"What Britain Wears: Weddingwear 2018", report offers insight and analysis of the UK weddingwear and hirewear market. It provides analysis of the key players within the market, data on who is purchasing, what categories they are buying, and what the key influences are on weddingwear purchases. In addition, strategies for success, and detailed product analysis and retailer developments are outlined.
17.1% of clothing shoppers purchased wedding attire in 2017 compared to just 6.3% who hired wedding outfits, indicating that despite restricted budgets, shoppers are still happy to commit to buying. Part of the continued popularity of buying rather than hiring weddingwear has been the launch of high street ranges within the bridalwear and bridesmaid categories, by the likes of Whistles, French Connection and Quiz.
- Almost 40% of weddingwear shoppers have purchased wedding guest attire; with one fifth of shoppers buying bride, groom and bridesmaids' attire
- Males are more likely to hire than females, and 62.9% of consumers opting to hire used the online channel
- Penetration among hirewear attire is highest among the under 35s.
Reasons to buy
- Identify which retailers are dominating the weddingwear/hirewear market and adapt your strategy to better position yourself within the sector
- Understand which bridalwear items are the most shopped to consider whether you are investing in the right product categories
- Utilise our consumer data to understand who is shopping weddingwear and why, in order to drive customer loyalty and gain market share
- Glean insight into the hirewear market to understand who poses the biggest threat to your business
- Discover which clothing specialists and department stores are tapping into the weddingwear market to learn about potential rivals.
Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.
Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.
The market engineering phase involves analysing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.
The market engineered data is verified and validated by a number of experts, both in-house and external.
REPORT WRITING/ PRESENTATION
After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.