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United States Mobile Ad Spending Market Report 2017

Published on: Jan 2017 | From USD $3800 | Published By: QY RESEARCH | Number Of Pages: 110

Notes:
Sales, means the sales volume of Mobile Ad Spending
Revenue, means the sales value of Mobile Ad Spending

This report studies sales (consumption) of Mobile Ad Spending in United States market, focuses on the top players, with sales, price, revenue and market share for each player, covering
AdMob
Chartboost
Flurry
InMobi
Millennial Media
MoPub
Pandora Media
Amobee
Baidu
Byyd
Google
HasOffers
iAd
Kiip
Matomy Media
Mobile Network

Market Segment by States, covering
California
Texas
New York
Florida
Illinois
Split by product types, with sales, revenue, price, market share and growth rate of each type, can be divided into
Search ads
Display ads
SMS ads
Split by applications, this report focuses on sales, market share and growth rate of Mobile Ad Spending in each application, can be divided into
Smart phones
Tablet devices
Other

Table of Contents

United States Mobile Ad Spending Market Report 2017
1 Mobile Ad Spending Overview
1.1 Product Overview and Scope of Mobile Ad Spending
1.2 Classification of Mobile Ad Spending
1.2.1 Search ads
1.2.2 Display ads
1.2.3 SMS ads
1.3 Application of Mobile Ad Spending
1.3.1 Smart phones
1.3.2 Tablet devices
1.3.3 Other
1.4 United States Market Size Sales (Volume) and Revenue (Value) of Mobile Ad Spending (2011-2021)
1.4.1 United States Mobile Ad Spending Sales and Growth Rate (2011-2021)
1.4.2 United States Mobile Ad Spending Revenue and Growth Rate (2011-2021)

2 United States Mobile Ad Spending Competition by Manufacturers
2.1 United States Mobile Ad Spending Sales and Market Share of Key Manufacturers (2015 and 2016)
2.2 United States Mobile Ad Spending Revenue and Share by Manufactures (2015 and 2016)
2.3 United States Mobile Ad Spending Average Price by Manufactures (2015 and 2016)
2.4 Mobile Ad Spending Market Competitive Situation and Trends
2.4.1 Mobile Ad Spending Market Concentration Rate
2.4.2 Mobile Ad Spending Market Share of Top 3 and Top 5 Manufacturers
2.4.3 Mergers & Acquisitions, Expansion

3 United States Mobile Ad Spending Sales (Volume) and Revenue (Value) by States (2011-2016)
3.1 United States Mobile Ad Spending Sales and Market Share by States (2011-2016)
3.2 United States Mobile Ad Spending Revenue and Market Share by States (2011-2016)
3.3 United States Mobile Ad Spending Price by States (2011-2016)

4 United States Mobile Ad Spending Sales (Volume) and Revenue (Value) by Type (2011-2016)
4.1 United States Mobile Ad Spending Sales and Market Share by Type (2011-2016)
4.2 United States Mobile Ad Spending Revenue and Market Share by Type (2011-2016)
4.3 United States Mobile Ad Spending Price by Type (2011-2016)
4.4 United States Mobile Ad Spending Sales Growth Rate by Type (2011-2016)

5 United States Mobile Ad Spending Sales (Volume) by Application (2011-2016)
5.1 United States Mobile Ad Spending Sales and Market Share by Application (2011-2016)
5.2 United States Mobile Ad Spending Sales Growth Rate by Application (2011-2016)
5.3 Market Drivers and Opportunities

6 United States Mobile Ad Spending Manufacturers Profiles/Analysis
6.1 AdMob
6.1.1 Company Basic Information, Manufacturing Base and Competitors
6.1.2 Mobile Ad Spending Product Type, Application and Specification
6.1.2.1 Search ads
6.1.2.2 Display ads
6.1.3 AdMob Mobile Ad Spending Sales, Revenue, Price and Gross Margin (2011-2016)
6.1.4 Main Business/Business Overview
6.2 Chartboost
6.2.2 Mobile Ad Spending Product Type, Application and Specification
6.2.2.1 Search ads
6.2.2.2 Display ads
6.2.3 Chartboost Mobile Ad Spending Sales, Revenue, Price and Gross Margin (2011-2016)
6.2.4 Main Business/Business Overview
6.3 Flurry
6.3.2 Mobile Ad Spending Product Type, Application and Specification
6.3.2.1 Search ads
6.3.2.2 Display ads
6.3.3 Flurry Mobile Ad Spending Sales, Revenue, Price and Gross Margin (2011-2016)
6.3.4 Main Business/Business Overview
6.4 InMobi
6.4.2 Mobile Ad Spending Product Type, Application and Specification
6.4.2.1 Search ads
6.4.2.2 Display ads
6.4.3 InMobi Mobile Ad Spending Sales, Revenue, Price and Gross Margin (2011-2016)
6.4.4 Main Business/Business Overview
6.5 Millennial Media
6.5.2 Mobile Ad Spending Product Type, Application and Specification
6.5.2.1 Search ads
6.5.2.2 Display ads
6.5.3 Millennial Media Mobile Ad Spending Sales, Revenue, Price and Gross Margin (2011-2016)
6.5.4 Main Business/Business Overview
6.6 MoPub
6.6.2 Mobile Ad Spending Product Type, Application and Specification
6.6.2.1 Search ads
6.6.2.2 Display ads
6.6.3 MoPub Mobile Ad Spending Sales, Revenue, Price and Gross Margin (2011-2016)
6.6.4 Main Business/Business Overview
6.7 Pandora Media
6.7.2 Mobile Ad Spending Product Type, Application and Specification
6.7.2.1 Search ads
6.7.2.2 Display ads
6.7.3 Pandora Media Mobile Ad Spending Sales, Revenue, Price and Gross Margin (2011-2016)
6.7.4 Main Business/Business Overview
6.8 Amobee
6.8.2 Mobile Ad Spending Product Type, Application and Specification
6.8.2.1 Search ads
6.8.2.2 Display ads
6.8.3 Amobee Mobile Ad Spending Sales, Revenue, Price and Gross Margin (2011-2016)
6.8.4 Main Business/Business Overview
6.9 Baidu
6.9.2 Mobile Ad Spending Product Type, Application and Specification
6.9.2.1 Search ads
6.9.2.2 Display ads
6.9.3 Baidu Mobile Ad Spending Sales, Revenue, Price and Gross Margin (2011-2016)
6.9.4 Main Business/Business Overview
6.10 Byyd
6.10.2 Mobile Ad Spending Product Type, Application and Specification
6.10.2.1 Search ads
6.10.2.2 Display ads
6.10.3 Byyd Mobile Ad Spending Sales, Revenue, Price and Gross Margin (2011-2016)
6.10.4 Main Business/Business Overview
6.11 Google
6.12 HasOffers
6.13 iAd
6.14 Kiip
6.15 Matomy Media
6.16 Mobile Network

7 Mobile Ad Spending Manufacturing Cost Analysis
7.1 Mobile Ad Spending Key Raw Materials Analysis
7.1.1 Key Raw Materials
7.1.2 Price Trend of Key Raw Materials
7.1.3 Key Suppliers of Raw Materials
7.1.4 Market Concentration Rate of Raw Materials
7.2 Proportion of Manufacturing Cost Structure
7.2.1 Raw Materials
7.2.2 Labor Cost
7.2.3 Manufacturing Expenses
7.3 Manufacturing Process Analysis of Mobile Ad Spending

8 Industrial Chain, Sourcing Strategy and Downstream Buyers
8.1 Mobile Ad Spending Industrial Chain Analysis
8.2 Upstream Raw Materials Sourcing
8.3 Raw Materials Sources of Mobile Ad Spending Major Manufacturers in 2015
8.4 Downstream Buyers

9 Marketing Strategy Analysis, Distributors/Traders
9.1 Marketing Channel
9.1.1 Direct Marketing
9.1.2 Indirect Marketing
9.1.3 Marketing Channel Development Trend
9.2 Market Positioning
9.2.1 Pricing Strategy
9.2.2 Brand Strategy
9.2.3 Target Client
9.3 Distributors/Traders List

10 Market Effect Factors Analysis
10.1 Technology Progress/Risk
10.1.1 Substitutes Threat
10.1.2 Technology Progress in Related Industry
10.2 Consumer Needs/Customer Preference Change
10.3 Economic/Political Environmental Change

11 United States Mobile Ad Spending Market Forecast (2016-2021)
11.1 United States Mobile Ad Spending Sales, Revenue Forecast (2016-2021)
11.2 United States Mobile Ad Spending Sales Forecast by Type (2016-2021)
11.3 United States Mobile Ad Spending Sales Forecast by Application (2016-2021)
11.4 Mobile Ad Spending Price Forecast (2016-2021)

12 Research Findings and Conclusion

13 Appendix
Methodology
Analyst Introduction
Data Source

List of Tables and Figures

Figure Picture of Mobile Ad Spending
Table Classification of Mobile Ad Spending
Figure United States Sales Market Share of Mobile Ad Spending by Type in 2015
Figure Search ads Picture
Figure Display ads Picture
Figure SMS ads Picture
Table Application of Mobile Ad Spending
Figure United States Sales Market Share of Mobile Ad Spending by Application in 2015
Figure Smart phones Examples
Figure Tablet devices Examples
Figure Other Examples
Figure United States Mobile Ad Spending Sales and Growth Rate (2011-2021)
Figure United States Mobile Ad Spending Revenue and Growth Rate (2011-2021)
Table United States Mobile Ad Spending Sales of Key Manufacturers (2015 and 2016)
Table United States Mobile Ad Spending Sales Share by Manufacturers (2015 and 2016)
Figure 2015 Mobile Ad Spending Sales Share by Manufacturers
Figure 2016 Mobile Ad Spending Sales Share by Manufacturers
Table United States Mobile Ad Spending Revenue by Manufacturers (2015 and 2016)
Table United States Mobile Ad Spending Revenue Share by Manufacturers (2015 and 2016)
Table 2015 United States Mobile Ad Spending Revenue Share by Manufacturers
Table 2016 United States Mobile Ad Spending Revenue Share by Manufacturers
Table United States Market Mobile Ad Spending Average Price of Key Manufacturers (2015 and 2016)
Figure United States Market Mobile Ad Spending Average Price of Key Manufacturers in 2015
Figure Mobile Ad Spending Market Share of Top 3 Manufacturers
Figure Mobile Ad Spending Market Share of Top 5 Manufacturers
Table United States Mobile Ad Spending Sales by States (2011-2016)
Table United States Mobile Ad Spending Sales Share by States (2011-2016)
Figure United States Mobile Ad Spending Sales Market Share by States in 2015
Table United States Mobile Ad Spending Revenue and Market Share by States (2011-2016)
Table United States Mobile Ad Spending Revenue Share by States (2011-2016)
Figure Revenue Market Share of Mobile Ad Spending by States (2011-2016)
Table United States Mobile Ad Spending Price by States (2011-2016)
Table United States Mobile Ad Spending Sales by Type (2011-2016)
Table United States Mobile Ad Spending Sales Share by Type (2011-2016)
Figure United States Mobile Ad Spending Sales Market Share by Type in 2015
Table United States Mobile Ad Spending Revenue and Market Share by Type (2011-2016)
Table United States Mobile Ad Spending Revenue Share by Type (2011-2016)
Figure Revenue Market Share of Mobile Ad Spending by Type (2011-2016)
Table United States Mobile Ad Spending Price by Type (2011-2016)
Figure United States Mobile Ad Spending Sales Growth Rate by Type (2011-2016)
Table United States Mobile Ad Spending Sales by Application (2011-2016)
Table United States Mobile Ad Spending Sales Market Share by Application (2011-2016)
Figure United States Mobile Ad Spending Sales Market Share by Application in 2015
Table United States Mobile Ad Spending Sales Growth Rate by Application (2011-2016)
Figure United States Mobile Ad Spending Sales Growth Rate by Application (2011-2016)
Table AdMob Basic Information List
Table AdMob Mobile Ad Spending Sales, Revenue, Price and Gross Margin (2011-2016)
Figure AdMob Mobile Ad Spending Sales Market Share (2011-2016)
Table Chartboost Basic Information List
Table Chartboost Mobile Ad Spending Sales, Revenue, Price and Gross Margin (2011-2016)
Table Chartboost Mobile Ad Spending Sales Market Share (2011-2016)
Table Flurry Basic Information List
Table Flurry Mobile Ad Spending Sales, Revenue, Price and Gross Margin (2011-2016)
Table Flurry Mobile Ad Spending Sales Market Share (2011-2016)
Table InMobi Basic Information List
Table InMobi Mobile Ad Spending Sales, Revenue, Price and Gross Margin (2011-2016)
Table InMobi Mobile Ad Spending Sales Market Share (2011-2016)
Table Millennial Media Basic Information List
Table Millennial Media Mobile Ad Spending Sales, Revenue, Price and Gross Margin (2011-2016)
Table Millennial Media Mobile Ad Spending Sales Market Share (2011-2016)
Table MoPub Basic Information List
Table MoPub Mobile Ad Spending Sales, Revenue, Price and Gross Margin (2011-2016)
Table MoPub Mobile Ad Spending Sales Market Share (2011-2016)
Table Pandora Media Basic Information List
Table Pandora Media Mobile Ad Spending Sales, Revenue, Price and Gross Margin (2011-2016)
Table Pandora Media Mobile Ad Spending Sales Market Share (2011-2016)
Table Amobee Basic Information List
Table Amobee Mobile Ad Spending Sales, Revenue, Price and Gross Margin (2011-2016)
Table Amobee Mobile Ad Spending Sales Market Share (2011-2016)
Table Baidu Basic Information List
Table Baidu Mobile Ad Spending Sales, Revenue, Price and Gross Margin (2011-2016)
Table Baidu Mobile Ad Spending Sales Market Share (2011-2016)
Table Byyd Basic Information List
Table Byyd Mobile Ad Spending Sales, Revenue, Price and Gross Margin (2011-2016)
Table Byyd Mobile Ad Spending Sales Market Share (2011-2016)
Table Google Basic Information List
Table HasOffers Basic Information List
Table iAd Basic Information List
Table Kiip Basic Information List
Table Matomy Media Basic Information List
Table Mobile Network Basic Information List
Table Production Base and Market Concentration Rate of Raw Material
Figure Price Trend of Key Raw Materials
Table Key Suppliers of Raw Materials
Figure Manufacturing Cost Structure of Mobile Ad Spending
Figure Manufacturing Process Analysis of Mobile Ad Spending
Figure Mobile Ad Spending Industrial Chain Analysis
Table Raw Materials Sources of Mobile Ad Spending Major Manufacturers in 2015
Table Major Buyers of Mobile Ad Spending
Table Distributors/Traders List
Figure United States Mobile Ad Spending Production and Growth Rate Forecast (2016-2021)
Figure United States Mobile Ad Spending Revenue and Growth Rate Forecast (2016-2021)
Table United States Mobile Ad Spending Production Forecast by Type (2016-2021)
Table United States Mobile Ad Spending Consumption Forecast by Application (2016-2021)
Table United States Mobile Ad Spending Sales Forecast by States (2016-2021)
Table United States Mobile Ad Spending Sales Share Forecast by States (2016-2021)

SECONDARY RESEARCH
Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.

PRIMARY RESEARCH
Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.

MARKET ENGINEERING
The market engineering phase involves analyzing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.

EXPERT VALIDATION
The market engineered data is verified and validated by a number of experts, both in-house and external.

REPORT WRITING/ PRESENTATION
After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.

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