The Programmatic Advertising Spending market has witnessed growth from USD XX million to USD XX million from 2017 to 2022. With the CAGR of X.X%, this market is estimated to reach USD XX million in 2029.
The report focuses on the Programmatic Advertising Spending market size, segment size (mainly covering product type, application, and geography), competitor landscape, recent status, and development trends. Furthermore, the report provides detailed cost analysis, supply chain.
Technological innovation and advancement will further optimize the performance of the product, making it more widely used in downstream applications. Moreover, Consumer behavior analysis and market dynamics (drivers, restraints, opportunities) provides crucial information for knowing the Programmatic Advertising Spending market.
Key players in the global Programmatic Advertising Spending market covered in Chapter 2 and Chapter 6:
Adobe Inc.
Roku Inc.
The Rubicon Project Inc.
Amazon.com Inc.
ATandT Inc.
Verizon Communications Inc.
Alphabet Inc.
RTL Group SA
Tencent Holdings Ltd.
Singapore Telecommunications Ltd.
In Chapter 8 and Chapter 10.3, based on types, the Programmatic Advertising Spending market from 2017 to 2029 is primarily split into:
Open auction
Automated guaranteed
Invitation-only
Unreserved fixed-rate
In Chapter 9 and Chapter 10.4, based on applications, the Programmatic Advertising Spending market from 2017 to 2029 covers:
Mobile
Desktop
Geographically, the report includes the research on production, consumption, revenue, market share and growth rate, and forecast (2017 -2029) of the following regions:
United States
Europe (Germany, UK, France, Italy, Spain, Russia, Poland)
China
Japan
India
Southeast Asia (Malaysia, Singapore, Philippines, Indonesia, Thailand, Vietnam)
Latin America (Brazil, Mexico, Colombia)
Middle East and Africa (Saudi Arabia, United Arab Emirates, Turkey, Egypt, South Africa, Nigeria)
Other Regions
Chapter 1 provides an overview of Programmatic Advertising Spending market, containing global revenue and CAGR. The forecast and analysis of Programmatic Advertising Spending market by type, application, and region are also presented in this chapter.
Chapter 2 is about the market landscape and major players. It provides competitive situation and market concentration status along with the basic information of these players.
Chapter 3 introduces the industrial chain of Programmatic Advertising Spending. Industrial chain analysis, raw material (suppliers, price, supply and demand, market concentration rate) and downstream buyers are analyzed in this chapter.
Chapter 4 concentrates on manufacturing analysis, including cost structure analysis and process analysis, making up a comprehensive analysis of manufacturing cost.
Chapter 5 provides clear insights into market dynamics, the influence of COVID-19 in Programmatic Advertising Spending industry, consumer behavior analysis.
Chapter 6 provides a full-scale analysis of major players in Programmatic Advertising Spending industry. The basic information, as well as the profiles, applications and specifications of products market performance along with Business Overview are offered.
Chapter 7 pays attention to the sales, revenue, price and gross margin of Programmatic Advertising Spending in markets of different regions. The analysis on sales, revenue, price and gross margin of the global market is covered in this part.
Chapter 8 gives a worldwide view of Programmatic Advertising Spending market. It includes sales, revenue, price, market share and the growth rate by type.
Chapter 9 focuses on the application of Programmatic Advertising Spending, by analyzing the consumption and its growth rate of each application.
Chapter 10 prospects the whole Programmatic Advertising Spending market, including the global sales and revenue forecast, regional forecast. It also foresees the Programmatic Advertising Spending market by type and application.
Years considered for this report:
Historical Years: 2017-2021
Base Year: 2021
Estimated Year: 2022
Forecast Period: 2022-2029
The report focuses on the Programmatic Advertising Spending market size, segment size (mainly covering product type, application, and geography), competitor landscape, recent status, and development trends. Furthermore, the report provides detailed cost analysis, supply chain.
Technological innovation and advancement will further optimize the performance of the product, making it more widely used in downstream applications. Moreover, Consumer behavior analysis and market dynamics (drivers, restraints, opportunities) provides crucial information for knowing the Programmatic Advertising Spending market.
Key players in the global Programmatic Advertising Spending market covered in Chapter 2 and Chapter 6:
Adobe Inc.
Roku Inc.
The Rubicon Project Inc.
Amazon.com Inc.
ATandT Inc.
Verizon Communications Inc.
Alphabet Inc.
RTL Group SA
Tencent Holdings Ltd.
Singapore Telecommunications Ltd.
In Chapter 8 and Chapter 10.3, based on types, the Programmatic Advertising Spending market from 2017 to 2029 is primarily split into:
Open auction
Automated guaranteed
Invitation-only
Unreserved fixed-rate
In Chapter 9 and Chapter 10.4, based on applications, the Programmatic Advertising Spending market from 2017 to 2029 covers:
Mobile
Desktop
Geographically, the report includes the research on production, consumption, revenue, market share and growth rate, and forecast (2017 -2029) of the following regions:
United States
Europe (Germany, UK, France, Italy, Spain, Russia, Poland)
China
Japan
India
Southeast Asia (Malaysia, Singapore, Philippines, Indonesia, Thailand, Vietnam)
Latin America (Brazil, Mexico, Colombia)
Middle East and Africa (Saudi Arabia, United Arab Emirates, Turkey, Egypt, South Africa, Nigeria)
Other Regions
Chapter 1 provides an overview of Programmatic Advertising Spending market, containing global revenue and CAGR. The forecast and analysis of Programmatic Advertising Spending market by type, application, and region are also presented in this chapter.
Chapter 2 is about the market landscape and major players. It provides competitive situation and market concentration status along with the basic information of these players.
Chapter 3 introduces the industrial chain of Programmatic Advertising Spending. Industrial chain analysis, raw material (suppliers, price, supply and demand, market concentration rate) and downstream buyers are analyzed in this chapter.
Chapter 4 concentrates on manufacturing analysis, including cost structure analysis and process analysis, making up a comprehensive analysis of manufacturing cost.
Chapter 5 provides clear insights into market dynamics, the influence of COVID-19 in Programmatic Advertising Spending industry, consumer behavior analysis.
Chapter 6 provides a full-scale analysis of major players in Programmatic Advertising Spending industry. The basic information, as well as the profiles, applications and specifications of products market performance along with Business Overview are offered.
Chapter 7 pays attention to the sales, revenue, price and gross margin of Programmatic Advertising Spending in markets of different regions. The analysis on sales, revenue, price and gross margin of the global market is covered in this part.
Chapter 8 gives a worldwide view of Programmatic Advertising Spending market. It includes sales, revenue, price, market share and the growth rate by type.
Chapter 9 focuses on the application of Programmatic Advertising Spending, by analyzing the consumption and its growth rate of each application.
Chapter 10 prospects the whole Programmatic Advertising Spending market, including the global sales and revenue forecast, regional forecast. It also foresees the Programmatic Advertising Spending market by type and application.
Years considered for this report:
Historical Years: 2017-2021
Base Year: 2021
Estimated Year: 2022
Forecast Period: 2022-2029
Table of Content
1 Programmatic Advertising Spending Market Overview
1.1 Product Overview and Scope of Programmatic Advertising Spending
1.2 Programmatic Advertising Spending Segment by Type
1.2.1 Global Programmatic Advertising Spending Sales and CAGR (%) Comparison by Type (2017-2029)
1.2.2 The Market Profile of Open auction
1.2.3 The Market Profile of Automated guaranteed
1.2.4 The Market Profile of Invitation-only
1.2.5 The Market Profile of Unreserved fixed-rate
1.3 Global Programmatic Advertising Spending Segment by Application
1.3.1 Programmatic Advertising Spending Consumption (Sales) Comparison by Application (2017-2029)
1.3.2 The Market Profile of Mobile
1.3.3 The Market Profile of Desktop
1.4 Global Programmatic Advertising Spending Market, Region Wise (2017-2022)
1.4.1 Global Programmatic Advertising Spending Market Size (Revenue) and CAGR (%) Comparison by Region (2017-2022)
1.4.2 United States Programmatic Advertising Spending Market Status and Prospect (2017-2022)
1.4.3 Europe Programmatic Advertising Spending Market Status and Prospect (2017-2022)
1.4.3.1 Germany Programmatic Advertising Spending Market Status and Prospect (2017-2022)
1.4.3.2 UK Programmatic Advertising Spending Market Status and Prospect (2017-2022)
1.4.3.3 France Programmatic Advertising Spending Market Status and Prospect (2017-2022)
1.4.3.4 Italy Programmatic Advertising Spending Market Status and Prospect (2017-2022)
1.4.3.5 Spain Programmatic Advertising Spending Market Status and Prospect (2017-2022)
1.4.3.6 Russia Programmatic Advertising Spending Market Status and Prospect (2017-2022)
1.4.3.7 Poland Programmatic Advertising Spending Market Status and Prospect (2017-2022)
1.4.4 China Programmatic Advertising Spending Market Status and Prospect (2017-2022)
1.4.5 Japan Programmatic Advertising Spending Market Status and Prospect (2017-2022)
1.4.6 India Programmatic Advertising Spending Market Status and Prospect (2017-2022)
1.4.7 Southeast Asia Programmatic Advertising Spending Market Status and Prospect (2017-2022)
1.4.7.1 Malaysia Programmatic Advertising Spending Market Status and Prospect (2017-2022)
1.4.7.2 Singapore Programmatic Advertising Spending Market Status and Prospect (2017-2022)
1.4.7.3 Philippines Programmatic Advertising Spending Market Status and Prospect (2017-2022)
1.4.7.4 Indonesia Programmatic Advertising Spending Market Status and Prospect (2017-2022)
1.4.7.5 Thailand Programmatic Advertising Spending Market Status and Prospect (2017-2022)
1.4.7.6 Vietnam Programmatic Advertising Spending Market Status and Prospect (2017-2022)
1.4.8 Latin America Programmatic Advertising Spending Market Status and Prospect (2017-2022)
1.4.8.1 Brazil Programmatic Advertising Spending Market Status and Prospect (2017-2022)
1.4.8.2 Mexico Programmatic Advertising Spending Market Status and Prospect (2017-2022)
1.4.8.3 Colombia Programmatic Advertising Spending Market Status and Prospect (2017-2022)
1.4.9 Middle East and Africa Programmatic Advertising Spending Market Status and Prospect (2017-2022)
1.4.9.1 Saudi Arabia Programmatic Advertising Spending Market Status and Prospect (2017-2022)
1.4.9.2 United Arab Emirates Programmatic Advertising Spending Market Status and Prospect (2017-2022)
1.4.9.3 Turkey Programmatic Advertising Spending Market Status and Prospect (2017-2022)
1.4.9.4 Egypt Programmatic Advertising Spending Market Status and Prospect (2017-2022)
1.4.9.5 South Africa Programmatic Advertising Spending Market Status and Prospect (2017-2022)
1.4.9.6 Nigeria Programmatic Advertising Spending Market Status and Prospect (2017-2022)
1.5 Global Market Size of Programmatic Advertising Spending (2017-2029)
1.5.1 Global Programmatic Advertising Spending Revenue Status and Outlook (2017-2029)
1.5.2 Global Programmatic Advertising Spending Sales Status and Outlook (2017-2029)
2 Global Programmatic Advertising Spending Market Landscape by Player
2.1 Global Programmatic Advertising Spending Sales and Share by Player (2017-2022)
2.2 Global Programmatic Advertising Spending Revenue and Market Share by Player (2017-2022)
2.3 Global Programmatic Advertising Spending Average Price by Player (2017-2022)
2.4 Global Programmatic Advertising Spending Gross Margin by Player (2017-2022)
2.5 Programmatic Advertising Spending Manufacturing Base Distribution, Sales Area and Product Type by Player
2.6 Programmatic Advertising Spending Market Competitive Situation and Trends
2.6.1 Programmatic Advertising Spending Market Concentration Rate
2.6.2 Programmatic Advertising Spending Market Share of Top 3 and Top 6 Players
2.6.3 Mergers & Acquisitions, Expansion
3 Programmatic Advertising Spending Upstream and Downstream Analysis
3.1 Programmatic Advertising Spending Industrial Chain Analysis
3.2 Key Raw Materials Suppliers and Price Analysis
3.3 Key Raw Materials Supply and Demand Analysis
3.4 Manufacturing Process Analysis
3.5 Market Concentration Rate of Raw Materials
3.6 Downstream Buyers
3.7 Value Chain Status Under COVID-19
4 Programmatic Advertising Spending Manufacturing Cost Analysis
4.1 Manufacturing Cost Structure Analysis
4.2 Programmatic Advertising Spending Key Raw Materials Cost Analysis
4.2.1 Key Raw Materials Introduction
4.2.2 Price Trend of Key Raw Materials
4.3 Labor Cost Analysis
4.3.1 Labor Cost of Programmatic Advertising Spending Under COVID-19
4.4 Energy Costs Analysis
4.5 R&D Costs Analysis
5 Market Dynamics
5.1 Drivers
5.2 Restraints and Challenges
5.3 Opportunities
5.3.1 Advances in Innovation and Technology for Programmatic Advertising Spending
5.3.2 Increased Demand in Emerging Markets
5.4 Programmatic Advertising Spending Industry Development Trends under COVID-19 Outbreak
5.4.1 Global COVID-19 Status Overview
5.4.2 Influence of COVID-19 Outbreak on Programmatic Advertising Spending Industry Development
5.5 Consumer Behavior Analysis
6 Players Profiles
6.1 Adobe Inc.
6.1.1 Adobe Inc. Basic Information, Manufacturing Base, Sales Area and Competitors
6.1.2 Programmatic Advertising Spending Product Profiles, Application and Specification
6.1.3 Adobe Inc. Programmatic Advertising Spending Market Performance (2017-2022)
6.1.4 Adobe Inc. Business Overview
6.2 Roku Inc.
6.2.1 Roku Inc. Basic Information, Manufacturing Base, Sales Area and Competitors
6.2.2 Programmatic Advertising Spending Product Profiles, Application and Specification
6.2.3 Roku Inc. Programmatic Advertising Spending Market Performance (2017-2022)
6.2.4 Roku Inc. Business Overview
6.3 The Rubicon Project Inc.
6.3.1 The Rubicon Project Inc. Basic Information, Manufacturing Base, Sales Area and Competitors
6.3.2 Programmatic Advertising Spending Product Profiles, Application and Specification
6.3.3 The Rubicon Project Inc. Programmatic Advertising Spending Market Performance (2017-2022)
6.3.4 The Rubicon Project Inc. Business Overview
6.4 Amazon.com Inc.
6.4.1 Amazon.com Inc. Basic Information, Manufacturing Base, Sales Area and Competitors
6.4.2 Programmatic Advertising Spending Product Profiles, Application and Specification
6.4.3 Amazon.com Inc. Programmatic Advertising Spending Market Performance (2017-2022)
6.4.4 Amazon.com Inc. Business Overview
6.5 ATandT Inc.
6.5.1 ATandT Inc. Basic Information, Manufacturing Base, Sales Area and Competitors
6.5.2 Programmatic Advertising Spending Product Profiles, Application and Specification
6.5.3 ATandT Inc. Programmatic Advertising Spending Market Performance (2017-2022)
6.5.4 ATandT Inc. Business Overview
6.6 Verizon Communications Inc.
6.6.1 Verizon Communications Inc. Basic Information, Manufacturing Base, Sales Area and Competitors
6.6.2 Programmatic Advertising Spending Product Profiles, Application and Specification
6.6.3 Verizon Communications Inc. Programmatic Advertising Spending Market Performance (2017-2022)
6.6.4 Verizon Communications Inc. Business Overview
6.7 Alphabet Inc.
6.7.1 Alphabet Inc. Basic Information, Manufacturing Base, Sales Area and Competitors
6.7.2 Programmatic Advertising Spending Product Profiles, Application and Specification
6.7.3 Alphabet Inc. Programmatic Advertising Spending Market Performance (2017-2022)
6.7.4 Alphabet Inc. Business Overview
6.8 RTL Group SA
6.8.1 RTL Group SA Basic Information, Manufacturing Base, Sales Area and Competitors
6.8.2 Programmatic Advertising Spending Product Profiles, Application and Specification
6.8.3 RTL Group SA Programmatic Advertising Spending Market Performance (2017-2022)
6.8.4 RTL Group SA Business Overview
6.9 Tencent Holdings Ltd.
6.9.1 Tencent Holdings Ltd. Basic Information, Manufacturing Base, Sales Area and Competitors
6.9.2 Programmatic Advertising Spending Product Profiles, Application and Specification
6.9.3 Tencent Holdings Ltd. Programmatic Advertising Spending Market Performance (2017-2022)
6.9.4 Tencent Holdings Ltd. Business Overview
6.10 Singapore Telecommunications Ltd.
6.10.1 Singapore Telecommunications Ltd. Basic Information, Manufacturing Base, Sales Area and Competitors
6.10.2 Programmatic Advertising Spending Product Profiles, Application and Specification
6.10.3 Singapore Telecommunications Ltd. Programmatic Advertising Spending Market Performance (2017-2022)
6.10.4 Singapore Telecommunications Ltd. Business Overview
7 Global Programmatic Advertising Spending Sales and Revenue Region Wise (2017-2022)
7.1 Global Programmatic Advertising Spending Sales and Market Share, Region Wise (2017-2022)
7.2 Global Programmatic Advertising Spending Revenue (Revenue) and Market Share, Region Wise (2017-2022)
7.3 Global Programmatic Advertising Spending Sales, Revenue, Price and Gross Margin (2017-2022)
7.4 United States Programmatic Advertising Spending Sales, Revenue, Price and Gross Margin (2017-2022)
7.4.1 United States Programmatic Advertising Spending Market Under COVID-19
7.5 Europe Programmatic Advertising Spending Sales, Revenue, Price and Gross Margin (2017-2022)
7.5.1 Europe Programmatic Advertising Spending Market Under COVID-19
7.6 China Programmatic Advertising Spending Sales, Revenue, Price and Gross Margin (2017-2022)
7.6.1 China Programmatic Advertising Spending Market Under COVID-19
7.7 Japan Programmatic Advertising Spending Sales, Revenue, Price and Gross Margin (2017-2022)
7.7.1 Japan Programmatic Advertising Spending Market Under COVID-19
7.8 India Programmatic Advertising Spending Sales, Revenue, Price and Gross Margin (2017-2022)
7.8.1 India Programmatic Advertising Spending Market Under COVID-19
7.9 Southeast Asia Programmatic Advertising Spending Sales, Revenue, Price and Gross Margin (2017-2022)
7.9.1 Southeast Asia Programmatic Advertising Spending Market Under COVID-19
7.10 Latin America Programmatic Advertising Spending Sales, Revenue, Price and Gross Margin (2017-2022)
7.10.1 Latin America Programmatic Advertising Spending Market Under COVID-19
7.11 Middle East and Africa Programmatic Advertising Spending Sales, Revenue, Price and Gross Margin (2017-2022)
7.11.1 Middle East and Africa Programmatic Advertising Spending Market Under COVID-19
8 Global Programmatic Advertising Spending Sales, Revenue (Revenue), Price Trend by Type
8.1 Global Programmatic Advertising Spending Sales and Market Share by Type (2017-2022)
8.2 Global Programmatic Advertising Spending Revenue and Market Share by Type (2017-2022)
8.3 Global Programmatic Advertising Spending Price by Type (2017-2022)
8.4 Global Programmatic Advertising Spending Sales Growth Rate by Type (2017-2022)
8.4.1 Global Programmatic Advertising Spending Sales Growth Rate of Open auction (2017-2022)
8.4.2 Global Programmatic Advertising Spending Sales Growth Rate of Automated guaranteed (2017-2022)
8.4.3 Global Programmatic Advertising Spending Sales Growth Rate of Invitation-only (2017-2022)
8.4.4 Global Programmatic Advertising Spending Sales Growth Rate of Unreserved fixed-rate (2017-2022)
9 Global Programmatic Advertising Spending Market Analysis by Application
9.1 Global Programmatic Advertising Spending Consumption and Market Share by Application (2017-2022)
9.2 Global Programmatic Advertising Spending Consumption Growth Rate by Application (2017-2022)
9.2.1 Global Programmatic Advertising Spending Consumption Growth Rate of Mobile (2017-2022)
9.2.2 Global Programmatic Advertising Spending Consumption Growth Rate of Desktop (2017-2022)
10 Global Programmatic Advertising Spending Market Forecast (2022-2029)
10.1 Global Programmatic Advertising Spending Sales, Revenue Forecast (2022-2029)
10.1.1 Global Programmatic Advertising Spending Sales and Growth Rate Forecast (2022-2029)
10.1.2 Global Programmatic Advertising Spending Revenue and Growth Rate Forecast (2022-2029)
10.1.3 Global Programmatic Advertising Spending Price and Trend Forecast (2022-2029)
10.2 Global Programmatic Advertising Spending Sales and Revenue Forecast, Region Wise (2022-2029)
10.2.1 United States Programmatic Advertising Spending Sales and Revenue Forecast (2022-2029)
10.2.2 Europe Programmatic Advertising Spending Sales and Revenue Forecast (2022-2029)
10.2.3 China Programmatic Advertising Spending Sales and Revenue Forecast (2022-2029)
10.2.4 Japan Programmatic Advertising Spending Sales and Revenue Forecast (2022-2029)
10.2.5 India Programmatic Advertising Spending Sales and Revenue Forecast (2022-2029)
10.2.6 Southeast Asia Programmatic Advertising Spending Sales and Revenue Forecast (2022-2029)
10.2.7 Latin America Programmatic Advertising Spending Sales and Revenue Forecast (2022-2029)
10.2.8 Middle East and Africa Programmatic Advertising Spending Sales and Revenue Forecast (2022-2029)
10.3 Global Programmatic Advertising Spending Sales, Revenue and Price Forecast by Type (2022-2029)
10.4 Global Programmatic Advertising Spending Consumption Forecast by Application (2022-2029)
10.5 Programmatic Advertising Spending Market Forecast Under COVID-19
11 Research Findings and Conclusion
12 Appendix
12.1 Methodology
12.2 Research Data Source
1 Programmatic Advertising Spending Market Overview
1.1 Product Overview and Scope of Programmatic Advertising Spending
1.2 Programmatic Advertising Spending Segment by Type
1.2.1 Global Programmatic Advertising Spending Sales and CAGR (%) Comparison by Type (2017-2029)
1.2.2 The Market Profile of Open auction
1.2.3 The Market Profile of Automated guaranteed
1.2.4 The Market Profile of Invitation-only
1.2.5 The Market Profile of Unreserved fixed-rate
1.3 Global Programmatic Advertising Spending Segment by Application
1.3.1 Programmatic Advertising Spending Consumption (Sales) Comparison by Application (2017-2029)
1.3.2 The Market Profile of Mobile
1.3.3 The Market Profile of Desktop
1.4 Global Programmatic Advertising Spending Market, Region Wise (2017-2022)
1.4.1 Global Programmatic Advertising Spending Market Size (Revenue) and CAGR (%) Comparison by Region (2017-2022)
1.4.2 United States Programmatic Advertising Spending Market Status and Prospect (2017-2022)
1.4.3 Europe Programmatic Advertising Spending Market Status and Prospect (2017-2022)
1.4.3.1 Germany Programmatic Advertising Spending Market Status and Prospect (2017-2022)
1.4.3.2 UK Programmatic Advertising Spending Market Status and Prospect (2017-2022)
1.4.3.3 France Programmatic Advertising Spending Market Status and Prospect (2017-2022)
1.4.3.4 Italy Programmatic Advertising Spending Market Status and Prospect (2017-2022)
1.4.3.5 Spain Programmatic Advertising Spending Market Status and Prospect (2017-2022)
1.4.3.6 Russia Programmatic Advertising Spending Market Status and Prospect (2017-2022)
1.4.3.7 Poland Programmatic Advertising Spending Market Status and Prospect (2017-2022)
1.4.4 China Programmatic Advertising Spending Market Status and Prospect (2017-2022)
1.4.5 Japan Programmatic Advertising Spending Market Status and Prospect (2017-2022)
1.4.6 India Programmatic Advertising Spending Market Status and Prospect (2017-2022)
1.4.7 Southeast Asia Programmatic Advertising Spending Market Status and Prospect (2017-2022)
1.4.7.1 Malaysia Programmatic Advertising Spending Market Status and Prospect (2017-2022)
1.4.7.2 Singapore Programmatic Advertising Spending Market Status and Prospect (2017-2022)
1.4.7.3 Philippines Programmatic Advertising Spending Market Status and Prospect (2017-2022)
1.4.7.4 Indonesia Programmatic Advertising Spending Market Status and Prospect (2017-2022)
1.4.7.5 Thailand Programmatic Advertising Spending Market Status and Prospect (2017-2022)
1.4.7.6 Vietnam Programmatic Advertising Spending Market Status and Prospect (2017-2022)
1.4.8 Latin America Programmatic Advertising Spending Market Status and Prospect (2017-2022)
1.4.8.1 Brazil Programmatic Advertising Spending Market Status and Prospect (2017-2022)
1.4.8.2 Mexico Programmatic Advertising Spending Market Status and Prospect (2017-2022)
1.4.8.3 Colombia Programmatic Advertising Spending Market Status and Prospect (2017-2022)
1.4.9 Middle East and Africa Programmatic Advertising Spending Market Status and Prospect (2017-2022)
1.4.9.1 Saudi Arabia Programmatic Advertising Spending Market Status and Prospect (2017-2022)
1.4.9.2 United Arab Emirates Programmatic Advertising Spending Market Status and Prospect (2017-2022)
1.4.9.3 Turkey Programmatic Advertising Spending Market Status and Prospect (2017-2022)
1.4.9.4 Egypt Programmatic Advertising Spending Market Status and Prospect (2017-2022)
1.4.9.5 South Africa Programmatic Advertising Spending Market Status and Prospect (2017-2022)
1.4.9.6 Nigeria Programmatic Advertising Spending Market Status and Prospect (2017-2022)
1.5 Global Market Size of Programmatic Advertising Spending (2017-2029)
1.5.1 Global Programmatic Advertising Spending Revenue Status and Outlook (2017-2029)
1.5.2 Global Programmatic Advertising Spending Sales Status and Outlook (2017-2029)
2 Global Programmatic Advertising Spending Market Landscape by Player
2.1 Global Programmatic Advertising Spending Sales and Share by Player (2017-2022)
2.2 Global Programmatic Advertising Spending Revenue and Market Share by Player (2017-2022)
2.3 Global Programmatic Advertising Spending Average Price by Player (2017-2022)
2.4 Global Programmatic Advertising Spending Gross Margin by Player (2017-2022)
2.5 Programmatic Advertising Spending Manufacturing Base Distribution, Sales Area and Product Type by Player
2.6 Programmatic Advertising Spending Market Competitive Situation and Trends
2.6.1 Programmatic Advertising Spending Market Concentration Rate
2.6.2 Programmatic Advertising Spending Market Share of Top 3 and Top 6 Players
2.6.3 Mergers & Acquisitions, Expansion
3 Programmatic Advertising Spending Upstream and Downstream Analysis
3.1 Programmatic Advertising Spending Industrial Chain Analysis
3.2 Key Raw Materials Suppliers and Price Analysis
3.3 Key Raw Materials Supply and Demand Analysis
3.4 Manufacturing Process Analysis
3.5 Market Concentration Rate of Raw Materials
3.6 Downstream Buyers
3.7 Value Chain Status Under COVID-19
4 Programmatic Advertising Spending Manufacturing Cost Analysis
4.1 Manufacturing Cost Structure Analysis
4.2 Programmatic Advertising Spending Key Raw Materials Cost Analysis
4.2.1 Key Raw Materials Introduction
4.2.2 Price Trend of Key Raw Materials
4.3 Labor Cost Analysis
4.3.1 Labor Cost of Programmatic Advertising Spending Under COVID-19
4.4 Energy Costs Analysis
4.5 R&D Costs Analysis
5 Market Dynamics
5.1 Drivers
5.2 Restraints and Challenges
5.3 Opportunities
5.3.1 Advances in Innovation and Technology for Programmatic Advertising Spending
5.3.2 Increased Demand in Emerging Markets
5.4 Programmatic Advertising Spending Industry Development Trends under COVID-19 Outbreak
5.4.1 Global COVID-19 Status Overview
5.4.2 Influence of COVID-19 Outbreak on Programmatic Advertising Spending Industry Development
5.5 Consumer Behavior Analysis
6 Players Profiles
6.1 Adobe Inc.
6.1.1 Adobe Inc. Basic Information, Manufacturing Base, Sales Area and Competitors
6.1.2 Programmatic Advertising Spending Product Profiles, Application and Specification
6.1.3 Adobe Inc. Programmatic Advertising Spending Market Performance (2017-2022)
6.1.4 Adobe Inc. Business Overview
6.2 Roku Inc.
6.2.1 Roku Inc. Basic Information, Manufacturing Base, Sales Area and Competitors
6.2.2 Programmatic Advertising Spending Product Profiles, Application and Specification
6.2.3 Roku Inc. Programmatic Advertising Spending Market Performance (2017-2022)
6.2.4 Roku Inc. Business Overview
6.3 The Rubicon Project Inc.
6.3.1 The Rubicon Project Inc. Basic Information, Manufacturing Base, Sales Area and Competitors
6.3.2 Programmatic Advertising Spending Product Profiles, Application and Specification
6.3.3 The Rubicon Project Inc. Programmatic Advertising Spending Market Performance (2017-2022)
6.3.4 The Rubicon Project Inc. Business Overview
6.4 Amazon.com Inc.
6.4.1 Amazon.com Inc. Basic Information, Manufacturing Base, Sales Area and Competitors
6.4.2 Programmatic Advertising Spending Product Profiles, Application and Specification
6.4.3 Amazon.com Inc. Programmatic Advertising Spending Market Performance (2017-2022)
6.4.4 Amazon.com Inc. Business Overview
6.5 ATandT Inc.
6.5.1 ATandT Inc. Basic Information, Manufacturing Base, Sales Area and Competitors
6.5.2 Programmatic Advertising Spending Product Profiles, Application and Specification
6.5.3 ATandT Inc. Programmatic Advertising Spending Market Performance (2017-2022)
6.5.4 ATandT Inc. Business Overview
6.6 Verizon Communications Inc.
6.6.1 Verizon Communications Inc. Basic Information, Manufacturing Base, Sales Area and Competitors
6.6.2 Programmatic Advertising Spending Product Profiles, Application and Specification
6.6.3 Verizon Communications Inc. Programmatic Advertising Spending Market Performance (2017-2022)
6.6.4 Verizon Communications Inc. Business Overview
6.7 Alphabet Inc.
6.7.1 Alphabet Inc. Basic Information, Manufacturing Base, Sales Area and Competitors
6.7.2 Programmatic Advertising Spending Product Profiles, Application and Specification
6.7.3 Alphabet Inc. Programmatic Advertising Spending Market Performance (2017-2022)
6.7.4 Alphabet Inc. Business Overview
6.8 RTL Group SA
6.8.1 RTL Group SA Basic Information, Manufacturing Base, Sales Area and Competitors
6.8.2 Programmatic Advertising Spending Product Profiles, Application and Specification
6.8.3 RTL Group SA Programmatic Advertising Spending Market Performance (2017-2022)
6.8.4 RTL Group SA Business Overview
6.9 Tencent Holdings Ltd.
6.9.1 Tencent Holdings Ltd. Basic Information, Manufacturing Base, Sales Area and Competitors
6.9.2 Programmatic Advertising Spending Product Profiles, Application and Specification
6.9.3 Tencent Holdings Ltd. Programmatic Advertising Spending Market Performance (2017-2022)
6.9.4 Tencent Holdings Ltd. Business Overview
6.10 Singapore Telecommunications Ltd.
6.10.1 Singapore Telecommunications Ltd. Basic Information, Manufacturing Base, Sales Area and Competitors
6.10.2 Programmatic Advertising Spending Product Profiles, Application and Specification
6.10.3 Singapore Telecommunications Ltd. Programmatic Advertising Spending Market Performance (2017-2022)
6.10.4 Singapore Telecommunications Ltd. Business Overview
7 Global Programmatic Advertising Spending Sales and Revenue Region Wise (2017-2022)
7.1 Global Programmatic Advertising Spending Sales and Market Share, Region Wise (2017-2022)
7.2 Global Programmatic Advertising Spending Revenue (Revenue) and Market Share, Region Wise (2017-2022)
7.3 Global Programmatic Advertising Spending Sales, Revenue, Price and Gross Margin (2017-2022)
7.4 United States Programmatic Advertising Spending Sales, Revenue, Price and Gross Margin (2017-2022)
7.4.1 United States Programmatic Advertising Spending Market Under COVID-19
7.5 Europe Programmatic Advertising Spending Sales, Revenue, Price and Gross Margin (2017-2022)
7.5.1 Europe Programmatic Advertising Spending Market Under COVID-19
7.6 China Programmatic Advertising Spending Sales, Revenue, Price and Gross Margin (2017-2022)
7.6.1 China Programmatic Advertising Spending Market Under COVID-19
7.7 Japan Programmatic Advertising Spending Sales, Revenue, Price and Gross Margin (2017-2022)
7.7.1 Japan Programmatic Advertising Spending Market Under COVID-19
7.8 India Programmatic Advertising Spending Sales, Revenue, Price and Gross Margin (2017-2022)
7.8.1 India Programmatic Advertising Spending Market Under COVID-19
7.9 Southeast Asia Programmatic Advertising Spending Sales, Revenue, Price and Gross Margin (2017-2022)
7.9.1 Southeast Asia Programmatic Advertising Spending Market Under COVID-19
7.10 Latin America Programmatic Advertising Spending Sales, Revenue, Price and Gross Margin (2017-2022)
7.10.1 Latin America Programmatic Advertising Spending Market Under COVID-19
7.11 Middle East and Africa Programmatic Advertising Spending Sales, Revenue, Price and Gross Margin (2017-2022)
7.11.1 Middle East and Africa Programmatic Advertising Spending Market Under COVID-19
8 Global Programmatic Advertising Spending Sales, Revenue (Revenue), Price Trend by Type
8.1 Global Programmatic Advertising Spending Sales and Market Share by Type (2017-2022)
8.2 Global Programmatic Advertising Spending Revenue and Market Share by Type (2017-2022)
8.3 Global Programmatic Advertising Spending Price by Type (2017-2022)
8.4 Global Programmatic Advertising Spending Sales Growth Rate by Type (2017-2022)
8.4.1 Global Programmatic Advertising Spending Sales Growth Rate of Open auction (2017-2022)
8.4.2 Global Programmatic Advertising Spending Sales Growth Rate of Automated guaranteed (2017-2022)
8.4.3 Global Programmatic Advertising Spending Sales Growth Rate of Invitation-only (2017-2022)
8.4.4 Global Programmatic Advertising Spending Sales Growth Rate of Unreserved fixed-rate (2017-2022)
9 Global Programmatic Advertising Spending Market Analysis by Application
9.1 Global Programmatic Advertising Spending Consumption and Market Share by Application (2017-2022)
9.2 Global Programmatic Advertising Spending Consumption Growth Rate by Application (2017-2022)
9.2.1 Global Programmatic Advertising Spending Consumption Growth Rate of Mobile (2017-2022)
9.2.2 Global Programmatic Advertising Spending Consumption Growth Rate of Desktop (2017-2022)
10 Global Programmatic Advertising Spending Market Forecast (2022-2029)
10.1 Global Programmatic Advertising Spending Sales, Revenue Forecast (2022-2029)
10.1.1 Global Programmatic Advertising Spending Sales and Growth Rate Forecast (2022-2029)
10.1.2 Global Programmatic Advertising Spending Revenue and Growth Rate Forecast (2022-2029)
10.1.3 Global Programmatic Advertising Spending Price and Trend Forecast (2022-2029)
10.2 Global Programmatic Advertising Spending Sales and Revenue Forecast, Region Wise (2022-2029)
10.2.1 United States Programmatic Advertising Spending Sales and Revenue Forecast (2022-2029)
10.2.2 Europe Programmatic Advertising Spending Sales and Revenue Forecast (2022-2029)
10.2.3 China Programmatic Advertising Spending Sales and Revenue Forecast (2022-2029)
10.2.4 Japan Programmatic Advertising Spending Sales and Revenue Forecast (2022-2029)
10.2.5 India Programmatic Advertising Spending Sales and Revenue Forecast (2022-2029)
10.2.6 Southeast Asia Programmatic Advertising Spending Sales and Revenue Forecast (2022-2029)
10.2.7 Latin America Programmatic Advertising Spending Sales and Revenue Forecast (2022-2029)
10.2.8 Middle East and Africa Programmatic Advertising Spending Sales and Revenue Forecast (2022-2029)
10.3 Global Programmatic Advertising Spending Sales, Revenue and Price Forecast by Type (2022-2029)
10.4 Global Programmatic Advertising Spending Consumption Forecast by Application (2022-2029)
10.5 Programmatic Advertising Spending Market Forecast Under COVID-19
11 Research Findings and Conclusion
12 Appendix
12.1 Methodology
12.2 Research Data Source
Research Methodology
SECONDARY RESEARCH
Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.
PRIMARY RESEARCH
Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.
MARKET ENGINEERING
The market engineering phase involves analysing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.
EXPERT VALIDATION
The market engineered data is verified and validated by a number of experts, both in-house and external.
REPORT WRITING/ PRESENTATION
After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.