The Vietnam Combine Harvester Market was valued at USD 22.6 million in 2018 and the market is projected to register a CAGR of 11.9% during the forecast period (2019-2024). The overall population of combine harvesters in Vietnam was 751 units during 2018. Around 90% of the combine harvesters sold in Vietnam are imported, with only 10% being domestically produced. Although the combine harvesters produced domestically have improved to a large extent, most farmers still prefer imported combine harvesters. The main reason for this is the high quality and durability of the imported machines. The major factor that is expected to augment the demand for combine harvesters is growth in the urban population and industrialization, which has led to a shortage in farm labor, thus pushing the farmers to employ machinery for harvesting.
Scope of the Report
A combine harvester is a piece of essential equipment for effective harvesting of grains and other crops. Vietnamese farmers have warmed up to using combine harvesters over the traditional practice of manual harvesting of grains. The three types of combine harvesters used by farmers in Vietnam are Tractor-on-Top (TOT) combine harvesters, Wheel-Type Combine Harvesters and Track-Type Combine Harvesters.
Key Market Trends
Shortage of Seasonal Agricultural Labor
Though agricultural wages are low and the lifestyle of laborers in the industrial background is poor, people prefer industrial jobs over agriculture, as the growth in agricultural production in Vietnam is on the decline. This situation is leading to a shortage of agricultural labor in Vietnam, during the farming season. There is excessive production of a few products with low quality, which is unable to cater to the demand for the new products required by the Vietnamese market. The competition for exporting the products has intensified, which has led to a decrease in the prices of crops. This situation has not helped the farmers to obtain a return on investments, who are unable to pay the labor costs. Shortage of seasonal agriculture labor is the major driver for the growth of the combine harvester market, as the work of laborers can be replaced with tractors because using tractors will also consume less time.
Mekong River Delta Dominates the Vietnam Combine Harvester Market in terms of Revenue
Mekong River Delta is the largest region for combine harvester market in Vietnam, having USD 12.2 million in 2018. Companies normally provide custom hiring facilities for combine harvesters, as they are high priced, which makes it difficult for small-scale farmers to buy these products. The local government provides combine harvesters on the lease so that farmers can harvest their crops at the appropriate time, as the region is prone to storms and cyclones. Despite large average land holdings in Mekong Delta, the agriculture is still largely based on small-scale production by a large number of small-holder farmers. Mekong River Delta is the major producer of rice, sugarcane, and soybean as it produces 52% of rice, 19% of sugarcane and 7% of soybean.
Kubota, CNH, and VEAM are the largest companies that provide combine harvesters in the Vietnamese agricultural machinery market. Small combine harvesters provided by VEAM are more popular among farmers, as the size of the farms in Vietnam is smaller.
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1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Overview
4.2 Introduction to Market Drivers & Restraints
4.3 Market Drivers
4.4 Market Restraints
4.5 Porter Five Forces Analysis
4.5.1 Bargaining Power of Suppliers
4.5.2 Bargaining Power of Buyers
4.5.3 Threat of New Entrants
4.5.4 Threat of Substitute Products and Services
4.5.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1.1 Tractor-on-Top (TOT) Combine Harvesters
5.1.2 Wheeled-Type Combine Harvesters
5.1.3 Track-Type Combine Harvesters
6 Competitive Landscape
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Kubota Corporation
6.3.2 CLAAS KGaA mbH
6.3.3 Vietnam Engine and Agricultural Machinery Corporation
6.3.4 Yanmar America Corporation
6.3.5 Vietnam Agrotech Co., Ltdðð
6.3.6 CNH Industrial
6.3.7 ShanDong Huaxin Machinery Co. Ltd.
6.3.8 Iseki Corporation
6.3.9 Truong Hai Auto Corporation (THACO)ðððð
6.3.10 Tong Yang Moolsan Co. Ltd.
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.
Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.
The market engineering phase involves analyzing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.
The market engineered data is verified and validated by a number of experts, both in-house and external.
REPORT WRITING/ PRESENTATION
After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.