TrendSights Analysis: Time Scarcity
"TrendSights Analysis: Time Scarcity" looks at meeting demand for convenient, time-saving products and services.
Demand for ease and convenience derives from being time-poor, and a perception of not having enough time to do all the things that one wants or needs to do. Convenience needs pervade all aspects of life, forcing dependence on highly efficient and effective products that better facilitate busy lifestyles and maximize leisure time.
- Age of connectivity has fueled an "always on" mode among consumers seeking instant gratification from the products and services they use.
- Millennials heavily rely on time-saving products, and are most likely to work long hours and/or have a long commute compared to other cohorts.
- Fortification provides a "quick fix" way to boost nutrient levels, with 49% of consumers agreeing that food and drink is the most effective format for delivering health-enhancing ingredients.
Reasons to buy
- Gain insight into the different routes through which products can align with consumers' time scarcity – formulation, packaging,, and formats.
- Compare the presence of this trend in each industry across the FMCG space, and learn what the key opportunities are.
- Identify the innovation implications of Time Scarcity for your sector
Table of Contents
1 Trend Snapshot 6
2. What is Time Scarcity? 9
3. Why is Time Scarcity important? 18
4. Who is driving Time Scarcity? 20
5. How can Time Scarcity be capitalized on? 21
6. What Next in Time Scarcity? 28
7. Appendix 30
Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.
Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.
The market engineering phase involves analyzing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.
The market engineered data is verified and validated by a number of experts, both in-house and external.
REPORT WRITING/ PRESENTATION
After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.