Sweden Cosmetics Products Market is projected to grow at a CAGR of 6.51% during the forecast period (2020 - 2025).
- High disposable incomes and inclination to spend on appearance as a large section of the country’s population being older and aging is driving the market. Moreover, a union for skin-benefiting and beautifying aspects of new makeup products through research by utilizing natural products is also fueling the demand for cosmetics in the market.
- Consumer demand for enhanced functionality and eco-friendliness in cosmetic design is resulting in exciting innovations in the packaging and design of cosmetics products. Packaging manufacturers are offering a wide variety of innovative choices and creative technologies to serve the market. Various big companies are showing innovative changes in packaging and design.
Key Market Trends
Eye Cosmetics Holds a Significant Share in the Market
Consumers are using more eye makeup products to enhance their overall appearance. The popular trend of bold eye makeup as makeup styles are becoming more creative and daring and thereby incorporating different designs such as color and glitter are expected to boost the market for eye make up products. _Waterproof eye makeup products that can withstand hot and humid weather is gaining popularity among women and is further increasing the demand for such make-up products. Key players are investing more in research and development projects and due to the increasing internet users, companies are changing the strategies regarding investment to affect the purchasing choice of consumers and to increase the reputation of their products so that the availability remains across several online and offline channels.
Pharmacies and Drug Stores Drives the Sales of Cosmetics Products
Pharmacies and drugstores are expanding beyond retailing of a range of prescriptions and over-the-counter medications and are offering greater visibility and a wide assortment of consumer products. This includes products, such as cosmetics, personal care products, and others. More recently, the demand for everyday products, such as personal care products, has witnessed increased revenue sales from pharmacies and drugstores, and represent strong growth potential in this market. The broad retail network of manufacturers within this industry delivers advanced health solutions for customers, around the world, through these channels, thus supporting the beauty care products, with advanced solutions.
The Sweden cosmetics market is fragmented and strongly dominated by the foreign players such as L’Oreal S.A, The Estée Lauder Companies Inc., Shiseido Co. Ltd, Kao Corporation, and Oriflame Holding AG, among others. Product innovation remains the most adopted strategy among the players in the country. An advanced and diversified distribution network of the players gives an upper edge to expand their range of products, across the country.
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1.1 Study Assumptions & Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Color Cosmetics
18.104.22.168 Facial Make-up Products
22.214.171.124 Eye Make-up Products
126.96.36.199 Nail Make-up Products
5.1.2 Hair Styling and Coloring Products
5.2 By Category
5.3 By Distribution Channel
5.3.2 Specialty Stores
5.3.3 Pharmacy and Drug Stores
5.3.4 Convenience Stores
5.3.5 Online Retail Stores
5.3.6 Other Distribution Channels
6 COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Position Analysis
6.3 Company Profiles
6.3.1 L'Oreal S.A.
6.3.2 Shiseido Co. Ltd
6.3.3 Solstice Holdings Inc.
6.3.4 Yves Rocher International
6.3.5 Estee Lauder Companies Inc
6.3.6 Kao Corporation
6.3.7 Oriflame Holding AG
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.
Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.
The market engineering phase involves analyzing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.
The market engineered data is verified and validated by a number of experts, both in-house and external.
REPORT WRITING/ PRESENTATION
After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.