Smartphone: Global Forecast, Value Chain Analysis, And Opportunities And Challenges

The global shipment volume of smartphones grew by 2.9% YoY to 1.482 billion units in 2016. This growth rate is lower than that of 11.1% in 2015, suggesting the industry has entered the plateau. Among the different regions in the global market, the markets in Europe, North America, and China have all saturated. Nevertheless, the recent rise in per capita income, coupled with the ambitious R&D efforts of smartphone brands to boost product value, have driven the Chinese consumers to replace their low-end phones with mid- or high-end phones. This report provides an overview of the global and Taiwanese smartphone market and industry and an assessment from perspectives of the industry development and value chain; examines the industry's outlook, and the development of the top-five brands, including Samsung, Apple, Huawei, Oppo/Vivo, and Xiaomi, as well as the opportunities and challenges facing the industry and the market.

List of topics covered in the report are -

Definition, scope, industrial characteristics of the smartphone industry, and includes its shipment performance over the years
Shipment volume and value forecast of the global and Taiwanese smartphone industries for the period 2018-2020

The industry's value chain analysis, touching on major players in each segment and their product strategies including Samsung, Apple, Huawei, Oppo/Vivo, and Xiaomi

Opportunities and challenges of the industry are pinpointed.

Companies Covered are -
Amazon, Apple, Arima Comm., ASUS, Blackberry, BOE, Cherry Mobile, Compal, Foxconn, Fujitsu, Gionee, Google, Harman, Himax, HMD, HTC, Huawei, IBM, Infocus, Innolux, Intel, Intex, Inventec, Karbonn, Lava, Lenovo, LeTV, LG, Longcheer, Meizu, MIC, Micromax, Micron, Microsoft, Micro-Star, MiTAC, Mito, Molex, Motorola, Murata, NewNet Communication Technologies LLC, Nexian, Nokia, Oppo, Pegatron, Perceptio, Polytron, Qualcomm, Samsung, Shanghai Huaqin, Sharp, SK Hynix, Sony, TCL, Toshiba, Tuplejump, Turi, Uber, Vivo, Walsin Technology Corporation, Wingtech Technology Co.,Ltd., Wistron, Xiaomi, Yageo, ZTE.

1.Preface
2. The Smartphone Industry
2.1 Definition and Scope
2.2 Industrial Development
2.3 Value Chain Analysis
2.3.1 Upstream Players
2.3.2 Midstream Players
2.3.3 Downstream Players
3.Outlook for the Smartphone Industry
3.1Major Players of the Global Smartphone Industry
3.1.1 Samsung
3.1.2 Apple
3.1.3 Huawei
3.1.4 Oppo/Vivo
3.1.5 Xiaomi
3.2 The Taiwanese Smartphone Industry
4. Opportunities and Challenges
4.1 Opportunities
4.1.1 Growth Potential in Emerging Markets
4.1.2 New Markets Come New Partnerships
4.1.3 New Models for OBM-OEM Collaboration
4.2 Challenges
4.2.1 Chinese OEMs are Building Overseas Production Bases
4.2.2 Chinese OBMs are Venturing into Overseas Markets
4.2.3 Differentiation in Content and Service Ecosystems Has Become the Trend
Appendix

Research Methodology

SECONDARY RESEARCH
Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.

PRIMARY RESEARCH
Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.

MARKET ENGINEERING
The market engineering phase involves analysing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.

EXPERT VALIDATION
The market engineered data is verified and validated by a number of experts, both in-house and external.

REPORT WRITING/ PRESENTATION
After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.