Tea, a beverage made from the leaves of an aromatic plant called Camellia sinensis, is usually prepared with water or milk. It is consumed as both hot and cold beverages. Although it originated in China, it is now famous all over the world due to its taste, health benefits, and varieties. It is the most highly-consumed drink after water. It contains substantial amounts of antioxidants, which help in lowering the risk of various health problems.
MIR’s analysts forecast the global tea market to grow at a CAGR of 4.45% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the global tea market for 2017-2021. To calculate the market size, the report considers volume/value of global and region wise tea production.
The market is divided into the following segments based on geography:
MIR's report, Global Tea Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
• Associated British Foods
• ITO EN Inc.
• Tata Global Beverages (TGB)
Other prominent vendors
• Celestial Seasonings
• Apeejay tea
• Barry’s tea
• Betty's and Taylors Group
• Harney and Sons
• The Republic of tea
• Mighty Leaf tea
• Numi tea
• Tazo tea
• Increased demand from millennials in developing economies
• For a full, detailed list, view our report
• Major threat from substitutes
• For a full, detailed list, view our report
• Specialty iced tea
• For a full, detailed list, view our report
Key questions answered in this report
• What will the market size be in 2021 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
MIR Announces the Publication of its Research Report – Global Tea Market 2017-2021
MIR recognizes the following companies as the key players in the global tea market: Associated British Foods, ITO EN Inc., Nestlé, Unilever, and Tata Global Beverages (TGB).
Other Prominent Vendors in the market are: Celestial Seasonings, Dilmah, Apeejay tea, Barry’s tea, Betty's and Taylors Group, Harney and Sons, The Republic of tea, Teavana, Mighty Leaf tea, Numi tea, and Tazo tea.
Commenting on the report, an analyst from MIR’s team said: “One trend in the market is specialty iced tea. Specialty teas are teas that are special in some way. A tea can become a specialty tea if it is launched in a new flavor, blended with a new ingredient, or recently introduced to a part of the world.”
According to the report, one driver in the market is increased demand from millennials in developing economies. The developing economies of the world are flourishing because of improved economic indicators and foreign investments leading to abundant employment opportunities. The economic growth in these economies has made consumers better equipped monetarily, making tea more affordable. The improved economy and increased job opportunities have also made premium brands and varieties of tea more affordable for young consumers aged between 18 to 34 years, who are also called millennials.
Further, the report states that one challenge in the market is major threat from substitutes. Coffee serves as the biggest threat to tea as it is a beverage, which is quite similar to tea. The preference for coffee acts as a huge challenge to the growth of the tea market in coffee-drinking nations like those in North America. As a result, the tea market in these nations exhibit slow growth, and most of this growth is attributed to innovations in formulating tea.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
"Table of Contents
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Research Methodology
PART 04: Introduction
â¢ Market outline
PART 05: Market landscape
â¢ Market overview
â¢ Five forces analysis
PART 06: Market segmentation by product
â¢ Global black tea market
â¢ Global green tea market
â¢ Global fruit/herbal tea market
â¢ Global instant tea market
PART 07: Market segmentation by packaging
â¢ Loose tea
â¢ Tea bags
â¢ Bottled and canned tea
PART 08: Market segmentation by distribution channels
â¢ Global tea market by distribution channel
PART 09: Geographical segmentation
â¢ Global tea market by geography 2016-2021
â¢ Tea market in APAC
â¢ Tea market in the Americas
â¢ Tea market in MEA
â¢ Tea market in Europe
PART 10: Key leading countries
PART 11: Decision Framework
PART 12: Drivers and challenges
â¢ Market drivers
â¢ Market challenges
PART 13: Market trends
PART 14: Vendor landscape
â¢ Competitive scenario
PART 15: Key vendor analysis
â¢ Associated British Foods
â¢ ITO EN Inc.
â¢ Tata Global Beverages (TGB)
â¢ Other prominent vendors
PART 16: Appendix
â¢ List of abbreviations
List of Exhibits
Exhibit 01: Share in parent market
Exhibit 02: Global tea market
Exhibit 03: Top tea-producing countries' production in 2016 and 2021 (in million tons)
Exhibit 04: Global tea market 2015-2020 ($ billions)
Exhibit 05: Five forces analysis
Exhibit 06: Global black tea market 2016-2021($ billions)
Exhibit 07: Global green tea market 2016-2021 ($ billions)
Exhibit 08: Global fruit/herbal tea market 2016-2021 (in $ billions)
Exhibit 09: Global instant tea market 2016-2021($ billions)
Exhibit 10: Global tea market by packaging 2016-2021(%)
Exhibit 11: Global tea market by distribution channel in 2016 (%)
Exhibit 12: Global tea market by distribution channel 2016-2021(%)
Exhibit 13: Global tea market by geography 2016 (% revenue)
Exhibit 14: Global tea market 2021 (% revenue)
Exhibit 15: Tea market in APAC 2016-2021 ($ billions)
Exhibit 16: Tea market in the Americas 2016-2021 ($ billions)
Exhibit 17: Tea market in MEA ($ billions)
Exhibit 18: Tea market in Europe 2016-2021 ($ billions)
Exhibit 19: Key tea producing countries 2016
Exhibit 20: Competitive assessment of major players in the global tea market 2016
Exhibit 21: ABF (TWININGS): Product category
Exhibit 22: ABF(TWININGS): Recent developments
Exhibit 23: ITO EN Inc.: Product categories
Exhibit 24: ITO EN Inc.: Recent developments
Exhibit 25: NestlÃ©: Product category
Exhibit 26: NestlÃ©: Recent developments
Exhibit 27: Unilever: Product categories
Exhibit 28: Unilever: Recent developments
Exhibit 29: TBF tea: Product categories
Exhibit 30: TBF tea: Recent developments
Exhibit 31: Other prominent vendors
Companies Mentioned are Associated British Foods, ITO EN Inc., Nestlé, Unilever, Tata Global Beverages (TGB), Celestial Seasonings, Dilmah, Apeejay tea, Barry’s tea, Betty's and Taylors Group, Harney and Sons, The Republic of tea, Teavana, Mighty Leaf tea, Numi tea, and Tazo tea.
Research methodology is based on extensive primary and secondary research. Primary research includes in-depth interviews with industry experts, vendors, resellers and customers. Secondary research includes MIR Platform, industry publications, company reports, news articles, analyst reports, trade associations and the data published by Government agencies.
Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.
Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.
The market engineering phase involves analyzing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.
The market engineered data is verified and validated by a number of experts, both in-house and external.
REPORT WRITING/ PRESENTATION
After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.