Summary
Education refers to a process of facilitating learning through knowledge, skills, values, beliefs and certain habits. It is on its way to becoming a universal right and is likely to be available everywhere, to everyone without any hurdles. It is a powerful driver for development and one of the strongest instruments for reducing poverty, improving health, gender equality, peace, and stability. The education system in the United States has a decentralized system based on Federal Constitution, which holds power over education to the states and local authorities as well as to individual schools and higher education institutions.
The U.S. education system follows a specific pattern where early childhood education is followed by primary (elementary) school, middle school, secondary school (high school) and post-secondary (tertiary) education. Post-secondary education includes non-degree programs that lead to certificates and diplomas plus six-degree levels, which are, associate, bachelor, first professional, master, advanced intermediate and research doctorate. Education in the U.S. is compulsory for all students until sixteen or eighteen age depending upon the individual state.
The key factors driving growth of the U.S. education market include increasing per capita disposable income, rising merger and acquisition activities, increasing labor force participation of women and rising children population under age five. Some of the noteworthy trends and developments of this market include switching to online education programs, personal funding as major source of funding, increasing investment in education, greater use of technology in education, increasing international demand for the U.S. education, growing importance of early education, rise in education funding level and increasing demand for skilled labor. However, the growth of the market is being hindered by free public K-12 initiative, labor shortage, increased competition from foreign universities and legal and regulatory issues faced by postsecondary schools in the U.S.
The report “U.S. Education Market: Industry Analysis & Outlook (2018-2022)” by Koncept Analytics provides an extensive research and detailed analysis of the present market along with future outlook. The report discusses the major growth drivers and challenges of the market along with the U.S. dependence on other countries for growth including China and India. The report profiles the key players of the market including Bright Horizons Family Solutions, Grand Canyon, Inc., Strayer Education, Inc. and 2U, Inc.
Table Of Content
1. Market Overview
1.1 Introduction
1.2 Participants in Education Industry
1.3 Type of Education Institutions
1.4 Structure of the U.S. Education System
1.5 Dynamics of Education System
1.6 Risk Associated
2. The U.S. Market Analysis
2.1 The U.S. Education Market Forecast
2.2 The U.S. Education Market by Segments
2.3 The U.S. Education Market by Profitability
2.4 The U.S. For-Profit Education Market
3. Market Segment Analysis
3.1 The U.S. K-12 Education Market
3.1.1 The U.S. K-12 Education Market Forecast
3.1.2 The U.S. K-12 Education Enrollment Forecast
3.1.3 The U.S. For-Profit K-12 Education Market Forecast
3.2 The U.S. Postsecondary Education Market
3.2.1 The U.S. Postsecondary Education Market Forecast
3.2.2 The U.S. For-Profit Postsecondary Education Market Forecast
3.2.3 The U.S. Postsecondary Education Enrollment Forecast
3.3 The U.S. Corporate Training Market
3.3.1 The U.S. Corporate Training Market Forecast
3.3.2 The U.S For-Profit Corporate Training Market Forecast
3.3.3 The U.S. Corporate Training Spending Per Employee Forecast
3.3.4 The U.S. Corporate Training Spending Per-Employee by Company Size
3.3.5 The U.S. Corporate Training Delivery Channels by Company Size
3.4 The U.S. Child Care Education Market
3.4.1 The U.S. Child Care Education Market Forecast
3.4.2 The U.S. Child Care Market by Profitability
3.4.3 The U.S. For-Profit Child Care Market Forecast
3.4.4 Average State Spending Forecast Per Child for Child Care
3.4.5 Strategic State and Federal Funding Areas in Child Care Education
4. Student Immigration Analysis
4.1 International Students in the U.S.
4.2 New International Students Enrollment in the U.S.
4.3 The U.S. Share of Internationally Mobile Students
4.4 The U.S. Share of International Students by Academic Level
4.5 International Students in the U.S. by Origin
4.5.1 Total Chinese Students in the U.S.
4.5.2 Total Indian Students in the U.S.
5. Market Dynamics
5.1 Growth Drivers
5.1.1 Rising Per Capita Disposable Income
5.1.2 Increasing Merger & Acquisition Activities
5.1.3 Increasing Labor Force Participation of Women
5.1.4 Rising Population of Children under Age Five in the U.S
5.2 Key Trends & Developments
5.2.1 Students Switching to Online Education for Convenience
5.2.2 Personal Funding as Major Source for International Students
5.2.3 Increasing Investment in Education
5.2.4 Greater Use of Technology in Education
5.2.5 International Demand for U.S. Education
5.2.6 Increasing Demand for Skilled Labor
5.2.7 Increase in Educational Funding level
5.2.8 Growing Importance of Early Education
5.3 Challenges
5.3.1 Free Public Pre-K Initiative Threat to For-Profit Operators
5.3.2 Labor Shortage
5.3.3 Increased Competition from Foreign Universities
5.3.4 Legal & Regulatory Issues faced by Postsecondary Schools
6. Competitive Landscape
6.1 The U.S. Market
6.1.1 Revenue and Market Cap Comparison
6.1.2 The U.S. For-Profit Child Care Companies by Capacity
6.1.3 The U.S. Postsecondary School Operators by Revenue
6.1.4 The U.S. Postsecondary School Operators by Revenue Per Student
6.1.5 The U.S. Postsecondary School Operators by Total Enrollment
7. Company Profiles
7.1 Bright Horizons Family Solutions
7.1.1 Business Overview
7.1.2 Financial Overview
7.1.3 Business Strategies
7.2 Grand Canyon Education, Inc.
7.2.1 Business Overview
7.2.2 Financial Overview
7.2.3 Business Strategies
7.3 Strayer Education, Inc.
7.3.1 Business Overview
7.3.2 Financial Overview
7.3.3 Business Strategies
7.4 2U (TWOU), Inc.
7.4.1 Business Overview
7.4.2 Financial Overview
7.4.3 Business Strategies
List of Charts
The U.S. Education Market Forecast (2017-2022)
The U.S. Education Market by Segments (2017)
The U.S. Education Market by Profitability (2017)
The U.S. For-Profit Education Market (2017-2022)
The U.S. K-12 Education Market Forecast (2017-2022)
The U.S. K-12 Education Enrollment Forecast (Fall 2017-Fall 2022)
The U.S. For-Profit K-12 Education Market Forecast (2017-2022)
The U.S. Postsecondary Education Market Forecast (2017-2022)
The U.S. For-Profit Postsecondary Education Market Forecast (2017-2021)
The U.S. Postsecondary Education Enrollment Forecast (2017-2022)
The U.S. Corporate Training Market Forecast (2017-2022)
The U.S For-Profit Corporate Training Market Forecast (2017-2022)
The U.S. Corporate Training Spending Per Employee Forecast (2017-2022)
The U.S. Corporate Training Spending Per Employee by Company Size (2017)
The U.S. Corporate Training Delivery Channels by Company Size (2017)
The U.S. Child Care Education Market Forecast (2017-2022)
The U.S. Child Care Market by Profitability (2017)
The U.S. For-Profit Child Care Market Forecast (2017-2022)
Average State Spending Forecast Per Child for Child Care (2017-2022)
International Students in the U.S. (2013-2017)
New International Students Enrollment in the U.S. (2013-2017)
The U.S. Share of Internationally Mobile Students (2017)
The U.S. Share of International Students by Academic Level (2017)
International Students in the U.S. by Origin (2017)
Total Chinese Students in the U.S. (2013-2017)
Total Indian Students in the U.S. (2013-2017)
The U.S. GNI Per Capita (2013-2017)
M&A; Activities in the Education Industry (2013-2017)
Labor Force Participation Rates of Age 16 and Above (2013-2017)
Population of Children under Age Five (2013-2017)
Important factors for Selecting Online Programs by Students (2017)
The U.S. Primary Source of Funding (2017)
Investments in the U.S. Education Technology Companies (2013-2017)
The U.S. Higher Education Market by Technology (2013-2017)
Foreign Students as Percentage of the U.S. Postsecondary Enrollment (2013-2017)
Unemployment Rate by Education Type (2013-2017)
Title IV Financial Aid in the U.S. (2013-2017)
Bright Horizons Revenue by Segment (2016)
Bright Horizons Revenue and Net Income (2012-2016)
Grand Canyon Education, Inc. Revenue and Net Income (2012-2016)
Strayer Education, Inc. Revenue and Net Income (2012-2016)
2U, Inc. Revenue and Net Loss (2012-2016)
2U, Inc. Technology and Content Development Expenditure (2012-2016)
List of Tables
Structure of the U.S. Education System
Strategic State and Federal Funding Areas in Child Care Education (2017)
Key Players - Revenue & Market Cap Comparison (2016)
The U.S. For-Profit Child Care Companies by Capacity (2017)
The U.S. Postsecondary School Operators by Revenue (2017)
The U.S. Postsecondary School Operators by Revenue Per Student (2017)
The U.S. Postsecondary School Operators by Total Enrollment (2017)
Table & Figure
FAQ's
Methodology
Identifying Key Products in the Market
- The identification of key products in any market is pivotal for understanding what drives consumer interest, technological innovation, and competitive advantage. Here’s how to approach this:
- Market Analysis Reports: Start with syndicated market analysis reports from firms like Nielsen, Euromonitor, or specialized industry analysts. These reports often highlight leading products based on sales data, innovation, and consumer feedback.
- Patent Filings: Reviewing patent filings can provide insight into technological innovations and future products that may impact the market. Databases like the United States Patent and Trademark Office (USPTO) or the World Intellectual Property Organization (WIPO) can be invaluable.
- Ecommerce Platforms and Retailer Websites: Analyzing bestselling products and customer reviews on platforms such as Amazon, Flipkart, or direct retailer websites can offer direct insights into consumer preferences and product popularity.
- Consumer Surveys and Feedback: Conducting surveys or analyzing online forums and social media can reveal consumer preferences, pain points, and desired features in products. Tools like SurveyMonkey, Google Surveys, or social listening platforms can facilitate this process.
Segmenting the Market and Products
- Market and product segmentation is crucial for targeting marketing efforts and product development. Here’s a methodology for segmenting based on technical specifications:
- Technical Specifications Review: Compile a comprehensive list of products within the market, focusing on their technical specifications. This could involve processor speeds for electronics, ingredients for food products, or material composition for apparel.
- Factor Analysis: Use statistical techniques like factor analysis to group products based on shared technical specifications. This method helps identify underlying relationships between different specifications and how they cluster together.
- Expert Consultation: Engage with industry experts or technical specialists to ensure that the segmentation makes sense from both a market and a technical perspective. This step ensures the practical relevance of the segments identified.
Identifying and Classifying Key Application Segments
- Understanding how products are used in different applications is essential for market strategy:
- Use Case Analysis: Identify common use cases for products by reviewing product literature, customer testimonials, and case studies. This helps understand the variety of applications each product serves.
- Industry Surveys: Conduct surveys targeting professionals in the field to understand how and why certain products are preferred in specific applications. This can also reveal unmet needs in the market.
- ApplicationBased Segmentation: Group products based on their primary applications, considering factors such as industry use, consumer vs. professional use, and environmental conditions.
Calculating Market Size Using TopDown and BottomUp Approaches
- Estimating the market size accurately is fundamental for strategic planning:
- TopDown Approach: Start with global industry data and narrow down to the target market by applying known market shares or segmentation percentages. Industry reports and financial databases are key sources for this approach.
- BottomUp Approach: Aggregate sales data or unit shipments from all known market participants. This might require gathering data from company reports, industry associations, and sales channels.
- Combining Approaches: Validate the market size estimates by comparing the results from both approaches. Discrepancies can highlight areas requiring further investigation.
Calculating the CAGR for the Market
- The Compound Annual Growth Rate (CAGR) is a useful measure to understand market growth over time:
- Historical Sales Data: Gather historical sales or market size data over a defined period. Public company filings, industry reports, and government databases can be sources for this data.
- CAGR Formula: Apply the CAGR formula \[CAGR = (EV/BV)^{1/n} 1\], where EV is the end value, BV is the beginning value, and n is the number of periods.
- Segment and Overall Market CAGR: Calculate CAGR for both the overall market and individual segments to understand growth patterns.
Sources for Secondary or Desk Research
- Identifying the right sources is crucial for accurate desk research:
- Industry and Market Research Reports: Sources like IBISWorld, Statista, and Frost & Sullivan offer comprehensive industry reports.
- Government and International Organizations: Websites of the U.S. Census Bureau, World Bank, and OECD provide economic and industry specific data.
- Academic Journals: Platforms like Google Scholar and JSTOR can offer peer reviewed articles on market trends and consumer behavior.
- News Archives and Trade Publications: Stay informed on industry developments through sources like Bloomberg, Reuters, and specific trade journals relevant to the market in question.
- Each of these steps requires careful consideration and a systematic approach to ensure that the market research report is robust, insightful, and actionable.
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