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South Africa Cosmetics And Personal Care Products Market - Growth, Trends And Forecasts (2019 - 2024)

Published on: Aug 2019 | From USD $3250 | Published By: MORDOR INTELLIGENCE | Number Of Pages: 80

Market Overview

South African cosmetic and personal care products market is expected to reach USD 6.16 billion during 2019-2024 at a CAGR of 9.9%.

- The South African cosmetics industry recorded good growth in 2018, buoyed by the increased focus on grooming and growing presence of regional brands. The weakening of the local currency and rising economic uncertainty remain the major concerns for the local market
Scope of the Report

South African Cosmetics and Personal care market is segmented into several submarkets such as Haircare, Skincare, Oralcare, etc. Fragrances and deodorants held the prominent market share of in 2018, followed by skin care products and hair care products.

Key Market Trends

Increasing Consumer Awareness on Skin Care Products

There is a growing focus on improving living standards among South African consumers, driven by a surge in internet access, with the number of the country's internet users more than doubling during the review period. Social media is gaining more traction, with consumers’ inclination toward global fashion and beauty trends. The grooming trend is furthermore being aided by an increase in net spending in each household. This increasing spending trend is allowing consumers, not only to get benefited by spending on beauty and personal care but also increasingly associating an attractive appearance with career success and professionalism. Fragrances segment is expected to get benefited the most from the grooming trend in South Africa in the forecast period. Fragrances are thus set to see the strongest sales growth across beauty and personal care segment in the forecast period.

Economic uncertainty to impact sales

South Africa has been facing a number of ongoing economic challenges since 2011, with the economic meltdown in place. Real The country’s GDP growth slowed from 3% as at the start of the review period to 2% annual growth over 2011-2014, before dropping further. High unemployment is notably creating financial struggles for many households with a jobless rate of over 25% in 2015, while many households also face high debt-to-income ratios. A flood of African migrants into South Africa is further expanding its already-large low-income consumer base.

Competitive Landscape

Unilever Group led the regional sales, accounting for roughly 13% of the market, followed by Procter & Gamble, Avon, and other major players. Unilever continues to reign over the market, with a combination of new product launches and aggressive expansion strategies focused on gaining traction in new territories. Brand value plays a major role in driving the sales of cosmetic products, as consumers develop an affinity towards cosmetic brands and beauty products over a period.

Reasons to Purchase this report:

- The market estimate (ME) sheet in Excel format
- Report customization as per the client's requirements
- 3 months of analyst support

1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study


3.1 Market Overview

4.1 Market Drivers
4.2 Market Restraints
4.3 Porters Five Force Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry

5.1 Cosmetic & Personal Crae Products
5.1.1 Hair Care Products Shampoo Conditioners Hair Oil
5.1.2 Skin Care Products Facial Care Products Body Care Products Lip Care Products
5.1.3 Oral Care Products Toothbrush Toothpaste Mouth Wash and Rinses Others
5.1.4 Make-up and Colour Cosmetic Products Face Make-up products Eye Make-up Products Nail and Lip Make-Up Products
5.1.5 Fragrances & Deodorants Products
5.1.6 Bath & Shower Products
5.1.7 Men's Grooming
5.2 By Distribution
5.2.1 Supermarkets and Hypermarkets
5.2.2 Convenience Stores
5.2.3 Specalist Retailers
5.2.4 Online Retail
5.2.5 Others

6.1 Most Active Companies
6.2 Market Share Analysis
6.3 Key Strategies Adapted
6.4 Company Profiles
6.4.1 Unilever Plc
6.4.2 Avon Inc
6.4.3 P&G
6.4.4 Colgate Plc
6.4.5 Loreal S.A.
6.4.6 Revlon
6.4.7 Indigo Brands Pty Ltd


Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.

Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.

The market engineering phase involves analyzing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.

The market engineered data is verified and validated by a number of experts, both in-house and external.

After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.

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