Summary
Hong Kong�s millennials see wine as a new thing and trendy. This new generation travels more and sees people in the Western world drinking wine, so they are learning about and wanting to drink wine back home. Hong Kong has become a wine hub in the Asia Pacific region, not only because of the country�s tax-free policy but also because it has been strongly supported by the Hong Kong government�s initiatives such as wine and dine festivals and Vinexpo Hong Kong.
Euromonitor International's Wine in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Wine market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market�s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Table Of Content
WINE IN HONG KONG, CHINA
Euromonitor International
June 2017
LIST OF CONTENTS AND TABLES
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Wine by Category: Total Volume 2011-2016
Table 2 Sales of Wine by Category: Total Value 2011-2016
Table 3 Sales of Wine by Category: % Total Volume Growth 2011-2016
Table 4 Sales of Wine by Category: % Total Value Growth 2011-2016
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2011-2016
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2011-2016
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2011-2016
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2011-2016
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2011-2016
Table 10 Sales of Still Ros Wine by Price Segment: % Off-trade Volume 2011-2016
Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2011-2016
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2011-2016
Table 13 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2011-2016
Table 14 Sales of Still Ros Wine by Grape/Varietal Type: % Total Volume 2011-2016
Table 15 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2011-2016
Table 16 GBO Company Shares of Still Light Grape Wine: % Total Volume 2012-2016
Table 17 NBO Company Shares of Still Light Grape Wine: % Total Volume 2012-2016
Table 18 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2013-2016
Table 19 GBO Company Shares of Champagne: % Total Volume 2012-2016
Table 20 NBO Company Shares of Champagne: % Total Volume 2012-2016
Table 21 LBN Brand Shares of Champagne: % Total Volume 2013-2016
Table 22 GBO Company Shares of Other Sparkling Wine: % Total Volume 2012-2016
Table 23 NBO Company Shares of Other Sparkling Wine: % Total Volume 2012-2016
Table 24 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2013-2016
Table 25 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2012-2016
Table 26 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2012-2016
Table 27 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2013-2016
Table 28 GBO Company Shares of Non-grape Wine: % Total Volume 2012-2016
Table 29 NBO Company Shares of Non-grape Wine: % Total Volume 2012-2016
Table 30 LBN Brand Shares of Non-grape Wine: % Total Volume 2013-2016
Table 31 Production, Imports and Exports of Wine: Total Volume 2010-2015
Table 32 Imports of Wine by Country of Origin: Total Volume 2010-2015
Table 33 Imports of Wine by Country of Origin: Total Value 2010-2015
Table 34 Exports of Wine by Country of Destination: Total Volume 2010-2015
Table 35 Exports of Wine by Country of Destination: Total Value 2010-2015
Table 36 Forecast Sales of Wine by Category: Total Volume 2016-2021
Table 37 Forecast Sales of Wine by Category: Total Value 2016-2021
Table 38 Forecast Sales of Wine by Category: % Total Volume Growth 2016-2021
Table 39 Forecast Sales of Wine by Category: % Total Value Growth 2016-2021
As Watson Group in Alcoholic Drinks (hong Kong, China)
Strategic Direction
Key Facts
Summary 1 AS Watson Group: Key Facts
Internet Strategy
Company Background
Chart 1 AS Watson Group: Watson's Wine Celler in Shatin New Town Plaza, Hong Kong
Private Label
Competitive Positioning
Summary 2 AS Watson Group: Competitive Position 2016
Telford International Co Ltd in Alcoholic Drinks (hong Kong, China)
Strategic Direction
Key Facts
Summary 3 Telford International Co Ltd: Key Facts
Competitive Positioning
Summary 4 Telford International Co Ltd: Competitive Position 2016
Executive Summary
Healthy Growth Recorded for Alcoholic Drinks in 2016
Craft Beer Continues To Be A Powerful Trend in Beer
International Brands Still Dominate
On-trade Sales Still Outperform Off-trade Sales But at A Slower Pace
Stable Growth Expected in the Forecast Period
Key Trends and Developments
Alcohol Consumption Continues To Rise Among Young Adults
Premiumisation Trend Continues in Alcoholic Drinks
Tough Operating Environment in On-trade Channels
Key New Product Launches
Summary 5 Key New Product Developments 2016
Market Background
Legislation
Table 40 Number of On-trade Establishments by Type 2011-2016
Taxation and Duty Levies
Table 41 Taxation and Duty Levies on Alcoholic Drinks 2016
Table 42 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2016
Table 43 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2016
Table 44 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2016
Table 45 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2016
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 46 Retail Consumer Expenditure on Alcoholic Drinks 2011-2016
Market Data
Table 47 Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 48 Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 49 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 50 Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Table 51 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2016
Table 52 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2016
Table 53 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2016
Table 54 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2016
Table 55 GBO Company Shares of Alcoholic Drinks: % Total Volume 2012-2016
Table 56 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2011-2016
Table 57 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2016
Table 58 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 59 Forecast Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 60 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Definitions
Sources
Summary 6 Research Sources
Table & Figure
FAQ's
Methodology
Identifying Key Products in the Market
- The identification of key products in any market is pivotal for understanding what drives consumer interest, technological innovation, and competitive advantage. Here’s how to approach this:
- Market Analysis Reports: Start with syndicated market analysis reports from firms like Nielsen, Euromonitor, or specialized industry analysts. These reports often highlight leading products based on sales data, innovation, and consumer feedback.
- Patent Filings: Reviewing patent filings can provide insight into technological innovations and future products that may impact the market. Databases like the United States Patent and Trademark Office (USPTO) or the World Intellectual Property Organization (WIPO) can be invaluable.
- Ecommerce Platforms and Retailer Websites: Analyzing bestselling products and customer reviews on platforms such as Amazon, Flipkart, or direct retailer websites can offer direct insights into consumer preferences and product popularity.
- Consumer Surveys and Feedback: Conducting surveys or analyzing online forums and social media can reveal consumer preferences, pain points, and desired features in products. Tools like SurveyMonkey, Google Surveys, or social listening platforms can facilitate this process.
Segmenting the Market and Products
- Market and product segmentation is crucial for targeting marketing efforts and product development. Here’s a methodology for segmenting based on technical specifications:
- Technical Specifications Review: Compile a comprehensive list of products within the market, focusing on their technical specifications. This could involve processor speeds for electronics, ingredients for food products, or material composition for apparel.
- Factor Analysis: Use statistical techniques like factor analysis to group products based on shared technical specifications. This method helps identify underlying relationships between different specifications and how they cluster together.
- Expert Consultation: Engage with industry experts or technical specialists to ensure that the segmentation makes sense from both a market and a technical perspective. This step ensures the practical relevance of the segments identified.
Identifying and Classifying Key Application Segments
- Understanding how products are used in different applications is essential for market strategy:
- Use Case Analysis: Identify common use cases for products by reviewing product literature, customer testimonials, and case studies. This helps understand the variety of applications each product serves.
- Industry Surveys: Conduct surveys targeting professionals in the field to understand how and why certain products are preferred in specific applications. This can also reveal unmet needs in the market.
- ApplicationBased Segmentation: Group products based on their primary applications, considering factors such as industry use, consumer vs. professional use, and environmental conditions.
Calculating Market Size Using TopDown and BottomUp Approaches
- Estimating the market size accurately is fundamental for strategic planning:
- TopDown Approach: Start with global industry data and narrow down to the target market by applying known market shares or segmentation percentages. Industry reports and financial databases are key sources for this approach.
- BottomUp Approach: Aggregate sales data or unit shipments from all known market participants. This might require gathering data from company reports, industry associations, and sales channels.
- Combining Approaches: Validate the market size estimates by comparing the results from both approaches. Discrepancies can highlight areas requiring further investigation.
Calculating the CAGR for the Market
- The Compound Annual Growth Rate (CAGR) is a useful measure to understand market growth over time:
- Historical Sales Data: Gather historical sales or market size data over a defined period. Public company filings, industry reports, and government databases can be sources for this data.
- CAGR Formula: Apply the CAGR formula \[CAGR = (EV/BV)^{1/n} 1\], where EV is the end value, BV is the beginning value, and n is the number of periods.
- Segment and Overall Market CAGR: Calculate CAGR for both the overall market and individual segments to understand growth patterns.
Sources for Secondary or Desk Research
- Identifying the right sources is crucial for accurate desk research:
- Industry and Market Research Reports: Sources like IBISWorld, Statista, and Frost & Sullivan offer comprehensive industry reports.
- Government and International Organizations: Websites of the U.S. Census Bureau, World Bank, and OECD provide economic and industry specific data.
- Academic Journals: Platforms like Google Scholar and JSTOR can offer peer reviewed articles on market trends and consumer behavior.
- News Archives and Trade Publications: Stay informed on industry developments through sources like Bloomberg, Reuters, and specific trade journals relevant to the market in question.
- Each of these steps requires careful consideration and a systematic approach to ensure that the market research report is robust, insightful, and actionable.
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