About Coconut water
Coconut water has emerged as a popular ready-to-drink (RTD) healthy beverage. Over the last few years, the demand for coconut water has increased significantly, especially in North America and Europe. Coconut water has emerged as a substitute for carbonated drinks and processed juices, owing to its high nutrition content. Coconut water is a clear liquid extracted from unripe (green) coconuts. It is technically a fruit juice and is a popular drink among consumers in tropical countries. Packaged coconut water is prepared by extracting the liquid from selected tender coconuts. It undergoes a special process and then packaged in food-grade cans, polyethylene terephthalate (PET) bottles, or cartons. Depending on the brand, packaged coconut water usually has a shelf life of 9-18 months. Coconut water is marketed as a natural healthy drink.
MIR’s analysts forecast the Coconut Water Market in the US to grow at a CAGR of 25.89% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the Coconut Water Market in the US for 2017-2021. To calculate the market size, the report considers the sales of coconut water products to individual consumers.
The market is divided into the following segments based on geography:
MIR's report, Coconut Water Market in the US 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
• Vita Coco
Other prominent vendors
• Amy & Brian Naturals
• C20 Pure Coconut Water
• C-COCONUT WATER
• Edward & Sons
• FROLIC FOODS
• Harmless Harvest
• INVO COCONUT WATER
• iTi Tropicals
• jax coco
• Pulse Beverage
• Pure Brazilian Coconut Water
• Purity Organic
• Raw C
• Taste Nirvana
• Temple Lifestyle
• Thai Agri Foods
• Zumi Natural (Coco Zumi)
• Health benefits associated with consumption of coconut water
• For a full, detailed list, view our report
• Non-availability of coconuts
• For a full, detailed list, view our report
• Packaging innovations
• For a full, detailed list, view our report
Key questions answered in this report
• What will the market size be in 2021 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
MIR Announces the Publication of its Research Report – Coconut Water Market in the US 2017-2021
MIR recognizes the following companies as the key players in the coconut water market in the US: Coca-Cola, PepsiCo, and Vita Coco.
Other Prominent Vendors in the market are: Amy & Brian Naturals, Bai, C20 Pure Coconut Water, C-COCONUT WATER, Chi, Cocojal, Edward & Sons, FROLIC FOODS, H2coco, Harmless Harvest, INVO COCONUT WATER, iTi Tropicals, jax coco, nudie, Pulse Beverage, Pure Brazilian Coconut Water, Purity Organic, Raw C, Taste Nirvana, Temple Lifestyle, Thai Agri Foods, Zolam, and Zumi Natural (Coco Zumi).
Commenting on the report, an analyst from MIR’s team said: “The latest trend gaining momentum in the market is packaging innovations. Packaging is often considered to be an extension of a brand's value. Innovative packaging in terms of new shapes, material, and dispensing systems act as differentiators for various brands. The packaging of any brand is important in generating interest and curiosity among consumers. It is known that packaging has a direct impact on sales. Companies are launching coconut water in tetra packs, which keep the products fresh and free from spoilage. Some companies sell coconut water in coconut-shaped bottles.”
According to the report, one of the major drivers for this market is health benefits associated with consumption of coconut water. Coconut water is being increasingly recognized for its numerous health benefits, which is leading to the growing sales of packaged coconut water globally. This trend is more popular in non-tropical countries like the US, where fresh coconut water is not easily available. Owing to their busy lifestyles, consumers in the country are looking for ways to create a healthy lifestyle. This has been motivating many to shift from carbonated drinks and other drinks with high sugar content such as juices and nectars to healthy drinks.
Further, the report states that one of the major factors hindering the growth of this market is non-availability of coconuts. The non-availability of coconuts is one of the main challenges faced by the coconut water market in the US. Initially, the major players in the US market used to source their coconuts from Brazil. However, due to an increase in demand, the Brazilian supply of coconuts has become inadequate to meet the demand, compelling the market players to source coconuts from APAC countries such as the Philippines, Indonesia, and India.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
"Table of Contents
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Research Methodology
PART 04: Introduction
â¢ Market outline
PART 05: Market landscape
â¢ Market overview
â¢ Global coconut water market
â¢ Coconut water market in the US
â¢ Five forces analysis
PART 06: Technological outlook for manufacturing coconut water
â¢ Technology used in processing coconut water
PART 07: Market segmentation by product type
â¢ Sweetened coconut water market in the US
â¢ Unsweetened coconut water market in the US
PART 08: Market segmentation by flavor type
â¢ Flavored coconut water market in the US
â¢ Plain coconut water market in the US
PART 09: Market segmentation by distribution channel
PART 10: Decision framework
PART 11: Drivers and challenges
â¢ Market drivers
â¢ Market challenges
PART 12: Market trends
â¢ Packaging innovations
â¢ Emergence of ethical consumerism
â¢ Growing vegan population in the US
PART 13: Vendor landscape
â¢ Competitive scenario
â¢ Competitive positioning matrix
â¢ Market positioning matrix based on product portfolio and distribution network for key market players
â¢ Vita Coco
â¢ Other prominent vendors
List of Exhibits
Exhibit 01: Coconut water market in the US in the global coconut water market 2016
Exhibit 02: Global coconut water market 2016-2021 ($ billions)
Exhibit 03: Coconut water market in the US 2016-2021 ($ billions)
Exhibit 04: Five forces analysis
Exhibit 05: Flash pasteurization process
Exhibit 06: High-pressure processing
Exhibit 07: Coconut water market in the US by product type 2016 and 2021 (% share)
Exhibit 08: Sweetened coconut water market in the US 2016-2021 ($ billions)
Exhibit 09: Unsweetened coconut water market in the US 2016-2021 ($ billions)
Exhibit 10: Coconut water market in the US by flavor type 2016 and 2021 (% share)
Exhibit 11: Flavored coconut water market in the US 2016-2021 ($ billions)
Exhibit 12: Plain coconut water market in the US 2016-2021 ($ billions)
Exhibit 13: Coconut water market in the US by distribution channel 2016 (% share)
Exhibit 14: Competitive positioning matrix for key coconut water manufacturers in 2016
Exhibit 15: Market positioning matrix based on product portfolio and distribution network for key market players
Exhibit 16: Coca-Cola: Net operating revenue comparison 2015 and 2016 ($ billions)
Exhibit 17: Coca-Cola: Business segmentation by net operating revenue 2016 (% share)
Exhibit 18: Coca-Cola: Geographical segmentation by revenue 2016 (% share)
Exhibit 19: Coca-Cola in coconut water market in the US
Exhibit 20: PepsiCo: Subsidiary description
Exhibit 21: PepsiCo: Net revenue comparison 2015 and 2016 ($ billions)
Exhibit 22: PepsiCo: Operating profit comparison 2015 and 2016 ($ billions)
Exhibit 23: PepsiCo: Business segmentation by revenue 2016 (% share)
Exhibit 24: PepsiCo in coconut water market in the US
Exhibit 25: Vita Coco: Product segmentation in coconut water market in the US
Exhibit 26: Vita Coco Product description
Exhibit 27: Vita Coco CafÃ© product description
Exhibit 28: Vita Coco Kids product details
Companies Mentioned are - Coca-Cola, PepsiCo, Vita Coco, Amy & Brian Naturals, Bai, C20 Pure Coconut Water, C-COCONUT WATER, Chi, Cocojal, Edward & Sons, FROLIC FOODS, H2coco, Harmless Harvest, INVO COCONUT WATER, iTi Tropicals, jax coco, nudie, Pulse Beverage, Pure Brazilian Coconut Water, Purity Organic, Raw C, Taste Nirvana, Temple Lifestyle, Thai Agri Foods, Zolam, and Zumi Natural (Coco Zumi).
Research methodology is based on extensive primary and secondary research. Primary research includes in-depth interviews with industry experts, vendors, resellers and customers. Secondary research includes MIR Platform, industry publications, company reports, news articles, analyst reports, trade associations and the data published by Government agencies.
Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.
Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.
The market engineering phase involves analyzing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.
The market engineered data is verified and validated by a number of experts, both in-house and external.
REPORT WRITING/ PRESENTATION
After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.