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The Baby Food Market In Hong Kong, 2017

Published on: Mar 2017 | From USD $3275 | Published By: GLOBAL DATA | Number Of Pages: 149

The Baby Food Market in Hong Kong, 2017


“The Baby Food Market in Hong Kong, 2017” is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Hong Kong market.

Hong Kong stands out as an extremely well developed baby food market. Total sales of baby food were 60% higher in 2016 than in 2010 in terms of volume. In value terms, sales more than doubled over the same period. Total sales in Hong Kong still include a large proportion of sales destined for mainland China. The domestic market has shown much slower growth than the overall market, with volume sales rising by only 16.5%, although retail value has increased by 62%, or 28% at constant 2010 prices. The lower growth is attributable to the fact that the milks sector in the domestic market is approaching saturation level. Hong Kong is primarily a trading center. It has virtually no natural resources and is therefore dependent on imports of raw materials, food, and fuel. The economy is generally strong, built on a sound banking system, the strength of its stock exchange. The country performed well up to 2015. However, 2016 saw slower annual growth, estimated at 1.6%, as trade in goods and services has declined.

What else does this report offer?
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
- Future projections considering various trends which are likely to affect the industry.


- Hong Kong's Baby food market is unique in that it is distorted by a huge parallel trade in infant formula with China, which is roughly twice the size of domestic consumption in Hong Kong itself. Total sales of baby food were 60% higher in 2016 than in 2010 in terms of volume.
- Milks are by far the most important sector in the Hong Kong baby food market, accounting for 96.3% of overall value in 2016 and 93.4% of volume.
- Four multinationals — Mead Johnson, Nestlé, Abbott, and FrieslandCampina — hold a combined 84% of value. Danone is now in fifth place, and is recovering from the Fonterra incident
- Hong Kong’s packaged food sales are dominated by hypermarkets, supermarkets and hard discount outlets, which accounted for 59% of sales in 2015, up from 57% in 2009.

Reasons to buy

- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.

Table of Contents
Executive Summary
Background to the Market
Birth: Live Birth Rates
The Consumer
Socio-Demographic Trends
Working Women
Breastfeeding Trends
Market Overview
Market Overview
Manufacturers shares
The future
Sector Analysis
Baby Milks
Baby Cereals & Dry Meals
Baby Wet Meals
Baby Drinks
Finger Foods
Production and trade
Company profiles
Mead Johnson Nutrition
Nestlé Hong Kong Limited
Abbott Laboratories Limited
FrieslandCampina (Hong Kong) Limited
Danone Nutricia
Heinz Hong Kong Limited
Retail Structure
Baby Food Retailing
Economic background
Economic Background
Key Macro-economic Forecasts
Prospects and forecasts
Birth And Population Projections
Forecast Overview
Future Trends
Additional Data Tables
Summary Methodology
About Globaldata

List of Figures
Figure 1: Baby Food: Total Market Size, 2010-2016
Figure 2: Baby Food: Domestic Per Capita, 2010-2016
Figure 3: Baby Food: Market Segmentation, 2016
Figure 4: Baby Food: Manufacturer Shares, Value %, 2016
Figure 5: Baby Food: Manufacturer Shares by Sector, % value, 2016
Figure 6: Baby Milks: Total Sector Trends, 2010-2016
Figure 7: Baby Milks: Domestic Sector Trends, 2010-2016
Figure 8: Baby Milks: Domestic Per Capita Expenditure & Consumption, 2010-2016
Figure 9: Infant Formula: Sector Segmentation, 2010-2016
Figure 10: Baby Cereals & Dry Meals: Sector Trends, 2010-2016
Figure 11: Baby Cereals & Dry Meals: Per Capita Expenditure & Consumption, 2010-2016
Figure 12: Wet Baby Meals : Sector Trends, 2010-2016
Figure 13: Wet Baby Meals : Per Capita Expenditure & Consumption, 2010-2016
Figure 14: Baby Drinks : Sector Trends, 2010-2016
Figure 15: Baby Drinks : Per Capita Expenditure & Consumption, 2010-2016
Figure 16: Finger Foods : Sector Trends, 2010-2016
Figure 17: Finger Foods : Per Capita Expenditure & Consumption, 2010-2016
Figure 18: Milks & Cereals: Country of Origin, Top Five, % Volume, 2015
Figure 19: Milks & Cereals: Country of Destination, Top Two, % Volume, 2015
Figure 20: Baby Food: Manufacturer Shares, Value %, 2016
Figure 21: Baby Food: Manufacturer Shares, Volume %, 2016
Figure 22: Baby Food: Total Market Size, 2016-2022
Figure 23: Baby Food: Market Segmentation, 2022

Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.

Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.

The market engineering phase involves analyzing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.

The market engineered data is verified and validated by a number of experts, both in-house and external.

After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.

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