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The Baby Food Market In Germany, 2017

Published on: Mar 2017 | From USD $3275 | Published By: GLOBAL DATA | Number Of Pages: 163

The Baby Food Market in Germany, 2017


“The Baby Food Market in Germany, 2017” is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Germany market.

Increasing numbers of births over the past five years have stimulated sales and led to an increase of 8.6% in retail value and 9.6% in volume consumption between 2010 and 2016. There has been an upturn in the number of births since 2011. One of the largest factors behind the increase in babies over the last two years is probably immigration. In 2015, 20.1% of all births were to women not holding German citizenship. Germany is among the top 20 countries in terms of GDP per capita. It is also a relatively egalitarian society with low levels of poverty. Although the economic situation is fairly good, future growth is expected to be muted. The number of births is also expected to fall towards the end of the period. As a result, between 2016 and 2022 volume sales are expected to rise by only 1.1%.

What else does this report offer?
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
- Future projections considering various trends which are likely to affect the industry.


- Rising birth numbers in the last five years have stimulated sales and led to an increase of 9.6% in consumption between 2010 and 2016.
- Unusually, the largest sector of the market is not baby milks but meals & drinks, which accounted for 51% of value sales in 2016 and for 75% of volume sales.
- The market is dominated by Hipp and Milupa (Danone) with 72.5% of value sales in 2016. In third and fourth places, respectively, are BWK and Nestlé.
- There are two major channels of distribution: drugmarkets and food outlets. Drugmarkets currently account for 64.5% of sales, while hypermarkets and supermarkets account for a further 31.5%.

Reasons to buy

- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.

Table of Contents
Executive Summary
Background to the Market
The Consumer
Socio-demographic Trends
Working Women
Breastfeeding Trends
Market Overview
Key Features and Developments
Market Overview
Manufacturers shares
The future
Sector Analysis
Baby Milks
Baby Cereals
Baby Meals & Drinks
Baby Teas
Finger Foods
Production and trade
Company profiles
Hipp GmbH & Co Vertrieb KG
Milupa Nutricia GmbH (Danone)
Nestlé Deutschland AG
Humana Milchunion (Deutsches Milchkontor)
Retail Structure
Drugstore retailing
Baby Food Retailing
Economic background
Economic Background
Key Macro-economic Forecasts
Prospects and forecasts
Birth And Population Projections
Forecast Overview
Future Trends
Additional Data Tables
Summary Methodology
About Globaldata

List of Figures
Figure 1: Baby Food Shopping Habits, 2008
Figure 2: Baby Food: Market Size, 2010-2016
Figure 3: Baby Food: Market Segmentation, 2016
Figure 4: Baby Food: Per Capita, 2010-2016
Figure 5: Baby Food: Manufacturer Shares, % Value, 2016
Figure 6: Baby Food: Manufacturer Shares by Sector, % Value, 2016
Figure 7: Baby Milks: Sector Trends, 2010-2016
Figure 8: Baby Milks: Per Capita Expenditure & Consumption, 2010-2016
Figure 9: Baby Milks: Sector Segmentation, Value and Volume, 2011-2016
Figure 10: Baby Cereals & Dry Meals: Sector Trends, 2010-2016
Figure 11: Baby Cereals & Dry Meals: Per Capita Expenditure & Consumption, 2010-2016
Figure 12: Baby Meals & Drinks: Sector Trends, 2010-2016
Figure 13: Baby Meals & Drinks: Per Capita Expenditure & Consumption, 2010-2016
Figure 14: Baby Teas: Sector Trends, 2010-2016
Figure 15: Baby Teas: Per Capita Expenditure & Consumption, 2010-2016
Figure 16: Finger Foods: Sector Trends, 2010-2016
Figure 17: Finger Foods: Per Capita Expenditure & Consumption, 2010-2016
Figure 18: Milks & Cereals: Country of Origin, Top Five, % Volume, 2015
Figure 19: Milks & Cereals: Country of Destination, Top Five, % Volume, 2015
Figure 20: Baby Food: Manufacturer Shares, Value, 2016
Figure 21: Baby Food: Manufacturer Shares, Volume, 2016
Figure 22: Baby Food: Market Size, 2016-2022
Figure 23: Baby Food: Market Segmentation, 2022
Figure 24: Baby Food: Per Capita, 2016-2022

Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.

Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.

The market engineering phase involves analyzing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.

The market engineered data is verified and validated by a number of experts, both in-house and external.

After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.

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