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Tobacco Company Profile - KTandG

Published on: Dec 2016 | From USD $975 | Published By: GLOBAL DATA | Number Of Pages: 33

Tobacco Company Profile - KTandG

Summary
KTandG is the leading cigarette manufacturer in South Korea, and until late 2002 it was the sole domestic manufacturer of cigarettes in South Korea and controlled by the government. Its privatization was finally completed in 2002 and its monopoly rights removed. The company has been developing its international sales by growing its presence in export markets and in 2015 international sales exceeded its domestic volume for the first time. After it was privatized, the company began to diversify into pharmaceuticals and real estate as well as into health foods and beverages.

Key Findings
- KTandG reported global cigarette sales of 87.1 billion pieces in 2015
- International sales grew to a record of 46.5 billion pieces in 2015, exceeding the domestic sales for first time
- Its domestic sales volume in 2015 is equivalent to 58.4% of the market
- KTandG reached its overall sales record in 2012, when it sold 100.4 billion pieces

Synopsis
Tobacco Company Profile - KTandG is an analytical company report provides extensive and highly detailed current and future market trends in the cigarette market. It covers market size and structure along with per capita and overall consumption. Additionally, it focuses on brand data, retail pricing, prospects, and forecasts for sales and consumption.

Reasons To Buy

Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market. Identify the areas of growth and opportunities, which will aid effective marketing planning. The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes - prime intelligence for marketers. Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.

1 Introduction
2 Key Company Facts
3 Corporate Structure
3.1 Ownership
3.2 Organisation
4 Financial Highlights
5 Cigarette Business Review
5.1 Overview
5.2 South Korea
5.3 International Markets
6 Other Tobacco Business
6.1 Cigars
7 Non-Tobacco Business
8 Company Strengths, Strategies and Performance
9 Appendix
9.1 What is this Report About?
9.2 Product Category Coverage
9.3 Methodology
9.4 Disclaimer

Figure 1: KTandG - Organization Chart, 2013
Figure 2: Methodology

SECONDARY RESEARCH
Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.

PRIMARY RESEARCH
Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.

MARKET ENGINEERING
The market engineering phase involves analyzing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.

EXPERT VALIDATION
The market engineered data is verified and validated by a number of experts, both in-house and external.

REPORT WRITING/ PRESENTATION
After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.

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