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Success Case Study: Glacéau Smart Water

Published on: Dec 2016 | From USD $995 | Published By: GLOBAL DATA | Number Of Pages: 19

Success Case Study: Glacau Smart water

Summary

"Success Case Study: Glacau Smart water" is part of GlobalDatas Successes and Failures research. It examines the details of and reasons behind the success of Coca-Cola's new electrolyte-enhanced bottled water brand. It delivers the critical "what?", "why?", and "so what?" analysis to teach you crucial lessons that increase your chances of launching successful products, especially within an oversaturated marketplace.

In 2014, Coca-Cola launched a new bottled water brand, Glacau Smart water, in the UK. Smart water is created via a process whereby it is vapor-distilled before electrolytes are added for a "crisp, clean taste." It has successfully appealed to consumers wanting to cut down on unhealthy soft drinks.

Scope

- Consumers in the UK believe that a product is capable of being both healthy and tasty.
- Water brands should seek to add more functional ingredients to their products as they must be able to successfully differentiate their product line in comparison to competitors'.
- Health-conscious consumers are looking for ingredients that are able to provide further functional benefits, other than everyday benefits such as being low in calories and fat.

Reasons to buy

- Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.
- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Table of Contents
About this research
Executive summary: Glacéau Smart water
What?
Why?
Take-out
Appendix

SECONDARY RESEARCH
Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.

PRIMARY RESEARCH
Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.

MARKET ENGINEERING
The market engineering phase involves analyzing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.

EXPERT VALIDATION
The market engineered data is verified and validated by a number of experts, both in-house and external.

REPORT WRITING/ PRESENTATION
After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.

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