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IT In Retail - Technology Priorities

Published on: Dec 2016 | From USD $2995 | Published By: GLOBAL DATA | Number Of Pages: 28

IT in Retail - Technology Priorities

Retailers will aim to address the following key challenges through IT in 2017: supply chain management efficiencies, offering a superior customer experience across channels, and gaining better insight from existing as well as new data sources. The share of outsourced IT services is growing among retailers, however business-critical functions tend to remain in-house. The right level of outsourcing needs to be individually assessed and balanced with in-house resources and skills

Key Findings
- Retailers are actively building out their analytics capabilities, especially focusing on real-time business intelligence that can be used for better understanding customers and making processes more efficient
- Retailers look to roll out Internet of Things (IoT) strategies that cover a range of technologies including RFID, beacons and sensors.
- CRM is the key area for investment in the next two years in relation to retailers' current implementations due to the growing focus on customer experience and profiling.

This report presents the findings from a survey of 152 retailers regarding their Information and Communications Technology (ICT) investment trends. The survey investigates how retailers currently allocate their ICT budgets across the core areas of enterprise ICT expenditure: hardware, software, IT services, communications, and consulting
The report illustrates the core technologies that retailers are investing in, including enterprise applications, business intelligence, internet of things (IoT), and green IT and virtualization. The survey also highlights the approach to purchasing technology adopted by retailers. The report aims to provide a better insight to ICT vendors and service providers when pitching their solutions to retailers. The survey was conducted in H1 2016 via an online methodology, with respondents all having ICT decision maker responsibility (typically CIOs and IT Managers).

In particular, it provides an in-depth analysis of the following:
- How ICT budgets are set to change in 2016 in terms of their overall size
- Allocation across the core elements of IT spend, including hardware, software, services, communications, and consulting
- Which ICT functions retailers are interested in outsourcing
- Retailers' investment priorities based on their budget allocations across core technology categories such as enterprise applications, business intelligence, green IT and virtualization, and internet of things(IoT)
- Factors that are influencing retailers' investments in each technology category
- How retailers' IT budgets are currently allocated across various segments within a technology category
- Retailers' distribution of their ICT budget across various segments within a technology category
- Vendor satisfaction ratings for various core and advanced technology categories
- Insight into retailers' preferred buying approaches
- Business and IT objectives that retailers' are looking to achieve through their IT investment strategies
- Factors that are influencing retailers' decisions to select an ICT provider


- Understand how the retail sector's ICT landscape is set to change in 2016 to prioritize your target market
- Comprehend how money are being allocated by retailers in specific geographies and size bands to improve your market penetration
- Make effective business decisions by recognizing the opportunities within each of the core areas of ICT spend (hardware, software, IT services, telecommunications, and consulting)
- Realign your sales initiatives by understanding the current strategic objectives of retailers
- Enhance your market segmentation with the included, detailed breakdown of opportunities within selected technology categories (enterprise applications, business intelligence, green IT and virtualization, and internet of things(IoT))
- Prioritize your focus areas by understanding which factors are influencing retailers' decisions when selecting an ICT provider
- Understand the changes in customers' priorities and identify the business and IT objectives that retailers are looking to achieve through their ICT investment strategies

1 Trends in ICT budgets
1.1 Introduction
1.2 Survey demographics
1.3 Outsourced IT functions
2 ICT investment priorities and vendor satisfaction
2.1 Introduction
2.1.1 Enterprise applications
2.1.2 Business Intelligence
2.1.3 Green IT and virtualization
2.1.4 Internet of Things (IoT)
3 ICT procurement trends
3.1 Introduction
3.2 Business objectives influencing IT investment strategy
3.3 Key decision maker for purchasing technology
3.4 ICT provider selection
4 Sector-specific trends
4.1 Introduction
4.2 Technology areas receiving the largest investments
4.3 IT expenditure plans for specific technology areas
4.4 Upgrades in technology areas
5 Summary
6 Appendix
6.1 Definitions
6.2 Further reading
6.3 Contact the authors

Figure 1: Retail - enterprise ICT survey geographic breakdown
Figure 2: Retail - enterprise ICT survey breakdown by size band (number of employees)
Figure 11: Outsourced IT functions - Retail enterprises' current and future outsourcing priorities
Figure 12: Enterprise Applications - Retailers' current and future investment priorities
Figure 13: Enterprise Applications - selected primary provider and vendor satisfaction among retailers
Figure 14: Business Intelligence - Retailers' current and future investment priorities
Figure 15: Business Intelligence - selected primary provider and vendor satisfaction among retail enterprises
Figure 16: Green IT and Virtualization - Retailers' current and future investment priorities
Figure 17: Green IT and virtualization - selected primary provider and vendor satisfaction among retailers
Figure 16: Internet of Things (IoT) - Retailers' current and future investment priorities
Figure 17: Internet of Things (IoT) - selected primary provider and vendor satisfaction among retailers
Figure 18: Business objectives which influence retail enterprises' IT investment strategy
Figure 23: Role of key entities in making ICT purchasing decisions
Figure 19: Factors influencing retailers' decision to choose an ICT provider
Figure 25: Top three IT projects in 2016 for retailers
Figure 24: IT expenditure plans in 2016 compared to 2015, for specific technology categories within retailers
Figure 22: Upgrades in the following technology areas for retailers

Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.

Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.

The market engineering phase involves analyzing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.

The market engineered data is verified and validated by a number of experts, both in-house and external.

After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.

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