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Global Creative Management Platforms Market Size, Status And Forecast 2019-2025

Published on: May 2019 | From USD $3900 | Published By: QY RESEARCH | Number Of Pages: 108

Creative Management Platform (CMP) is a type of software that can combine a variety of display advertising tools into one cohesive, cloud-based platform. It employs dynamic creative optimization (DCO) to automate the optimization of ad content by differentiating users and tailoring the creative.
Creative Management Platforms are mainly classified into the following two types: Publishers and Brands, Marketers and Agencies. Publishers and Brands is the most widely used type which takes up about 69 % of the total sales in 2018.
Americas is the largest region of Creative Management Platforms in the world in the past few years and it will keep increasing in the next few years. Americas market took up about 56% the global market in 2018, while Europe and APAC were about 31.2%, 11.3%.
In 2018, the global Creative Management Platforms market size was 618 million US$ and it is expected to reach 1400.7 million US$ by the end of 2025, with a CAGR of 12.4% during 2019-2025.

This report focuses on the global Creative Management Platforms status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Creative Management Platforms development in United States, Europe and China.

The key players covered in this study
Google
Celtra
Bannerflow
Adobe
RhythmOne
Sizmek
Adform
Thunder
SteelHouse
Flashtalking
Snapchat (Flite)
Mediawide
Balihoo
Netsertive (Mixpo)
Bannersnack
Bonzai

Market segment by Type, the product can be split into
Publishers and Brands
Marketers and Agencies

Market segment by Application, split into
Large Enterprises
SMEs

Market segment by Regions/Countries, this report covers
United States
Europe
China
Japan
Southeast Asia
India
Central & South America

The study objectives of this report are:
To analyze global Creative Management Platforms status, future forecast, growth opportunity, key market and key players.
To present the Creative Management Platforms development in United States, Europe and China.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.

In this study, the years considered to estimate the market size of Creative Management Platforms are as follows:
History Year: 2014-2018
Base Year: 2018
Estimated Year: 2019
Forecast Year 2019 to 2025
For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

Table of Contents

1 Report Overview
1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered
1.4 Market Analysis by Type
1.4.1 Global Creative Management Platforms Market Size Growth Rate by Type (2014-2025)
1.4.2 Publishers and Brands
1.4.3 Marketers and Agencies
1.5 Market by Application
1.5.1 Global Creative Management Platforms Market Share by Application (2014-2025)
1.5.2 Large Enterprises
1.5.3 SMEs
1.6 Study Objectives
1.7 Years Considered

2 Global Growth Trends
2.1 Creative Management Platforms Market Size
2.2 Creative Management Platforms Growth Trends by Regions
2.2.1 Creative Management Platforms Market Size by Regions (2014-2025)
2.2.2 Creative Management Platforms Market Share by Regions (2014-2019)
2.3 Industry Trends
2.3.1 Market Top Trends
2.3.2 Market Drivers
2.3.3 Market Challenges
2.3.4 Porter’s Five Forces Analysis

3 Market Share by Key Players
3.1 Creative Management Platforms Market Size by by Players
3.1.1 Global Creative Management Platforms Revenue by by Players (2014-2019)
3.1.2 Global Creative Management Platforms Revenue Market Share by by Players (2014-2019)
3.1.3 Global Creative Management Platforms Market Concentration Ratio (CR5 and HHI)
3.2 Creative Management Platforms Key Players Head office and Area Served
3.3 Key Players Creative Management Platforms Product/Solution/Service
3.4 Date of Enter into Creative Management Platforms Market
3.5 Mergers & Acquisitions, Expansion Plans

4 Breakdown Data by Type and Application
4.1 Global Creative Management Platforms Market Size by Type (2014-2019)
4.2 Global Creative Management Platforms Market Size by Application (2014-2019)

5 United States
5.1 United States Creative Management Platforms Market Size (2014-2019)
5.2 Creative Management Platforms Key Players in United States
5.3 United States Creative Management Platforms Market Size by Type
5.4 United States Creative Management Platforms Market Size by Application

6 Europe
6.1 Europe Creative Management Platforms Market Size (2014-2019)
6.2 Creative Management Platforms Key Players in Europe
6.3 Europe Creative Management Platforms Market Size by Type
6.4 Europe Creative Management Platforms Market Size by Application

7 China
7.1 China Creative Management Platforms Market Size (2014-2019)
7.2 Creative Management Platforms Key Players in China
7.3 China Creative Management Platforms Market Size by Type
7.4 China Creative Management Platforms Market Size by Application

8 Japan
8.1 Japan Creative Management Platforms Market Size (2014-2019)
8.2 Creative Management Platforms Key Players in Japan
8.3 Japan Creative Management Platforms Market Size by Type
8.4 Japan Creative Management Platforms Market Size by Application

9 Southeast Asia
9.1 Southeast Asia Creative Management Platforms Market Size (2014-2019)
9.2 Creative Management Platforms Key Players in Southeast Asia
9.3 Southeast Asia Creative Management Platforms Market Size by Type
9.4 Southeast Asia Creative Management Platforms Market Size by Application

10 India
10.1 India Creative Management Platforms Market Size (2014-2019)
10.2 Creative Management Platforms Key Players in India
10.3 India Creative Management Platforms Market Size by Type
10.4 India Creative Management Platforms Market Size by Application

11 Central & South America
11.1 Central & South America Creative Management Platforms Market Size (2014-2019)
11.2 Creative Management Platforms Key Players in Central & South America
11.3 Central & South America Creative Management Platforms Market Size by Type
11.4 Central & South America Creative Management Platforms Market Size by Application

12 International Players Profiles
12.1 Google
12.1.1 Google Company Details
12.1.2 Company Description and Business Overview
12.1.3 Creative Management Platforms Introduction
12.1.4 Google Revenue in Creative Management Platforms Business (2014-2019)
12.1.5 Google Recent Development
12.2 Celtra
12.2.1 Celtra Company Details
12.2.2 Company Description and Business Overview
12.2.3 Creative Management Platforms Introduction
12.2.4 Celtra Revenue in Creative Management Platforms Business (2014-2019)
12.2.5 Celtra Recent Development
12.3 Bannerflow
12.3.1 Bannerflow Company Details
12.3.2 Company Description and Business Overview
12.3.3 Creative Management Platforms Introduction
12.3.4 Bannerflow Revenue in Creative Management Platforms Business (2014-2019)
12.3.5 Bannerflow Recent Development
12.4 Adobe
12.4.1 Adobe Company Details
12.4.2 Company Description and Business Overview
12.4.3 Creative Management Platforms Introduction
12.4.4 Adobe Revenue in Creative Management Platforms Business (2014-2019)
12.4.5 Adobe Recent Development
12.5 RhythmOne
12.5.1 RhythmOne Company Details
12.5.2 Company Description and Business Overview
12.5.3 Creative Management Platforms Introduction
12.5.4 RhythmOne Revenue in Creative Management Platforms Business (2014-2019)
12.5.5 RhythmOne Recent Development
12.6 Sizmek
12.6.1 Sizmek Company Details
12.6.2 Company Description and Business Overview
12.6.3 Creative Management Platforms Introduction
12.6.4 Sizmek Revenue in Creative Management Platforms Business (2014-2019)
12.6.5 Sizmek Recent Development
12.7 Adform
12.7.1 Adform Company Details
12.7.2 Company Description and Business Overview
12.7.3 Creative Management Platforms Introduction
12.7.4 Adform Revenue in Creative Management Platforms Business (2014-2019)
12.7.5 Adform Recent Development
12.8 Thunder
12.8.1 Thunder Company Details
12.8.2 Company Description and Business Overview
12.8.3 Creative Management Platforms Introduction
12.8.4 Thunder Revenue in Creative Management Platforms Business (2014-2019)
12.8.5 Thunder Recent Development
12.9 SteelHouse
12.9.1 SteelHouse Company Details
12.9.2 Company Description and Business Overview
12.9.3 Creative Management Platforms Introduction
12.9.4 SteelHouse Revenue in Creative Management Platforms Business (2014-2019)
12.9.5 SteelHouse Recent Development
12.10 Flashtalking
12.10.1 Flashtalking Company Details
12.10.2 Company Description and Business Overview
12.10.3 Creative Management Platforms Introduction
12.10.4 Flashtalking Revenue in Creative Management Platforms Business (2014-2019)
12.10.5 Flashtalking Recent Development
12.11 Snapchat (Flite)
12.12 Mediawide
12.13 Balihoo
12.14 Netsertive (Mixpo)
12.15 Bannersnack
12.16 Bonzai

13 Market Forecast 2019-2025
13.1 Market Size Forecast by Regions
13.2 United States
13.3 Europe
13.4 China
13.5 Japan
13.6 Southeast Asia
13.7 India
13.8 Central & South America
13.9 Market Size Forecast by Product (2019-2025)
13.10 Market Size Forecast by Application (2019-2025)

14 Analyst's Viewpoints/Conclusions

15 Appendix
15.1 Research Methodology
15.1.1 Methodology/Research Approach
15.1.1.1 Research Programs/Design
15.1.1.2 Market Size Estimation
12.1.1.3 Market Breakdown and Data Triangulation
15.1.2 Data Source
15.1.2.1 Secondary Sources
15.1.2.2 Primary Sources
15.2 Disclaimer
15.3 Author Details

List of Tables and Figures

Table Creative Management Platforms Key Market Segments
Table Key Players Creative Management Platforms Covered
Table Global Creative Management Platforms Market Size Growth Rate by Type 2019-2025 (Million US$)
Figure Global Creative Management Platforms Market Share by TypeType in 2018 & 2025
Figure Publishers and Brands Figures
Table Key Players of Publishers and Brands
Figure Marketers and Agencies Figures
Table Key Players of Marketers and Agencies
Table Global Creative Management Platforms Market Size Growth by Application 2019-2025 (Million US$)
Figure Global Creative Management Platforms Market Share by Application in 2018 & 2025
Figure Large Enterprises Case Studies
Figure SMEs Case Studies
Figure Creative Management Platforms Report Years Considered
Table Global Creative Management Platforms Market Size 2014-2025 (Million US$)
Figure Global Creative Management Platforms Market Size and Growth Rate 2014-2025 (Million US$)
Table Global Creative Management Platforms Market Size by Regions 2019-2025 (Million US$)
Table Global Creative Management Platforms Market Size by Regions 2019-2025 (Million US$)
Table Global Creative Management Platforms Market Share by Regions 2014-2019
Figure Global Creative Management Platforms Market Share by Regions 2014-2019
Figure Global Creative Management Platforms Market Share by Regions 2018
Table Market Top Trends
Table Key Drivers: Impact Analysis (2019-2025)
Table Key Challenges
Figure PORTER'S FIVE FORCES ANALYSIS
Table Global Creative Management Platforms Revenue by by Players (2014-2019) (Million US$)
Table Global Creative Management Platforms Market Share by by Players (2014-2019)
Figure Global Creative Management Platforms Market Share by by Players in 2018
Table Global Creative Management Platforms by Players Market Concentration Ratio (CR5 and HHI)
Table Key Players Head office and Area Served
Table Key Players Creative Management Platforms Product/Solution/Service
Table Date of Enter into Creative Management Platforms Market
Table Mergers & Acquisitions, Expansion Plans
Table Global Creative Management Platforms Market Size by Type (2014-2019) (Million US$)
Table Global Creative Management Platforms Market Size Share by Type (2014-2019)
Figure Global Creative Management Platforms Market Size Market Share by Type (2014-2019)
Table Global Creative Management Platforms Market Size by Application (2014-2019) (Million US$)
Table Global Creative Management Platforms Market Size Share by Application (2014-2019)
Figure Global Creative Management Platforms Market Size Market Share by Application (2014-2019)
Figure Global Creative Management Platforms Revenue Market Share by Application in 2018
Figure United States Creative Management Platforms Market Size 2014-2019 (Million US$)
Table United States Key Players Creative Management Platforms Revenue (2018-2019) (Million US$)
Table United States Key Players Creative Management Platforms Market Share (2018-2019)
Table United States Creative Management Platforms Market Size by Type (2014-2019) (Million US$)
Table United States Creative Management Platforms Market Share by Type (2014-2019)
Table United States Creative Management Platforms Market Size by Application (2014-2019) (Million US$)
Table United States Creative Management Platforms Market Share by Application (2014-2019)
Figure Europe Creative Management Platforms Market Size 2014-2019 (Million US$)
Table Europe Key Players Creative Management Platforms Revenue (2018-2019) (Million US$)
Table Europe Key Players Creative Management Platforms Market Share (2018-2019)
Table Europe Creative Management Platforms Market Size by Type (2014-2019) (Million US$)
Table Europe Creative Management Platforms Market Share by Type (2014-2019)
Table Europe Creative Management Platforms Market Size by Application (2014-2019) (Million US$)
Table Europe Creative Management Platforms Market Share by Application (2014-2019)
Figure China Creative Management Platforms Market Size 2014-2019 (Million US$)
Table China Key Players Creative Management Platforms Revenue (2018-2019) (Million US$)
Table China Key Players Creative Management Platforms Market Share (2018-2019)
Table China Creative Management Platforms Market Size by Type (2014-2019) (Million US$)
Table China Creative Management Platforms Market Share by Type (2014-2019)
Table China Creative Management Platforms Market Size by Application (2014-2019) (Million US$)
Table China Creative Management Platforms Market Share by Application (2014-2019)
Figure Japan Creative Management Platforms Market Size 2014-2019 (Million US$)
Table Japan Key Players Creative Management Platforms Revenue (2018-2019) (Million US$)
Table Japan Key Players Creative Management Platforms Market Share (2018-2019)
Table Japan Creative Management Platforms Market Size by Type (2014-2019) (Million US$)
Table Japan Creative Management Platforms Market Share by Type (2014-2019)
Table Japan Creative Management Platforms Market Size by Application (2014-2019) (Million US$)
Table Japan Creative Management Platforms Market Share by Application (2014-2019)
Figure Southeast Asia Creative Management Platforms Market Size 2014-2019 (Million US$)
Table Southeast Asia Key Players Creative Management Platforms Revenue (2018-2019) (Million US$)
Table Southeast Asia Key Players Creative Management Platforms Market Share (2018-2019)
Table Southeast Asia Creative Management Platforms Market Size by Type (2014-2019) (Million US$)
Table Southeast Asia Creative Management Platforms Market Share by Type (2014-2019)
Table Southeast Asia Creative Management Platforms Market Size by Application (2014-2019) (Million US$)
Table Southeast Asia Creative Management Platforms Market Share by Application (2014-2019)
Figure India Creative Management Platforms Market Size 2014-2019 (Million US$)
Table India Key Players Creative Management Platforms Revenue (2018-2019) (Million US$)
Table India Key Players Creative Management Platforms Market Share (2018-2019)
Table India Creative Management Platforms Market Size by Type (2014-2019) (Million US$)
Table India Creative Management Platforms Market Share by Type (2014-2019)
Table India Creative Management Platforms Market Size by Application (2014-2019) (Million US$)
Table India Creative Management Platforms Market Share by Application (2014-2019)
Figure Central & South America Creative Management Platforms Market Size 2014-2019 (Million US$)
Table Central & South America Key Players Creative Management Platforms Revenue (2018-2019) (Million US$)
Table Central & South America Key Players Creative Management Platforms Market Share (2018-2019)
Table Central & South America Creative Management Platforms Market Size by Type (2014-2019) (Million US$)
Table Central & South America Creative Management Platforms Market Share by Type (2014-2019)
Table Central & South America Creative Management Platforms Market Size by Application (2014-2019) (Million US$)
Table Central & South America Creative Management Platforms Market Share by Application (2014-2019)
Table Google Company Details
Table Google Revenue in Creative Management Platforms Business (2014-2019) (Million US$)
Figure Google Revenue Growth Rate in Creative Management Platforms Business (2014-2019)
Table Google Recent Development
Table Celtra Company Details
Table Celtra Revenue in Creative Management Platforms Business (2014-2019)(Million US$)
Figure Celtra Revenue Growth Rate in Creative Management Platforms Business (2014-2019)
Table Celtra Recent Development
Table Bannerflow Company Details
Table Bannerflow Revenue in Creative Management Platforms Business (2014-2019)(Million US$)
Figure Bannerflow Revenue Growth Rate in Creative Management Platforms Business (2014-2019)
Table Bannerflow Recent Development
Table Adobe Company Details
Table Adobe Revenue in Creative Management Platforms Business (2014-2019)(Million US$)
Figure Adobe Revenue Growth Rate in Creative Management Platforms Business (2014-2019)
Table Adobe Recent Development
Table RhythmOne Company Details
Table RhythmOne Revenue in Creative Management Platforms Business (2014-2019)(Million US$)
Figure RhythmOne Revenue Growth Rate in Creative Management Platforms Business (2014-2019)
Table RhythmOne Recent Development
Table Sizmek Company Details
Table Sizmek Revenue in Creative Management Platforms Business (2014-2019)(Million US$)
Figure Sizmek Revenue Growth Rate in Creative Management Platforms Business (2014-2019)
Table Sizmek Recent Development
Table Adform Company Details
Table Adform Revenue in Creative Management Platforms Business (2014-2019)(Million US$)
Figure Adform Revenue Growth Rate in Creative Management Platforms Business (2014-2019)
Table Adform Recent Development
Table Thunder Company Details
Table Thunder Revenue in Creative Management Platforms Business (2014-2019)(Million US$)
Figure Thunder Revenue Growth Rate in Creative Management Platforms Business (2014-2019)
Table Thunder Recent Development
Table SteelHouse Company Details
Table SteelHouse Revenue in Creative Management Platforms Business (2014-2019)(Million US$)
Figure SteelHouse Revenue Growth Rate in Creative Management Platforms Business (2014-2019)
Table SteelHouse Recent Development
Table Flashtalking Company Details
Table Flashtalking Revenue in Creative Management Platforms Business (2014-2019)(Million US$)
Figure Flashtalking Revenue Growth Rate in Creative Management Platforms Business (2014-2019)
Table Flashtalking Recent Development
Table Snapchat (Flite) Company Details
Table Mediawide Company Details
Table Balihoo Company Details
Table Netsertive (Mixpo) Company Details
Table Bannersnack Company Details
Table Bonzai Company Details
Table Global Creative Management Platforms Market Size by Regions (Million US$) 2019-2025
Figure Global Creative Management Platforms Market Size Share by Regions (2019-2025)
Figure Global Creative Management Platforms Market Size Share by Regions in 2025
Figure United States Creative Management Platforms Market Size Forecast (2019-2025)(Million USD)
Figure Europe Creative Management Platforms Market Size Forecast (2019-2025)(Million USD)
Figure China Creative Management Platforms Market Size Forecast (2019-2025)(Million USD)
Figure Japan Creative Management Platforms Market Size Forecast (2019-2025)(Million USD)
Figure Southeast Asia Creative Management Platforms Market Size Forecast (2019-2025)(Million USD)
Figure India Creative Management Platforms Market Size Forecast (2019-2025)(Million USD)
Figure Central & South America Creative Management Platforms Market Size Forecast (2019-2025)(Million USD)
Table Global Creative Management Platforms Market Size by Product (2019-2025) (Million US$)
Figure Global Creative Management Platforms Market Size by Product (2019-2025)
Figure Global Creative Management Platforms Market Size by Product in 2025
Table Global Creative Management Platforms Market Size by Application (2019-2025) (Million US$)
Figure Global Creative Management Platforms Market Size by Application (2019-2025)
Figure Global Creative Management Platforms Market Size by Application in 2025
Table Research Programs/Design for This Report
Figure Bottom-up and Top-down Approaches for This Report
Figure Data Triangulation
Table Key Data Information from Secondary Sources
Table Key Data Information from Primary Sources

SECONDARY RESEARCH
Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.

PRIMARY RESEARCH
Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.

MARKET ENGINEERING
The market engineering phase involves analyzing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.

EXPERT VALIDATION
The market engineered data is verified and validated by a number of experts, both in-house and external.

REPORT WRITING/ PRESENTATION
After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.

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