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Retail Banking Country Snapshot: Italy 2016

Published on: Dec 2016 | From USD $3450 | Published By: GLOBAL DATA | Number Of Pages: 47

Retail Banking Country Snapshot: Italy 2016

Summary
The market for financial products in Italy is less concentrated than in other countries. With the exception of Intesa Sanpaolo and UniCredit, few providers have a significant market share. Across all products, the branch is still the key acquisition channel, although online is making inroads in the savings market. Mobile banking is still in its infancy, although a few providers are introducing mobile onboarding, and high smartphone ownership rates bode well for future adoption.

Key Findings
- Every one of the main current account providers in Italy - barring ING - has a negative NPS rating, with BNP Paribas and UniCredit the weakest performers.
- Only around half the proportion of post-families use mobile on a weekly basis compared to other segments.
- Consumers are concerned with being treated honestly by the brands they use, as well as using companies that have established track records.

Synopsis
“Retail Banking Country Snapshot: Italy 2016” reviews the retail banking sector in Italy, with a particular focus on the current account, savings, mortgage, and personal loans markets. It includes both market-level data and insight from our global Retail Banking Insight Survey.

The report offers insight into:
- How consumers in Italy take out and use their financial products, and how this has changed in recent years.
- Which providers dominate the current account, savings, mortgage, and loan markets, and what factors persuaded their customers to choose them.
- The extent to which consumers are using online and mobile channels to research, take out, and use their financial products.

Reasons To Buy

- Future proof your strategy with market sizing, forecasts, and analysis of key developments currently affecting the Italian retail banking sector.
- Target consumers with inside knowledge of their true behaviors and attitudes, with detailed analysis from our proprietary insight.
- Learn about the impact new entrants and distribution channels will have on the market.

Attitudes
Current accounts
Channel use
Savings accounts
Mortgages
Personal loans
Bank infrastructure and regulation

SECONDARY RESEARCH
Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.

PRIMARY RESEARCH
Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.

MARKET ENGINEERING
The market engineering phase involves analyzing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.

EXPERT VALIDATION
The market engineered data is verified and validated by a number of experts, both in-house and external.

REPORT WRITING/ PRESENTATION
After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.

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