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Asia-Pacific Sour Milk Drinks Market – Growth, Trends, And Forecast (2020 - 2025)

Published on: Jun 2020 | From USD $3750 | Published By: MORDOR INTELLIGENCE | Number Of Pages: 90

Asia-Pacific sour milk drinks market is projected to grow, witnessing a CAGR of 5.82% during the forecast period (2020 - 2025).

- Sour milk drinks are the traditional fermented dairy beverage in Asia-Pacific, which is consumed on a regular basis among the household. It is considered healthier beverage options compared to soft drinks, which have attracted consumer demand.
- Consumer preference for varied flavors such as fruit flavor mixed with sour milk is quite popular in the region. Bioactive components, flavor, nutritional value, and convenience are the various factors accelerating the demand for sour milk drinks across Asia-Pacific.
- The sour milk market includes packaged fermented milk products, such as Kefir, Lassi, Ayran, Doogh, Laban, buttermilk, and whey drinks. Notably, India accounts for a suitable market share in the region owing to the high popularity of buttermilk, and chaas/lassi in the country.

Key Market Trends

Surge in Innovation and Packaging of Sour Milk Drinks

Bulk packaging often struggles for profit as compared to small packs and is inconvenient. Adding convenience to the functional dairy beverage through a flexible, smaller pack provides a significant profit margin to companies. For instance, the Indian dairy giant, Amul introduced Amul Masti buttermilk multipack of 200 ml (five in one pack) for convenience to its consumers and higher profit margins to the company. Moreover, probiotic drinking yogurt saw a trend towards small bottles during the review period and is likely to expand in the coming years. Increased new product launch from the private label has created a tough competition for existing players.

India Holding a Significant Share in The Market

As health and wellness continue to permeate the snacking category, the focus on childrens nutrition is continuing to make a more pronounced presence in India. This has been particularly fruitful across the healthy beverage segment. Lassi continued to witness strong demand due to its popularity in the northern part of India and is consumed mainly in the summer season. Lassi is a good refreshment to beat the sun as well as has multiple health benefits such as aiding the digestive system, improving bone health among others. Karnataka Cooperative Milk Producers Federation and Gujarat Co-operative Milk Marketing Federation are the two leading players in the sour milk drinks market in India.

Competitive Landscape

The Asia-Pacific Sour Milk Drinks market is competitive with various domestic brands competing for market share. New product offerings with exotic flavors and convenient packing are the primary strategy adopted by the key players. The major players include Yili Group, Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF), Nestle SA, Meiji Holdings Co., Ltd., Danone S.A., Mother Dairy Fruit & Vegetable Pvt Ltd., and others.

Reasons to Purchase this report:

- The market estimate (ME) sheet in Excel format
- 3 months of analyst support

1 INTRODUCTION
1.1 Study Deliverables and Study Assumptions
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION
5.1 By Category
5.1.1 Dairy Based
5.1.2 Non-Dairy Based
5.2 By Type
5.2.1 Buttermilk
5.2.2 Kefir
5.2.3 Drinkable yogurt
5.2.4 Others
5.3 By Distribution Channel
5.3.1 Hypermarket/Supermarket
5.3.2 Convenience Stores
5.3.3 Specialist Stores
5.3.4 Online Retail
5.3.5 Others
5.4 By Geography
5.4.1 China
5.4.2 Japan
5.4.3 India
5.4.4 Australia
5.4.5 Rest of Asia-Pacific

6 COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Position Analysis
6.3 Company Profiles
6.3.1 Yili Group
6.3.2 Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF)
6.3.3 Nestle SA
6.3.4 Meiji Holdings Co., Ltd.
6.3.5 Danone S.A.
6.3.6 Mother Dairy Fruit & Vegetable Pvt Ltd
6.3.7 Lion Dairy & Drinks
6.3.8 Karnataka Co-operative Milk Producers Federation Ltd.

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

SECONDARY RESEARCH
Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.

PRIMARY RESEARCH
Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.

MARKET ENGINEERING
The market engineering phase involves analyzing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.

EXPERT VALIDATION
The market engineered data is verified and validated by a number of experts, both in-house and external.

REPORT WRITING/ PRESENTATION
After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.

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