Digital Out of Home or DOOH refers to digital media used for marketing purposes outside of the home. This excludes TV advertising and radio advertising, but includes digital signage.
In 2018, the global Digital OOH (DOOH) market size was 7544 million US$ and it is expected to reach 13180 million US$ by the end of 2025, with a CAGR of 8.3% during 2019-2025.
This report focuses on the global Digital OOH (DOOH) status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Digital OOH (DOOH) development in United States, Europe and China.
The key players covered in this study
JCDecaux
Clear Channel Outdoor
Focus Media
Stroer
Lamar Advertising
Outfront Media
Global (Exterion Media)
oOh!media
APG SGA
Publicis Groupe (Metrobus)
Intersection
Ocean Outdoor
Adams Outdoor Advertising
Capitol Outdoor
Blue Outdoor
Primedia Outdoor
Lightbox OOH Video Network
Captivate Network
Burkhart Advertising
Euromedia Group
Stott Outdoor Advertising
AirMedia
TOM Group
White Horse Group
Phoenix Metropolis Media
Balintimes Hong Kong Media
Market segment by Type, the product can be split into
Transit Advertising
Billboard
Street Furniture Advertising
Others
Market segment by Application, split into
BFSI
IT and Telecom
Automotive and Transportation
Education
Entertainment
Healthcare
Consumer Goods and Retail
Government and Utilities
Real Estate
Others
Market segment by Regions/Countries, this report covers
United States
Europe
China
Japan
Southeast Asia
India
Central & South America
The study objectives of this report are:
To analyze global Digital OOH (DOOH) status, future forecast, growth opportunity, key market and key players.
To present the Digital OOH (DOOH) development in United States, Europe and China.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.
In this study, the years considered to estimate the market size of Digital OOH (DOOH) are as follows:
History Year: 2014-2018
Base Year: 2018
Estimated Year: 2019
Forecast Year 2019 to 2025
For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.
In 2018, the global Digital OOH (DOOH) market size was 7544 million US$ and it is expected to reach 13180 million US$ by the end of 2025, with a CAGR of 8.3% during 2019-2025.
This report focuses on the global Digital OOH (DOOH) status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Digital OOH (DOOH) development in United States, Europe and China.
The key players covered in this study
JCDecaux
Clear Channel Outdoor
Focus Media
Stroer
Lamar Advertising
Outfront Media
Global (Exterion Media)
oOh!media
APG SGA
Publicis Groupe (Metrobus)
Intersection
Ocean Outdoor
Adams Outdoor Advertising
Capitol Outdoor
Blue Outdoor
Primedia Outdoor
Lightbox OOH Video Network
Captivate Network
Burkhart Advertising
Euromedia Group
Stott Outdoor Advertising
AirMedia
TOM Group
White Horse Group
Phoenix Metropolis Media
Balintimes Hong Kong Media
Market segment by Type, the product can be split into
Transit Advertising
Billboard
Street Furniture Advertising
Others
Market segment by Application, split into
BFSI
IT and Telecom
Automotive and Transportation
Education
Entertainment
Healthcare
Consumer Goods and Retail
Government and Utilities
Real Estate
Others
Market segment by Regions/Countries, this report covers
United States
Europe
China
Japan
Southeast Asia
India
Central & South America
The study objectives of this report are:
To analyze global Digital OOH (DOOH) status, future forecast, growth opportunity, key market and key players.
To present the Digital OOH (DOOH) development in United States, Europe and China.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.
In this study, the years considered to estimate the market size of Digital OOH (DOOH) are as follows:
History Year: 2014-2018
Base Year: 2018
Estimated Year: 2019
Forecast Year 2019 to 2025
For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.
Table of Contents
1 Report Overview
1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered
1.4 Market Analysis by Type
1.4.1 Global Digital OOH (DOOH) Market Size Growth Rate by Type (2014-2025)
1.4.2 Transit Advertising
1.4.3 Billboard
1.4.4 Street Furniture Advertising
1.4.5 Others
1.5 Market by Application
1.5.1 Global Digital OOH (DOOH) Market Share by Application (2014-2025)
1.5.2 BFSI
1.5.3 IT and Telecom
1.5.4 Automotive and Transportation
1.5.5 Education
1.5.6 Entertainment
1.5.7 Healthcare
1.5.8 Consumer Goods and Retail
1.5.9 Government and Utilities
1.5.10 Real Estate
1.5.11 Others
1.6 Study Objectives
1.7 Years Considered
2 Global Growth Trends
2.1 Digital OOH (DOOH) Market Size
2.2 Digital OOH (DOOH) Growth Trends by Regions
2.2.1 Digital OOH (DOOH) Market Size by Regions (2014-2025)
2.2.2 Digital OOH (DOOH) Market Share by Regions (2014-2019)
2.3 Industry Trends
2.3.1 Market Top Trends
2.3.2 Market Drivers
2.3.3 Market Challenges
2.3.4 PorterŐs Five Forces Analysis
3 Market Share by Key Players
3.1 Digital OOH (DOOH) Market Size by by Players
3.1.1 Global Digital OOH (DOOH) Revenue by by Players (2014-2019)
3.1.2 Global Digital OOH (DOOH) Revenue Market Share by by Players (2014-2019)
3.1.3 Global Digital OOH (DOOH) Market Concentration Ratio (CR5 and HHI)
3.2 Digital OOH (DOOH) Key Players Head office and Area Served
3.3 Key Players Digital OOH (DOOH) Product/Solution/Service
3.4 Date of Enter into Digital OOH (DOOH) Market
3.5 Mergers & Acquisitions, Expansion Plans
4 Breakdown Data by Type and Application
4.1 Global Digital OOH (DOOH) Market Size by Type (2014-2019)
4.2 Global Digital OOH (DOOH) Market Size by Application (2014-2019)
5 United States
5.1 United States Digital OOH (DOOH) Market Size (2014-2019)
5.2 Digital OOH (DOOH) Key Players in United States
5.3 United States Digital OOH (DOOH) Market Size by Type
5.4 United States Digital OOH (DOOH) Market Size by Application
6 Europe
6.1 Europe Digital OOH (DOOH) Market Size (2014-2019)
6.2 Digital OOH (DOOH) Key Players in Europe
6.3 Europe Digital OOH (DOOH) Market Size by Type
6.4 Europe Digital OOH (DOOH) Market Size by Application
7 China
7.1 China Digital OOH (DOOH) Market Size (2014-2019)
7.2 Digital OOH (DOOH) Key Players in China
7.3 China Digital OOH (DOOH) Market Size by Type
7.4 China Digital OOH (DOOH) Market Size by Application
8 Japan
8.1 Japan Digital OOH (DOOH) Market Size (2014-2019)
8.2 Digital OOH (DOOH) Key Players in Japan
8.3 Japan Digital OOH (DOOH) Market Size by Type
8.4 Japan Digital OOH (DOOH) Market Size by Application
9 Southeast Asia
9.1 Southeast Asia Digital OOH (DOOH) Market Size (2014-2019)
9.2 Digital OOH (DOOH) Key Players in Southeast Asia
9.3 Southeast Asia Digital OOH (DOOH) Market Size by Type
9.4 Southeast Asia Digital OOH (DOOH) Market Size by Application
10 India
10.1 India Digital OOH (DOOH) Market Size (2014-2019)
10.2 Digital OOH (DOOH) Key Players in India
10.3 India Digital OOH (DOOH) Market Size by Type
10.4 India Digital OOH (DOOH) Market Size by Application
11 Central & South America
11.1 Central & South America Digital OOH (DOOH) Market Size (2014-2019)
11.2 Digital OOH (DOOH) Key Players in Central & South America
11.3 Central & South America Digital OOH (DOOH) Market Size by Type
11.4 Central & South America Digital OOH (DOOH) Market Size by Application
12 International Players Profiles
12.1 JCDecaux
12.1.1 JCDecaux Company Details
12.1.2 Company Description and Business Overview
12.1.3 Digital OOH (DOOH) Introduction
12.1.4 JCDecaux Revenue in Digital OOH (DOOH) Business (2014-2019)
12.1.5 JCDecaux Recent Development
12.2 Clear Channel Outdoor
12.2.1 Clear Channel Outdoor Company Details
12.2.2 Company Description and Business Overview
12.2.3 Digital OOH (DOOH) Introduction
12.2.4 Clear Channel Outdoor Revenue in Digital OOH (DOOH) Business (2014-2019)
12.2.5 Clear Channel Outdoor Recent Development
12.3 Focus Media
12.3.1 Focus Media Company Details
12.3.2 Company Description and Business Overview
12.3.3 Digital OOH (DOOH) Introduction
12.3.4 Focus Media Revenue in Digital OOH (DOOH) Business (2014-2019)
12.3.5 Focus Media Recent Development
12.4 Stroer
12.4.1 Stroer Company Details
12.4.2 Company Description and Business Overview
12.4.3 Digital OOH (DOOH) Introduction
12.4.4 Stroer Revenue in Digital OOH (DOOH) Business (2014-2019)
12.4.5 Stroer Recent Development
12.5 Lamar Advertising
12.5.1 Lamar Advertising Company Details
12.5.2 Company Description and Business Overview
12.5.3 Digital OOH (DOOH) Introduction
12.5.4 Lamar Advertising Revenue in Digital OOH (DOOH) Business (2014-2019)
12.5.5 Lamar Advertising Recent Development
12.6 Outfront Media
12.6.1 Outfront Media Company Details
12.6.2 Company Description and Business Overview
12.6.3 Digital OOH (DOOH) Introduction
12.6.4 Outfront Media Revenue in Digital OOH (DOOH) Business (2014-2019)
12.6.5 Outfront Media Recent Development
12.7 Global (Exterion Media)
12.7.1 Global (Exterion Media) Company Details
12.7.2 Company Description and Business Overview
12.7.3 Digital OOH (DOOH) Introduction
12.7.4 Global (Exterion Media) Revenue in Digital OOH (DOOH) Business (2014-2019)
12.7.5 Global (Exterion Media) Recent Development
12.8 oOh!media
12.8.1 oOh!media Company Details
12.8.2 Company Description and Business Overview
12.8.3 Digital OOH (DOOH) Introduction
12.8.4 oOh!media Revenue in Digital OOH (DOOH) Business (2014-2019)
12.8.5 oOh!media Recent Development
12.9 APG SGA
12.9.1 APG SGA Company Details
12.9.2 Company Description and Business Overview
12.9.3 Digital OOH (DOOH) Introduction
12.9.4 APG SGA Revenue in Digital OOH (DOOH) Business (2014-2019)
12.9.5 APG SGA Recent Development
12.10 Publicis Groupe (Metrobus)
12.10.1 Publicis Groupe (Metrobus) Company Details
12.10.2 Company Description and Business Overview
12.10.3 Digital OOH (DOOH) Introduction
12.10.4 Publicis Groupe (Metrobus) Revenue in Digital OOH (DOOH) Business (2014-2019)
12.10.5 Publicis Groupe (Metrobus) Recent Development
12.11 Intersection
12.12 Ocean Outdoor
12.13 Adams Outdoor Advertising
12.14 Capitol Outdoor
12.15 Blue Outdoor
12.16 Primedia Outdoor
12.17 Lightbox OOH Video Network
12.18 Captivate Network
12.19 Burkhart Advertising
12.20 Euromedia Group
12.21 Stott Outdoor Advertising
12.22 AirMedia
12.23 TOM Group
12.24 White Horse Group
12.25 Phoenix Metropolis Media
12.26 Balintimes Hong Kong Media
13 Market Forecast 2019-2025
13.1 Market Size Forecast by Regions
13.2 United States
13.3 Europe
13.4 China
13.5 Japan
13.6 Southeast Asia
13.7 India
13.8 Central & South America
13.9 Market Size Forecast by Product (2019-2025)
13.10 Market Size Forecast by Application (2019-2025)
14 Analyst's Viewpoints/Conclusions
15 Appendix
15.1 Research Methodology
15.1.1 Methodology/Research Approach
15.1.1.1 Research Programs/Design
15.1.1.2 Market Size Estimation
12.1.1.3 Market Breakdown and Data Triangulation
15.1.2 Data Source
15.1.2.1 Secondary Sources
15.1.2.2 Primary Sources
15.2 Disclaimer
15.3 Author Details
1 Report Overview
1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered
1.4 Market Analysis by Type
1.4.1 Global Digital OOH (DOOH) Market Size Growth Rate by Type (2014-2025)
1.4.2 Transit Advertising
1.4.3 Billboard
1.4.4 Street Furniture Advertising
1.4.5 Others
1.5 Market by Application
1.5.1 Global Digital OOH (DOOH) Market Share by Application (2014-2025)
1.5.2 BFSI
1.5.3 IT and Telecom
1.5.4 Automotive and Transportation
1.5.5 Education
1.5.6 Entertainment
1.5.7 Healthcare
1.5.8 Consumer Goods and Retail
1.5.9 Government and Utilities
1.5.10 Real Estate
1.5.11 Others
1.6 Study Objectives
1.7 Years Considered
2 Global Growth Trends
2.1 Digital OOH (DOOH) Market Size
2.2 Digital OOH (DOOH) Growth Trends by Regions
2.2.1 Digital OOH (DOOH) Market Size by Regions (2014-2025)
2.2.2 Digital OOH (DOOH) Market Share by Regions (2014-2019)
2.3 Industry Trends
2.3.1 Market Top Trends
2.3.2 Market Drivers
2.3.3 Market Challenges
2.3.4 PorterŐs Five Forces Analysis
3 Market Share by Key Players
3.1 Digital OOH (DOOH) Market Size by by Players
3.1.1 Global Digital OOH (DOOH) Revenue by by Players (2014-2019)
3.1.2 Global Digital OOH (DOOH) Revenue Market Share by by Players (2014-2019)
3.1.3 Global Digital OOH (DOOH) Market Concentration Ratio (CR5 and HHI)
3.2 Digital OOH (DOOH) Key Players Head office and Area Served
3.3 Key Players Digital OOH (DOOH) Product/Solution/Service
3.4 Date of Enter into Digital OOH (DOOH) Market
3.5 Mergers & Acquisitions, Expansion Plans
4 Breakdown Data by Type and Application
4.1 Global Digital OOH (DOOH) Market Size by Type (2014-2019)
4.2 Global Digital OOH (DOOH) Market Size by Application (2014-2019)
5 United States
5.1 United States Digital OOH (DOOH) Market Size (2014-2019)
5.2 Digital OOH (DOOH) Key Players in United States
5.3 United States Digital OOH (DOOH) Market Size by Type
5.4 United States Digital OOH (DOOH) Market Size by Application
6 Europe
6.1 Europe Digital OOH (DOOH) Market Size (2014-2019)
6.2 Digital OOH (DOOH) Key Players in Europe
6.3 Europe Digital OOH (DOOH) Market Size by Type
6.4 Europe Digital OOH (DOOH) Market Size by Application
7 China
7.1 China Digital OOH (DOOH) Market Size (2014-2019)
7.2 Digital OOH (DOOH) Key Players in China
7.3 China Digital OOH (DOOH) Market Size by Type
7.4 China Digital OOH (DOOH) Market Size by Application
8 Japan
8.1 Japan Digital OOH (DOOH) Market Size (2014-2019)
8.2 Digital OOH (DOOH) Key Players in Japan
8.3 Japan Digital OOH (DOOH) Market Size by Type
8.4 Japan Digital OOH (DOOH) Market Size by Application
9 Southeast Asia
9.1 Southeast Asia Digital OOH (DOOH) Market Size (2014-2019)
9.2 Digital OOH (DOOH) Key Players in Southeast Asia
9.3 Southeast Asia Digital OOH (DOOH) Market Size by Type
9.4 Southeast Asia Digital OOH (DOOH) Market Size by Application
10 India
10.1 India Digital OOH (DOOH) Market Size (2014-2019)
10.2 Digital OOH (DOOH) Key Players in India
10.3 India Digital OOH (DOOH) Market Size by Type
10.4 India Digital OOH (DOOH) Market Size by Application
11 Central & South America
11.1 Central & South America Digital OOH (DOOH) Market Size (2014-2019)
11.2 Digital OOH (DOOH) Key Players in Central & South America
11.3 Central & South America Digital OOH (DOOH) Market Size by Type
11.4 Central & South America Digital OOH (DOOH) Market Size by Application
12 International Players Profiles
12.1 JCDecaux
12.1.1 JCDecaux Company Details
12.1.2 Company Description and Business Overview
12.1.3 Digital OOH (DOOH) Introduction
12.1.4 JCDecaux Revenue in Digital OOH (DOOH) Business (2014-2019)
12.1.5 JCDecaux Recent Development
12.2 Clear Channel Outdoor
12.2.1 Clear Channel Outdoor Company Details
12.2.2 Company Description and Business Overview
12.2.3 Digital OOH (DOOH) Introduction
12.2.4 Clear Channel Outdoor Revenue in Digital OOH (DOOH) Business (2014-2019)
12.2.5 Clear Channel Outdoor Recent Development
12.3 Focus Media
12.3.1 Focus Media Company Details
12.3.2 Company Description and Business Overview
12.3.3 Digital OOH (DOOH) Introduction
12.3.4 Focus Media Revenue in Digital OOH (DOOH) Business (2014-2019)
12.3.5 Focus Media Recent Development
12.4 Stroer
12.4.1 Stroer Company Details
12.4.2 Company Description and Business Overview
12.4.3 Digital OOH (DOOH) Introduction
12.4.4 Stroer Revenue in Digital OOH (DOOH) Business (2014-2019)
12.4.5 Stroer Recent Development
12.5 Lamar Advertising
12.5.1 Lamar Advertising Company Details
12.5.2 Company Description and Business Overview
12.5.3 Digital OOH (DOOH) Introduction
12.5.4 Lamar Advertising Revenue in Digital OOH (DOOH) Business (2014-2019)
12.5.5 Lamar Advertising Recent Development
12.6 Outfront Media
12.6.1 Outfront Media Company Details
12.6.2 Company Description and Business Overview
12.6.3 Digital OOH (DOOH) Introduction
12.6.4 Outfront Media Revenue in Digital OOH (DOOH) Business (2014-2019)
12.6.5 Outfront Media Recent Development
12.7 Global (Exterion Media)
12.7.1 Global (Exterion Media) Company Details
12.7.2 Company Description and Business Overview
12.7.3 Digital OOH (DOOH) Introduction
12.7.4 Global (Exterion Media) Revenue in Digital OOH (DOOH) Business (2014-2019)
12.7.5 Global (Exterion Media) Recent Development
12.8 oOh!media
12.8.1 oOh!media Company Details
12.8.2 Company Description and Business Overview
12.8.3 Digital OOH (DOOH) Introduction
12.8.4 oOh!media Revenue in Digital OOH (DOOH) Business (2014-2019)
12.8.5 oOh!media Recent Development
12.9 APG SGA
12.9.1 APG SGA Company Details
12.9.2 Company Description and Business Overview
12.9.3 Digital OOH (DOOH) Introduction
12.9.4 APG SGA Revenue in Digital OOH (DOOH) Business (2014-2019)
12.9.5 APG SGA Recent Development
12.10 Publicis Groupe (Metrobus)
12.10.1 Publicis Groupe (Metrobus) Company Details
12.10.2 Company Description and Business Overview
12.10.3 Digital OOH (DOOH) Introduction
12.10.4 Publicis Groupe (Metrobus) Revenue in Digital OOH (DOOH) Business (2014-2019)
12.10.5 Publicis Groupe (Metrobus) Recent Development
12.11 Intersection
12.12 Ocean Outdoor
12.13 Adams Outdoor Advertising
12.14 Capitol Outdoor
12.15 Blue Outdoor
12.16 Primedia Outdoor
12.17 Lightbox OOH Video Network
12.18 Captivate Network
12.19 Burkhart Advertising
12.20 Euromedia Group
12.21 Stott Outdoor Advertising
12.22 AirMedia
12.23 TOM Group
12.24 White Horse Group
12.25 Phoenix Metropolis Media
12.26 Balintimes Hong Kong Media
13 Market Forecast 2019-2025
13.1 Market Size Forecast by Regions
13.2 United States
13.3 Europe
13.4 China
13.5 Japan
13.6 Southeast Asia
13.7 India
13.8 Central & South America
13.9 Market Size Forecast by Product (2019-2025)
13.10 Market Size Forecast by Application (2019-2025)
14 Analyst's Viewpoints/Conclusions
15 Appendix
15.1 Research Methodology
15.1.1 Methodology/Research Approach
15.1.1.1 Research Programs/Design
15.1.1.2 Market Size Estimation
12.1.1.3 Market Breakdown and Data Triangulation
15.1.2 Data Source
15.1.2.1 Secondary Sources
15.1.2.2 Primary Sources
15.2 Disclaimer
15.3 Author Details
Research Methodology
SECONDARY RESEARCH
Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.
PRIMARY RESEARCH
Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.
MARKET ENGINEERING
The market engineering phase involves analysing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.
EXPERT VALIDATION
The market engineered data is verified and validated by a number of experts, both in-house and external.
REPORT WRITING/ PRESENTATION
After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.