Your payment is in progress...

E-commerce Plastic Packaging Market - Growth, Trends, Forecasts (2020 - 2025)

Published on: Jun 2020 | From USD $4250 | Published By: MORDOR INTELLIGENCE | Number Of Pages: 156

The e-commerce plastic packaging market was valued at USD 10.26 billion in 2019, and it is expected to reach USD 21.78 billion by 2025, registering a CAGR of 13.6% during the forecast period 2020-2025. The e-commerce industry is exploiting the opportunities in the packaging landscape driven by young demographic profile, with increasing internet penetration and relatively better economic performance in the past few years. Many companies that provide packaging support to e-commerce players are developing and creating new ways for packaging products to be sustainable, which caters to a new trend. For instance, Startup Limeloop recycles billboard wraps to create durable shipping pouches that can be reused up to 2,000 times. Also, Noissue creates compostable mailers made from corn starch that breakdown entirely within six months.

- The growing proliferation of online retailing and the emergence of omnichannel presence is driving the market. Flexible packaging solutions are experiencing a positive demand across the end-user industry sectors, such as in food, retail, consumer goods, and pharmaceuticals. The demand is catalyzed by the sustained growth of urbanization, a large expatriate population, and the changing landscape of online retailing. According to a Shopify report, with 16.1% of all retail sales expected to happen online in FY 2020, manufacturers and traditional brands are increasingly bypassing retail partners and selling DTC (Direct to Consumers). With growing online sales channels, several products are being packaged with various flexible plastic films, shrink sleeves, and labels for efficient shipping and logistics. ?
- Increasing biodegradable plastic packaging for online retail is driving the market. Bioplastics has begun to take a prominent place in e-commerce packaging because they have several possible applications. Like conventional petroleum-based plastics, they can be molded into various shapes, but come from renewable sources and thus generate fewer greenhouse gases. ? The major sources are fermented starches such as wheat and corn, as they are biodegradable and highly durable. For instance, EcoEnclose, an e-commerce plastic packaging provider, provides a fully recyclable eco-friendly bubble mailers made with at least 32.6% recycled content. These padded poly envelopes have cushioning to protect various goods in transit.
- Further, the Covid-19 pandemic is causing significant loss to the market. The plastic packaging sector, which packs products other than the daily essentials and medicines, shut down, and it is incurring losses, as the product requirements nearly reached zero. Further, with the increasing demand for medicine, food, and other essential goods at an all-time high is causing a lack of available packaging to ship them in.
- However, according to Adobe's Digital Economy Index's latest data, US e-commerce jumped by 49% in April, FY 2020, compared to the baseline period in early March, before shelter-in-place restrictions came into effect. Online grocery helped drive the increase in revenues, with a 110% boost in daily sales between March and April. Meanwhile, electronic sales were up by 58%, and the book sales doubled.? Meanwhile, in some regions, Coronavirus is bringing back single-use plastic bags, instead of accepting reusable ones. Also, online retailers are witnessing Black Friday-like sales due to the impact of the Coronavirus outbreak on their businesses.

Key Market Trends

Consumer Electronics Accounts for Significant Share

- With the increasing demand for consumer electronics worldwide, the demand for protective plastic packaging is expected to surge in the forecast period.? Among the specialized plastic packaging systems for consumer electronics and media, shrink packaging, or commonly known as shrink wrapping, and stretch wrapping are very common and widely used. If compared to shrink film and bags, stretch wrapping affords large energy-saving and does not require the availability of fuel. This simplifies the inventory.?
- For instance, the Mavic Air 2 drone, which was launched in April 2020, is packaged with a smart controller and a smartphone display in carton boxes that come with protective plastic shrink-wrap, to avoid damage during shipping.
- Further, several cellphones are packed and shipped using plastic material. Although several manufacturers are drifting toward sustainable packaging options, the role of plastic films and wraps to package boxes is growing. ?For instance, although the packaging for iPhone X is highly recyclable, and 100% of the fiber in its retail box is either from recycled content, like bamboo, waste sugarcane, or responsibly managed forests, it comes with a plastic film for barrier protection and matte finish.
- Further, when it comes to efficient packaging, plastics often enable manufacturers to ship more products with less packaging material. This process of light-weighting can play an essential role in boosting the environmental and economic efficiency of consumer product packaging. For instance, Kingston's HyperX Savage EXO, launched in 2019, comes packaged between layers of clear blister-pack inserted in the box. The plastic, screwless, and slate-gray case protects the drive's internals.
- Furthermore, EPS (expanded polystyrene) foam is widely used to protect and save electronic products during shipping. It has several properties, like durability, recyclability, and being lightweight. The products mostly used for packaging include television, bulb, and other electrical appliances.
- Moreover, according to the Consumer Technology Association, retail revenue from consumer electronics/technology sales in the United States, in 2019, was USD 406 million. The sales are expected to reach USD 422 million by the end of FY 2020. With the increasing demand for consumer electronics, the demand for plastic packaging, especially air pillows and bubble packaging is significantly rising in the United States.

Asia-Pacific to Witness Significant Market Growth

- Asia-Pacific accounts to witness significant market growth. China is one of the emerging nations where the e-commerce market is growing rapidly due to the rising consumer preference for online shopping, the proliferation of alternative payment solutions, online shopping events, such as single day offering lucrative discounts, and improved logistics infrastructure. According to, the Chinese e-commerce sector generated CNY 4.82 trillion in online retail sales during the first half of 2019.
- Moreover, there are various factors for the surging e-commerce market in China, such as increasing penetration of smartphones, good retail infrastructure, cross border regulation, and cost-effective labor. According to ZME Science, the number of parcels delivered in the country tripled in the last four years, going from 20.6 billion in 2015 to 63.5 billion in 2019.?
- Further, in India, the growth in organized retail, along with a boom that the country is experiencing in e-commerce, has been fueling the growth of plastic packaging. According to data released by the ASSOCHAM, the per capita consumption of plastic is expected to get doubled by 2021 from the 2016 level. The ASSOCHAM stated that India is annually consuming 12.8 million metric tons of plastics. Moreover, consumers are demanding more sustainable products, and brands have to imbibe this concept strongly in their business approach.?
- Furthermore, recycling has become a major part of cosmetics, skincare, and perfume companies. Amazon India is working toward reducing the usage of single-use plastics and optimizing recycling. The plastic currently used in packaging mailers and bubble bags is made of 20% recycled content. Presently, less than 7% of packaging at Amazon India Fulfilment Centers includes single-use plastic.?
- Moreover, in November 2019, Walmart-owned e-commerce marketplace Flipkart rolled out a new initiative that focuses on creating awareness among consumers on the proper disposal of plastic packaging. As part of the initiative, Flipkart is conducting the pilot project to collect plastic packaging back from consumers at select hubs across Mumbai, Bengaluru, Dehradun, Delhi, Kolkata, Pune, and Ahmedabad.?
- Also, the sustainable supply chain packaging is enhancing the growth of the market. In December 2019, Storopack developed rEPS, a new material comprising 100% recycled ESP or PS from post-consumer goods, and it will be used for packaging material in the future. It is an attractive solution for companies who wish to use environment-friendly packages. The company planned to provide this solution packaging in 2020.?

Competitive Landscape

The e-commerce plastic packaging market is fragmented due to the presence of various players. With their initiatives towards plastic recycling and sustainability along with acquisition and partnership, the market poses a rivalry among the players. Key players are Amcor PLC?, Pregis LLC, etc. Recent developments in the market are -

- February 2020 - Pregis LLC joined the Circular Economy Flexible Packaging (CEFLEX), a European consortium of companies and associations representing the entire flexible packaging value chain. CEFLEX established a roadmap, and it targets to achieve a circular economy for flexible packaging during 2020-2025.?
- January 2020 - Sealed Air Corporation, which is the inventor of Bubble Wrap, launched a new version of Bubble Wrap brand packaging material that is made with at least 90% recycled content.? Aligned with its sustainability pledge, Sealed Air’s future product developments will also incorporate post-consumer recycled content.

Reasons to Purchase this report:

- The market estimate (ME) sheet in Excel format
- 3 months of analyst support

1.1 Study Assumptions and Market Definition?
1.2 Scope of the Study?



4.1 Market Overview
4.2 Industry Value Chain Analysis
4.3 Industry Attractiveness - Porter's Five Forces Analysis?
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Buyers
4.3.3 Threat of New Entrants?
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
4.4 Market Drivers
4.4.1 Growing Proliferation of Online Retailing and Emergence of Omnichannel Presence
4.4.2 Increasing Biodegradable Plastic Packaging for Online Retail
4.5 Market Restraints?
4.5.1 Regulation Pertaining to Use of Plastic and Lack of Exposure to Good Manufacturing Practices


6.1 Product Type
6.1.1 Pouches and Bags?

6.1.2 Protective Packaging?

6.1.3 Shrink Films?
6.1.4 Other Product Types?
6.2 End-user Industry
6.2.1 Consumer Electronics and Media ?

6.2.2 Food and Beverage ?

6.2.3 Personal Care Products ?

6.2.4 Fashion and Apparel ?

6.2.5 Home Care and Furnishing ?
6.2.6 Other End-user Industries
6.3 Geography
6.3.1 North America United States Canada
6.3.2 Europe United Kingdom Germany France Rest of Europe
6.3.3 Asia-Pacific China India Japan Rest of Asia-Pacific
6.3.4 Latin America
6.3.5 Middle East and Africa

7.1 Company Profiles
7.1.1 Amcor PLC
7.1.2 Pregis LLC
7.1.3 Sealed Air Corporation ?
7.1.4 Sonoco Products Company ?
7.1.5 Storopack Hans Reichenecker GmbH ?
7.1.6 Berry Global Inc. ?
7.1.7 Huhtamäki Oyj ?
7.1.8 CCL Industries Inc. ?
7.1.9 Clondalkin Flexible Packaging ?


Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.

Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.

The market engineering phase involves analyzing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.

The market engineered data is verified and validated by a number of experts, both in-house and external.

After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.


Market research is a defined process to collect information about customers, competitors, and everything that a business needs to understand to sustain and grow. It offers important analysis to distinguish and examine the market needs, size, and trends. Market research is generally divided into, primary research and/or secondary research.

The process usually includes collection and interpretation of market data by using statistical and analytical techniques to support the decision making process.

The report helps in identifying and tracking emerging players in the market and their portfolios, enhances decision making capabilities and helps to create effective counter strategies to gain competitive advantage.

Market research reports provide in-depth analysis about the market conditions and requirements for effective decision making.
The report provides a snapshot of the global market size, segmentation data, marketing growth strategies, market share, export and import information, analysis and forecast of market trends, competition, domestic production, best sales prospects, statistical data, tariffs, regulations, distribution and business practices, end-user analysis, contact points and more.

These research reports include information about competitive strategies, solutions, fact-based research, key takeaways, recommendations, market considerations, emerging business models and market opportunities for multiple segments of an industry.

Market research reports assist in solving business problems and making better decisions to improve business as per the prevalent market trends.
When you place an order with MarketInsightsReports, we try our best to deliver the product as soon as possible. The report will be delivered to you either by email or by physical delivery. If it’s delivered by email the order will be dispatched on the same working day or on the next working day of receipt of payment (unless otherwise specified on our website). There may be exceptions to this if you place order on a non-working day specifically because our publisher partners are located all over the globe. In case of physical delivery report will be couriered to you within 3 working days from the date of the receipt of payment and delivery time will differ based on your location

Any person who has the capacity to make decisions for the business must buy the reports. These reports help management in decision making process. Market research helps person to obtain market information from different sources, and in multiple formats. It aims to study supply and demand, analyze data as per geography, age factors, demography, technology, product, psychographic & gender differences, and many other parameters. Access to in-depth market trends helps person to assess the market effectiveness. Some of the multiple techniques used for market research include customer analysis, choice modeling, competition and risk analysis, product research, advertising the research, marketing mix modeling, simulated test marketing, and more.
Market research studies several features of business environment, such as competitors, market structure, government regulations, economic trends, technological advances and financial analysis of companies, industries, and sectors. This helps person in the decision-making process of planning and implementing strategies for their markets.

The generation of research report is concerned by most clients when purchasing it. Following general steps are taken for generating reports.
1. Choose a topic.
2. Make skeleton catalogue.
3. Fill content. As for report content, there are two main information source, Primary and Secondary data collection. Secondary data collectionrefers to information searched from the Internet or data bought from database. Primary data collection refers to information concluded from telephone interview, face-to-face interview, expert’s interview, meeting etc.
4. Audit the report
5. Publish the report.

With regard to information cost, information searching costs the least, database support the second least, and telephone interview the third least. Face-face interview cost higher, in-depth interview much higher and expert interview the highest. A research may adopt all of these approaches, or just some of them.
In general, a good-quality research report needs 1-3 months to be finished. Time and method varies according to different Publishers. Thus, it’s difficult to define an exact procedure or process of making research report. Both time and cost vary. However, specialization has become a basic industry standard. Professional and dedicated products will be more and more popular.
MarketInsightsReports has focused on various fields such as Life Science, IT, Telecommunication, Food& Beverages, Energy & Power, Automotive & Transportation, Materials& Chemicals, Financial Services and many more. These market research reports are available for all regions around the globe.
When you place an order with MarketInsightsReports, we try our best to deliver the product as soon as possible. The report will be delivered to you either by email or by physical delivery. If it’s delivered by email the order will be dispatched on the same working day or on the next working day of receipt of payment (unless otherwise specified on our website).

There may be exceptions to this if you place order on a non-working day specifically because our publisher partners are located all over the globe. In case of physical delivery report will be couriered to you within 3 working days from the date of the receipt of payment and delivery time will differ based on your location

Please Choose License Type

USD $4250
USD $4750
USD $6000
USD $7500

Why Us

  • Why Us In-depth database
    Our Report’s database covers almost all topics of all regions over the Globe..
  • Recognised publishing sources Recognised publishing sources
    Tie ups with top publishers around the globe.
  • Customer Support Customer Support
    Complete pre and post sales support.
  • Safe & Secure Safe & Secure
    Complete secure payment process.