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Wine In Hong Kong, ChinaMarket Direction Report

Published on: Jun 2017 | From USD $990 | Published By: EUROMONITOR INTERNATIONAL | Number Of Pages: 43

Hong Kong’s millennials see wine as a new thing and trendy. This new generation travels more and sees people in the Western world drinking wine, so they are learning about and wanting to drink wine back home. Hong Kong has become a wine hub in the Asia Pacific region, not only because of the country’s tax-free policy but also because it has been strongly supported by the Hong Kong government’s initiatives such as wine and dine festivals and Vinexpo Hong Kong.

Euromonitor International's Wine in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wine market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

WINE IN HONG KONG, CHINA
Euromonitor International
June 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Wine by Category: Total Volume 2011-2016
Table 2 Sales of Wine by Category: Total Value 2011-2016
Table 3 Sales of Wine by Category: % Total Volume Growth 2011-2016
Table 4 Sales of Wine by Category: % Total Value Growth 2011-2016
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2011-2016
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2011-2016
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2011-2016
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2011-2016
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2011-2016
Table 10 Sales of Still RosŽ Wine by Price Segment: % Off-trade Volume 2011-2016
Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2011-2016
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2011-2016
Table 13 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2011-2016
Table 14 Sales of Still RosŽ Wine by Grape/Varietal Type: % Total Volume 2011-2016
Table 15 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2011-2016
Table 16 GBO Company Shares of Still Light Grape Wine: % Total Volume 2012-2016
Table 17 NBO Company Shares of Still Light Grape Wine: % Total Volume 2012-2016
Table 18 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2013-2016
Table 19 GBO Company Shares of Champagne: % Total Volume 2012-2016
Table 20 NBO Company Shares of Champagne: % Total Volume 2012-2016
Table 21 LBN Brand Shares of Champagne: % Total Volume 2013-2016
Table 22 GBO Company Shares of Other Sparkling Wine: % Total Volume 2012-2016
Table 23 NBO Company Shares of Other Sparkling Wine: % Total Volume 2012-2016
Table 24 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2013-2016
Table 25 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2012-2016
Table 26 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2012-2016
Table 27 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2013-2016
Table 28 GBO Company Shares of Non-grape Wine: % Total Volume 2012-2016
Table 29 NBO Company Shares of Non-grape Wine: % Total Volume 2012-2016
Table 30 LBN Brand Shares of Non-grape Wine: % Total Volume 2013-2016
Table 31 Production, Imports and Exports of Wine: Total Volume 2010-2015
Table 32 Imports of Wine by Country of Origin: Total Volume 2010-2015
Table 33 Imports of Wine by Country of Origin: Total Value 2010-2015
Table 34 Exports of Wine by Country of Destination: Total Volume 2010-2015
Table 35 Exports of Wine by Country of Destination: Total Value 2010-2015
Table 36 Forecast Sales of Wine by Category: Total Volume 2016-2021
Table 37 Forecast Sales of Wine by Category: Total Value 2016-2021
Table 38 Forecast Sales of Wine by Category: % Total Volume Growth 2016-2021
Table 39 Forecast Sales of Wine by Category: % Total Value Growth 2016-2021
As Watson Group in Alcoholic Drinks (hong Kong, China)
Strategic Direction
Key Facts
Summary 1 AS Watson Group: Key Facts
Internet Strategy
Company Background
Chart 1 AS Watson Group: Watson's Wine Celler in Shatin New Town Plaza, Hong Kong
Private Label
Competitive Positioning
Summary 2 AS Watson Group: Competitive Position 2016
Telford International Co Ltd in Alcoholic Drinks (hong Kong, China)
Strategic Direction
Key Facts
Summary 3 Telford International Co Ltd: Key Facts
Competitive Positioning
Summary 4 Telford International Co Ltd: Competitive Position 2016
Executive Summary
Healthy Growth Recorded for Alcoholic Drinks in 2016
Craft Beer Continues To Be A Powerful Trend in Beer
International Brands Still Dominate
On-trade Sales Still Outperform Off-trade Sales But at A Slower Pace
Stable Growth Expected in the Forecast Period
Key Trends and Developments
Alcohol Consumption Continues To Rise Among Young Adults
Premiumisation Trend Continues in Alcoholic Drinks
Tough Operating Environment in On-trade Channels
Key New Product Launches
Summary 5 Key New Product Developments 2016
Market Background
Legislation
Table 40 Number of On-trade Establishments by Type 2011-2016
Taxation and Duty Levies
Table 41 Taxation and Duty Levies on Alcoholic Drinks 2016
Table 42 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2016
Table 43 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2016
Table 44 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2016
Table 45 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2016
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 46 Retail Consumer Expenditure on Alcoholic Drinks 2011-2016
Market Data
Table 47 Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 48 Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 49 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 50 Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Table 51 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2016
Table 52 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2016
Table 53 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2016
Table 54 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2016
Table 55 GBO Company Shares of Alcoholic Drinks: % Total Volume 2012-2016
Table 56 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2011-2016
Table 57 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2016
Table 58 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 59 Forecast Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 60 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Definitions
Sources
Summary 6 Research Sources












SECONDARY RESEARCH
Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.

PRIMARY RESEARCH
Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.

MARKET ENGINEERING
The market engineering phase involves analyzing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.

EXPERT VALIDATION
The market engineered data is verified and validated by a number of experts, both in-house and external.

REPORT WRITING/ PRESENTATION
After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.

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