styling products owing to fashion-conscious consumers. Brazil remains the largest market for hair styling products. Chile is the second fastest growing region following Argentina which is largely driven by improving consumer spending on body care products. The retail market spends of the Chilean population on body care products was 12 USD in 2012 which reduced to USD 10.5 in 2016, which is expected to regain its growth by 2020 reaching USD 12.3. Argentina is expected to reach half of the Brazilian hair styling products volume sale by 2023.

Hair Spray is the Fastest Growing Segment

Hairspray market holds around 27% of the market which is witnessing a strong volume and value sales. South Americans hair blends with many hair types and is quite durable. The wavy, curly and straight Brazilian hairs have a thick and coarse texture which can withstand the styling without wearing out. Increased demand for hair styling among women has strongly driven the market. Hair Mousse is another fastest growing segment which is expected to reach USD 113 million by 2023. Increased demand for personalized and natural hair care products in Brazil has fueled thehair gel and creams market.

Key Developments

May 2017 - Japanese cosmetics giantKoslaunched its hair care brand Stephen Knoll New York (SKNY) which includes 15 products in Brazil. Kos is Japanese third largest cosmetic brand with an annual sales of USD 2 billion in 2016. Kos has one of the most modern R&D centers globally which is actively looking for active ingredients for its products.
The South America Hair Styling Products market is very competitive with many domestic and international brands competing for market share. Well established presence of multinational brands is focusing on product innovation while new entrants are targeting quality and high-performance products.

Major players include - L`OREAL S.A., UNILEVER PLC., PROCTER & GAMBLE CO., AVON PRODUCTS, INC., HENKEL AG & CO KGAA amongst others.

Reasons to Purchase this Report

Analyzing the outlook of the market with the recent trends and Porters five forces analysis
Market dynamics scenario, along with growth opportunities of the market in the years to come
Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market
Market value (USD Million) and volume (Units Million) data for each segment and sub-segment
Distribution Channel sales Analysis by Value
Competitive landscape involving the market share of major players, along with the new product launch and strategies adopted by players in the past five years
Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategy employed by the major market players
3-month analyst support, along with the Market Estimate sheet in excel

Customization of the Report

This report can be customized to meet your requirements. Please connect with our analyst, who will ensure you get a report that suits your needs

1. Introduction

ÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊ 1.1 Key Deliverables of the Study

ÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊ 1.2 Study Assumptions

ÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊ 1.3 Scope of the Market

2. Research Approach and Methodology

ÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊ 2.1 Introduction

ÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊ 2.2 Research Design

ÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊ 2.3 Study Timelines

ÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊ 2.4 Study Phases

ÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊ 2.4.1 Secondary Research

ÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊ 2.4.2 Discussion Guide

ÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊ 2.4.3 Market Engineering and Econometric Modelling

ÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊ 2.4.4 Expert Validation

3. Market Overview

ÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊ 3.1 Market Trends

ÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊ 3.2 Market Dynamics

ÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊ 3.2.1 Drivers

ÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊ 3.2.1.1 Geographical Factors Demanding Hair Styling Products

ÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊ 3.2.1.2 Men Grooming Trend

ÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊ 3.2.2 Restraints

ÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊ 3.2.2.1 Economic Slowdown Affeting Consumer Spending on Higher End Brands

ÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊ 3.2.3 Opportunities

ÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊ 3.2.3.1 Growing Demand for Natural Claimed Products

ÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊ 3.2.4 Porter's Five Forces Analysis

ÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊ 3.2.4.1 Bargaining Power of Suppliers

ÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊ 3.2.4.2 Bargaining Power of Buyers

ÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊ 3.2.4.3 Threat of New Entrants

ÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊ 3.2.4.4 Threat of Substitute Products and Services

ÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊ 3.2.4.5 Degree of Competition

4. Market Segmentation

ÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊ 4.1 By Product Type

ÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊ 4.1.1 Hair Gel

ÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊ 4.1.2 Hair Mousse

ÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊ 4.1.3 Hairspray

ÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊ 4.1.4 Styling Creams and Waxes

ÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊ 4.1.5 Styling Spray

ÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊ 4.1.6 Other Styling products

ÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊ 4.2 By Distribution Channel

ÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊ 4.2.1 Convenience Stores

ÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊ 4.2.2 Department Stores

ÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊ 4.2.3 On-line Retail

ÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊ 4.2.4 Warehouse Clubs

ÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊ 4.2.5 Pharmacies

ÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊ 4.2.6 Specialist Retailers

ÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊ 4.2.7 Supermarkets and Hypermarkets

ÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊ 4.2.8 Variety Stores

ÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊ 4.2.9 Others Distribution Channel

ÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊ 4.3 By Geography

ÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊ 4.3.1 South America

ÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊ 4.3.1.1 Argentina

ÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊ 4.3.1.2 Brazil

ÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊ 4.3.1.3 Chile

ÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊ ÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊ 4.3.1.4 Others South America Region

5. Competitive Landscape

ÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊ 5.1 Market Share Analysis

ÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊ 5.2 Strategy Adopted by Key Players

ÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊ 5.3 Most Active Companies in the Past Five Years

6. Company Profiles

ÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊ 6.1 Overview

ÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊ 6.2 Products & Services

ÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊ 6.3 Financials

ÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊ 6.4 Key Developments

ÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊ 6.5 Strategies Adopted

ÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊ 6.6 SWOT Analysis of Major Players

7. Companies Covered

ÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊ 7.1 L`Oreal S.A.

ÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊ 7.2 Unilever Plc.

ÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊ 7.3 Procter & Gamble Co.

ÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊ 7.4 Avon Products, Inc.

ÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊ 7.5 Laboratorios Recamier Ltd.

ÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊ 7.6 Kadus Professionals

ÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊ 7.7 Henkel AG & Co KGaA

ÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊ 7.8ÊKao Corporation

ÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊ 7.9ÊRevlon, Inc.

8. Appendix

ÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊ 8.1 Disclaimer

ÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊ 8.2 Sources

LIST OF TABLES

1: Hair Styling Products Market: Revenue in USD million, by Country, South America, 2015-2023

2: Hair Styling Products Market: Revenue in USD million, by Product Type, South America, 2015-2023

3: Hair Styling Products Market: Revenue in USD million, by Distribution Channel, South America, 2015-2023

4: Hair Styling Products Market: Volume in million units, by Country, South America, 2015-2023

5: Hair Styling Products Market: Volume in million units, by Product Type, South America, 2015-2023

SECONDARY RESEARCH
Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.

PRIMARY RESEARCH
Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.

MARKET ENGINEERING
The market engineering phase involves analyzing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.

EXPERT VALIDATION
The market engineered data is verified and validated by a number of experts, both in-house and external.

REPORT WRITING/ PRESENTATION
After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.

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