Your payment is in progress...

Global In-Game Advertising Market Size, Status And Forecast 2019-2025

Published on: Jul 2019 | From USD $3900 | Published By: QY RESEARCH | Number Of Pages: 93

In-game advertising (IGA) refers to advertising in computer and video games. IGA differs from advergaming, which refers to a game specifically made to advertise a product. ... Due to the custom programming required, dynamic advertising is usually presented in the background; static advertisements can appear as either.
Increasing demand for social and mobile gaming is expected to drive the global in-game advertising market. In-game advertising allows advertisements to be integrated into desktop and mobile games through commercials, cut-scenes, billboards, and background displays. Additionally, these advertisements are non-interrupting and facilitate seamless experience to players. In-game advertisements are anticipated to cause greater audio-visual impact causing favorable and long-lasting product impressions on viewers.
Various benefits such as reduced advertising expenses, increased reach and return on investments, rapid integration, and easy configuration of advertisements in social gaming are anticipated to drive the in-game advertising market. Further, implementation of various payment schemes for gaming reduces frauds, which may propel market demand over the forecast period. Increasing availability of free mobile games utilizing in-game advertising to generate revenues is anticipated to propel market growth. This service may also generate added revenues for game developers, which is further expected to fuel market growth. In-game advertisements integrated in mobile games also enable location and tracking features, which may be utilized to provide location specific advertisements to consumers resulting in greater consumer impact.
In 2018, the global In-Game Advertising market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2019-2025.

This report focuses on the global In-Game Advertising status, future forecast, growth opportunity, key market and key players. The study objectives are to present the In-Game Advertising development in United States, Europe and China.

The key players covered in this study
Motive Interative
RapidFire
Double Fusion
Engage Advertising
Giftgaming
Electronic Arts
Google Adscape Media
Media Spike
Playwire Media

Market segment by Type, the product can be split into
Dynamic In-Game Advertising (aka DIGA)
Static In-Game Advertising
Advergames

Market segment by Application, split into
Mobile phone
PC
Others

Market segment by Regions/Countries, this report covers
United States
Europe
China
Japan
Southeast Asia
India
Central & South America

The study objectives of this report are:
To analyze global In-Game Advertising status, future forecast, growth opportunity, key market and key players.
To present the In-Game Advertising development in United States, Europe and China.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.

In this study, the years considered to estimate the market size of In-Game Advertising are as follows:
History Year: 2014-2018
Base Year: 2018
Estimated Year: 2019
Forecast Year 2019 to 2025
For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

Table of Contents

1 Report Overview
1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered
1.4 Market Analysis by Type
1.4.1 Global In-Game Advertising Market Size Growth Rate by Type (2014-2025)
1.4.2 Dynamic In-Game Advertising (aka DIGA)
1.4.3 Static In-Game Advertising
1.4.4 Advergames
1.5 Market by Application
1.5.1 Global In-Game Advertising Market Share by Application (2014-2025)
1.5.2 Mobile phone
1.5.3 PC
1.5.4 Others
1.6 Study Objectives
1.7 Years Considered

2 Global Growth Trends
2.1 In-Game Advertising Market Size
2.2 In-Game Advertising Growth Trends by Regions
2.2.1 In-Game Advertising Market Size by Regions (2014-2025)
2.2.2 In-Game Advertising Market Share by Regions (2014-2019)
2.3 Industry Trends
2.3.1 Market Top Trends
2.3.2 Market Drivers
2.3.3 Market Opportunities

3 Market Share by Key Players
3.1 In-Game Advertising Market Size by Manufacturers
3.1.1 Global In-Game Advertising Revenue by Manufacturers (2014-2019)
3.1.2 Global In-Game Advertising Revenue Market Share by Manufacturers (2014-2019)
3.1.3 Global In-Game Advertising Market Concentration Ratio (CR5 and HHI)
3.2 In-Game Advertising Key Players Head office and Area Served
3.3 Key Players In-Game Advertising Product/Solution/Service
3.4 Date of Enter into In-Game Advertising Market
3.5 Mergers & Acquisitions, Expansion Plans

4 Breakdown Data by Type and Application
4.1 Global In-Game Advertising Market Size by Type (2014-2019)
4.2 Global In-Game Advertising Market Size by Application (2014-2019)

5 United States
5.1 United States In-Game Advertising Market Size (2014-2019)
5.2 In-Game Advertising Key Players in United States
5.3 United States In-Game Advertising Market Size by Type
5.4 United States In-Game Advertising Market Size by Application

6 Europe
6.1 Europe In-Game Advertising Market Size (2014-2019)
6.2 In-Game Advertising Key Players in Europe
6.3 Europe In-Game Advertising Market Size by Type
6.4 Europe In-Game Advertising Market Size by Application

7 China
7.1 China In-Game Advertising Market Size (2014-2019)
7.2 In-Game Advertising Key Players in China
7.3 China In-Game Advertising Market Size by Type
7.4 China In-Game Advertising Market Size by Application

8 Japan
8.1 Japan In-Game Advertising Market Size (2014-2019)
8.2 In-Game Advertising Key Players in Japan
8.3 Japan In-Game Advertising Market Size by Type
8.4 Japan In-Game Advertising Market Size by Application

9 Southeast Asia
9.1 Southeast Asia In-Game Advertising Market Size (2014-2019)
9.2 In-Game Advertising Key Players in Southeast Asia
9.3 Southeast Asia In-Game Advertising Market Size by Type
9.4 Southeast Asia In-Game Advertising Market Size by Application

10 India
10.1 India In-Game Advertising Market Size (2014-2019)
10.2 In-Game Advertising Key Players in India
10.3 India In-Game Advertising Market Size by Type
10.4 India In-Game Advertising Market Size by Application

11 Central & South America
11.1 Central & South America In-Game Advertising Market Size (2014-2019)
11.2 In-Game Advertising Key Players in Central & South America
11.3 Central & South America In-Game Advertising Market Size by Type
11.4 Central & South America In-Game Advertising Market Size by Application

12 International Players Profiles
12.1 Motive Interative
12.1.1 Motive Interative Company Details
12.1.2 Company Description and Business Overview
12.1.3 In-Game Advertising Introduction
12.1.4 Motive Interative Revenue in In-Game Advertising Business (2014-2019)
12.1.5 Motive Interative Recent Development
12.2 RapidFire
12.2.1 RapidFire Company Details
12.2.2 Company Description and Business Overview
12.2.3 In-Game Advertising Introduction
12.2.4 RapidFire Revenue in In-Game Advertising Business (2014-2019)
12.2.5 RapidFire Recent Development
12.3 Double Fusion
12.3.1 Double Fusion Company Details
12.3.2 Company Description and Business Overview
12.3.3 In-Game Advertising Introduction
12.3.4 Double Fusion Revenue in In-Game Advertising Business (2014-2019)
12.3.5 Double Fusion Recent Development
12.4 Engage Advertising
12.4.1 Engage Advertising Company Details
12.4.2 Company Description and Business Overview
12.4.3 In-Game Advertising Introduction
12.4.4 Engage Advertising Revenue in In-Game Advertising Business (2014-2019)
12.4.5 Engage Advertising Recent Development
12.5 Giftgaming
12.5.1 Giftgaming Company Details
12.5.2 Company Description and Business Overview
12.5.3 In-Game Advertising Introduction
12.5.4 Giftgaming Revenue in In-Game Advertising Business (2014-2019)
12.5.5 Giftgaming Recent Development
12.6 Electronic Arts
12.6.1 Electronic Arts Company Details
12.6.2 Company Description and Business Overview
12.6.3 In-Game Advertising Introduction
12.6.4 Electronic Arts Revenue in In-Game Advertising Business (2014-2019)
12.6.5 Electronic Arts Recent Development
12.7 Google Adscape Media
12.7.1 Google Adscape Media Company Details
12.7.2 Company Description and Business Overview
12.7.3 In-Game Advertising Introduction
12.7.4 Google Adscape Media Revenue in In-Game Advertising Business (2014-2019)
12.7.5 Google Adscape Media Recent Development
12.8 Media Spike
12.8.1 Media Spike Company Details
12.8.2 Company Description and Business Overview
12.8.3 In-Game Advertising Introduction
12.8.4 Media Spike Revenue in In-Game Advertising Business (2014-2019)
12.8.5 Media Spike Recent Development
12.9 Playwire Media
12.9.1 Playwire Media Company Details
12.9.2 Company Description and Business Overview
12.9.3 In-Game Advertising Introduction
12.9.4 Playwire Media Revenue in In-Game Advertising Business (2014-2019)
12.9.5 Playwire Media Recent Development

13 Market Forecast 2019-2025
13.1 Market Size Forecast by Regions
13.2 United States
13.3 Europe
13.4 China
13.5 Japan
13.6 Southeast Asia
13.7 India
13.8 Central & South America
13.9 Market Size Forecast by Product (2019-2025)
13.10 Market Size Forecast by Application (2019-2025)

14 Analyst's Viewpoints/Conclusions

15 Appendix
15.1 Research Methodology
15.1.1 Methodology/Research Approach
15.1.1.1 Research Programs/Design
15.1.1.2 Market Size Estimation
12.1.1.3 Market Breakdown and Data Triangulation
15.1.2 Data Source
15.1.2.1 Secondary Sources
15.1.2.2 Primary Sources
15.2 Disclaimer
15.3 Author Details

List of Tables and Figures

Table In-Game Advertising Key Market Segments
Table Key Players In-Game Advertising Covered
Table Global In-Game Advertising Market Size Growth Rate by Type 2014-2025 (Million US$)
Figure Global In-Game Advertising Market Size Market Share by Type 2014-2025
Figure Dynamic In-Game Advertising (aka DIGA) Figures
Table Key Players of Dynamic In-Game Advertising (aka DIGA)
Figure Static In-Game Advertising Figures
Table Key Players of Static In-Game Advertising
Figure Advergames Figures
Table Key Players of Advergames
Table Global In-Game Advertising Market Size Growth by Application 2014-2025 (Million US$)
Figure Mobile phone Case Studies
Figure PC Case Studies
Figure Others Case Studies
Figure In-Game Advertising Report Years Considered
Table Global In-Game Advertising Market Size 2014-2025 (Million US$)
Figure Global In-Game Advertising Market Size and Growth Rate 2014-2025 (Million US$)
Table Global In-Game Advertising Market Size by Regions 2014-2025 (Million US$)
Table Global In-Game Advertising Market Size by Regions 2014-2019 (Million US$)
Table Global In-Game Advertising Market Share by Regions 2014-2019
Figure Global In-Game Advertising Market Share by Regions 2014-2019
Figure Global In-Game Advertising Market Share by Regions 2019
Table Market Top Trends
Table Global In-Game Advertising Revenue by Manufacturers (2014-2019) (Million US$)
Table Global In-Game Advertising Market Share by Manufacturers (2014-2019)
Figure Global In-Game Advertising Market Share by Manufacturers in 2018
Table Global In-Game Advertising Manufacturers Market Concentration Ratio (CR5 and HHI)
Table Key Players Head office and Area Served
Table Key Players In-Game Advertising Product/Solution/Service
Table Date of Enter into In-Game Advertising Market
Table Mergers & Acquisitions, Expansion Plans
Table Global In-Game Advertising Market Size by Type (2014-2019) (Million US$)
Table Global In-Game Advertising Market Size Share by Type (2014-2019)
Figure Global In-Game Advertising Market Size Market Share by Type (2014-2019)
Table Global In-Game Advertising Market Size by Application (2014-2019) (Million US$)
Table Global In-Game Advertising Market Size Share by Application (2014-2019)
Figure Global In-Game Advertising Market Size Market Share by Application (2014-2019)
Figure Global In-Game Advertising Revenue Market Share by Application in 2018
Figure United States In-Game Advertising Market Size 2014-2019 (Million US$)
Table United States Key Players In-Game Advertising Revenue (2018-2019) (Million US$)
Table United States Key Players In-Game Advertising Market Share (2018-2019)
Table United States In-Game Advertising Market Size by Type (2014-2019) (Million US$)
Table United States In-Game Advertising Market Share by Type (2014-2019)
Table United States In-Game Advertising Market Size by Application (2014-2019) (Million US$)
Table United States In-Game Advertising Market Share by Application (2014-2019)
Figure Europe In-Game Advertising Market Size 2014-2019 (Million US$)
Table Europe Key Players In-Game Advertising Revenue (2018-2019) (Million US$)
Table Europe Key Players In-Game Advertising Market Share (2018-2019)
Table Europe In-Game Advertising Market Size by Type (2014-2019) (Million US$)
Table Europe In-Game Advertising Market Share by Type (2014-2019)
Table Europe In-Game Advertising Market Size by Application (2014-2019) (Million US$)
Table Europe In-Game Advertising Market Share by Application (2014-2019)
Figure China In-Game Advertising Market Size 2014-2019 (Million US$)
Table China Key Players In-Game Advertising Revenue (2018-2019) (Million US$)
Table China Key Players In-Game Advertising Market Share (2018-2019)
Table China In-Game Advertising Market Size by Type (2014-20189) (Million US$)
Table China In-Game Advertising Market Share by Type (2014-2019)
Table China In-Game Advertising Market Size by Application (2014-2019) (Million US$)
Table China In-Game Advertising Market Share by Application (2014-2019)
Figure Japan In-Game Advertising Market Size 2014-2019 (Million US$)
Table Japan Key Players In-Game Advertising Revenue (2018-2019) (Million US$)
Table Japan Key Players In-Game Advertising Market Share (2018-2019)
Table Japan In-Game Advertising Market Size by Type (2014-2019) (Million US$)
Table Japan In-Game Advertising Market Share by Type (2014-2019)
Table Japan In-Game Advertising Market Size by Application (2014-2019) (Million US$)
Table Japan In-Game Advertising Market Share by Application (2014-2019)
Figure Southeast Asia In-Game Advertising Market Size 2014-2019 (Million US$)
Table Southeast Asia Key Players In-Game Advertising Revenue (2018-2019) (Million US$)
Table Southeast Asia Key Players In-Game Advertising Market Share (2018-2019)
Table Southeast Asia In-Game Advertising Market Size by Type (2014-2019) (Million US$)
Table Southeast Asia In-Game Advertising Market Share by Type (2014-2019)
Table Southeast Asia In-Game Advertising Market Size by Application (2014-2019) (Million US$)
Table Southeast Asia In-Game Advertising Market Share by Application (2014-2019)
Figure India In-Game Advertising Market Size 2014-2019 (Million US$)
Table India Key Players In-Game Advertising Revenue (2018-2019) (Million US$)
Table India Key Players In-Game Advertising Market Share (2018-2019)
Table India In-Game Advertising Market Size by Type (2014-2019) (Million US$)
Table India In-Game Advertising Market Share by Type (2014-2019)
Table India In-Game Advertising Market Size by Application (2014-2019) (Million US$)
Table India In-Game Advertising Market Share by Application (2014-2019)
Figure Central & South America In-Game Advertising Market Size 2014-2019 (Million US$)
Table Central & South America Key Players In-Game Advertising Revenue (2018-2019) (Million US$)
Table Central & South America Key Players In-Game Advertising Market Share (2018-2019)
Table Central & South America In-Game Advertising Market Size by Type (2014-2019) (Million US$)
Table Central & South America In-Game Advertising Market Share by Type (2014-2019)
Table Central & South America In-Game Advertising Market Size by Application (2014-2019) (Million US$)
Table Central & South America In-Game Advertising Market Share by Application (2014-2019)
Table Motive Interative Company Details
Table Motive Interative Revenue in In-Game Advertising Business (2014-2019) (Million US$)
Figure Motive Interative Revenue Growth Rate in In-Game Advertising Business (2014-2019)
Table Motive Interative Recent Development
Table RapidFire Company Details
Table RapidFire Revenue in In-Game Advertising Business (2014-2019)(Million US$)
Figure RapidFire Revenue Growth Rate in In-Game Advertising Business (2014-2019)
Table RapidFire Recent Development
Table Double Fusion Company Details
Table Double Fusion Revenue in In-Game Advertising Business (2014-2019)(Million US$)
Figure Double Fusion Revenue Growth Rate in In-Game Advertising Business (2014-2019)
Table Double Fusion Recent Development
Table Engage Advertising Company Details
Table Engage Advertising Revenue in In-Game Advertising Business (2014-2019)(Million US$)
Figure Engage Advertising Revenue Growth Rate in In-Game Advertising Business (2014-2019)
Table Engage Advertising Recent Development
Table Giftgaming Company Details
Table Giftgaming Revenue in In-Game Advertising Business (2014-2019)(Million US$)
Figure Giftgaming Revenue Growth Rate in In-Game Advertising Business (2014-2019)
Table Giftgaming Recent Development
Table Electronic Arts Company Details
Table Electronic Arts Revenue in In-Game Advertising Business (2014-2019)(Million US$)
Figure Electronic Arts Revenue Growth Rate in In-Game Advertising Business (2014-2019)
Table Electronic Arts Recent Development
Table Google Adscape Media Company Details
Table Google Adscape Media Revenue in In-Game Advertising Business (2014-2019)(Million US$)
Figure Google Adscape Media Revenue Growth Rate in In-Game Advertising Business (2014-2019)
Table Google Adscape Media Recent Development
Table Media Spike Company Details
Table Media Spike Revenue in In-Game Advertising Business (2014-2019)(Million US$)
Figure Media Spike Revenue Growth Rate in In-Game Advertising Business (2014-2019)
Table Media Spike Recent Development
Table Playwire Media Company Details
Table Playwire Media Revenue in In-Game Advertising Business (2014-2019)(Million US$)
Figure Playwire Media Revenue Growth Rate in In-Game Advertising Business (2014-2019)
Table Playwire Media Recent Development
Table Global In-Game Advertising Market Size by Regions (Million US$) 2019-2025
Figure Global In-Game Advertising Market Size Share by Regions (2019-2025)
Figure Global In-Game Advertising Market Size Share by Regions in 2025
Figure United States In-Game Advertising Market Size Forecast (2019-2025)(Million USD)
Figure Europe In-Game Advertising Market Size Forecast (2019-2025)(Million USD)
Figure China In-Game Advertising Market Size Forecast (2019-2025)(Million USD)
Figure Japan In-Game Advertising Market Size Forecast (2019-2025)(Million USD)
Figure Southeast Asia In-Game Advertising Market Size Forecast (2019-2025)(Million USD)
Figure India In-Game Advertising Market Size Forecast (2019-2025)(Million USD)
Figure Central & South America In-Game Advertising Market Size Forecast (2019-2025)(Million USD)
Table Global In-Game Advertising Market Size by Product (2019-2025) (Million US$)
Figure Global In-Game Advertising Market Size by Product (2019-2025)
Figure Global In-Game Advertising Market Size by Product in 2025
Table Global In-Game Advertising Market Size by Application (2019-2025) (Million US$)
Figure Global In-Game Advertising Market Size by Application (2019-2025)
Figure Global In-Game Advertising Market Size by Application in 2025
Table Research Programs/Design for This Report
Figure Bottom-up and Top-down Approaches for This Report
Figure Data Triangulation
Table Key Data Information from Secondary Sources
Table Key Data Information from Primary Sources

SECONDARY RESEARCH
Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.

PRIMARY RESEARCH
Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.

MARKET ENGINEERING
The market engineering phase involves analyzing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.

EXPERT VALIDATION
The market engineered data is verified and validated by a number of experts, both in-house and external.

REPORT WRITING/ PRESENTATION
After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.

FAQs

Market research is a defined process to collect information about customers, competitors, and everything that a business needs to understand to sustain and grow. It offers important analysis to distinguish and examine the market needs, size, and trends. Market research is generally divided into, primary research and/or secondary research.

The process usually includes collection and interpretation of market data by using statistical and analytical techniques to support the decision making process.

The report helps in identifying and tracking emerging players in the market and their portfolios, enhances decision making capabilities and helps to create effective counter strategies to gain competitive advantage.

Market research reports provide in-depth analysis about the market conditions and requirements for effective decision making.
The report provides a snapshot of the global market size, segmentation data, marketing growth strategies, market share, export and import information, analysis and forecast of market trends, competition, domestic production, best sales prospects, statistical data, tariffs, regulations, distribution and business practices, end-user analysis, contact points and more.

These research reports include information about competitive strategies, solutions, fact-based research, key takeaways, recommendations, market considerations, emerging business models and market opportunities for multiple segments of an industry.

Market research reports assist in solving business problems and making better decisions to improve business as per the prevalent market trends.
When you place an order with MarketInsightsReports, we try our best to deliver the product as soon as possible. The report will be delivered to you either by email or by physical delivery. If it’s delivered by email the order will be dispatched on the same working day or on the next working day of receipt of payment (unless otherwise specified on our website). There may be exceptions to this if you place order on a non-working day specifically because our publisher partners are located all over the globe. In case of physical delivery report will be couriered to you within 3 working days from the date of the receipt of payment and delivery time will differ based on your location

Any person who has the capacity to make decisions for the business must buy the reports. These reports help management in decision making process. Market research helps person to obtain market information from different sources, and in multiple formats. It aims to study supply and demand, analyze data as per geography, age factors, demography, technology, product, psychographic & gender differences, and many other parameters. Access to in-depth market trends helps person to assess the market effectiveness. Some of the multiple techniques used for market research include customer analysis, choice modeling, competition and risk analysis, product research, advertising the research, marketing mix modeling, simulated test marketing, and more.
Market research studies several features of business environment, such as competitors, market structure, government regulations, economic trends, technological advances and financial analysis of companies, industries, and sectors. This helps person in the decision-making process of planning and implementing strategies for their markets.

The generation of research report is concerned by most clients when purchasing it. Following general steps are taken for generating reports.
1. Choose a topic.
2. Make skeleton catalogue.
3. Fill content. As for report content, there are two main information source, Primary and Secondary data collection. Secondary data collectionrefers to information searched from the Internet or data bought from database. Primary data collection refers to information concluded from telephone interview, face-to-face interview, expert’s interview, meeting etc.
4. Audit the report
5. Publish the report.

With regard to information cost, information searching costs the least, database support the second least, and telephone interview the third least. Face-face interview cost higher, in-depth interview much higher and expert interview the highest. A research may adopt all of these approaches, or just some of them.
In general, a good-quality research report needs 1-3 months to be finished. Time and method varies according to different Publishers. Thus, it’s difficult to define an exact procedure or process of making research report. Both time and cost vary. However, specialization has become a basic industry standard. Professional and dedicated products will be more and more popular.
MarketInsightsReports has focused on various fields such as Life Science, IT, Telecommunication, Food& Beverages, Energy & Power, Automotive & Transportation, Materials& Chemicals, Financial Services and many more. These market research reports are available for all regions around the globe.
When you place an order with MarketInsightsReports, we try our best to deliver the product as soon as possible. The report will be delivered to you either by email or by physical delivery. If it’s delivered by email the order will be dispatched on the same working day or on the next working day of receipt of payment (unless otherwise specified on our website).

There may be exceptions to this if you place order on a non-working day specifically because our publisher partners are located all over the globe. In case of physical delivery report will be couriered to you within 3 working days from the date of the receipt of payment and delivery time will differ based on your location

Please Choose License Type

USD $3900
USD $5850
USD $7800
Offer

Why Us

  • Why Us In-depth database
    Our Report’s database covers almost all topics of all regions over the Globe..
  • Recognised publishing sources Recognised publishing sources
    Tie ups with top publishers around the globe.
  • Customer Support Customer Support
    Complete pre and post sales support.
  • Safe & Secure Safe & Secure
    Complete secure payment process.