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Global Digital Ad Platforms Market Size, Status And Forecast 2020-2026

Published on: Apr 2020 | From USD $3900 | Published By: QY RESEARCH | Number Of Pages: 92

This report focuses on the global Digital Ad Platforms status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Digital Ad Platforms development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.

The key players covered in this study
Criteo Dynamic Retargeting
DoubleClick Digital Marketing
AdRoll
Sizmek
Celtra
Marin Software
Yahoo Gemini
MediaMath
Adobe Media Optimizer
Quantcast Advertise
Choozle
Acquisio
The Trade Desk
Flashtalking

Market segment by Type, the product can be split into
Cloud based
On Premise
Market segment by Application, split into
Marketing and Advertising
Health, Wellness and Fitness
Construction
Others

Market segment by Regions/Countries, this report covers
North America
Europe
China
Japan
Southeast Asia
India
Central & South America

The study objectives of this report are:
To analyze global Digital Ad Platforms status, future forecast, growth opportunity, key market and key players.
To present the Digital Ad Platforms development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by type, market and key regions.

In this study, the years considered to estimate the market size of Digital Ad Platforms are as follows:
History Year: 2015-2019
Base Year: 2019
Estimated Year: 2020
Forecast Year 2020 to 2026
For the data information by region, company, type and application, 2019 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

Table of Contents

1 Report Overview
1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered: Ranking by Digital Ad Platforms Revenue
1.4 Market Analysis by Type
1.4.1 Global Digital Ad Platforms Market Size Growth Rate by Type: 2020 VS 2026
1.4.2 Cloud based
1.4.3 On Premise
1.5 Market by Application
1.5.1 Global Digital Ad Platforms Market Share by Application: 2020 VS 2026
1.5.2 Marketing and Advertising
1.5.3 Health, Wellness and Fitness
1.5.4 Construction
1.5.5 Others
1.6 Study Objectives
1.7 Years Considered

2 Global Growth Trends by Regions
2.1 Digital Ad Platforms Market Perspective (2015-2026)
2.2 Digital Ad Platforms Growth Trends by Regions
2.2.1 Digital Ad Platforms Market Size by Regions: 2015 VS 2020 VS 2026
2.2.2 Digital Ad Platforms Historic Market Share by Regions (2015-2020)
2.2.3 Digital Ad Platforms Forecasted Market Size by Regions (2021-2026)
2.3 Industry Trends and Growth Strategy
2.3.1 Market Top Trends
2.3.2 Market Drivers
2.3.3 Market Challenges
2.3.4 Porter’s Five Forces Analysis
2.3.5 Digital Ad Platforms Market Growth Strategy
2.3.6 Primary Interviews with Key Digital Ad Platforms Players (Opinion Leaders)

3 Competition Landscape by Key Players
3.1 Global Top Digital Ad Platforms Players by Market Size
3.1.1 Global Top Digital Ad Platforms Players by Revenue (2015-2020)
3.1.2 Global Digital Ad Platforms Revenue Market Share by Players (2015-2020)
3.1.3 Global Digital Ad Platforms Market Share by Company Type (Tier 1, Tier 2 and Tier 3)
3.2 Global Digital Ad Platforms Market Concentration Ratio
3.2.1 Global Digital Ad Platforms Market Concentration Ratio (CR5 and HHI)
3.2.2 Global Top 10 and Top 5 Companies by Digital Ad Platforms Revenue in 2019
3.3 Digital Ad Platforms Key Players Head office and Area Served
3.4 Key Players Digital Ad Platforms Product Solution and Service
3.5 Date of Enter into Digital Ad Platforms Market
3.6 Mergers & Acquisitions, Expansion Plans

4 Breakdown Data by Type (2015-2026)
4.1 Global Digital Ad Platforms Historic Market Size by Type (2015-2020)
4.2 Global Digital Ad Platforms Forecasted Market Size by Type (2021-2026)

5 Digital Ad Platforms Breakdown Data by Application (2015-2026)
5.1 Global Digital Ad Platforms Market Size by Application (2015-2020)
5.2 Global Digital Ad Platforms Forecasted Market Size by Application (2021-2026)

6 North America
6.1 North America Digital Ad Platforms Market Size (2015-2020)
6.2 Digital Ad Platforms Key Players in North America (2019-2020)
6.3 North America Digital Ad Platforms Market Size by Type (2015-2020)
6.4 North America Digital Ad Platforms Market Size by Application (2015-2020)

7 Europe
7.1 Europe Digital Ad Platforms Market Size (2015-2020)
7.2 Digital Ad Platforms Key Players in Europe (2019-2020)
7.3 Europe Digital Ad Platforms Market Size by Type (2015-2020)
7.4 Europe Digital Ad Platforms Market Size by Application (2015-2020)

8 China
8.1 China Digital Ad Platforms Market Size (2015-2020)
8.2 Digital Ad Platforms Key Players in China (2019-2020)
8.3 China Digital Ad Platforms Market Size by Type (2015-2020)
8.4 China Digital Ad Platforms Market Size by Application (2015-2020)

9 Japan
9.1 Japan Digital Ad Platforms Market Size (2015-2020)
9.2 Digital Ad Platforms Key Players in Japan (2019-2020)
9.3 Japan Digital Ad Platforms Market Size by Type (2015-2020)
9.4 Japan Digital Ad Platforms Market Size by Application (2015-2020)

10 Southeast Asia
10.1 Southeast Asia Digital Ad Platforms Market Size (2015-2020)
10.2 Digital Ad Platforms Key Players in Southeast Asia (2019-2020)
10.3 Southeast Asia Digital Ad Platforms Market Size by Type (2015-2020)
10.4 Southeast Asia Digital Ad Platforms Market Size by Application (2015-2020)

11 India
11.1 India Digital Ad Platforms Market Size (2015-2020)
11.2 Digital Ad Platforms Key Players in India (2019-2020)
11.3 India Digital Ad Platforms Market Size by Type (2015-2020)
11.4 India Digital Ad Platforms Market Size by Application (2015-2020)

12 Central & South America
12.1 Central & South America Digital Ad Platforms Market Size (2015-2020)
12.2 Digital Ad Platforms Key Players in Central & South America (2019-2020)
12.3 Central & South America Digital Ad Platforms Market Size by Type (2015-2020)
12.4 Central & South America Digital Ad Platforms Market Size by Application (2015-2020)

13 Key Players Profiles
13.1 Criteo Dynamic Retargeting
13.1.1 Criteo Dynamic Retargeting Company Details
13.1.2 Criteo Dynamic Retargeting Business Overview and Its Total Revenue
13.1.3 Criteo Dynamic Retargeting Digital Ad Platforms Introduction
13.1.4 Criteo Dynamic Retargeting Revenue in Digital Ad Platforms Business (2015-2020))
13.1.5 Criteo Dynamic Retargeting Recent Development
13.2 DoubleClick Digital Marketing
13.2.1 DoubleClick Digital Marketing Company Details
13.2.2 DoubleClick Digital Marketing Business Overview and Its Total Revenue
13.2.3 DoubleClick Digital Marketing Digital Ad Platforms Introduction
13.2.4 DoubleClick Digital Marketing Revenue in Digital Ad Platforms Business (2015-2020)
13.2.5 DoubleClick Digital Marketing Recent Development
13.3 AdRoll
13.3.1 AdRoll Company Details
13.3.2 AdRoll Business Overview and Its Total Revenue
13.3.3 AdRoll Digital Ad Platforms Introduction
13.3.4 AdRoll Revenue in Digital Ad Platforms Business (2015-2020)
13.3.5 AdRoll Recent Development
13.4 Sizmek
13.4.1 Sizmek Company Details
13.4.2 Sizmek Business Overview and Its Total Revenue
13.4.3 Sizmek Digital Ad Platforms Introduction
13.4.4 Sizmek Revenue in Digital Ad Platforms Business (2015-2020)
13.4.5 Sizmek Recent Development
13.5 Celtra
13.5.1 Celtra Company Details
13.5.2 Celtra Business Overview and Its Total Revenue
13.5.3 Celtra Digital Ad Platforms Introduction
13.5.4 Celtra Revenue in Digital Ad Platforms Business (2015-2020)
13.5.5 Celtra Recent Development
13.6 Marin Software
13.6.1 Marin Software Company Details
13.6.2 Marin Software Business Overview and Its Total Revenue
13.6.3 Marin Software Digital Ad Platforms Introduction
13.6.4 Marin Software Revenue in Digital Ad Platforms Business (2015-2020)
13.6.5 Marin Software Recent Development
13.7 Yahoo Gemini
13.7.1 Yahoo Gemini Company Details
13.7.2 Yahoo Gemini Business Overview and Its Total Revenue
13.7.3 Yahoo Gemini Digital Ad Platforms Introduction
13.7.4 Yahoo Gemini Revenue in Digital Ad Platforms Business (2015-2020)
13.7.5 Yahoo Gemini Recent Development
13.8 MediaMath
13.8.1 MediaMath Company Details
13.8.2 MediaMath Business Overview and Its Total Revenue
13.8.3 MediaMath Digital Ad Platforms Introduction
13.8.4 MediaMath Revenue in Digital Ad Platforms Business (2015-2020)
13.8.5 MediaMath Recent Development
13.9 Adobe Media Optimizer
13.9.1 Adobe Media Optimizer Company Details
13.9.2 Adobe Media Optimizer Business Overview and Its Total Revenue
13.9.3 Adobe Media Optimizer Digital Ad Platforms Introduction
13.9.4 Adobe Media Optimizer Revenue in Digital Ad Platforms Business (2015-2020)
13.9.5 Adobe Media Optimizer Recent Development
13.10 Quantcast Advertise
13.10.1 Quantcast Advertise Company Details
13.10.2 Quantcast Advertise Business Overview and Its Total Revenue
13.10.3 Quantcast Advertise Digital Ad Platforms Introduction
13.10.4 Quantcast Advertise Revenue in Digital Ad Platforms Business (2015-2020)
13.10.5 Quantcast Advertise Recent Development
13.11 Choozle
10.11.1 Choozle Company Details
10.11.2 Choozle Business Overview and Its Total Revenue
10.11.3 Choozle Digital Ad Platforms Introduction
10.11.4 Choozle Revenue in Digital Ad Platforms Business (2015-2020)
10.11.5 Choozle Recent Development
13.12 Acquisio
10.12.1 Acquisio Company Details
10.12.2 Acquisio Business Overview and Its Total Revenue
10.12.3 Acquisio Digital Ad Platforms Introduction
10.12.4 Acquisio Revenue in Digital Ad Platforms Business (2015-2020)
10.12.5 Acquisio Recent Development
13.13 The Trade Desk
10.13.1 The Trade Desk Company Details
10.13.2 The Trade Desk Business Overview and Its Total Revenue
10.13.3 The Trade Desk Digital Ad Platforms Introduction
10.13.4 The Trade Desk Revenue in Digital Ad Platforms Business (2015-2020)
10.13.5 The Trade Desk Recent Development
13.14 Flashtalking
10.14.1 Flashtalking Company Details
10.14.2 Flashtalking Business Overview and Its Total Revenue
10.14.3 Flashtalking Digital Ad Platforms Introduction
10.14.4 Flashtalking Revenue in Digital Ad Platforms Business (2015-2020)
10.14.5 Flashtalking Recent Development

14 Analyst's Viewpoints/Conclusions

15 Appendix
15.1 Research Methodology
15.1.1 Methodology/Research Approach
15.1.2 Data Source
15.2 Disclaimer
15.3 Author Details

List of Tables

Table 1. Digital Ad Platforms Key Market Segments
Table 2. Key Players Covered: Ranking by Digital Ad Platforms Revenue
Table 3. Ranking of Global Top Digital Ad Platforms Manufacturers by Revenue (US$ Million) in 2019
Table 4. Global Digital Ad Platforms Market Size Growth Rate by Type (US$ Million): 2020 VS 2026
Table 5. Key Players of Cloud based
Table 6. Key Players of On Premise
Table 7. Global Digital Ad Platforms Market Size Growth by Application (US$ Million): 2020 VS 2026
Table 8. Global Digital Ad Platforms Market Size by Regions (US$ Million): 2020 VS 2026
Table 9. Global Digital Ad Platforms Market Size by Regions (2015-2020) (US$ Million)
Table 10. Global Digital Ad Platforms Market Share by Regions (2015-2020)
Table 11. Global Digital Ad Platforms Forecasted Market Size by Regions (2021-2026) (US$ Million)
Table 12. Global Digital Ad Platforms Market Share by Regions (2021-2026)
Table 13. Market Top Trends
Table 14. Key Drivers: Impact Analysis
Table 15. Key Challenges
Table 16. Digital Ad Platforms Market Growth Strategy
Table 17. Main Points Interviewed from Key Digital Ad Platforms Players
Table 18. Global Digital Ad Platforms Revenue by Players (2015-2020) (Million US$)
Table 19. Global Digital Ad Platforms Market Share by Players (2015-2020)
Table 20. Global Top Digital Ad Platforms Players by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in Digital Ad Platforms as of 2019)
Table 21. Global Digital Ad Platforms by Players Market Concentration Ratio (CR5 and HHI)
Table 22. Key Players Headquarters and Area Served
Table 23. Key Players Digital Ad Platforms Product Solution and Service
Table 24. Date of Enter into Digital Ad Platforms Market
Table 25. Mergers & Acquisitions, Expansion Plans
Table 26. Global Digital Ad Platforms Market Size by Type (2015-2020) (Million US$)
Table 27. Global Digital Ad Platforms Market Size Share by Type (2015-2020)
Table 28. Global Digital Ad Platforms Revenue Market Share by Type (2021-2026)
Table 29. Global Digital Ad Platforms Market Size Share by Application (2015-2020)
Table 30. Global Digital Ad Platforms Market Size by Application (2015-2020) (Million US$)
Table 31. Global Digital Ad Platforms Market Size Share by Application (2021-2026)
Table 32. North America Key Players Digital Ad Platforms Revenue (2019-2020) (Million US$)
Table 33. North America Key Players Digital Ad Platforms Market Share (2019-2020)
Table 34. North America Digital Ad Platforms Market Size by Type (2015-2020) (Million US$)
Table 35. North America Digital Ad Platforms Market Share by Type (2015-2020)
Table 36. North America Digital Ad Platforms Market Size by Application (2015-2020) (Million US$)
Table 37. North America Digital Ad Platforms Market Share by Application (2015-2020)
Table 38. Europe Key Players Digital Ad Platforms Revenue (2019-2020) (Million US$)
Table 39. Europe Key Players Digital Ad Platforms Market Share (2019-2020)
Table 40. Europe Digital Ad Platforms Market Size by Type (2015-2020) (Million US$)
Table 41. Europe Digital Ad Platforms Market Share by Type (2015-2020)
Table 42. Europe Digital Ad Platforms Market Size by Application (2015-2020) (Million US$)
Table 43. Europe Digital Ad Platforms Market Share by Application (2015-2020)
Table 44. China Key Players Digital Ad Platforms Revenue (2019-2020) (Million US$)
Table 45. China Key Players Digital Ad Platforms Market Share (2019-2020)
Table 46. China Digital Ad Platforms Market Size by Type (2015-2020) (Million US$)
Table 47. China Digital Ad Platforms Market Share by Type (2015-2020)
Table 48. China Digital Ad Platforms Market Size by Application (2015-2020) (Million US$)
Table 49. China Digital Ad Platforms Market Share by Application (2015-2020)
Table 50. Japan Key Players Digital Ad Platforms Revenue (2019-2020) (Million US$)
Table 51. Japan Key Players Digital Ad Platforms Market Share (2019-2020)
Table 52. Japan Digital Ad Platforms Market Size by Type (2015-2020) (Million US$)
Table 53. Japan Digital Ad Platforms Market Share by Type (2015-2020)
Table 54. Japan Digital Ad Platforms Market Size by Application (2015-2020) (Million US$)
Table 55. Japan Digital Ad Platforms Market Share by Application (2015-2020)
Table 56. Southeast Asia Key Players Digital Ad Platforms Revenue (2019-2020) (Million US$)
Table 57. Southeast Asia Key Players Digital Ad Platforms Market Share (2019-2020)
Table 58. Southeast Asia Digital Ad Platforms Market Size by Type (2015-2020) (Million US$)
Table 59. Southeast Asia Digital Ad Platforms Market Share by Type (2015-2020)
Table 60. Southeast Asia Digital Ad Platforms Market Size by Application (2015-2020) (Million US$)
Table 61. Southeast Asia Digital Ad Platforms Market Share by Application (2015-2020)
Table 62. India Key Players Digital Ad Platforms Revenue (2019-2020) (Million US$)
Table 63. India Key Players Digital Ad Platforms Market Share (2019-2020)
Table 64. India Digital Ad Platforms Market Size by Type (2015-2020) (Million US$)
Table 65. India Digital Ad Platforms Market Share by Type (2015-2020)
Table 66. India Digital Ad Platforms Market Size by Application (2015-2020) (Million US$)
Table 67. India Digital Ad Platforms Market Share by Application (2015-2020)
Table 68. Central & South America Key Players Digital Ad Platforms Revenue (2019-2020) (Million US$)
Table 69. Central & South America Key Players Digital Ad Platforms Market Share (2019-2020)
Table 70. Central & South America Digital Ad Platforms Market Size by Type (2015-2020) (Million US$)
Table 71. Central & South America Digital Ad Platforms Market Share by Type (2015-2020)
Table 72. Central & South America Digital Ad Platforms Market Size by Application (2015-2020) (Million US$)
Table 73. Central & South America Digital Ad Platforms Market Share by Application (2015-2020)
Table 74. Criteo Dynamic Retargeting Company Details
Table 75. Criteo Dynamic Retargeting Business Overview
Table 76. Criteo Dynamic Retargeting Product
Table 77. Criteo Dynamic Retargeting Revenue in Digital Ad Platforms Business (2015-2020) (Million US$)
Table 78. Criteo Dynamic Retargeting Recent Development
Table 79. DoubleClick Digital Marketing Company Details
Table 80. DoubleClick Digital Marketing Business Overview
Table 81. DoubleClick Digital Marketing Product
Table 82. DoubleClick Digital Marketing Revenue in Digital Ad Platforms Business (2015-2020) (Million US$)
Table 83. DoubleClick Digital Marketing Recent Development
Table 84. AdRoll Company Details
Table 85. AdRoll Business Overview
Table 86. AdRoll Product
Table 87. AdRoll Revenue in Digital Ad Platforms Business (2015-2020) (Million US$)
Table 88. AdRoll Recent Development
Table 89. Sizmek Company Details
Table 90. Sizmek Business Overview
Table 91. Sizmek Product
Table 92. Sizmek Revenue in Digital Ad Platforms Business (2015-2020) (Million US$)
Table 93. Sizmek Recent Development
Table 94. Celtra Company Details
Table 95. Celtra Business Overview
Table 96. Celtra Product
Table 97. Celtra Revenue in Digital Ad Platforms Business (2015-2020) (Million US$)
Table 98. Celtra Recent Development
Table 99. Marin Software Company Details
Table 100. Marin Software Business Overview
Table 101. Marin Software Product
Table 102. Marin Software Revenue in Digital Ad Platforms Business (2015-2020) (Million US$)
Table 103. Marin Software Recent Development
Table 104. Yahoo Gemini Company Details
Table 105. Yahoo Gemini Business Overview
Table 106. Yahoo Gemini Product
Table 107. Yahoo Gemini Revenue in Digital Ad Platforms Business (2015-2020) (Million US$)
Table 108. Yahoo Gemini Recent Development
Table 109. MediaMath Business Overview
Table 110. MediaMath Product
Table 111. MediaMath Company Details
Table 112. MediaMath Revenue in Digital Ad Platforms Business (2015-2020) (Million US$)
Table 113. MediaMath Recent Development
Table 114. Adobe Media Optimizer Company Details
Table 115. Adobe Media Optimizer Business Overview
Table 116. Adobe Media Optimizer Product
Table 117. Adobe Media Optimizer Revenue in Digital Ad Platforms Business (2015-2020) (Million US$)
Table 118. Adobe Media Optimizer Recent Development
Table 119. Quantcast Advertise Company Details
Table 120. Quantcast Advertise Business Overview
Table 121. Quantcast Advertise Product
Table 122. Quantcast Advertise Revenue in Digital Ad Platforms Business (2015-2020) (Million US$)
Table 123. Quantcast Advertise Recent Development
Table 124. Choozle Company Details
Table 125. Choozle Business Overview
Table 126. Choozle Product
Table 127. Choozle Revenue in Digital Ad Platforms Business (2015-2020) (Million US$)
Table 128. Choozle Recent Development
Table 129. Acquisio Company Details
Table 130. Acquisio Business Overview
Table 131. Acquisio Product
Table 132. Acquisio Revenue in Digital Ad Platforms Business (2015-2020) (Million US$)
Table 133. Acquisio Recent Development
Table 134. The Trade Desk Company Details
Table 135. The Trade Desk Business Overview
Table 136. The Trade Desk Product
Table 137. The Trade Desk Revenue in Digital Ad Platforms Business (2015-2020) (Million US$)
Table 138. The Trade Desk Recent Development
Table 139. Flashtalking Company Details
Table 140. Flashtalking Business Overview
Table 141. Flashtalking Product
Table 142. Flashtalking Revenue in Digital Ad Platforms Business (2015-2020) (Million US$)
Table 143. Flashtalking Recent Development
Table 144. Research Programs/Design for This Report
Table 145. Key Data Information from Secondary Sources
Table 146. Key Data Information from Primary Sources
List of Figures
Figure 1. Global Digital Ad Platforms Market Share by Type: 2020 VS 2026
Figure 2. Cloud based Features
Figure 3. On Premise Features
Figure 4. Global Digital Ad Platforms Market Share by Application: 2020 VS 2026
Figure 5. Marketing and Advertising Case Studies
Figure 6. Health, Wellness and Fitness Case Studies
Figure 7. Construction Case Studies
Figure 8. Others Case Studies
Figure 9. Digital Ad Platforms Report Years Considered
Figure 10. Global Digital Ad Platforms Market Size YoY Growth 2015-2026 (US$ Million)
Figure 11. Global Digital Ad Platforms Market Share by Regions: 2020 VS 2026
Figure 12. Global Digital Ad Platforms Market Share by Regions (2021-2026)
Figure 13. Porter's Five Forces Analysis
Figure 14. Global Digital Ad Platforms Market Share by Players in 2019
Figure 15. Global Top Digital Ad Platforms Players by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in Digital Ad Platforms as of 2019
Figure 16. The Top 10 and 5 Players Market Share by Digital Ad Platforms Revenue in 2019
Figure 17. North America Digital Ad Platforms Market Size YoY Growth (2015-2020) (Million US$)
Figure 18. Europe Digital Ad Platforms Market Size YoY Growth (2015-2020) (Million US$)
Figure 19. China Digital Ad Platforms Market Size YoY Growth (2015-2020) (Million US$)
Figure 20. Japan Digital Ad Platforms Market Size YoY Growth (2015-2020) (Million US$)
Figure 21. Southeast Asia Digital Ad Platforms Market Size YoY Growth (2015-2020) (Million US$)
Figure 22. India Digital Ad Platforms Market Size YoY Growth (2015-2020) (Million US$)
Figure 23. Central & South America Digital Ad Platforms Market Size YoY Growth (2015-2020) (Million US$)
Figure 24. Criteo Dynamic Retargeting Total Revenue (US$ Million): 2019 Compared with 2018
Figure 25. Criteo Dynamic Retargeting Revenue Growth Rate in Digital Ad Platforms Business (2015-2020)
Figure 26. DoubleClick Digital Marketing Total Revenue (US$ Million): 2019 Compared with 2018
Figure 27. DoubleClick Digital Marketing Revenue Growth Rate in Digital Ad Platforms Business (2015-2020)
Figure 28. AdRoll Total Revenue (US$ Million): 2019 Compared with 2018
Figure 29. AdRoll Revenue Growth Rate in Digital Ad Platforms Business (2015-2020)
Figure 30. Sizmek Total Revenue (US$ Million): 2019 Compared with 2018
Figure 31. Sizmek Revenue Growth Rate in Digital Ad Platforms Business (2015-2020)
Figure 32. Celtra Total Revenue (US$ Million): 2019 Compared with 2018
Figure 33. Celtra Revenue Growth Rate in Digital Ad Platforms Business (2015-2020)
Figure 34. Marin Software Total Revenue (US$ Million): 2019 Compared with 2018
Figure 35. Marin Software Revenue Growth Rate in Digital Ad Platforms Business (2015-2020)
Figure 36. Yahoo Gemini Total Revenue (US$ Million): 2019 Compared with 2018
Figure 37. Yahoo Gemini Revenue Growth Rate in Digital Ad Platforms Business (2015-2020)
Figure 38. MediaMath Total Revenue (US$ Million): 2019 Compared with 2018
Figure 39. MediaMath Revenue Growth Rate in Digital Ad Platforms Business (2015-2020)
Figure 40. Adobe Media Optimizer Total Revenue (US$ Million): 2019 Compared with 2018
Figure 41. Adobe Media Optimizer Revenue Growth Rate in Digital Ad Platforms Business (2015-2020)
Figure 42. Quantcast Advertise Total Revenue (US$ Million): 2019 Compared with 2018
Figure 43. Quantcast Advertise Revenue Growth Rate in Digital Ad Platforms Business (2015-2020)
Figure 44. Choozle Total Revenue (US$ Million): 2019 Compared with 2018
Figure 45. Choozle Revenue Growth Rate in Digital Ad Platforms Business (2015-2020)
Figure 46. Acquisio Total Revenue (US$ Million): 2019 Compared with 2018
Figure 47. Acquisio Revenue Growth Rate in Digital Ad Platforms Business (2015-2020)
Figure 48. The Trade Desk Total Revenue (US$ Million): 2019 Compared with 2018
Figure 49. The Trade Desk Revenue Growth Rate in Digital Ad Platforms Business (2015-2020)
Figure 50. Flashtalking Total Revenue (US$ Million): 2019 Compared with 2018
Figure 51. Flashtalking Revenue Growth Rate in Digital Ad Platforms Business (2015-2020)
Figure 52. Bottom-up and Top-down Approaches for This Report
Figure 53. Data Triangulation
Figure 54. Key Executives Interviewed

SECONDARY RESEARCH
Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.

PRIMARY RESEARCH
Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.

MARKET ENGINEERING
The market engineering phase involves analyzing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.

EXPERT VALIDATION
The market engineered data is verified and validated by a number of experts, both in-house and external.

REPORT WRITING/ PRESENTATION
After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.

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