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Cigarettes In Thailand

Published on: Jan 2017 | From USD $975 | Published By: GLOBAL DATA | Number Of Pages: 46

Cigarettes in Thailand

Thailand's cigarette market is relatively large, with it being driven by its growing population and modest disposable incomes amongst many consumers. The Thailand Tobacco Monopoly (TTM) dominates the domestic market with a 72.5% market share in 2015 due to popular brand offerings and competitive prices when compared to imported international brands. However, the market, and TTM specifically, has suffered many setbacks in recent years from stiff competition from international brands and the growth of RYO tobacco products as consumers switch from manufactured cigarettes. Additionally, tax hikes and a more pronounced anti-smoking attitude from the Thai government has created a challenging situation for tobacco companies.

Key Findings
The government owned Thailand Tobacco Monopoly (TTM) controls 72.5% of the market in 2015.
Cigarette consumption stood at 43 billion pieces in 2015, which is a 3.4% decline from 2014.
PMI is the most important international brand in Thailand with 25% of the market in 2015.
20.8% of Thai adults smoke, as of 2014.

Cigarettes in Thailand is an analytical report provides extensive and highly detailed current and future market trends in the Thai market. It covers market size and structure, along with per capita and overall consumption. Additionally, it focuses on brand data, retail pricing, and prospects and forecasts for sales and consumption until 2025.

Reasons To Buy

Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market. Identify the areas of growth and opportunities which will aid effective marketing planning. The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes - prime intelligence for marketers. Understand the market dynamics and essential data to benchmark your position and to identify where to compete in future.

1 Overview
2 Market Size
3 Market Structure
4 Manufacturers and Brands
5 Taxation and Retail Prices
5.1. Taxation
5.2. Retail Prices
6 The Smoking Population
7 Production and Trade
7.1. Production
7.2. Imports
7.3. Exports
8 Operating Constraints
8.1. Advertising Restrictions
8.2. Health Warnings
8.3. Other Restrictions
9 Company Profiles
10 Prospects and Forecasts
11 Appendix
11.1. What is this Report About?
11.2. Time Frame
11.3. Product Category Coverage
11.4. Methodology
11.5. Disclaimer

Figure 1: Methodology

Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.

Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.

The market engineering phase involves analyzing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.

The market engineered data is verified and validated by a number of experts, both in-house and external.

After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.

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