Summary
As the economic situation continued to postpone signs of recovery in Brazil, in addition to the increasing rate of unemployment and consumers� indebtedness, purchasing decisions on soft drinks became increasingly rational. Local consumers struggled to maintain their purchase of soft drinks that they previously demanded, but rationality now plays an important role in terms of trading down to cheaper products, as well as a greater interest in incorporating new distribution channels into their rout...
Euromonitor International's Soft Drinks in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market � be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market�s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Table Of Content
SOFT DRINKS IN BRAZIL
Euromonitor International
February 2017
LIST OF CONTENTS AND TABLES
Executive Summary
Unfavourable Economic Situation Continues To Negatively Affect Demand for Soft Drinks
Warehouse Clubs Gain Share As Consumers Seek Attractive Unit Prices
Major Companies Focus on Acquiring Emerging Players To Enter New Categories
Uncertain Conditions Inhibit New Product Launches
Soft Drinks Set To Recover in Both Volume and Value Terms
Key Trends and Developments
Concentrates Continues To Conquer Consumers' Share of Pocket
Niche Markets Continue To Offer Opportunities for Emerging Players To Consolidate
Warehouse Clubs Consolidate in Soft Drinks Distribution Channels and Change the Way Consumers Purchase
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2011-2016
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2011-2016
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2016
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2016
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2016
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2016
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2011-2016
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2011-2016
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2011-2016
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2011-2016
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2012-2016
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2013-2016
Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2012-2016
Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2013-2016
Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2016
Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2016
Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2012-2016
Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2013-2016
Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2011-2016
Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2011-2016
Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2016
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
Table 30 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
Table 32 Forecast Off-trade Sales of Soft Drinks by Category: Value 2016-2021
Table 33 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
Table 34 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2016-2021
Table 35 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2016-2021
Appendix
Fountain Sales in Brazil
Definitions
Sources
Summary 1 Research Sources
Cia Brasileira De Bebidas in Soft Drinks (brazil)
Strategic Direction
Key Facts
Summary 2 Cia Brasileira de Bebidas: Key Facts
Summary 3 Cia Brasileira de Bebidas: Operational Indicators
Competitive Positioning
Summary 4 Cia Brasileira de Bebidas: Competitive Position 2016
Ducoco Alimentos SA in Soft Drinks (brazil)
Strategic Direction
Key Facts
Summary 5 Ducoco Alimentos SA: Key Facts
Competitive Positioning
Summary 6 Ducoco Alimentos SA: Competitive Position 2016
Frysk Industrial Ltda in Soft Drinks (brazil)
Strategic Direction
Key Facts
Summary 7 Frysk Industrial Ltda: Key Facts
Competitive Positioning
Summary 8 Frysk Industrial Ltda: Competitive Position 2016
Natural One SA in Soft Drinks (brazil)
Strategic Direction
Key Facts
Summary 9 Natural One SA: Key Facts
Competitive Positioning
Summary 10 Natural One SA: Competitive Position 2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 36 Off-trade Sales of Bottled Water by Category: Volume 2011-2016
Table 37 Off-trade Sales of Bottled Water by Category: Value 2011-2016
Table 38 Off-trade Sales of Bottled Water by Category: % Volume Growth 2011-2016
Table 39 Off-trade Sales of Bottled Water by Category: % Value Growth 2011-2016
Table 40 Leading Flavours for Off-trade Flavoured Bottled Water: % Volume 2011-2016
Table 41 Leading Flavours for Off-trade Functional Bottled Water: % Volume 2011-2016
Table 42 NBO Company Shares of Off-trade Bottled Water: % Volume 2012-2016
Table 43 LBN Brand Shares of Off-trade Bottled Water: % Volume 2013-2016
Table 44 NBO Company Shares of Off-trade Bottled Water: % Value 2012-2016
Table 45 LBN Brand Shares of Off-trade Bottled Water: % Value 2013-2016
Table 46 Forecast Off-trade Sales of Bottled Water by Category: Volume 2016-2021
Table 47 Forecast Off-trade Sales of Bottled Water by Category: Value 2016-2021
Table 48 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2016-2021
Table 49 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 50 Off-trade vs On-trade Sales of Carbonates: Volume 2011-2016
Table 51 Off-trade vs On-trade Sales of Carbonates: Value 2011-2016
Table 52 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2011-2016
Table 53 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2011-2016
Table 54 Off-trade Sales of Carbonates by Category: Volume 2011-2016
Table 55 Off-trade Sales of Carbonates by Category: Value 2011-2016
Table 56 Off-trade Sales of Carbonates by Category: % Volume Growth 2011-2016
Table 57 Off-trade Sales of Carbonates by Category: % Value Growth 2011-2016
Table 58 Total Sales of Carbonates by Fountain On-trade: Volume 2011-2016
Table 59 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2011-2016
Table 60 Leading Flavours for Cola Carbonates: % Volume 2011-2016
Table 61 Leading Flavours for Non-cola Carbonates: % Volume 2011-2016
Table 62 NBO Company Shares of Off-trade Carbonates: % Volume 2012-2016
Table 63 LBN Brand Shares of Off-trade Carbonates: % Volume 2013-2016
Table 64 NBO Company Shares of Off-trade Carbonates: % Value 2012-2016
Table 65 LBN Brand Shares of Off-trade Carbonates: % Value 2013-2016
Table 66 Forecast Off-trade Sales of Carbonates by Category: Volume 2016-2021
Table 67 Forecast Off-trade Sales of Carbonates by Category: Value 2016-2021
Table 68 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2016-2021
Table 69 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2016-2021
Table 70 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2016-2021
Table 71 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2016-2021
Headlines
Trends
Category Data
Concentrates Conversions
Summary 11 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 72 Off-trade Sales of Concentrates (RTD) by Category: Volume 2011-2016
Table 73 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2011-2016
Table 74 Off-trade Sales of Concentrates by Category: Value 2011-2016
Table 75 Off-trade Sales of Concentrates by Category: % Value Growth 2011-2016
Table 76 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2011-2016
Table 77 Leading Flavours for Off-trade Powder Concentrates: % Volume 2011-2016
Table 78 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2012-2016
Table 79 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2013-2016
Table 80 NBO Company Shares of Off-trade Concentrates: % Value 2012-2016
Table 81 LBN Brand Shares of Off-trade Concentrates: % Value 2013-2016
Table 82 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2012-2016
Table 83 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2013-2016
Table 84 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2012-2016
Table 85 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2013-2016
Table 86 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2016-2021
Table 87 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2016-2021
Table 88 Forecast Off-trade Sales of Concentrates by Category: Value 2016-2021
Table 89 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 90 Off-trade Sales of Juice by Category: Volume 2011-2016
Table 91 Off-trade Sales of Juice by Category: Value 2011-2016
Table 92 Off-trade Sales of Juice by Category: % Volume Growth 2011-2016
Table 93 Off-trade Sales of Juice by Category: % Value Growth 2011-2016
Table 94 Leading Flavours for Off-trade 100% Juice: % Volume 2011-2016
Table 95 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2011-2016
Table 96 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2011-2016
Table 97 NBO Company Shares of Off-trade Juice: % Volume 2012-2016
Table 98 LBN Brand Shares of Off-trade Juice: % Volume 2013-2016
Table 99 NBO Company Shares of Off-trade Juice: % Value 2012-2016
Table 100 LBN Brand Shares of Off-trade Juice: % Value 2013-2016
Table 101 Forecast Off-trade Sales of Juice by Category: Volume 2016-2021
Table 102 Forecast Off-trade Sales of Juice by Category: Value 2016-2021
Table 103 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2016-2021
Table 104 Forecast Off-trade Sales of Juice by Category: % Value Growth 2016-2021
Headlines
Trends
Category Data
Table 105 Off-trade Sales of RTD Coffee: Volume 2011-2016
Table 106 Off-trade Sales of RTD Coffee: Value 2011-2016
Table 107 Off-trade Sales of RTD Coffee: % Volume Growth 2011-2016
Table 108 Off-trade Sales of RTD Coffee: % Value Growth 2011-2016
Table 109 Leading Flavours for Off-trade RTD Coffee: % Volume 2011-2016
Table 110 NBO Company Shares of Off-trade RTD Coffee: % Volume 2012-2016
Table 111 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2013-2016
Table 112 NBO Company Shares of Off-trade RTD Coffee: % Value 2012-2016
Table 113 LBN Brand Shares of Off-trade RTD Coffee: % Value 2013-2016
Table 114 Forecast Off-trade Sales of RTD Coffee: Volume 2016-2021
Table 115 Forecast Off-trade Sales of RTD Coffee: Value 2016-2021
Table 116 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2016-2021
Table 117 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 118 Off-trade Sales of RTD Tea by Category: Volume 2011-2016
Table 119 Off-trade Sales of RTD Tea by Category: Value 2011-2016
Table 120 Off-trade Sales of RTD Tea by Category: % Volume Growth 2011-2016
Table 121 Off-trade Sales of RTD Tea by Category: % Value Growth 2011-2016
Table 122 Leading Flavours for Off-trade RTD Tea: % Volume 2011-2016
Table 123 NBO Company Shares of Off-trade RTD Tea: % Volume 2012-2016
Table 124 LBN Brand Shares of Off-trade RTD Tea: % Volume 2013-2016
Table 125 NBO Company Shares of Off-trade RTD Tea: % Value 2012-2016
Table 126 LBN Brand Shares of Off-trade RTD Tea: % Value 2013-2016
Table 127 Forecast Off-trade Sales of RTD Tea by Category: Volume 2016-2021
Table 128 Forecast Off-trade Sales of RTD Tea by Category: Value 2016-2021
Table 129 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2016-2021
Table 130 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2016-2021
Headlines
Trends
Category Data
Table 131 Off-trade Sales of Energy Drinks: Volume 2011-2016
Table 132 Off-trade Sales of Energy Drinks: Value 2011-2016
Table 133 Off-trade Sales of Energy Drinks: % Volume Growth 2011-2016
Table 134 Off-trade Sales of Energy Drinks: % Value Growth 2011-2016
Table 135 NBO Company Shares of Off-trade Energy Drinks: % Volume 2012-2016
Table 136 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2013-2016
Table 137 NBO Company Shares of Off-trade Energy Drinks: % Value 2012-2016
Table 138 LBN Brand Shares of Off-trade Energy Drinks: % Value 2013-2016
Table 139 Forecast Off-trade Sales of Energy Drinks: Volume 2016-2021
Table 140 Forecast Off-trade Sales of Energy Drinks: Value 2016-2021
Table 141 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2016-2021
Table 142 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2016-2021
Headlines
Trends
Category Data
Table 143 Off-trade Sales of Sports Drinks: Volume 2011-2016
Table 144 Off-trade Sales of Sports Drinks: Value 2011-2016
Table 145 Off-trade Sales of Sports Drinks: % Volume Growth 2011-2016
Table 146 Off-trade Sales of Sports Drinks: % Value Growth 2011-2016
Table 147 NBO Company Shares of Off-trade Sports Drinks: % Volume 2012-2016
Table 148 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2013-2016
Table 149 NBO Company Shares of Off-trade Sports Drinks: % Value 2012-2016
Table 150 LBN Brand Shares of Off-trade Sports Drinks: % Value 2013-2016
Table 151 Forecast Off-trade Sales of Sports Drinks: Volume 2016-2021
Table 152 Forecast Off-trade Sales of Sports Drinks: Value 2016-2021
Table 153 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2016-2021
Table 154 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2016-2021
Table & Figure
FAQ's
Methodology
Identifying Key Products in the Market
- The identification of key products in any market is pivotal for understanding what drives consumer interest, technological innovation, and competitive advantage. Here’s how to approach this:
- Market Analysis Reports: Start with syndicated market analysis reports from firms like Nielsen, Euromonitor, or specialized industry analysts. These reports often highlight leading products based on sales data, innovation, and consumer feedback.
- Patent Filings: Reviewing patent filings can provide insight into technological innovations and future products that may impact the market. Databases like the United States Patent and Trademark Office (USPTO) or the World Intellectual Property Organization (WIPO) can be invaluable.
- Ecommerce Platforms and Retailer Websites: Analyzing bestselling products and customer reviews on platforms such as Amazon, Flipkart, or direct retailer websites can offer direct insights into consumer preferences and product popularity.
- Consumer Surveys and Feedback: Conducting surveys or analyzing online forums and social media can reveal consumer preferences, pain points, and desired features in products. Tools like SurveyMonkey, Google Surveys, or social listening platforms can facilitate this process.
Segmenting the Market and Products
- Market and product segmentation is crucial for targeting marketing efforts and product development. Here’s a methodology for segmenting based on technical specifications:
- Technical Specifications Review: Compile a comprehensive list of products within the market, focusing on their technical specifications. This could involve processor speeds for electronics, ingredients for food products, or material composition for apparel.
- Factor Analysis: Use statistical techniques like factor analysis to group products based on shared technical specifications. This method helps identify underlying relationships between different specifications and how they cluster together.
- Expert Consultation: Engage with industry experts or technical specialists to ensure that the segmentation makes sense from both a market and a technical perspective. This step ensures the practical relevance of the segments identified.
Identifying and Classifying Key Application Segments
- Understanding how products are used in different applications is essential for market strategy:
- Use Case Analysis: Identify common use cases for products by reviewing product literature, customer testimonials, and case studies. This helps understand the variety of applications each product serves.
- Industry Surveys: Conduct surveys targeting professionals in the field to understand how and why certain products are preferred in specific applications. This can also reveal unmet needs in the market.
- ApplicationBased Segmentation: Group products based on their primary applications, considering factors such as industry use, consumer vs. professional use, and environmental conditions.
Calculating Market Size Using TopDown and BottomUp Approaches
- Estimating the market size accurately is fundamental for strategic planning:
- TopDown Approach: Start with global industry data and narrow down to the target market by applying known market shares or segmentation percentages. Industry reports and financial databases are key sources for this approach.
- BottomUp Approach: Aggregate sales data or unit shipments from all known market participants. This might require gathering data from company reports, industry associations, and sales channels.
- Combining Approaches: Validate the market size estimates by comparing the results from both approaches. Discrepancies can highlight areas requiring further investigation.
Calculating the CAGR for the Market
- The Compound Annual Growth Rate (CAGR) is a useful measure to understand market growth over time:
- Historical Sales Data: Gather historical sales or market size data over a defined period. Public company filings, industry reports, and government databases can be sources for this data.
- CAGR Formula: Apply the CAGR formula \[CAGR = (EV/BV)^{1/n} 1\], where EV is the end value, BV is the beginning value, and n is the number of periods.
- Segment and Overall Market CAGR: Calculate CAGR for both the overall market and individual segments to understand growth patterns.
Sources for Secondary or Desk Research
- Identifying the right sources is crucial for accurate desk research:
- Industry and Market Research Reports: Sources like IBISWorld, Statista, and Frost & Sullivan offer comprehensive industry reports.
- Government and International Organizations: Websites of the U.S. Census Bureau, World Bank, and OECD provide economic and industry specific data.
- Academic Journals: Platforms like Google Scholar and JSTOR can offer peer reviewed articles on market trends and consumer behavior.
- News Archives and Trade Publications: Stay informed on industry developments through sources like Bloomberg, Reuters, and specific trade journals relevant to the market in question.
- Each of these steps requires careful consideration and a systematic approach to ensure that the market research report is robust, insightful, and actionable.
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