Summary
In 2016, alcoholic drinks saw healthy growth in total volume terms in sync with the healthy disposable incomes of consumers and with more people reaching the legal age for consuming alcoholic drinks in Hong Kong. Wine and spirits recorded a good performance in general and posted positive growth due to consumers shifting towards premiumisation. On the other hand, beer and cider also recorded healthy growth because of their wide array of choices which have successfully attracted young drinkers. In...
Euromonitor International's Alcoholic Drinks in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market�s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Table Of Content
ALCOHOLIC DRINKS IN HONG KONG, CHINA
Euromonitor International
June 2017
LIST OF CONTENTS AND TABLES
Executive Summary
Healthy Growth Recorded for Alcoholic Drinks in 2016
Craft Beer Continues To Be A Powerful Trend in Beer
International Brands Still Dominate
On-trade Sales Still Outperform Off-trade Sales But at A Slower Pace
Stable Growth Expected in the Forecast Period
Key Trends and Developments
Alcohol Consumption Continues To Rise Among Young Adults
Premiumisation Trend Continues in Alcoholic Drinks
Tough Operating Environment in On-trade Channels
Key New Product Launches
Summary 1 Key New Product Developments 2016
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2011-2016
Taxation and Duty Levies
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2016
Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2016
Table 4 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2016
Table 5 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2016
Table 6 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2016
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2011-2016
Market Data
Table 8 Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 9 Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 10 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 11 Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Table 12 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2016
Table 13 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2016
Table 14 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2016
Table 15 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2016
Table 16 GBO Company Shares of Alcoholic Drinks: % Total Volume 2012-2016
Table 17 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2011-2016
Table 18 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2016
Table 19 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 20 Forecast Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 21 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 22 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Definitions
Sources
Summary 2 Research Sources
As Watson Group in Alcoholic Drinks (hong Kong, China)
Strategic Direction
Key Facts
Summary 3 AS Watson Group: Key Facts
Internet Strategy
Company Background
Chart 1 AS Watson Group: Watson's Wine Celler in Shatin New Town Plaza, Hong Kong
Private Label
Competitive Positioning
Summary 4 AS Watson Group: Competitive Position 2016
Eugina Ltd in Alcoholic Drinks (hong Kong, China)
Strategic Direction
Key Facts
Summary 5 Eugina Ltd: Key Facts
Competitive Positioning
Summary 6 Eugina Ltd: Competitive Position 2016
San Miguel Brewery Hong Kong Ltd in Alcoholic Drinks (hong Kong, China)
Strategic Direction
Key Facts
Summary 7 San Miguel Brewery Hong Kong Ltd: Key Facts
Competitive Positioning
Summary 8 San Miguel Brewery Hong Kong Ltd: Competitive Position 2016
Telford International Co Ltd in Alcoholic Drinks (hong Kong, China)
Strategic Direction
Key Facts
Summary 9 Telford International Co Ltd: Key Facts
Competitive Positioning
Summary 10 Telford International Co Ltd: Competitive Position 2016
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 11 Lager by Price Band 2016
Category Data
Table 23 Sales of Beer by Category: Total Volume 2011-2016
Table 24 Sales of Beer by Category: Total Value 2011-2016
Table 25 Sales of Beer by Category: % Total Volume Growth 2011-2016
Table 26 Sales of Beer by Category: % Total Value Growth 2011-2016
Table 27 Sales of Beer by Off-trade vs On-trade: Volume 2011-2016
Table 28 Sales of Beer by Off-trade vs On-trade: Value 2011-2016
Table 29 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2011-2016
Table 30 Sales of Beer by Off-trade vs On-trade: % Value Growth 2011-2016
Table 31 GBO Company Shares of Beer: % Total Volume 2012-2016
Table 32 NBO Company Shares of Beer: % Total Volume 2012-2016
Table 33 LBN Brand Shares of Beer: % Total Volume 2013-2016
Table 34 Production, Imports and Exports of Beer: Total Volume 2010-2015
Table 35 Imports of Beer by Country of Origin: Total Volume 2010-2015
Table 36 Imports of Beer by Country of Origin: Total Value 2010-2015
Table 37 Exports of Beer by Country of Destination: Total Volume 2010-2015
Table 38 Exports of Beer by Country of Destination: Total Value 2010-2015
Table 39 Forecast Sales of Beer by Category: Total Volume 2016-2021
Table 40 Forecast Sales of Beer by Category: Total Value 2016-2021
Table 41 Forecast Sales of Beer by Category: % Total Volume Growth 2016-2021
Table 42 Forecast Sales of Beer by Category: % Total Value Growth 2016-2021
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 43 Sales of Cider/Perry: Total Volume 2011-2016
Table 44 Sales of Cider/Perry: Total Value 2011-2016
Table 45 Sales of Cider/Perry: % Total Volume Growth 2011-2016
Table 46 Sales of Cider/Perry: % Total Value Growth 2011-2016
Table 47 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2011-2016
Table 48 Sales of Cider/Perry by Off-trade vs On-trade: Value 2011-2016
Table 49 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2011-2016
Table 50 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2011-2016
Table 51 GBO Company Shares of Cider/Perry: % Total Volume 2012-2016
Table 52 NBO Company Shares of Cider/Perry: % Total Volume 2012-2016
Table 53 LBN Brand Shares of Cider/Perry: % Total Volume 2013-2016
Table 54 Production, Imports and Exports of Cider/Perry: Total Volume 2010-2015
Table 55 Forecast Sales of Cider/Perry: Total Volume 2016-2021
Table 56 Forecast Sales of Cider/Perry: Total Value 2016-2021
Table 57 Forecast Sales of Cider/Perry: % Total Volume Growth 2016-2021
Table 58 Forecast Sales of Cider/Perry: % Total Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 59 Sales of RTDS/High-strength Premixes by Category: Total Volume 2011-2016
Table 60 Sales of RTDS/High-strength Premixes by Category: Total Value 2011-2016
Table 61 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2011-2016
Table 62 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2011-2016
Table 63 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2011-2016
Table 64 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2011-2016
Table 65 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2011-2016
Table 66 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2011-2016
Table 67 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2012-2016
Table 68 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2012-2016
Table 69 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2013-2016
Table 70 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2016-2021
Table 71 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2016-2021
Table 72 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2016-2021
Table 73 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2016-2021
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
Summary 12 Benchmark Brands 2016
Category Data
Table 74 Sales of Spirits by Category: Total Volume 2011-2016
Table 75 Sales of Spirits by Category: Total Value 2011-2016
Table 76 Sales of Spirits by Category: % Total Volume Growth 2011-2016
Table 77 Sales of Spirits by Category: % Total Value Growth 2011-2016
Table 78 Sales of Spirits by Off-trade vs On-trade: Volume 2011-2016
Table 79 Sales of Spirits by Off-trade vs On-trade: Value 2011-2016
Table 80 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2011-2016
Table 81 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2011-2016
Table 82 Sales of Dark Rum by Price Platform: % Total Volume 2011-2016
Table 83 Sales of White Rum by Price Platform: % Total Volume 2011-2016
Table 84 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2011-2016
Table 85 Sales of English Gin by Price Platform: % Total Volume 2011-2016
Table 86 Sales of Vodka by Price Platform: % Total Volume 2011-2016
Table 87 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2011-2016
Table 88 GBO Company Shares of Spirits: % Total Volume 2012-2016
Table 89 NBO Company Shares of Spirits: % Total Volume 2012-2016
Table 90 LBN Brand Shares of Spirits: % Total Volume 2013-2016
Table 91 Production, Imports and Exports of Brandy & Cognac: Total Volume 2010-2015
Table 92 Production, Imports and Exports of Rum: Total Volume 2010-2015
Table 93 Production, Imports and Exports of Tequila (and Mezcal): Total Volume 2010-2015
Table 94 Production, Imports and Exports of Whiskies: Total Volume 2010-2015
Table 95 Production, Imports and Exports of Gin: Total Volume 2010-2015
Table 96 Production, Imports and Exports of Vodka: Total Volume 2010-2015
Table 97 Forecast Sales of Spirits by Category: Total Volume 2016-2021
Table 98 Forecast Sales of Spirits by Category: Total Value 2016-2021
Table 99 Forecast Sales of Spirits by Category: % Total Volume Growth 2016-2021
Table 100 Forecast Sales of Spirits by Category: % Total Value Growth 2016-2021
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 101 Sales of Wine by Category: Total Volume 2011-2016
Table 103 Sales of Wine by Category: % Total Volume Growth 2011-2016
Table 104 Sales of Wine by Category: % Total Value Growth 2011-2016
Table 105 Sales of Wine by Off-trade vs On-trade: Volume 2011-2016
Table 106 Sales of Wine by Off-trade vs On-trade: Value 2011-2016
Table 107 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2011-2016
Table 108 Sales of Wine by Off-trade vs On-trade: % Value Growth 2011-2016
Table 109 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2011-2016
Table 110 Sales of Still Ros Wine by Price Segment: % Off-trade Volume 2011-2016
Table 111 Sales of Still White Wine by Price Segment: % Off-trade Volume 2011-2016
Table 112 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2011-2016
Table 113 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2011-2016
Table 114 Sales of Still Ros Wine by Grape/Varietal Type: % Total Volume 2011-2016
Table 115 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2011-2016
Table 116 GBO Company Shares of Still Light Grape Wine: % Total Volume 2012-2016
Table 117 NBO Company Shares of Still Light Grape Wine: % Total Volume 2012-2016
Table 118 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2013-2016
Table 119 GBO Company Shares of Champagne: % Total Volume 2012-2016
Table 120 NBO Company Shares of Champagne: % Total Volume 2012-2016
Table 121 LBN Brand Shares of Champagne: % Total Volume 2013-2016
Table 122 GBO Company Shares of Other Sparkling Wine: % Total Volume 2012-2016
Table 123 NBO Company Shares of Other Sparkling Wine: % Total Volume 2012-2016
Table 124 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2013-2016
Table 125 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2012-2016
Table 126 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2012-2016
Table 127 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2013-2016
Table 128 GBO Company Shares of Non-grape Wine: % Total Volume 2012-2016
Table 129 NBO Company Shares of Non-grape Wine: % Total Volume 2012-2016
Table 130 LBN Brand Shares of Non-grape Wine: % Total Volume 2013-2016
Table 131 Production, Imports and Exports of Wine: Total Volume 2010-2015
Table 132 Imports of Wine by Country of Origin: Total Volume 2010-2015
Table 133 Imports of Wine by Country of Origin: Total Value 2010-2015
Table 134 Exports of Wine by Country of Destination: Total Volume 2010-2015
Table 135 Exports of Wine by Country of Destination: Total Value 2010-2015
Table 136 Forecast Sales of Wine by Category: Total Volume 2016-2021
Table 137 Forecast Sales of Wine by Category: Total Value 2016-2021
Table 138 Forecast Sales of Wine by Category: % Total Volume Growth 2016-2021
Table 139 Forecast Sales of Wine by Category: % Total Value Growth 2016-2021
Table & Figure
FAQ's
Methodology
Identifying Key Products in the Market
- The identification of key products in any market is pivotal for understanding what drives consumer interest, technological innovation, and competitive advantage. Here’s how to approach this:
- Market Analysis Reports: Start with syndicated market analysis reports from firms like Nielsen, Euromonitor, or specialized industry analysts. These reports often highlight leading products based on sales data, innovation, and consumer feedback.
- Patent Filings: Reviewing patent filings can provide insight into technological innovations and future products that may impact the market. Databases like the United States Patent and Trademark Office (USPTO) or the World Intellectual Property Organization (WIPO) can be invaluable.
- Ecommerce Platforms and Retailer Websites: Analyzing bestselling products and customer reviews on platforms such as Amazon, Flipkart, or direct retailer websites can offer direct insights into consumer preferences and product popularity.
- Consumer Surveys and Feedback: Conducting surveys or analyzing online forums and social media can reveal consumer preferences, pain points, and desired features in products. Tools like SurveyMonkey, Google Surveys, or social listening platforms can facilitate this process.
Segmenting the Market and Products
- Market and product segmentation is crucial for targeting marketing efforts and product development. Here’s a methodology for segmenting based on technical specifications:
- Technical Specifications Review: Compile a comprehensive list of products within the market, focusing on their technical specifications. This could involve processor speeds for electronics, ingredients for food products, or material composition for apparel.
- Factor Analysis: Use statistical techniques like factor analysis to group products based on shared technical specifications. This method helps identify underlying relationships between different specifications and how they cluster together.
- Expert Consultation: Engage with industry experts or technical specialists to ensure that the segmentation makes sense from both a market and a technical perspective. This step ensures the practical relevance of the segments identified.
Identifying and Classifying Key Application Segments
- Understanding how products are used in different applications is essential for market strategy:
- Use Case Analysis: Identify common use cases for products by reviewing product literature, customer testimonials, and case studies. This helps understand the variety of applications each product serves.
- Industry Surveys: Conduct surveys targeting professionals in the field to understand how and why certain products are preferred in specific applications. This can also reveal unmet needs in the market.
- ApplicationBased Segmentation: Group products based on their primary applications, considering factors such as industry use, consumer vs. professional use, and environmental conditions.
Calculating Market Size Using TopDown and BottomUp Approaches
- Estimating the market size accurately is fundamental for strategic planning:
- TopDown Approach: Start with global industry data and narrow down to the target market by applying known market shares or segmentation percentages. Industry reports and financial databases are key sources for this approach.
- BottomUp Approach: Aggregate sales data or unit shipments from all known market participants. This might require gathering data from company reports, industry associations, and sales channels.
- Combining Approaches: Validate the market size estimates by comparing the results from both approaches. Discrepancies can highlight areas requiring further investigation.
Calculating the CAGR for the Market
- The Compound Annual Growth Rate (CAGR) is a useful measure to understand market growth over time:
- Historical Sales Data: Gather historical sales or market size data over a defined period. Public company filings, industry reports, and government databases can be sources for this data.
- CAGR Formula: Apply the CAGR formula \[CAGR = (EV/BV)^{1/n} 1\], where EV is the end value, BV is the beginning value, and n is the number of periods.
- Segment and Overall Market CAGR: Calculate CAGR for both the overall market and individual segments to understand growth patterns.
Sources for Secondary or Desk Research
- Identifying the right sources is crucial for accurate desk research:
- Industry and Market Research Reports: Sources like IBISWorld, Statista, and Frost & Sullivan offer comprehensive industry reports.
- Government and International Organizations: Websites of the U.S. Census Bureau, World Bank, and OECD provide economic and industry specific data.
- Academic Journals: Platforms like Google Scholar and JSTOR can offer peer reviewed articles on market trends and consumer behavior.
- News Archives and Trade Publications: Stay informed on industry developments through sources like Bloomberg, Reuters, and specific trade journals relevant to the market in question.
- Each of these steps requires careful consideration and a systematic approach to ensure that the market research report is robust, insightful, and actionable.
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