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The US Home Fitness Equipment Market: Size & Forecast With Impact Analysis Of COVID-19 (2020-2024)

Published on: May 2020 | From USD $850 | Published By: DAEDAL RESEARCH | Number Of Pages: 62

Scope of the Report

The report titled “The US Home Fitness Equipment Market: Size & Forecast with Impact Analysis of COVID-19 (2020-2024)”, provides an in depth analysis of the US home fitness equipment market by value, by type, etc. The report also provides a detailed analysis of the COVID-19 impact on the home fitness equipment market in the US.

The report assesses the key opportunities in the market and outlines the factors that are and will be driving the growth of the industry. Growth of the US home fitness equipment market has also been forecasted for the period 2020-2024, taking into consideration the previous growth patterns, the growth drivers and the current and future trends.

The US home fitness equipment market is fairly fragmented with several market players operating in different states. The key players of the home fitness equipment market are Peloton Interactive, Inc., Nautilus, Inc., Technogym SpA, and Johnson Health Tech Co., Ltd., are also profiled with their financial information and respective business strategies.

Country Coverage

The US

Company Coverage

Peloton Interactive, Inc.
Nautilus, Inc.
Technogym SpA
Johnson Health Tech Co.

Executive Summary

Fitness equipment is a sub-category of the larger sporting goods sector. Fitness equipment can be used at home to complete a good fitness routine. Home fitness equipment is defined as a machine that is used to perform any fitness activity, or to exercise at home. The major fitness equipment that are used for physical exercise at home include treadmills, weight machines, elliptical machines, stationary bicycles, strength building machines, and others.

Now, more people are preferring to use fitness equipment for their home workout, as it is available for 24*7 and budget friendly, supplements outdoor exercises, ensures comfortability and privacy, and provides flexibility.

There are two broad categories of home fitness equipment: Cardiovascular Training Equipment and Strength Training Equipment. Cardiovascular training equipment includes ski machines, elliptical machines, rowing machines, stair-steppers, treadmill, and exercise cycle. Strength training equipment includes ankle weights, exercise mat, hand weights, resistance bands, weighted arm bands, and tubing. The home fitness equipment market can be segmented on the basis of type, and distribution channel.

The US home fitness equipment market has increased significantly during the years 2018-2019, and projections are made that the market would rise in the next four years i.e. 2020-2024 tremendously. The home fitness equipment market is expected to increase due to rising millennial population, growing prevalence of obesity, rapid urbanization, increasing incidence of chronic diseases, surging online sales of fitness equipment, soaring fitness conscious population, etc. Yet the market faces some challenges such as space limitation, high cost of fitness equipment, etc.

1. Executive Summary

2. Introduction

2.1 Fitness: An Overview
2.2 Home Fitness: An Overview
2.2.1 Home Fitness: Pros and Cons

2.3 Home Fitness Equipment: An Overview
2.3.1 Benefits of Using Fitness Equipment at Home
2.3.2 List of Commonly Used Home Fitness Equipment

2.4 Home Fitness Equipment Segmentation: An Overview
2.4.1 Home Fitness Equipment Segmentation by Type
2.4.2 Home Fitness Equipment Segmentation by Distribution Channel

3. The US Market Analysis

3.1 The US Home Fitness Equipment Market: An Analysis

3.1.1 The US Home Fitness Equipment Market by Value
3.1.2 The US Home Fitness Equipment Market by Type (Treadmill, Elliptical Machine, Exercise Cycle, Rowing Machine, and Others)

3.2 The US Home Fitness Equipment Market: Type Analysis

3.2.1 The US Home Treadmill Market by Value
3.2.2 The US Home Elliptical Machine Market by Value
3.2.3 The US Home Exercise Cycle Market by Value
3.2.4 The US Home Rowing Machine Market by Value
3.2.5 The US Home Other Fitness Equipment Market by Value

4. Impact of COVID-19

4.1 Impact of COVID-19
4.1.1 The Economic Effects of COVID-19
4.1.2 Impact of COVID-19 on Fitness Industry
4.1.3 Impact of COVID-19 on Home Fitness Equipment

5. Market Dynamics

5.1 Growth Driver
5.1.1 Rising Millennial Population
5.1.2 Growing Prevalence of Obesity
5.1.3 Rapid Urbanization
5.1.4 Increasing Incidence of Chronic Diseases
5.1.5 Surging Online Sales of Fitness Equipment
5.1.6 Soaring Fitness Conscious Population

5.2 Challenges
5.2.1 Space Limitation
5.2.2 High Cost of Fitness Equipment

5.3 Market Trends
5.3.1 Growing Influence of Social Media
5.3.2 Rise in Trend of Wearable Devices
5.3.3 Introduction of Innovative Home Fitness Equipment

6. Competitive Landscape

6.1 The US Home Fitness Equipment Market Players: A Financial Comparison
6.2 The US Home Fitness Equipment Market Players by Research & Development (R&D) Expenses

7. Company Profiles

7.1 Peloton Interactive, Inc.
7.1.1 Business Overview
7.1.2 Financial Overview
7.1.3 Business Strategy

7.2 Nautilus, Inc.
7.2.1 Business Overview
7.2.2 Financial Overview
7.2.3 Business Strategy

7.3 Technogym SpA
7.3.1 Business Overview
7.3.2 Financial Overview
7.3.3 Business Strategy

7.4 Johnson Health Tech Co., Ltd.
7.4.1 Business Overview
7.4.2 Business Strategy

List of Figures

Figure 1: Components of Fitness
Figure 2: Home Fitness: Pros and Cons
Figure 3: Benefits of Using Fitness Equipment at Home
Figure 4: List of Commonly Used Home Fitness Equipment
Figure 5: Home Fitness Equipment Segmentation by Type
Figure 6: Home Fitness Equipment Segmentation by Distribution Channel
Figure 7: The US Home Fitness Equipment Market by Value; 2018-2019 (US$ Billion)
Figure 8: The US Home Fitness Equipment Market by Value; 2020-2024 (US$ Billion)
Figure 9: The US Home Fitness Equipment Market by Type; 2019 (Percentage, %)
Figure 10: The US Home Treadmill Market by Value; 2018-2019 (US$ Billion)
Figure 11: The US Home Treadmill Market by Value; 2020-2024 (US$ Billion)
Figure 12: The US Home Elliptical Machine Market by Value; 2018-2019 (US$ Million)
Figure 13: The US Home Elliptical Machine Market by Value; 2020-2024 (US$ Billion)
Figure 14: The US Home Exercise Cycle Market by Value; 2018-2019 (US$ Million)
Figure 15: The US Home Exercise Cycle Market by Value; 2020-2024 (US$ Million)
Figure 16: The US Home Rowing Machine Market by Value; 2018-2019 (US$ Million)
Figure 17: The US Home Rowing Machine Market by Value; 2020-2024 (US$ Million)
Figure 18: The US Home Other Fitness Equipment Market by Value; 2018-2019 (US$ Billion)
Figure 19: The US Home Other Fitness Equipment Market by Value; 2020-2024 (US$ Billion)
Figure 20: The US Number of Unemployed Persons & Unemployment Rate; April 2019-April 2020 (Million & Percentage, %)
Figure 21: The US Estimate Timescale for Return to Gym/Exercise Classes due to COVID-19 Pandemic as of April 2020 (Percentage, %)
Figure 22: The US Use of Video Conferencing for Fitness Classes by Age during the COVID-19 Pandemic as of April 2020 (Percentage, %)
Figure 23: The US Millennial Population; 2016-2036 (Million)
Figure 24: The US Obesity Rate; 2011-2018 (Percentage, %)
Figure 25: The US Urban Population; 2014-2019 (Percentage, %)
Figure 26: The US Chronic Diseases Growth Rates; 2016-2025 (Percentage, %)
Figure 27: The US Retail E-commerce Sales; 2018-2024 (US$ Billion)
Figure 28: The US Fitness Market Revenue; 2013-2018 (US$ Billion)
Figure 29: The US Social Network Users; 2018-2023 (Million)
Figure 30: The US Adult Wearable Users and Penetration; 2018-2022 (Million & Percentage, %)
Figure 31: The US Home Fitness Equipment Market Players by Research & Development (R&D) Expenses; 2018-2019 (US$ Million)
Figure 32: Peloton Interactive, Inc. Total Revenue; 2017-2019 (US$ Million)
Figure 33: Peloton Interactive, Inc. Total Revenue by Segments; 2019 (Percentage, %)
Figure 34: Nautilus, Inc. Net Sales; 2015-2019 (US$ Million)
Figure 35: Nautilus, Inc. Net Sales by Segments; 2019 (Percentage, %)
Figure 36: Nautilus, Inc. Net Sales within Each Business Segment by Product Lines; 2019 (Percentage, %)
Figure 37: Nautilus, Inc. Net Sales by Region; 2019 (Percentage, %)
Figure 38: Technogym SpA Revenues; 2015-2019 (US$ Million)
Figure 39: Technogym SpA Revenues by Distribution Channel; 2019 (Percentage, %)
Figure 40: Technogym SpA Revenues by Region; 2019 (Percentage, %)
Table 1: The US Home Fitness Equipment Market Players: A Financial Comparison; 2019

SECONDARY RESEARCH
Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.

PRIMARY RESEARCH
Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.

MARKET ENGINEERING
The market engineering phase involves analyzing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.

EXPERT VALIDATION
The market engineered data is verified and validated by a number of experts, both in-house and external.

REPORT WRITING/ PRESENTATION
After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.

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