The South America agricultural irrigation machinery market is projected to register a CAGR of 11.1% during the forecast period 2020-2025. Water is the basic agricultural input required in any geographical condition. Before the advent of mechanization, farmers depended on natural sources for irrigation. However, mechanization in agriculture has moved well past tractors, to encompass every aspect of the crop production cycle. Laser leveling technology is the latest technology that can control the dangerous exploitation of irrigation water and, thus, farmers will be able to grow more crops and reduce production cost and water consumption.
Key Market Trends
Increased Arable Land in the Region
There has been a significant increase in agricultural land under cultivation in the region and as per the studies the region has approx 6 million acres to 7 million acres of agricultural land under the irrigation system. Mostly, subsurface drip irrigation systems are used in the countries to augment fodder maize production. Agricultural mechanization in the country has shifted from traditional tools to sophisticated machinery to meet the targets of capacity enhancement, timeliness of farm operations, and efficient utilization of inputs. This results in enormous financial savings and has lead to higher revenues, in the micro-irrigation systems market. These factors are driving the market for agricultural irrigation machinery. The only factor which may restrict the drip irrigation systems market is its high cost, which farmers have to incur, especially when they are far from the water source. Even banana crops in the country were irrigated by different drip systems in Brazil, and the difference between normal water application and drip irrigation is observed in the effective water extraction zones indicating the effect of soil water distribution as a consequence of the irrigation systems on water extraction by the banana. Thus, most of the crops are covered under this system in the region and therefore this segment is boosting the market growth of the overall agricultural irrigation machinery market.
Increased Implementation in Brazil Coffee Production
Brazil is the world's largest coffee producer and produces around 25% of the world's supply of coffee. Brazil has improved its irrigation systems and farmers have added new species of coffee to revive agriculture in the region to overcome a devastating drought in the year 2016. According to the FAO database, the production of coffee in the country grew from 2684.508 thousand tonnes in 2017 to 3556.638 thousand tonnes in 2018 owing to the demand for coffee in the domestic and international markets. The Brazilian organizations developed technological solutions for the use of water in coffee crops which, in addition to streamlining the use of water, contributed to optimizing productivity, product quality, and reduced production costs. Such technologies, like efficient irrigation systems, contributed to increase coffee farmers’ income. Thus, the adoption of irrigation systems led to increased sales of irrigation machinery in the country. This, in turn, would boost the overall agricultural irrigation machinery market.
The market share analysis indicates that the South America agricultural irrigation machinery market is consolidated, with major companies accounting for about majority of the market share. With the governments’ thrust on augmenting the penetration of water conservation and efficiency driven by the micro-irrigation system, the market is estimated to witness substantial growth in the near future. This is expected to benefit companies, such as Jain Irrigation Systems Limited, EPC Industries Ltd, and Netafim Ltd, among others
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1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 Porters Five Force Analysis
4.4.1 Threat of New Entrants
4.4.2 Bargaining Power of Buyers/Consumers
4.4.3 Bargaining Power of Suppliers
4.4.4 Threat of Substitute Products
4.4.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1.1 Sprinkler Irrigation
126.96.36.199 Pumping Unit
188.8.131.52 Spray/Sprinklers Heads
184.108.40.206 Other Accessories
5.1.2 Drip Irrigation
220.127.116.11 Backflow Preventers
18.104.22.168 Pressure Regulators
22.214.171.124 Other Drip Irrigation
5.1.3 Pivot Irrigation
126.96.36.199 Grains and Cereals
188.8.131.52 Pulses and Oilseeds
184.108.40.206 Fruits & Vegetables
5.3.3 Rest of South America
6 COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Nelson Irrigation Corporation
6.3.2 Netafim Limited
6.3.3 Jain Irrigation Systems Limited
6.3.4 Valmont Industries
6.3.5 Deere & Company
6.3.6 Lindsay Corporation
6.3.7 Rivulus Irrigation
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
8 IMPACT OF COVID-19
Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.
Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.
The market engineering phase involves analyzing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.
The market engineered data is verified and validated by a number of experts, both in-house and external.
REPORT WRITING/ PRESENTATION
After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.