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Consumer And Market Insights: Wine In South Korea

Published on: Feb 2017 | From USD $1272 | Published By: GLOBAL DATA | Number Of Pages: 67

Consumer and Market Insights: Wine in South Korea

Summary
The Wine market in South Korea is forecast to grow at a CAGR of 13.3%, in value terms during 2015-2020. Among all categories, Sparkling Wine category is expected to register the fastest value growth during 2015-2020. Hypermarkets and Supermarkets is the leading distribution channel. Dom Perignon and Duegradi are the leading brands in the South Korean Wine Market. Imported Wine will still dominate the South Korean Wine market.

Key Findings
- The Wine market in South Korea is forecast to grow at a CAGR of 13.3% in value terms during 2015-2020
- South Korea's consumers are opting for value for money products in the Wine market
- The Sparkling Wine category is expected to register fastest value growth among all categories during 2015-2020
- Hypermarkets and Supermarkets is the leading distribution channel in South Korea's Wine market
- The use of Glass as packaging material is forecast to grow at a CAGR of 12.0% during 2015-2020

Synopsis
The Wine market in South Korea is forecast to grow at a CAGR of 13.3%, in value terms during 2015-2020. Among all categories, Sparkling Wine category is expected to register the fastest value growth during 2015-2020. Hypermarkets and Supermarkets is the leading distribution channel. Dom Perignon and Duegradi are the leading brands in the South Korean Wine Market. Imported Wine will still dominate the South Korean Wine market.

Reasons To Buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Wine products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Access to analysis on products launched in the market
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Introduction
- Report Scope

Country Context
- Macroeconomic indicators - GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview
- Value and volume analysis for South Korea's Wine market
- Impact of exchange rate fluctuations on South Korea's Wine market
- Degree of trade up/down in South Korea's Wine market
- Volume analysis by category
- Market value and growth rates, by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Segment share in a category (value terms) and change in market share
- Average category level pricing

Retail Landscape and Key Distribution Channels
- Leading retailers in South Korea's Wine and Spirits market
- Leading distribution channels (volume terms) in South Korea's Wine market
- Leading distribution channels (volume terms) by category

Competitive Landscape
- Market share of leading brands (in volume terms) by category

Packaging
- Wine market by type of packaging material/container (in volume terms)
- Wine market by type of packaging closure/outer (in volume terms)
- Wine market by type of packaging, forecast(in volume terms)

Consumer trend analysis
- GlobalData's consumer trend framework and explanation of the sub-trends
- For key trends in South Korea's Wine market:
- How the trend is influencing consumption in South Korea's Wine market
- How to target the trend in South Korea's Wine market
- How the trend will evolve in South Korea's Wine market
- Key target demographic and the rate at which the trend will evolve
- What are the key drivers that will influence growth of Wine market in the future

Appendix
- Country context
- Category value and volume data
- Sector Overview
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Explanation of sub-trends
- Methodology
- About GlobalData

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market volume analysis, 2010-2020
Figure 3: Consumers purchase behavior - Trading up/down, 2015
Figure 4: Market volume share analysis by category, 2015
Figure 5: Market value growth analysis by category, 2010-2020
Figure 6: Historic and forecast value analysis by category, 2010-2020
Figure 7: Change in market share by category, 2015-2020
Figure 8: Leading distribution channels, overall Wine and Spirits, 2012-2015
Figure 9: Leading distribution channels, overall Wine market, 2015
Figure 10: Leading distribution channels by category, 2015
Figure 11: Brand share analysis by category (by volume), 2015
Figure 12: Packaging analysis - key packaging material, container, closure and outer type, 2015
Figure 13: Growth in key packaging material, container, closure and outer type, 2015-2020

SECONDARY RESEARCH
Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.

PRIMARY RESEARCH
Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.

MARKET ENGINEERING
The market engineering phase involves analyzing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.

EXPERT VALIDATION
The market engineered data is verified and validated by a number of experts, both in-house and external.

REPORT WRITING/ PRESENTATION
After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.

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