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Beer In Hong Kong, ChinaMarket Direction Report
Published on: Jun 2017 | From USD $990 | Published By: EUROMONITOR INTERNATIONAL | Number Of Pages: 35
Beer grew by 2% in total volume terms to reach 167 million litres in 2016. While beer is a mature category in Hong Kong, both total volume and value sales recorded positive growth in 2016. This is attributed to there being more new international brands and local microbreweries entering the market.
Euromonitor International's Beer in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketŐs major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
BEER IN HONG KONG, CHINA
Euromonitor International
June 2017
LIST OF CONTENTS AND TABLES
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 1 Lager by Price Band 2016
Category Data
Table 1 Sales of Beer by Category: Total Volume 2011-2016
Table 2 Sales of Beer by Category: Total Value 2011-2016
Table 3 Sales of Beer by Category: % Total Volume Growth 2011-2016
Table 4 Sales of Beer by Category: % Total Value Growth 2011-2016
Table 5 Sales of Beer by Off-trade vs On-trade: Volume 2011-2016
Table 6 Sales of Beer by Off-trade vs On-trade: Value 2011-2016
Table 7 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2011-2016
Table 8 Sales of Beer by Off-trade vs On-trade: % Value Growth 2011-2016
Table 9 GBO Company Shares of Beer: % Total Volume 2012-2016
Table 10 NBO Company Shares of Beer: % Total Volume 2012-2016
Table 11 LBN Brand Shares of Beer: % Total Volume 2013-2016
Table 12 Production, Imports and Exports of Beer: Total Volume 2010-2015
Table 13 Imports of Beer by Country of Origin: Total Volume 2010-2015
Table 14 Imports of Beer by Country of Origin: Total Value 2010-2015
Table 15 Exports of Beer by Country of Destination: Total Volume 2010-2015
Table 16 Exports of Beer by Country of Destination: Total Value 2010-2015
Table 17 Forecast Sales of Beer by Category: Total Volume 2016-2021
Table 18 Forecast Sales of Beer by Category: Total Value 2016-2021
Table 19 Forecast Sales of Beer by Category: % Total Volume Growth 2016-2021
Table 20 Forecast Sales of Beer by Category: % Total Value Growth 2016-2021
San Miguel Brewery Hong Kong Ltd in Alcoholic Drinks (hong Kong, China)
Strategic Direction
Key Facts
Summary 2 San Miguel Brewery Hong Kong Ltd: Key Facts
Competitive Positioning
Summary 3 San Miguel Brewery Hong Kong Ltd: Competitive Position 2016
Telford International Co Ltd in Alcoholic Drinks (hong Kong, China)
Strategic Direction
Key Facts
Summary 4 Telford International Co Ltd: Key Facts
Competitive Positioning
Summary 5 Telford International Co Ltd: Competitive Position 2016
Executive Summary
Healthy Growth Recorded for Alcoholic Drinks in 2016
Craft Beer Continues To Be A Powerful Trend in Beer
International Brands Still Dominate
On-trade Sales Still Outperform Off-trade Sales But at A Slower Pace
Stable Growth Expected in the Forecast Period
Key Trends and Developments
Alcohol Consumption Continues To Rise Among Young Adults
Premiumisation Trend Continues in Alcoholic Drinks
Tough Operating Environment in On-trade Channels
Key New Product Launches
Summary 6 Key New Product Developments 2016
Market Background
Legislation
Table 21 Number of On-trade Establishments by Type 2011-2016
Taxation and Duty Levies
Table 22 Taxation and Duty Levies on Alcoholic Drinks 2016
Table 23 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2016
Table 24 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2016
Table 25 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2016
Table 26 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2016
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 27 Retail Consumer Expenditure on Alcoholic Drinks 2011-2016
Market Data
Table 28 Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 29 Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 30 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 31 Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Table 32 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2016
Table 33 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2016
Table 34 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2016
Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2016
Table 36 GBO Company Shares of Alcoholic Drinks: % Total Volume 2012-2016
Table 37 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2011-2016
Table 38 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2016
Table 39 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 40 Forecast Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 41 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 42 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Definitions
Sources
Summary 7 Research Sources
SECONDARY RESEARCH
Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.
PRIMARY RESEARCH
Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.
MARKET ENGINEERING
The market engineering phase involves analyzing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.
EXPERT VALIDATION
The market engineered data is verified and validated by a number of experts, both in-house and external.
REPORT WRITING/ PRESENTATION
After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.
FAQs
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1. Choose a topic.
2. Make skeleton catalogue.
3. Fill content. As for report content, there are two main information source, Primary and Secondary data collection. Secondary data collectionrefers to information searched from the Internet or data bought from database. Primary data collection refers to information concluded from telephone interview, face-to-face interview, expert’s interview, meeting etc.
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5. Publish the report.
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