Media in the United States
Media in the United States industry profile provides top-line qualitative and quantitative summary information including: market size (value 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in the United States
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in the United States
Leading company profiles reveal details of key media market players' global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the United States media market with five year forecasts
Essential resource for top-line data and analysis covering the United States media market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
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What was the size of the United States media market by value in 2015?
What will be the size of the United States media market in 2020?
What factors are affecting the strength of competition in the United States media market?
How has the market performed over the last five years?
What are the main segments that make up the United States' media market?
The media industry consists of the advertising, broadcasting and cable TV, publishing, and movies and entertainment markets.
The US media industry had total revenues of $310.2bn in 2015, representing a compound annual growth rate (CAGR) of 1.4% between 2011 and 2015.
The broadcasting and cable TV segment was the industry's most lucrative in 2015, with total revenues of $178.8bn, equivalent to 57.7% of the industry's overall value.
The US is easily the largest global market for broadcasting and cable TV and much of this is due to the investment in content and popularity of this content abroad. Growth is driven by both advertising and subscriptions growth, with advertising in particu
Market value forecast
Market value forecast
Five Forces Analysis
Threat of substitutes
Degree of rivalry
The Interpublic Group of Companies, Inc.
The Walt Disney Company
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Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.
Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.
The market engineering phase involves analyzing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.
The market engineered data is verified and validated by a number of experts, both in-house and external.
REPORT WRITING/ PRESENTATION
After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.