The digestive health supplements market has undergone massive changes over the past few years and is expected to grow at a steady rate in the next ten years. Along with the benefits of digestive health, these products now also claim the benefits of immune support, womenÕs health benefits, nutrient absorption improvement, and even supplements that help with brain and cardiovascular health.
The global digestive health supplements market is expected to record a CAGR of 5.8% during the forecast period.
Growing Demand for Dietary Supplements
The dietary supplements market is preliminarily driven by the paradigm shift toward preventive health management practices amid rising healthcare costs and increasing burden of lifestyle diseases. Asia-Pacific is the fastest growing region in the dietary supplements as well as digestive health supplements market driven by major investment opportunities especially for herbal and Ayurveda extract-based products.
Emerging economies, such as China and India, have an existing regulatory framework for traditional medicine that also includes crude botanicals. Moreover, the haphazardly evolving regulations have overlooked the safety aspects of these products.
The increase in the regulatory oversight amid the increasing incidences of mislabeling, especially with the botanicals, have exerted undue pressure on manufacturers. The customized approach on a case-by-case basis is expected to further affect the growth of market.
Probiotics- The Fastest Growing Segment
To help meet the growing consumer demand, manufacturers are launching a wide range of products aimed at digestive health that includes fermented and probiotics-enhanced options. Probiotics which are the ÒgoodÓ bacteria is the line the digestive tract that assist in nutrient absorption and support the immune system. The probiotic segment in the global digestive health supplements market is experiencing rapid growth of 5.31% during the forecast period due to the increasing amount of research and discovery around the microbiome and the effects of gut bacteria on many levels of our health, even beyond digestion. Prebiotics help modulate the microbiota and enhance mineral absorption, while digestive enzymes break down macronutrients into smaller components to facilitate efficient absorption.
Asia-Pacific Dominating the Market, MEA the Fastest Growing Market
The Asia-Pacific digestive supplement market has witnessed rapid growth in both developed and developing countries. Demand for supplements in countries like India, China, and Japan has increased in the recent years, owing to the considerable presence of the aging population in such developing countries. Supplements are mostly in demand, owing to their various health benefits.
Increasing use among millennial drives the U.S market. Several distribution channels are available in the US market, which include mail order, internet, natural therapy institutes, medical stores, and other channels that aids the growth of digestive health supplements. In South Africa as of February 2018, digestive supplements market acquires a dominating share compared to vitamins and dietary supplements market. The South Africa digestive health supplements market records a revenue of USD 40.33 million in 2017.
May 2018, Activ Nutritional LLC launched Viactiv Digestive Health Soft Chews, expanding the iconic Viactiv supplement brand into the expanding digestive health category.
The global digestive health supplements market is highly competitive with the presence of many players. High investments for research and development activities and product innovation has led them to gain major market share in the global market.
Major Players in the global digestive supplements market are: Alimentary Health Limited, Klaire Labs, Douglas Labs, Amway, NBTY, Metagenics, National Enzyme Company, Now Health Group, Procter & Gamble, Puritans Pride, Pfizer, Otsuka Holdings and Blackmores among others
Reasons to Purchase this Report
Analyzing outlook of the market with the recent trends and PorterÕs five forces analysis
Market dynamics which essentially consider the factors which are impelling the present market scenario along with growth opportunities of the market in the years to come
Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
Global and country level analysis integrating the demand and supply forces that are influencing the growth of the market
Competitive landscape involving the market share of major players along with the key strategies adopted for development in the past five years
Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis and strategies employed by the major market players
3 months analyst support along with the Market Estimate sheet in excel.
Customization of the Report
1.1 Scope of the Market
1.2 Study Assumptions
1.3 Research Phases
1.4 Study Deliverables
2. Market Insights
2.1 Market Overview
2.2 Market Trends
2.3 Industry Attractiveness - Porter's Five Force Analysis
2.3.1 Degree of Competitive Rivalry
2.3.2 Threat of Substitutes
2.3.3 Threat of New Entrants
2.3.4 Barganing Power of Buyers
2.3.5 Barganing Power of Suppliers
3. Market Dynamics
3.1.1 Increasing popularity for dietary supplements
3.1.2 Growing number of digestive disorders globally
3.2.1 Regulatory Issues
3.3.1 Organic and Herbal Dietary Supplements
4. Market Segementation
4.1 By Type
4.2 By Distribution Channel
4.2.1 Grocery Retailers
4.2.4 Internet Retailing
4.2.5 Direct Selling
5. Regional Analysis
5.1 North America
5.1.4 Rest of North America
5.2.7 Rest of Europe
5.3.5 Resat of Asia-Pacific
5.4 MEA (Middle East and Africa)
5.4.2 South Africa
5.4.3 Rest of MEA
6. Competitive Landscape
6.1 Most Active Companies
6.2 Key Strategies Adopted
6.3 Market Share Analysis
7. Company Profiles
7.1 Alimentary Health Limited
7.2 Klaire Labs
7.3 Douglas Labs
7.7 National Enzyme Company
7.8 Now Health Group
7.9 Procter & Gamble
7.10 Puritans Pride
7.12 Otsuka Holdings
Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.
Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.
The market engineering phase involves analyzing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.
The market engineered data is verified and validated by a number of experts, both in-house and external.
REPORT WRITING/ PRESENTATION
After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.