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Global Programmatic Ads Market Size, Status And Forecast 2018-2025

Published on: Nov 2018 | From USD $2900 | Published By: QY RESEARCH | Number Of Pages: 97

Programmatic marketing/advertising can be confusing, especially for an outsider or someone new to the channel. However, it is growing significantly and considered to be the future of online advertising. Therefore, it is important to have an understanding, even if brief, of Programmatic Buying, Selling and Advertising.
In 2017, the global Programmatic Ads market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2018-2025.

This report focuses on the global Programmatic Ads status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Programmatic Ads development in United States, Europe and China.

The key players covered in this study
FACEBOOK BUSINESS
ADWORDS
WORDSTREAM
SIZMEK
MARIN SOFTWARE
DATAXU
Yahoo Gemini
MediaMath
Adobe Media Optimizer
Quantcast Advertise
Choozle
Acquisio
The Trade Desk
Flashtalking

Market segment by Type, the product can be split into
Programmatic RTB
Programmatic Direct

Market segment by Application, split into
Marketing and Advertising
Health, Wellness and Fitness
Construction
Others

Market segment by Regions/Countries, this report covers
United States
Europe
China
Japan
Southeast Asia
India
Central & South America

The study objectives of this report are:
To analyze global Programmatic Ads status, future forecast, growth opportunity, key market and key players.
To present the Programmatic Ads development in United States, Europe and China.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.

In this study, the years considered to estimate the market size of Programmatic Ads are as follows:
History Year: 2013-2017
Base Year: 2017
Estimated Year: 2018
Forecast Year 2018 to 2025
For the data information by region, company, type and application, 2017 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

Table of Contents

1 Report Overview
1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered
1.4 Market Analysis by Type
1.4.1 Global Programmatic Ads Market Size Growth Rate by Type (2013-2025)
1.4.2 Programmatic RTB
1.4.3 Programmatic Direct
1.5 Market by Application
1.5.1 Global Programmatic Ads Market Share by Application (2013-2025)
1.5.2 Marketing and Advertising
1.5.3 Health, Wellness and Fitness
1.5.4 Construction
1.5.5 Others
1.6 Study Objectives
1.7 Years Considered

2 Global Growth Trends
2.1 Programmatic Ads Market Size
2.2 Programmatic Ads Growth Trends by Regions
2.2.1 Programmatic Ads Market Size by Regions (2013-2025)
2.2.2 Programmatic Ads Market Share by Regions (2013-2018)
2.3 Industry Trends
2.3.1 Market Top Trends
2.3.2 Market Drivers
2.3.3 Market Opportunities

3 Market Share by Key Players
3.1 Programmatic Ads Market Size by Manufacturers
3.1.1 Global Programmatic Ads Revenue by Manufacturers (2013-2018)
3.1.2 Global Programmatic Ads Revenue Market Share by Manufacturers (2013-2018)
3.1.3 Global Programmatic Ads Market Concentration Ratio (CR5 and HHI)
3.2 Programmatic Ads Key Players Head office and Area Served
3.3 Key Players Programmatic Ads Product/Solution/Service
3.4 Date of Enter into Programmatic Ads Market
3.5 Mergers & Acquisitions, Expansion Plans

4 Breakdown Data by Type and Application
4.1 Global Programmatic Ads Market Size by Type (2013-2018)
4.2 Global Programmatic Ads Market Size by Application (2013-2018)

5 United States
5.1 United States Programmatic Ads Market Size (2013-2018)
5.2 Programmatic Ads Key Players in United States
5.3 United States Programmatic Ads Market Size by Type
5.4 United States Programmatic Ads Market Size by Application

6 Europe
6.1 Europe Programmatic Ads Market Size (2013-2018)
6.2 Programmatic Ads Key Players in Europe
6.3 Europe Programmatic Ads Market Size by Type
6.4 Europe Programmatic Ads Market Size by Application

7 China
7.1 China Programmatic Ads Market Size (2013-2018)
7.2 Programmatic Ads Key Players in China
7.3 China Programmatic Ads Market Size by Type
7.4 China Programmatic Ads Market Size by Application

8 Japan
8.1 Japan Programmatic Ads Market Size (2013-2018)
8.2 Programmatic Ads Key Players in Japan
8.3 Japan Programmatic Ads Market Size by Type
8.4 Japan Programmatic Ads Market Size by Application

9 Southeast Asia
9.1 Southeast Asia Programmatic Ads Market Size (2013-2018)
9.2 Programmatic Ads Key Players in Southeast Asia
9.3 Southeast Asia Programmatic Ads Market Size by Type
9.4 Southeast Asia Programmatic Ads Market Size by Application

10 India
10.1 India Programmatic Ads Market Size (2013-2018)
10.2 Programmatic Ads Key Players in India
10.3 India Programmatic Ads Market Size by Type
10.4 India Programmatic Ads Market Size by Application

11 Central & South America
11.1 Central & South America Programmatic Ads Market Size (2013-2018)
11.2 Programmatic Ads Key Players in Central & South America
11.3 Central & South America Programmatic Ads Market Size by Type
11.4 Central & South America Programmatic Ads Market Size by Application

12 International Players Profiles
12.1 FACEBOOK BUSINESS
12.1.1 FACEBOOK BUSINESS Company Details
12.1.2 Company Description and Business Overview
12.1.3 Programmatic Ads Introduction
12.1.4 FACEBOOK BUSINESS Revenue in Programmatic Ads Business (2013-2018)
12.1.5 FACEBOOK BUSINESS Recent Development
12.2 ADWORDS
12.2.1 ADWORDS Company Details
12.2.2 Company Description and Business Overview
12.2.3 Programmatic Ads Introduction
12.2.4 ADWORDS Revenue in Programmatic Ads Business (2013-2018)
12.2.5 ADWORDS Recent Development
12.3 WORDSTREAM
12.3.1 WORDSTREAM Company Details
12.3.2 Company Description and Business Overview
12.3.3 Programmatic Ads Introduction
12.3.4 WORDSTREAM Revenue in Programmatic Ads Business (2013-2018)
12.3.5 WORDSTREAM Recent Development
12.4 SIZMEK
12.4.1 SIZMEK Company Details
12.4.2 Company Description and Business Overview
12.4.3 Programmatic Ads Introduction
12.4.4 SIZMEK Revenue in Programmatic Ads Business (2013-2018)
12.4.5 SIZMEK Recent Development
12.5 MARIN SOFTWARE
12.5.1 MARIN SOFTWARE Company Details
12.5.2 Company Description and Business Overview
12.5.3 Programmatic Ads Introduction
12.5.4 MARIN SOFTWARE Revenue in Programmatic Ads Business (2013-2018)
12.5.5 MARIN SOFTWARE Recent Development
12.6 DATAXU
12.6.1 DATAXU Company Details
12.6.2 Company Description and Business Overview
12.6.3 Programmatic Ads Introduction
12.6.4 DATAXU Revenue in Programmatic Ads Business (2013-2018)
12.6.5 DATAXU Recent Development
12.7 Yahoo Gemini
12.7.1 Yahoo Gemini Company Details
12.7.2 Company Description and Business Overview
12.7.3 Programmatic Ads Introduction
12.7.4 Yahoo Gemini Revenue in Programmatic Ads Business (2013-2018)
12.7.5 Yahoo Gemini Recent Development
12.8 MediaMath
12.8.1 MediaMath Company Details
12.8.2 Company Description and Business Overview
12.8.3 Programmatic Ads Introduction
12.8.4 MediaMath Revenue in Programmatic Ads Business (2013-2018)
12.8.5 MediaMath Recent Development
12.9 Adobe Media Optimizer
12.9.1 Adobe Media Optimizer Company Details
12.9.2 Company Description and Business Overview
12.9.3 Programmatic Ads Introduction
12.9.4 Adobe Media Optimizer Revenue in Programmatic Ads Business (2013-2018)
12.9.5 Adobe Media Optimizer Recent Development
12.10 Quantcast Advertise
12.10.1 Quantcast Advertise Company Details
12.10.2 Company Description and Business Overview
12.10.3 Programmatic Ads Introduction
12.10.4 Quantcast Advertise Revenue in Programmatic Ads Business (2013-2018)
12.10.5 Quantcast Advertise Recent Development
12.11 Choozle
12.12 Acquisio
12.13 The Trade Desk
12.14 Flashtalking

13 Market Forecast 2018-2025
13.1 Market Size Forecast by Regions
13.2 United States
13.3 Europe
13.4 China
13.5 Japan
13.6 Southeast Asia
13.7 India
13.8 Central & South America
13.9 Market Size Forecast by Product (2018-2025)
13.10 Market Size Forecast by Application (2018-2025)

14 Analyst's Viewpoints/Conclusions

15 Appendix
15.1 Research Methodology
15.1.1 Methodology/Research Approach
15.1.1.1 Research Programs/Design
15.1.1.2 Market Size Estimation
12.1.1.3 Market Breakdown and Data Triangulation
15.1.2 Data Source
15.1.2.1 Secondary Sources
15.1.2.2 Primary Sources
15.2 Disclaimer
15.3 Author Details

List of Tables and Figures

Table Programmatic Ads Key Market Segments
Table Key Players Programmatic Ads Covered
Table Global Programmatic Ads Market Size Growth Rate by Type 2013-2025 (Million US$)
Figure Global Programmatic Ads Market Size Market Share by Type 2013-2025
Figure Programmatic RTB Figures
Table Key Players of Programmatic RTB
Figure Programmatic Direct Figures
Table Key Players of Programmatic Direct
Table Global Programmatic Ads Market Size Growth by Application 2013-2025 (Million US$)
Figure Marketing and Advertising Case Studies
Figure Health, Wellness and Fitness Case Studies
Figure Construction Case Studies
Figure Others Case Studies
Figure Programmatic Ads Report Years Considered
Table Global Programmatic Ads Market Size 2013-2025 (Million US$)
Figure Global Programmatic Ads Market Size and Growth Rate 2013-2025 (Million US$)
Table Global Programmatic Ads Market Size by Regions 2013-2025 (Million US$)
Table Global Programmatic Ads Market Size by Regions 2013-2018 (Million US$)
Table Global Programmatic Ads Market Share by Regions 2013-2018
Figure Global Programmatic Ads Market Share by Regions 2013-2018
Figure Global Programmatic Ads Market Share by Regions 2018
Table Market Top Trends
Table Global Programmatic Ads Revenue by Manufacturers (2013-2018) (Million US$)
Table Global Programmatic Ads Market Share by Manufacturers (2013-2018)
Figure Global Programmatic Ads Market Share by Manufacturers in 2018
Table Global Programmatic Ads Manufacturers Market Concentration Ratio (CR5 and HHI)
Table Key Players Head office and Area Served
Table Key Players Programmatic Ads Product/Solution/Service
Table Date of Enter into Programmatic Ads Market
Table Mergers & Acquisitions, Expansion Plans
Table Global Programmatic Ads Market Size by Type (2013-2018) (Million US$)
Table Global Programmatic Ads Market Size Share by Type (2013-2018)
Figure Global Programmatic Ads Market Size Market Share by Type (2013-2018)
Table Global Programmatic Ads Market Size by Application (2013-2018) (Million US$)
Table Global Programmatic Ads Market Size Share by Application (2013-2018)
Figure Global Programmatic Ads Market Size Market Share by Application (2013-2018)
Figure Global Programmatic Ads Revenue Market Share by Application in 2017
Figure United States Programmatic Ads Market Size 2013-2018 (Million US$)
Table United States Key Players Programmatic Ads Revenue (2017-2018) (Million US$)
Table United States Key Players Programmatic Ads Market Share (2017-2018)
Table United States Programmatic Ads Market Size by Type (2013-2018) (Million US$)
Table United States Programmatic Ads Market Share by Type (2013-2018)
Table United States Programmatic Ads Market Size by Application (2013-2018) (Million US$)
Table United States Programmatic Ads Market Share by Application (2013-2018)
Figure Europe Programmatic Ads Market Size 2013-2018 (Million US$)
Table Europe Key Players Programmatic Ads Revenue (2017-2018) (Million US$)
Table Europe Key Players Programmatic Ads Market Share (2017-2018)
Table Europe Programmatic Ads Market Size by Type (2013-2018) (Million US$)
Table Europe Programmatic Ads Market Share by Type (2013-2018)
Table Europe Programmatic Ads Market Size by Application (2013-2018) (Million US$)
Table Europe Programmatic Ads Market Share by Application (2013-2018)
Figure China Programmatic Ads Market Size 2013-2018 (Million US$)
Table China Key Players Programmatic Ads Revenue (2017-2018) (Million US$)
Table China Key Players Programmatic Ads Market Share (2017-2018)
Table China Programmatic Ads Market Size by Type (2013-2018) (Million US$)
Table China Programmatic Ads Market Share by Type (2013-2018)
Table China Programmatic Ads Market Size by Application (2013-2018) (Million US$)
Table China Programmatic Ads Market Share by Application (2013-2018)
Figure Japan Programmatic Ads Market Size 2013-2018 (Million US$)
Table Japan Key Players Programmatic Ads Revenue (2017-2018) (Million US$)
Table Japan Key Players Programmatic Ads Market Share (2017-2018)
Table Japan Programmatic Ads Market Size by Type (2013-2018) (Million US$)
Table Japan Programmatic Ads Market Share by Type (2013-2018)
Table Japan Programmatic Ads Market Size by Application (2013-2018) (Million US$)
Table Japan Programmatic Ads Market Share by Application (2013-2018)
Figure Southeast Asia Programmatic Ads Market Size 2013-2018 (Million US$)
Table Southeast Asia Key Players Programmatic Ads Revenue (2017-2018) (Million US$)
Table Southeast Asia Key Players Programmatic Ads Market Share (2017-2018)
Table Southeast Asia Programmatic Ads Market Size by Type (2013-2018) (Million US$)
Table Southeast Asia Programmatic Ads Market Share by Type (2013-2018)
Table Southeast Asia Programmatic Ads Market Size by Application (2013-2018) (Million US$)
Table Southeast Asia Programmatic Ads Market Share by Application (2013-2018)
Figure India Programmatic Ads Market Size 2013-2018 (Million US$)
Table India Key Players Programmatic Ads Revenue (2017-2018) (Million US$)
Table India Key Players Programmatic Ads Market Share (2017-2018)
Table India Programmatic Ads Market Size by Type (2013-2018) (Million US$)
Table India Programmatic Ads Market Share by Type (2013-2018)
Table India Programmatic Ads Market Size by Application (2013-2018) (Million US$)
Table India Programmatic Ads Market Share by Application (2013-2018)
Figure Central & South America Programmatic Ads Market Size 2013-2018 (Million US$)
Table Central & South America Key Players Programmatic Ads Revenue (2017-2018) (Million US$)
Table Central & South America Key Players Programmatic Ads Market Share (2017-2018)
Table Central & South America Programmatic Ads Market Size by Type (2013-2018) (Million US$)
Table Central & South America Programmatic Ads Market Share by Type (2013-2018)
Table Central & South America Programmatic Ads Market Size by Application (2013-2018) (Million US$)
Table Central & South America Programmatic Ads Market Share by Application (2013-2018)
Table FACEBOOK BUSINESS Company Details
Table FACEBOOK BUSINESS Revenue in Programmatic Ads Business (2013-2018) (Million US$)
Figure FACEBOOK BUSINESS Revenue Growth Rate in Programmatic Ads Business (2013-2018)
Table FACEBOOK BUSINESS Recent Development
Table ADWORDS Company Details
Table ADWORDS Revenue in Programmatic Ads Business (2013-2018)(Million US$)
Figure ADWORDS Revenue Growth Rate in Programmatic Ads Business (2013-2018)
Table ADWORDS Recent Development
Table WORDSTREAM Company Details
Table WORDSTREAM Revenue in Programmatic Ads Business (2013-2018)(Million US$)
Figure WORDSTREAM Revenue Growth Rate in Programmatic Ads Business (2013-2018)
Table WORDSTREAM Recent Development
Table SIZMEK Company Details
Table SIZMEK Revenue in Programmatic Ads Business (2013-2018)(Million US$)
Figure SIZMEK Revenue Growth Rate in Programmatic Ads Business (2013-2018)
Table SIZMEK Recent Development
Table MARIN SOFTWARE Company Details
Table MARIN SOFTWARE Revenue in Programmatic Ads Business (2013-2018)(Million US$)
Figure MARIN SOFTWARE Revenue Growth Rate in Programmatic Ads Business (2013-2018)
Table MARIN SOFTWARE Recent Development
Table DATAXU Company Details
Table DATAXU Revenue in Programmatic Ads Business (2013-2018)(Million US$)
Figure DATAXU Revenue Growth Rate in Programmatic Ads Business (2013-2018)
Table DATAXU Recent Development
Table Yahoo Gemini Company Details
Table Yahoo Gemini Revenue in Programmatic Ads Business (2013-2018)(Million US$)
Figure Yahoo Gemini Revenue Growth Rate in Programmatic Ads Business (2013-2018)
Table Yahoo Gemini Recent Development
Table MediaMath Company Details
Table MediaMath Revenue in Programmatic Ads Business (2013-2018)(Million US$)
Figure MediaMath Revenue Growth Rate in Programmatic Ads Business (2013-2018)
Table MediaMath Recent Development
Table Adobe Media Optimizer Company Details
Table Adobe Media Optimizer Revenue in Programmatic Ads Business (2013-2018)(Million US$)
Figure Adobe Media Optimizer Revenue Growth Rate in Programmatic Ads Business (2013-2018)
Table Adobe Media Optimizer Recent Development
Table Quantcast Advertise Company Details
Table Quantcast Advertise Revenue in Programmatic Ads Business (2013-2018)(Million US$)
Figure Quantcast Advertise Revenue Growth Rate in Programmatic Ads Business (2013-2018)
Table Quantcast Advertise Recent Development
Table Choozle Company Details
Table Acquisio Company Details
Table The Trade Desk Company Details
Table Flashtalking Company Details
Table Global Programmatic Ads Market Size by Regions (Million US$) 2018-2025
Figure Global Programmatic Ads Market Size Share by Regions (2018-2025)
Figure Global Programmatic Ads Market Size Share by Regions in 2025
Figure United States Programmatic Ads Market Size Forecast (2018-2025)(Million USD)
Figure Europe Programmatic Ads Market Size Forecast (2018-2025)(Million USD)
Figure China Programmatic Ads Market Size Forecast (2018-2025)(Million USD)
Figure Japan Programmatic Ads Market Size Forecast (2018-2025)(Million USD)
Figure Southeast Asia Programmatic Ads Market Size Forecast (2018-2025)(Million USD)
Figure India Programmatic Ads Market Size Forecast (2018-2025)(Million USD)
Figure Central & South America Programmatic Ads Market Size Forecast (2018-2025)(Million USD)
Table Global Programmatic Ads Market Size by Product (2018-2025) (Million US$)
Figure Global Programmatic Ads Market Size by Product (2018-2025)
Figure Global Programmatic Ads Market Size by Product in 2025
Table Global Programmatic Ads Market Size by Application (2018-2025) (Million US$)
Figure Global Programmatic Ads Market Size by Application (2018-2025)
Figure Global Programmatic Ads Market Size by Application in 2025
Table Research Programs/Design for This Report
Figure Bottom-up and Top-down Approaches for This Report
Figure Data Triangulation
Table Key Data Information from Secondary Sources
Table Key Data Information from Primary Sources

SECONDARY RESEARCH
Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.

PRIMARY RESEARCH
Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.

MARKET ENGINEERING
The market engineering phase involves analyzing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.

EXPERT VALIDATION
The market engineered data is verified and validated by a number of experts, both in-house and external.

REPORT WRITING/ PRESENTATION
After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.

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