North America Probiotic Drinks market is projected to grow at a CAGR of 5.25% during the forecast period.
- The market is driven by robust demand for health-based products, like probiotics, among consumers, especially the younger generations. Yogurts are a part of the American everyday food essentials and are known for improving gut functionality, along with other benefits, including immunity boost and so on. As a result, drinkable yogurt held a significant share in the market studied.
- By distribution channel, supermarkets/ hypermarkets led the revenues, owing to higher product visibility and high vulnerability to get sold as a result of impulse purchase made by consumers.
Key Market Trends
Drinkable Yogurt Holds a Significant Share in the Market
Yogurt is perceived as one of the healthiest and protein-rich on-the-go product for the consumers. Furthermore, they have paved way for the manufacturers to constantly invest in product innovation, in order to capture the evolving consumer trend and gain competitive advantage in the market. However, yogurt being a matured market in North America is witnessing an organic decline further wrecked by overall slowing dairy market in the region. Consumers are shifting from dairy based food products primarily due to lactose intolerance or on-going vegan trend toward numerous dairy alternatives present in the market. This has strongly contributed to the growth of other probiotic drink segments.
The United States Drives the Regional Market
Higher interest of middle-aged adults in maintaining digestive health is one of the major drivers that is enhancing the growth of the probiotics market in the United States. The on-going trend of healthy hydration is yet another factor, which is augmenting the sales of probiotics, such as kombucha, probiotic juices, drinkable yogurts, kefir, and others, across the country. Moreover, the distribution channels, primarily supermarkets/hypermarkets and online channels, are offering a wide range of probiotic drinks of different origins and sources for example from Icelandic, Australian, Greek to no-dairy sources such as coconuts, soy etc, which, in turn, is capturing the taste pallets and nutritional requirements of the consumers, under different age groups.
North America Probiotic Drinks market is consolidated among key players like Yakult, PepsiCo and Danone, owing to their high market penetration and diverse portfolio offered to consumers. The leading companies are heavily investing in the development of new products and are collaborating and acquiring other companies, which is expected to increase their market shares, while strengthening the R&D activities.
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1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Industry Attractiveness - Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1.1 Drinkable Yogurt
5.2 Distribution Channel
5.2.2 Convenience Stores
5.2.3 Pharmacies/Health Stores
5.2.4 Online Stores
5.2.5 Other Distribution Channels
5.3.1 United States
5.3.4 Rest of North America
6 COMPETITIVE LANDSCAPE
6.1 Market Share Analysis
6.2 Most Adopted Strategies
6.3 Most Active Companies
6.4 Company Profiles
6.4.1 Yakult Honsha Co., Ltd.
6.4.2 PepsiCo Inc.
6.4.3 Lifeway Foods
6.4.4 Danone S.A.
6.4.5 NextFoods, Inc.
6.4.6 Bio-K Plus International Inc.
6.4.7 Grupo Lala
6.4.8 GT'S Living Foods
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.
Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.
The market engineering phase involves analyzing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.
The market engineered data is verified and validated by a number of experts, both in-house and external.
REPORT WRITING/ PRESENTATION
After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.