Scope of the Report
The report titled “Global CRM Software Market with Focus on Cloud Applications (2016-2020)” provides an in-depth analysis of the CRM software market with main focus on cloud-based CRM software or cloud applications. The report analyzes the significant trends and potential opportunities in the global CRM software market. The report provides detailed description regarding market overview, market sizing and growth, market segmentation, top players of the market and regional breakdown of market as well. The report also focuses on the available opportunities for the market and key factors that will be accountable for the growth of the market.
The report summarizes country analysis of North America, Western Europe and rest of the world in terms of revenue. North America is the largest market for CRM software. It has the largest share in the overall CRM software market. Western Europe is the second largest market for CRM software. Other regions of the world like Asia Pacific nations have the potential to grow in coming years and will emerge as top players of the CRM software market.
A brief description of competitive landscape is also provided in the report. Salesforce is the market leader of CRM software market. Top market players like Salesforce.com, SAP, Oracle and Microsoft etc. captured large part of market share. These companies are global leaders of CRM software market.
Furthermore, the report also profiles key market players such as Salesforce.com, Oracle Corporation, SAP, Verint Systems Inc. and International Business Machine Corporation (IBM) on the basis of attributes such as company overview, recent developments, strategies adopted by the market leaders to ensure growth, sustainability, financial overview and recent developments.
- Oracle Corporation
- Verint Systems Inc.
- International Business Machine Corporation (IBM)
CRM software is broadly classified into three categories: On-Premises CRM, Cloud-Based CRM and Open Source CRM. Among these cloud-based CRM is most popular among business organizations now days. Cloud CRM means customer relationship management technology where the CRM software, CRM tools and the organization’s data located in the cloud and is delivered to the end-users via the Internet.
CRM software market has shown increasing trends over the past few years. The growth in the market is due to movement of business organizations towards digital marketing, adoption of software in emerging economies like India, development of mobile and social CRM platform etc.
The key factors driving the growth of the market are increasing use of SaaS, customer experience initiatives, adoption of CRM software by medium as well as small organization and increasing usage in multiple industries like hospitals, banks and restaurants etc.
1. Executive Summary
2. CRM Software Market: An Introduction
2.1 Definition of CRM
2.1.1 CRM Software
2.1.2 Types of CRM Systems/Software
2.1.3 Types of CRM Software on Basis of Application
2.1.4 Top 10 Best CRM Software
3. Global CRM Software Market: Sizing and Growth
3.1 Global CRM Software Market by Value: Actual and Forecast
3.2 Global On-Premise CRM Software Market by Value: Actual and Forecast
3.3 CRM Software Market Share by Segment
3.4 Global CRM Software Market Share by Top Players
3.5 Global CRM Software Market Share by Region
4. Global Cloud-Based CRM Software Market: Sizing and Growth
4.1 Cloud-Based CRM Software Market by Value: Actual and Forecast
4.2 Global Cloud Sales Market Share by Top Players
4.3 Global Marketing Cloud Market Share by Top Players
5. Country Analysis
5.1 North America CRM Software Market: Sizing and Growth
5.1.1 North America CRM Software Market by Value
5.2 Western Europe CRM Software Market: Sizing and Growth
5.2.1 Western Europe CRM Software Market by Value
5.3 ROW CRM Software Market: Sizing and Growth
5.3.1 ROW CRM Software Market by Value
6. Market Dynamics
6.1 Growth Drivers
6.1.1 Increasing Use of SaaS
6.1.2 Increasing Enterprise Investment in Digital Marketing
6.1.3 Customer Experience Initiatives
6.1.4 Acceptance and Adoption in Emerging Economies
6.1.5 Increasing Usage in Multiple Industries
6.1.6 Emerging Small Medium Enterprises (SMEs)
6.2.1 Risk of Acceptance of Software
6.2.2 Privacy and Security Concerns
6.2.3 System Integration
6.2.4 Software Customization
6.2.5 Lack of Guidance
6.2.6 No Long-Term Strategy
6.2.7 Dirty Data
6.2.8 No Core CRM Team
6.3 Market Trends
6.3.1 Movement from On-premise Solution to Cloud Based CRM
6.3.2 Focus on Effective Cloud CRM Solutions for Security
6.3.3 Integrating Social Media with CRM Software
6.3.4 Mobile CRM
6.3.5 Development of Bring Your Own Device (BYOD) Ecosystem
6.3.6 Revolution in Wearable Device Market
6.3.7 Integration with Different Software
6.3.8 Introduction of Vertical CRM
7. Competitive Landscape
8. Company Profiles
8.1.1 Business Overview
8.1.2 Financial Overview
8.1.3 Business Strategy
8.2 Oracle Corporation
8.2.1 Business Overview
8.2.2 Financial Overview
8.2.3 Business Strategy
8.3.1 Business Overview
8.3.2 Financial Overview
8.3.3 Business Strategy
8.4 Verint Systems Inc.
8.4.1 Business Overview
8.4.2 Financial Overview
8.4.3 Business Strategy
8.5 International Business Machine Corporation (IBM)
8.5.1 Business Overview
8.5.2 Financial Overview
8.5.3 Business Strategy
List of Figures
Figure 1: Types of CRM Software
Figure 2: Types of CRM Software on Basis of Application
Table 1: Top 10 Best CRM Software; April, 2016
Figure 3: Global CRM Software Market by Value; 2013-2015E (US$ Billion)
Figure 4: Global CRM Software Market by Value; 2016-2020E (US$ Billion)
Figure 5: Global On-Premise CRM Software Market by Value; 2014-2015E (US$ Billion)
Figure 6: CRM Software Market by Segment; 2014
Figure 7: Global CRM Software Market Share by Top Players; 2014
Figure 8: Global CRM Software Market Share by Region; 2014
Figure 9: Cloud-Based CRM Software Market by Value; 2014-2015E (US$ Billion)
Figure 10: Cloud-Based CRM Software Market by Value; 2016-2020E (US$ Billion)
Figure 11: Global Cloud Sales Market Share by Top Players; 2014
Figure 12: Global Marketing Cloud market Share by Top Players; 2014
Figure 13: North America CRM Software Market by Value; 2013-2014 (US$ Billion)
Figure 14: Western Europe CRM Software Market by Value; 2013-2014 (US$ Billion)
Figure 15: RO CRM Software Market by Value; 2013-2014 (US$ Billion)
Figure 16: Investment in Different Digital Marketing; 2014
Figure 17: Wearable Device Market by Value; 2010-2016E (US$ Billion)
Table 2: CRM Software Spending by Vendors; 2013-2014
Figure 18: CRM Software Revenue Growth Rate; 2014
Figure 19: R&D Expenses of Top CRM Software Vendors; 2015 (US$ Million)
Figure 20: Salesforce.com Revenue; 2011-2015 (US$ Billion)
Figure 21: Oracle Corporation Revenue; 2010-2015 (US$ Billion)
Figure 22: SAP Revenue; 2011-2015 (US$ Billion)
Figure 23: Verint Systems Inc. Revenue; 2012-2015 (US$ Million)
Figure 24: International Business Machine Corporation Revenue; 2011-2015 (US$ Billion)
Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.
Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.
The market engineering phase involves analyzing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.
The market engineered data is verified and validated by a number of experts, both in-house and external.
REPORT WRITING/ PRESENTATION
After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.