The Cards and Payments Industry in Romania: Emerging Trends and Opportunities to 2021
GlobalData’s "The Cards and Payments Industry in Romania: Emerging Trends and Opportunities to 2021" report provides top-level market analysis, information and insights into the Romanian cards and payments industry, including -
- Current and forecast values for each market in the Romanian cards and payments industry, including debit, credit and charge cards.
- Detailed insights into payment instruments including credit transfers, direct debits, cash transactions, checks and payment cards. It also, includes an overview of the country's key alternative payment instruments.
- E-commerce market analysis.
- Analysis of various market drivers and regulations governing the Romanian cards and payments industry.
- Detailed analysis of strategies adopted by banks and other institutions to market debit, credit and charge cards.
- Comprehensive analysis of consumer attitudes and buying preferences for cards.
- The competitive landscape in the Romanian cards and payments industry.
This report provides detailed analysis of market trends in the Romanian cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including credit transfers, direct debits, check payments, payment cards and cash transactions during the review period (2012–2016).
The report also analyzes various payment card markets operating in the industry, and provides detailed information on the number of cards in circulation, and transaction values and volumes during the review period and over the forecast period (2017–2021). It also offers information on the country's competitive landscape, including the market shares of issuers and schemes.
The report brings together GlobalData’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers details of regulatory policy and recent changes in the regulatory structure.
To reduce society’s dependence on cash and restrict tax evasion, the National Bank of Romania (NBR) introduced a US$1248.2 (RON5,000) per day cap on cash transactions for individuals, and US$2,496.5 (RON10,000) per day cap for companies in March 2015. The limit placed on cash transactions encouraged the use of electronic payments.
Alternative payments are slowly emerging in Romania with banks, PSPs and telecom companies launching new solutions. Vodafone launched its person-to-person (P2P) solution, M-pesa in March 2014. Similarly, Seamless launched Seqr in partnership with Garanti Bank in 2013. To expand its market presence, it partnered with Raiffeisen Bank to provide banks customer with its m-payment solution in June 2016.
The eurozone crisis had a profound effect on the Romanian banking sector, and led to a period of consolidation. In April 2015, Banca Transilvania’s (BT) acquired the Romanian unit of Volksbanken AG. In 2013, UniCredit Tiriac Bank acquired Royal Bank of Scotland Romania’s retail portfolio and Raiffeisen Romania acquired Citibank Romania’s retail portfolio. This is likely to lead to concentration in both the card-issuing and merchant-acquiring businesses.
- This report provides a comprehensive analysis of the Romanian cards and payments industry.
- It provides current values for the Romanian cards and payments industry for 2016, and forecast figures to 2021.
- It details the different demographic, economic, infrastructural and business drivers affecting the Romanian cards and payments industry.
- It outlines the current regulatory framework in the industry.
- It details marketing strategies used by various banks and other institutions.
Reasons to buy
- Make strategic business decisions, using top-level historic and forecast market data, related to the Romanian cards and payments industry and each market within it.
- Understand the key market trends and growth opportunities in the Romanian cards and payments industry.
- Assess the competitive dynamics in the Romanian cards and payments industry.
- Gain insights into marketing strategies used for various card types in Romania.
- Gain insights into key regulations governing the Romanian cards and payments industry.
Table of Contents
EXECUTIVE SUMMARY 2
1.1. Market overview 2
1.2. Key facts 3
1.3. Top five industry events 4
2. PAYMENT INSTRUMENTS 10
2.1. Current payment environment 10
3. E-COMMERCE AND ALTERNATIVE PAYMENTS 12
3.1. E-commerce market analysis 12
3.2. Alternative payment solutions 13
3.2.1. Seqr 13
3.2.2. Netopia mobilPay 13
3.2.3. M-Pesa 13
3.2.4. MasterPass 14
3.2.5. PayPal 14
3.2.6. Paysafecard 14
3.2.7. Romcard 14
4. REGULATIONS IN THE CARDS AND PAYMENTS INDUSTRY 15
4.1. Regulatory framework 15
4.1.1. SEPA implementation 15
4.1.2. Implementation of the payment services directive (PSD) 16
4.1.3. Interchange fee regulation 17
4.2. Anti-money laundering 17
4.3. Foreign direct investment (FDI) regulations 17
5. ANALYSIS OF CARDS AND PAYMENTS INDUSTRY DRIVERS 19
6. PAYMENT CARDS 21
7. DEBIT CARDS 23
7.1. Debit cards market analysis 23
7.2. Competition in the debit cards market 25
7.3. Debit cards comparison 26
8. PAY LATER CARDS 27
8.1. Pay later cards market analysis 27
8.2. Competition in the pay later cards market 29
8.3. Pay later cards comparison 31
9. PREPAID CARDS 32
10. APPENDIX 33
10.1. Abbreviations and acronyms 33
10.2. Supplementary data 34
10.3. Definitions 46
10.4. Common payment card features 47
10.5. Methodology 48
10.6. Bibliography 50
10.7. Further reading 50
List of Figures
Figure 1: Romania, Payment Instrument Shares by Transaction Value (%), 2012 vs 2016 10
Figure 2: Romania, Payment Instrument Shares by Transaction Volume (%), 2012 vs 2016 11
Figure 3: Romania, E-Commerce Value 12
Figure 4: Romania, Population and Economic Indicators 19
Figure 5: Romania, ATMs, POS Terminals and Household Consumption 20
Figure 6: Romania, Payment Cards Transaction Value and Cards in Circulation (%), 2012-2021 21
Figure 7: Romania, Debit Card Penetration and Turnover per Card, 2016 23
Figure 8: Romania, Debit Cards Scheme and Issuer Transaction Value Share (%), 2016 25
Figure 9: Romania, Pay Later Card Penetration and Turnover Per Card, 2016 27
Figure 10: Romania, Pay Later Cards Scheme and Issuer Transaction Value Share (%), 2016 29
Figure 11: Romania, Prepaid Cards in Circulation and Transaction Value, 2012-2021 32
Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.
Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.
The market engineering phase involves analyzing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.
The market engineered data is verified and validated by a number of experts, both in-house and external.
REPORT WRITING/ PRESENTATION
After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.