Your payment is in progress...

Global Digestive Health Supplements Market- Growth, Trend And Forecast (2018 - 2023)

Published on: Jul 2018 | From USD $4250 | Published By: MORDOR INTELLIGENCE | Number Of Pages: 120

The digestive health supplements market has undergone massive changes over the past few years and is expected to grow at a steady rate in the next ten years. Along with the benefits of digestive health, these products now also claim the benefits of immune support, womenÕs health benefits, nutrient absorption improvement, and even supplements that help with brain and cardiovascular health.

The global digestive health supplements market is expected to record a CAGR of 5.8% during the forecast period.

Growing Demand for Dietary Supplements

The dietary supplements market is preliminarily driven by the paradigm shift toward preventive health management practices amid rising healthcare costs and increasing burden of lifestyle diseases. Asia-Pacific is the fastest growing region in the dietary supplements as well as digestive health supplements market driven by major investment opportunities especially for herbal and Ayurveda extract-based products.

Emerging economies, such as China and India, have an existing regulatory framework for traditional medicine that also includes crude botanicals. Moreover, the haphazardly evolving regulations have overlooked the safety aspects of these products.

The increase in the regulatory oversight amid the increasing incidences of mislabeling, especially with the botanicals, have exerted undue pressure on manufacturers. The customized approach on a case-by-case basis is expected to further affect the growth of market.

Probiotics- The Fastest Growing Segment

To help meet the growing consumer demand, manufacturers are launching a wide range of products aimed at digestive health that includes fermented and probiotics-enhanced options. Probiotics which are the ÒgoodÓ bacteria is the line the digestive tract that assist in nutrient absorption and support the immune system. The probiotic segment in the global digestive health supplements market is experiencing rapid growth of 5.31% during the forecast period due to the increasing amount of research and discovery around the microbiome and the effects of gut bacteria on many levels of our health, even beyond digestion. Prebiotics help modulate the microbiota and enhance mineral absorption, while digestive enzymes break down macronutrients into smaller components to facilitate efficient absorption.

Asia-Pacific Dominating the Market, MEA the Fastest Growing Market

The Asia-Pacific digestive supplement market has witnessed rapid growth in both developed and developing countries. Demand for supplements in countries like India, China, and Japan has increased in the recent years, owing to the considerable presence of the aging population in such developing countries. Supplements are mostly in demand, owing to their various health benefits.

Increasing use among millennial drives the U.S market. Several distribution channels are available in the US market, which include mail order, internet, natural therapy institutes, medical stores, and other channels that aids the growth of digestive health supplements. In South Africa as of February 2018, digestive supplements market acquires a dominating share compared to vitamins and dietary supplements market. The South Africa digestive health supplements market records a revenue of USD 40.33 million in 2017.

Key Developments

May 2018, Activ Nutritional LLC launched Viactiv Digestive Health Soft Chews, expanding the iconic Viactiv supplement brand into the expanding digestive health category.
Competitive landscape
The global digestive health supplements market is highly competitive with the presence of many players. High investments for research and development activities and product innovation has led them to gain major market share in the global market.

Major Players in the global digestive supplements market are: Alimentary Health Limited, Klaire Labs, Douglas Labs, Amway, NBTY, Metagenics, National Enzyme Company, Now Health Group, Procter & Gamble, Puritans Pride, Pfizer, Otsuka Holdings and Blackmores among others

Reasons to Purchase this Report

Analyzing outlook of the market with the recent trends and PorterÕs five forces analysis
Market dynamics which essentially consider the factors which are impelling the present market scenario along with growth opportunities of the market in the years to come
Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
Global and country level analysis integrating the demand and supply forces that are influencing the growth of the market
Competitive landscape involving the market share of major players along with the key strategies adopted for development in the past five years
Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis and strategies employed by the major market players
3 months analyst support along with the Market Estimate sheet in excel.

Customization of the Report

Regulatory Analysis

1. Introduction

1.1 Scope of the Market

1.2 Study Assumptions

1.3 Research Phases

1.4 Study Deliverables

2. Market Insights

2.1 Market Overview

2.2 Market Trends

2.3 Industry Attractiveness - Porter's Five Force Analysis

2.3.1 Degree of Competitive Rivalry

2.3.2 Threat of Substitutes

2.3.3 Threat of New Entrants

2.3.4 Barganing Power of Buyers

2.3.5 Barganing Power of Suppliers

3. Market Dynamics

3.1 Drivers

3.1.1 Increasing popularity for dietary supplements

3.1.2 Growing number of digestive disorders globally

3.2 Restraints

3.2.1 Regulatory Issues

3.3 Opportunities

3.3.1 Organic and Herbal Dietary Supplements

4. Market Segementation

4.1 By Type

4.1.1 Prebiotics

4.1.2 Probiotics

4.1.3 Enzymes

4.1.4 Others

4.2 By Distribution Channel

4.2.1 Grocery Retailers

4.2.2 Pharmacies

4.2.3 Drugstores

4.2.4 Internet Retailing

4.2.5 Direct Selling

4.2.6 Others

5. Regional Analysis

5.1 North America

5.1.1 U.S

5.1.2 Canada

5.1.3 Mexico

5.1.4 Rest of North America

5.2 Europe

5.2.1 Germany

5.2.2 U.K

5.2.3 France

5.2.4 Spain

5.2.5 Italy

5.2.6 Russia

5.2.7 Rest of Europe

5.3 Asia-Pacific

5.3.1 China

5.3.2 Japan

5.3.3 India

5.3.4 Australia

5.3.5 Resat of Asia-Pacific

5.4 MEA (Middle East and Africa)

5.4.1 UAE

5.4.2 South Africa

5.4.3 Rest of MEA

6. Competitive Landscape

6.1 Most Active Companies

6.2 Key Strategies Adopted

6.3 Market Share Analysis

7. Company Profiles

7.1 Alimentary Health Limited

7.2 Klaire Labs

7.3 Douglas Labs

7.4 Amway

7.5 NBTY

7.6 Metagenics

7.7 National Enzyme Company

7.8 Now Health Group

7.9 Procter & Gamble

7.10 Puritans Pride

7.11 Pfizer

7.12 Otsuka Holdings

7.13 Blackmores

8. Disclaimer

Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.

Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.

The market engineering phase involves analyzing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.

The market engineered data is verified and validated by a number of experts, both in-house and external.

After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.


Market research is a defined process to collect information about customers, competitors, and everything that a business needs to understand to sustain and grow. It offers important analysis to distinguish and examine the market needs, size, and trends. Market research is generally divided into, primary research and/or secondary research.

The process usually includes collection and interpretation of market data by using statistical and analytical techniques to support the decision making process.

The report helps in identifying and tracking emerging players in the market and their portfolios, enhances decision making capabilities and helps to create effective counter strategies to gain competitive advantage.

Market research reports provide in-depth analysis about the market conditions and requirements for effective decision making.
The report provides a snapshot of the global market size, segmentation data, marketing growth strategies, market share, export and import information, analysis and forecast of market trends, competition, domestic production, best sales prospects, statistical data, tariffs, regulations, distribution and business practices, end-user analysis, contact points and more.

These research reports include information about competitive strategies, solutions, fact-based research, key takeaways, recommendations, market considerations, emerging business models and market opportunities for multiple segments of an industry.

Market research reports assist in solving business problems and making better decisions to improve business as per the prevalent market trends.
When you place an order with MarketInsightsReports, we try our best to deliver the product as soon as possible. The report will be delivered to you either by email or by physical delivery. If it’s delivered by email the order will be dispatched on the same working day or on the next working day of receipt of payment (unless otherwise specified on our website). There may be exceptions to this if you place order on a non-working day specifically because our publisher partners are located all over the globe. In case of physical delivery report will be couriered to you within 3 working days from the date of the receipt of payment and delivery time will differ based on your location

Any person who has the capacity to make decisions for the business must buy the reports. These reports help management in decision making process. Market research helps person to obtain market information from different sources, and in multiple formats. It aims to study supply and demand, analyze data as per geography, age factors, demography, technology, product, psychographic & gender differences, and many other parameters. Access to in-depth market trends helps person to assess the market effectiveness. Some of the multiple techniques used for market research include customer analysis, choice modeling, competition and risk analysis, product research, advertising the research, marketing mix modeling, simulated test marketing, and more.
Market research studies several features of business environment, such as competitors, market structure, government regulations, economic trends, technological advances and financial analysis of companies, industries, and sectors. This helps person in the decision-making process of planning and implementing strategies for their markets.

The generation of research report is concerned by most clients when purchasing it. Following general steps are taken for generating reports.
1. Choose a topic.
2. Make skeleton catalogue.
3. Fill content. As for report content, there are two main information source, Primary and Secondary data collection. Secondary data collectionrefers to information searched from the Internet or data bought from database. Primary data collection refers to information concluded from telephone interview, face-to-face interview, expert’s interview, meeting etc.
4. Audit the report
5. Publish the report.

With regard to information cost, information searching costs the least, database support the second least, and telephone interview the third least. Face-face interview cost higher, in-depth interview much higher and expert interview the highest. A research may adopt all of these approaches, or just some of them.
In general, a good-quality research report needs 1-3 months to be finished. Time and method varies according to different Publishers. Thus, it’s difficult to define an exact procedure or process of making research report. Both time and cost vary. However, specialization has become a basic industry standard. Professional and dedicated products will be more and more popular.
MarketInsightsReports has focused on various fields such as Life Science, IT, Telecommunication, Food& Beverages, Energy & Power, Automotive & Transportation, Materials& Chemicals, Financial Services and many more. These market research reports are available for all regions around the globe.
When you place an order with MarketInsightsReports, we try our best to deliver the product as soon as possible. The report will be delivered to you either by email or by physical delivery. If it’s delivered by email the order will be dispatched on the same working day or on the next working day of receipt of payment (unless otherwise specified on our website).

There may be exceptions to this if you place order on a non-working day specifically because our publisher partners are located all over the globe. In case of physical delivery report will be couriered to you within 3 working days from the date of the receipt of payment and delivery time will differ based on your location

Please Choose License Type

USD $4250
USD $4500
USD $7000
USD $8750

Why Us

  • Why Us In-depth database
    Our Report’s database covers almost all topics of all regions over the Globe..
  • Recognised publishing sources Recognised publishing sources
    Tie ups with top publishers around the globe.
  • Customer Support Customer Support
    Complete pre and post sales support.
  • Safe & Secure Safe & Secure
    Complete secure payment process.