The small home appliances market in Italy is growing with the growth in prices for small home appliances in the last two years in the country. Among the small home appliances, the growth is mainly driven by devices such as cordless handstick vacuum cleaners, electric fans, and fully automatic coffee machines. Made in Italy Kitchen appliances are highly regarded by other countries in the world that includes small kitchen appliances. The category includes hobs, hoods, kitchens, ovens, sous-vide appliances which are regarded in the market.
Convenience is becoming increasingly important to consumers as they need to save time. Freestanding blenders and integrated cooking appliances are also posed to grow in the market. IoT and connected small home appliances that can be switched off and on using sound and voice commands are also gaining popularity in the market.
Key Market Trends
Increasing Production of Small Home Appliances in Italy
Italy has emerged as a major exporter for appliances to various neighboring European countries. Increasing production of small home appliances is giving rise to the demand in the domestic market and rising exports to other countries. Smartness and connectivity have emerged as a dominant trend in the market. The European and Italy market offers more than 21,000 connected appliances to consumers. Quality of life for households is raising the demand for small home appliances in the country. The main exporting destinations for Itlay is Germany, France, United Kingdom, and the Russian Federation.
E-commerce is Supporting the Growth of Small Home Appliances in Italy
- E-commerce retailing is projected to grow in the market due to the easiness of ordering products online. Ordering products online has become a trend in the Italian home appliances market owing to the rising comfortability of the people to order goods online.
- The major appliance brands preferred by people over Facebook were Bimby Italia, GA.MA Italy professional, Bialetti, and Folletto.
- Creation of Digital Single Market (DSM) an initiative by the European Commission is expected to unlock more opportunities in the e-commerce market across Italy.
- Implementation of the promotional strategies of companies and the shift towards online retailing channels will further contribute to the growth dynamics of the sector.
Small domestic appliance manufacturing in Italy is competitive in nature, the market has intensified competition from local manufacturers and foreign brands present in the market. Manufacturers are focusing on building energy-saving appliances and are innovating new products to engage the customers by offering new small appliances in the market.
Main players in the small household appliances names include players such as BSH, Krups, Gruppo Cimbali S.p.a, Moulinex, and FABER S.p.A., etc.
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1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET INSIGHTS
4.1 Market Overview
4.2 Market Dynamics
4.3 Value Chain Analysis
4.4 Porter's Five Forces Analysis
4.5 Impact of Covid- 19 on the Market
4.6 Insights on Government Regulations and Initiatives
4.7 Technology Innovations in the Industry
5 MARKET SEGMENTATION
5.1 By Product
5.1.1 Vacuum Cleaners
5.1.2 Hair Clippers
5.1.5 Grills & Roasters
5.1.6 Hair Dryers
5.1.7 Coffee Machines
5.1.8 Other Small Home Appliances
5.2 By Distribution Channels
5.2.1 Supermarkets & Hypermarkets
5.2.2 Specialty Stores
5.2.4 Other Distribution Chanels
6 COMPETITIVE LANDSCAPE
6.1 Market Concentration Overview
6.2 Company Profiles
6.2.1 BSH Home Appliances Ltd.
6.2.2 Candy Group
6.2.3 Gruppo Cimbali S.p.a
6.2.4 FABER S.p.A.
6.2.5 Elica S.p.A.
6.2.8 Gruppo Bialetti Industrie
7 FUTURE OF THE MARKET
Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.
Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.
The market engineering phase involves analyzing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.
The market engineered data is verified and validated by a number of experts, both in-house and external.
REPORT WRITING/ PRESENTATION
After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.