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The Baby Food Market In Sweden 2017

Published on: Apr 2017 | From USD $3275 | Published By: GLOBAL DATA | Number Of Pages: 130

The Baby Food Market in Sweden 2017

Summary

"The Baby Food Market in Sweden 2017", is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Swedish market.

Sweden baby food market has continued to be more buoyant than most European markets - a result of the upward trend in the number of births, as well as a relatively favorable economic climate, demand for premium products, and high levels of female employment. Unusually, cereals and wet meals account for the vast majority of sales in Sweden. Milks account for only 14.5% of total value. The popularity of välling, a traditional, milk-based gruel, alongside high levels of breastfeeding, has held back the development of the infant formula sector. Rise in baby food consumption, is anticipated largely as a result of the increasing number of live births and strong growth in milks, and to a slightly lesser extent in meals. Per capita consumption will increase only marginally.

What else does this report offer?
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
- Future projections considering various trends which are likely to affect the industry.

Scope

- Up to 2010 the number of live births increased annually, although 2011 saw a sharp drop of 3.3%. However, since then, the numbers have once again begun to climb, with a particularly strong increase in 2016.
- The baby food market has continued to be more buoyant than most European markets. Since 2010 sales have risen by 23.4% in 2016.
- Unusually, cereals and wet meals account for the vast majority of sales in Sweden, taking 85% of retail value and 92% of market volume. Milks account for only 14.5% of value and 7.2% of volume sales.
- Sweden produces a significant proportion of its own baby food with Hero having a plant in Götene. Exports have risen significantly in terms of volume since 2012 and in 2015 stood at tons, worth €million.
- The market is effectively a duopoly shared by Semper (Hero) and Nestlé Sverige. Both companies are long-established in what is itself the longest-established commercial baby food market in the world.
- Baby food is a mainstream grocery market, with only specialized baby milks and a limited number of other products being sold exclusively through pharmacies. Within the grocery sector, larger chains have been increasing their share of sales.
- Baby food consumption is anticipated to rise by 15.5% between 2016 and 2022. Growth will be largely as a result of the increasing number of live births predicted by the Swedish Statistical Office and strong growth in milks, and to a slightly lesser extent in meals.

Reasons to buy

- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.

Table of Contents
Introduction
Executive Summary
Definitions
Background to the Market
Birth: Live Birth Rates
Live Births by Region
The Consumer
Socio-demographic Trends
Working Women
Regulations
Breastfeeding Trends
Market Overview
Market Overview
Manufacturers Shares
The Future
Sector Analysis
Baby Milks
Baby Cereals
Baby Meals
Baby Drinks
Finger Foods
Production and trade
Production
Imports
Exports
Company profiles
Introduction
Semper AB (Hero)
Nestlé Sverige AB
Hipp Gmbh& Co Vertrieb KG
Other Manufacturers
Distribution
Retail Structure
Baby Food Retailing
Economic background
Economic Background
Key Macro-economic Forecasts
Prospects and forecasts
Birth & Population Projections
Forecast Overview
Future Trends
Appendix
Additional Data Tables
Summary Methodology
About Globaldata

List of Tables
Table 1: Birth & Population Trends, 2006-2016
Table 2: Live Births by Region, 2012-2016
Table 3: Trends in Marriage & Divorces, 2010-2016
Table 4: Births by Age of Mother, 2010 & 2016
Table 5: Number of Women of Childbearing Age by Age Group, 2010 & 2016
Table 6: Female Employment Trends, 2010-2016
Table 7: Paid Employment Among Mothers, According to Age of Youngest Child, 2008-2013
Table 8: Working Mothers by Age & Number of Children & Working Hours, 2006 & 2012
Table 9: Overall Breastfeeding Trends, 1986-2014
Table 10: Partial & Exclusive Breastfeeding Trends, %, 2008-2014
Table 11: Breastfeeding by Region, 2014
Table 12: Breastfeeding by Age & Region, 2014
Table 13: Market Size, 2016, & Growth Rates, 2010-2016
Table 14: Baby Food: Manufacturer Share Trends, % Value, 2010-2016
Table 15: Baby Food: Manufacturer Shares by Sector, %, 2016
Table 16: Projected Market Size, 2022, & Growth Rates, 2016-2022
Table 17: Powdered Baby Milks: Brand Price Analysis, 2017
Table 18: Ready-to-Drink Baby Milks: Brand Price Analysis, 2017
Table 19: Baby Milks: Manufacturer Shares, Value & Volume, %, 2010-2016
Table 20: Baby Cereals: Breakdown of Sales, Value, 2010-2016
Table 21: Baby Cereals: Brand Price Positioning, 2017
Table 22: Baby Cereals : Manufacturer Shares, Value & Volume, %, 2010-2016
Table 23: Välling : Manufacturer Shares, Value & Volume, %, 2010-2016
Table 24: Other Cereals : Manufacturer Shares, Value & Volume, %, 2010-2016
Table 25: Baby Meals: Sales by Segment, % Value, 2010-2016
Table 26: Baby Meals: Brand Positioning Analysis, 2017
Table 27: Baby Meals: Manufacturer Shares, Value & Volume, %, 2010-2016
Table 28: Baby Drinks: Brand Positioning Analysis, 2017
Table 29: Drinks : Manufacturer Shares, Value & Volume, %, 2010-2016
Table 30: Finger Foods: Brand Price Positioning Analysis, 2017
Table 31: Packaged Food Sales by Channel, SKr Billion, 2009-2015
Table 32: Economic Indicators, 2010-2017
Table 33: Key Macro-Economic Forecasts, 2016-2022
Table 34: Birth & Population Projections, 2010-2022
Table 35: Number of Women of Childbearing Age by Age Group, 2016 & 2022
Table 36: Baby Population, Number of Babies, 2006-2022
Table 37: Baby Food: Market Value, Current Prices, 2010-2016
Table 38: Baby Food: Market Value, Constant Prices, 2010-2016
Table 39: Baby Food: Market Value, US$ Million, 2010-2016
Table 40: Baby Food: Market Volume, Tons, 2010-2016
Table 41: Baby Food: Per Capita Expenditure, Current Prices, 2010-2016
Table 42: Baby Food: Per Capita Expenditure, Constant Prices, 2010-2016
Table 43: Baby Food: Per Capita Expenditure, US$ Dollars, 2010-2016
Table 44: Baby Food: Per Capita Consumption, Grams, 2010-2016
Table 45: Baby Milks: Sector Trends, 2010-2016
Table 46: Baby Milks: Market Segmentation, Value & Volume, 2010-2016
Table 47: Baby Milks - Powder: Brand Price Analysis, 2017
Table 48: Baby Milks - Ready-to-Drink : Brand Price Analysis, 2017
Table 49: Baby Cereals: Sector Trends, 2010-2016
Table 50: Meals : Sector Trends, 2010-2016
Table 51: Drinks : Sector Trends, 2010-2016
Table 52: Imports of Baby Food by Type, Volume, Tons, 2010-2015
Table 53: Imports of Baby Food by Type, Value, € 000, 2010-2015
Table 54: Imports of Milks & Cereals by Country of Origin, Volume & Value, 2013-2015
Table 55: Imports of Other Baby Food by Country of Origin, Volume & Value, 2013-2015
Table 56: Exports of Baby Food by Type, Volume, Tons, 2010-2015
Table 57: Exports of Baby Food by Type, Value, € '000, 2010-2015
Table 58: Exports of Milks & Cereals by Country of Destination, Volume & Value, 2013-2015
Table 59: Exports of Other Baby Food by Country of Destination, Volume & Value, 2013-2015
Table 60: Baby Food: Market Value Forecasts, Current Prices, 2016-2022
Table 61: Baby Food: Market Value Forecasts, Constant Prices, 2016-2022
Table 62: Baby Food: Market Value Forecasts, US$ Million, 2016-2022
Table 63: Baby Food: Market Volume Forecasts, Tons, 2016-2022
Table 64: Baby Food: Per Capita Expenditure, Current Prices, 2016-2022
Table 65: Baby Food: Per Capita Expenditure, Constant Prices, 2016-2022
Table 66: Baby Food: Per Capita Expenditure, US$ Dollars, 2016-2022
Table 67: Baby Food: Per Capita Consumption, Grams, 2016-2022 List of Figures
Figure 1: Baby Food: Market Size, 2010-2016
Figure 2: Baby Food: Market Segmentation, 2016
Figure 3: Baby Food: Per Capita, 2010-2016
Figure 4: Baby Food: Manufacturer Shares, % Value, 2016
Figure 5: Baby Food: Manufacturer Shares by Sector, % value, 2016
Figure 6: Baby Milks: Sector Trends, 2010-2016
Figure 7: Baby Milks: Per Capita Expenditure & Consumption, 2010-2016
Figure 8: Baby Milks: Sector Segmentation, Value and Volume, 2010-2016
Figure 9: Baby Cereals: Sector Trends, 2010-2016
Figure 10: Baby Cereals: Per Capita Expenditure & Consumption, 2010-2016
Figure 11: Baby Meals : Sector Trends, 2010-2016
Figure 12: Baby Meals : Per Capita Expenditure & Consumption, 2010-2016
Figure 13: Drinks : Sector Trends, 2010-2016
Figure 14: Drinks : Per Capita Expenditure & Consumption, 2010-2016
Figure 13: Milk & Cereals : Country of Origin, Top Five, % Volume, 2015
Figure 14: Milk & Cereals: Country of Destination, Top Three, % Volume, 2015
Figure 15: Baby Food: Manufacturer Shares, Value %, 2016
Figure 16: Baby Food: Manufacturer Shares, Volume %, 2016
Figure 17: Baby Food: Market Size, 2016-2022
Figure 18: Baby Food: Market Segmentation, 2022
Figure 19: Baby Food: Per Capita, 2016-2022

SECONDARY RESEARCH
Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.

PRIMARY RESEARCH
Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.

MARKET ENGINEERING
The market engineering phase involves analyzing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.

EXPERT VALIDATION
The market engineered data is verified and validated by a number of experts, both in-house and external.

REPORT WRITING/ PRESENTATION
After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.

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