Media buying agencies are rapidly shifting towards digital platforms to move with the increasing digitalization and advances in social media, search engine marketing, content marketing and e-commerce technology. As a result of increasing internet penetration and smartphone users, online content marketing platforms are expected to be three times more effective than traditional ones and comparatively cost 62% less. Such digital platforms are targeted towards growing user base of social media websites, such as Facebook, Twitter, Instagram and Pintrest, and other internet portals like Google and Netflix.
Media Buying Agencies And Representative Firms Market Global Report 2017 from The Business Research Company provides the strategists, marketers and senior management with the critical information they need to assess the global media buying agencies and representative firms market.
Reasons to Purchase
Outperform competitors using accurate up to date demand-side dynamics information.
Identify growth segments for investment.
Facilitate decision making on the basis of historic and forecast data and the drivers and restraints on the market.
Create regional and country strategies on the basis of local data and analysis.
Stay abreast of the latest customer and market research findings
Benchmark performance against key competitors.
Develop strategies based on likely future developments.
Utilize the relationships between key data sets for superior strategizing.
Suitable for supporting your internal and external presentations with reliable high quality data and analysis
Gain a global perspective on the development of the market.
Report will be updated with the latest data and delivered to you within 3-5 working days of order.
Description
Where is the largest and fastest growing market for media buying agencies and representative firms? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The media buying agencies and representative firms market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the markets historic and forecast market growth by geography. It places the market within the context of the wider media buying agencies and representative firms market, and compares it with other markets.
The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market and forecasting the future. Drivers and restraints looks at the external factors supporting and controlling the growth of the market.
Market segmentations break down market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers all the regions, key developed countries and major emerging markets. It draws comparisons with country populations and economies to understand the importance of the market by country and how this is changing.
Competitive landscape gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section highlights the likely future developments in the market and suggests approaches companies can take to exploit this.
The media buying agencies market section of the report gives context. It compares the media buying agencies market with other segments of the media buying agencies market by size and growth, historic and forecast. It analyses Expenditure Per Capita, Media Buying Agencies Indicators Comparison, Media Buying Agencies Enterprise And Employee Comparison
Scope
Markets covered: Full Media Planning And Buying Services, Media Buying Services, Media Planning Services, Print Media Representation, Television Representation, Radio Representation, Digital Media Representation And Other Services
Companies mentioned: Publicis Groupe, Omnicom Group Inc., Interpublic Group of companies, WPP, Dentsu, Katz Media Group, Edelman, Cox Media Group, MSL Group, Ketchum, Media Consulta
Countries: China, India, Japan, UK, Germany, France, Italy, Spain, Russia, USA, Brazil
Regions: Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa, Oceania.
Time series: Five years historic and forecast.
Data: Ratios of market size and growth to related markets, population, GDP, Expenditure Per Capita, Media Buying Agencies Indicators Comparison, Media Buying Agencies Enterprise And Employee Comparison
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Executive Summary of the report (If applicable)
The media buying agencies are engaged in buying advertising space or time from advertising outlets and selling them to individual companies or advertising agencies.
The Americas was the x largest geographic region in the Media Buying Agencies market in 2016, accounting for $x billion or x% of the global market. Asia was the x largest geographic market, accounting for $x billion or x% of the global market.Europe was the x largest geographic market, accounting for $x billion or x% of the global market. The Middle East and Africa accounted for x% and $x billion, while Oceania accounted for x% of the global Media Buying Agencies market.
Media buying agencies are rapidly shifting towards digital platforms to move with the increasing digitalization and advances in social media, search engine marketing, content marketing and e-commerce technology. As a result of increasing internet penetration and smartphone users, online content marketing platforms are expected to be three times more effective than traditional ones and comparatively cost 62% less . Such digital platforms are targeted towards growing user base of social media websites, such as Facebook, Twitter, Instagram and Pintrest, and other internet portals like Google and Netflix. Moreover, they allow businesses to track the performance and effectiveness through real-time information. This helps companies to plan their future marketing strategies. According to a report by Altimeter Group, 78% of global companies plan to establish independent social media marketing teams in 2016, from 71% in 2015 and 67% in 2012 . Products Mentioned in the report (If applicable) -
Full Media Planning And Buying Services, Media Buying Services, Media Planning Services, Print Media Representation, Television Representation, Radio Representation, Digital Media Representation And Other Services
Companies Mentioned in the report (If applicable)
Publicis Groupe, Omnicom Group Inc., Interpublic Group of companies, WPP, Dentsu, Katz Media Group, Edelman, Cox Media Group, MSL Group, Ketchum, Media Consulta
Media Buying Agencies And Representative Firms Market Global Report 2017 from The Business Research Company provides the strategists, marketers and senior management with the critical information they need to assess the global media buying agencies and representative firms market.
Reasons to Purchase
Outperform competitors using accurate up to date demand-side dynamics information.
Identify growth segments for investment.
Facilitate decision making on the basis of historic and forecast data and the drivers and restraints on the market.
Create regional and country strategies on the basis of local data and analysis.
Stay abreast of the latest customer and market research findings
Benchmark performance against key competitors.
Develop strategies based on likely future developments.
Utilize the relationships between key data sets for superior strategizing.
Suitable for supporting your internal and external presentations with reliable high quality data and analysis
Gain a global perspective on the development of the market.
Report will be updated with the latest data and delivered to you within 3-5 working days of order.
Description
Where is the largest and fastest growing market for media buying agencies and representative firms? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The media buying agencies and representative firms market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the markets historic and forecast market growth by geography. It places the market within the context of the wider media buying agencies and representative firms market, and compares it with other markets.
The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market and forecasting the future. Drivers and restraints looks at the external factors supporting and controlling the growth of the market.
Market segmentations break down market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers all the regions, key developed countries and major emerging markets. It draws comparisons with country populations and economies to understand the importance of the market by country and how this is changing.
Competitive landscape gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section highlights the likely future developments in the market and suggests approaches companies can take to exploit this.
The media buying agencies market section of the report gives context. It compares the media buying agencies market with other segments of the media buying agencies market by size and growth, historic and forecast. It analyses Expenditure Per Capita, Media Buying Agencies Indicators Comparison, Media Buying Agencies Enterprise And Employee Comparison
Scope
Markets covered: Full Media Planning And Buying Services, Media Buying Services, Media Planning Services, Print Media Representation, Television Representation, Radio Representation, Digital Media Representation And Other Services
Companies mentioned: Publicis Groupe, Omnicom Group Inc., Interpublic Group of companies, WPP, Dentsu, Katz Media Group, Edelman, Cox Media Group, MSL Group, Ketchum, Media Consulta
Countries: China, India, Japan, UK, Germany, France, Italy, Spain, Russia, USA, Brazil
Regions: Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa, Oceania.
Time series: Five years historic and forecast.
Data: Ratios of market size and growth to related markets, population, GDP, Expenditure Per Capita, Media Buying Agencies Indicators Comparison, Media Buying Agencies Enterprise And Employee Comparison
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Executive Summary of the report (If applicable)
The media buying agencies are engaged in buying advertising space or time from advertising outlets and selling them to individual companies or advertising agencies.
The Americas was the x largest geographic region in the Media Buying Agencies market in 2016, accounting for $x billion or x% of the global market. Asia was the x largest geographic market, accounting for $x billion or x% of the global market.Europe was the x largest geographic market, accounting for $x billion or x% of the global market. The Middle East and Africa accounted for x% and $x billion, while Oceania accounted for x% of the global Media Buying Agencies market.
Media buying agencies are rapidly shifting towards digital platforms to move with the increasing digitalization and advances in social media, search engine marketing, content marketing and e-commerce technology. As a result of increasing internet penetration and smartphone users, online content marketing platforms are expected to be three times more effective than traditional ones and comparatively cost 62% less . Such digital platforms are targeted towards growing user base of social media websites, such as Facebook, Twitter, Instagram and Pintrest, and other internet portals like Google and Netflix. Moreover, they allow businesses to track the performance and effectiveness through real-time information. This helps companies to plan their future marketing strategies. According to a report by Altimeter Group, 78% of global companies plan to establish independent social media marketing teams in 2016, from 71% in 2015 and 67% in 2012 . Products Mentioned in the report (If applicable) -
Full Media Planning And Buying Services, Media Buying Services, Media Planning Services, Print Media Representation, Television Representation, Radio Representation, Digital Media Representation And Other Services
Companies Mentioned in the report (If applicable)
Publicis Groupe, Omnicom Group Inc., Interpublic Group of companies, WPP, Dentsu, Katz Media Group, Edelman, Cox Media Group, MSL Group, Ketchum, Media Consulta
1. Media Buying Agencies And Representative Firms Market Characteristics;
2. Media Buying Agencies And Representative Firms Market Size And Growth;
2.1. Historic Market Growth; 2.1.1. Drivers Of The Market; 2.1.2. Restraints On The Market; 2.2. Forecast Market Growth; 2.2.1. Drivers Of The Market; 2.2.2. Restraints On The Market;
3. Pestle Analysis;
3.1. Political; 3.2. Economic; 3.3. Social; 3.4. Technological; 3.5. Legal; 3.6. Environmental;
4. Media Buying Agencies And Representative Firms Market Customer Information;
5. Media Buying Agencies And Representative Firms Market Segmentation;
5.1. Global Media Buying Agencies And Representative Firms Market , 2016, By Segment; Full Media Planning And Buying Services; Media Buying Services; Media Planning Services; Print Media Representation,; Television Representation,; Radio Representation; Digital Media Representation And Other Services; 5.2. Global Media Buying Agencies And Representative Firms Market , 2012 2020, Historic And Forecast, By Segment;
6. Media Buying Agencies And Representative Firms Market Regional And Country Analysis;
6.1. Global Media Buying Agencies And Representative Firms Market , 2016, By Region; 6.2. Global Media Buying Agencies And Representative Firms Market , 2012 2020, Historic And Forecast, By Region; 6.3. Media Buying Agencies And Representative Firms Market , 2016, By Country; 6.4. Media Buying Agencies And Representative Firms Market , 2012 2020, Historic And Forecast, By Country;
7. Global Media Buying Agencies And Representative Firms Market Comparison With Macro Economic Factors;
7.1. Media Buying Agencies And Representative Firms Market Size, Percentage Of GDP, Global; 7.2. Per Capita Average Media Buying Agencies And Representative Firms Expenditure, Global;
8. Media Buying Agencies And Representative Firms Market Comparison With Macro Economic Factors Across Countries;
8.1. Media Buying Agencies And Representative Firms Market Size, Percentage Of GDP, By Country; 8.2. Per Capita Average Media Buying Agencies And Representative Firms Expenditure, By Country;
9. Media Buying Agencies And Representative Firms Market Comparison With Industry Metrics;
9.1. Total Enterprises, By Country, 2016, Millions; 9.2. Average Spending On Media Buying Agencies And Representative Firms By Total Enterprises, By Country, 2016, USD ($); 9.3. Employment In Services Industry As Percentage Of Total Employment, By Country, 2016; 9.4. Total Advertisement Spending, By Country, 2016; 9.5. Media Buying Agencies And Representative Firms Market Value Versus Total Advertisement Spending, By Country, 2016; 9.6. Number Of Advertising Agencies, By Country, 2016; 9.7. Average Media Buying Agencies And Representative Firms Maket Revenue Per Advertising Agency, By Country, 2016;
10. Asia-Pacific Media Buying Agencies And Representative Firms Market;
10.1.1. Asia-Pacific Media Buying Agencies And Representative Firms Market Overview; 10.1.2. Asia-Pacific Media Buying Agencies And Representative Firms Historic Market, 2012 2016; 10.1.3. Asia-Pacific Media Buying Agencies And Representative Firms Forecast Market, 2016 2020; 10.1.4. Asia-Pacific Media Buying Agencies And Representative Firms Market , 2016, By Segment; Full Media Planning And Buying Services; Media Buying Services; Media Planning Services; Print Media Representation,; Television Representation,; Radio Representation; Digital Media Representation And Other Services; 10.2. Asia-Pacific Media Buying Agencies And Representative Firms Market : Country Analysis; 10.3. China Media Buying Agencies And Representative Firms Market; 10.3.1. China Media Buying Agencies And Representative Firms Market Overview; 10.3.2. China Media Buying Agencies And Representative Firms Historic Market, 2012 2016; 10.3.3. China Media Buying Agencies And Representative Firms Forecast Market, 2016 2020; 10.3.4. China Media Buying Agencies And Representative Firms Market , 2016, By Segment; Full Media Planning And Buying Services,; Media Buying Services,; Media Planning Services,; Print Media Representation; Television Representation; Radio Representation; Digital Media Representation And Other Services; 10.3.5. China Media Buying Agencies And Representative Firms Market , Percentage Of GDP, 2012 2020; 10.3.6. China Per Capita Average Media Buying Agencies And Representative Firms Expenditure, 2012 2020; 10.3.7. Media Buying Agencies And Representative Firms Market Comparison With Industry Metrics; 10.3.7.1. China Number Of Advertising Agencies, 2012 - 2016; 10.3.7.2. China Average Media Buying Agencies And Representative Firms Market Revenue Per Advertising Agency 2012 - 2016; 10.4. India Media Buying Agencies And Representative Firms Market; 10.4.1. India Media Buying Agencies And Representative Firms Market Overview; 10.4.2. India Media Buying Agencies And Representative Firms Historic Market, 2012 2016; 10.4.3. India Media Buying Agencies And Representative Firms Forecast Market, 2016 2020; 10.4.4. India Media Buying Agencies And Representative Firms Market , 2016, By Segment; Full Media Planning And Buying Services; Media Buying Services,; Media Planning Services,; Print Media Representation; Television Representation; Radio Representation; Digital Media Representation And Other Services; 10.4.5. India Media Buying Agencies And Representative Firms Market , Percentage Of GDP, 2012 2020; 10.4.6. India Per Capita Average Media Buying Agencies And Representative Firms Expenditure, 2012 2020; 10.4.7. Media Buying Agencies And Representative Firms Market Comparison With Industry Metrics; 10.4.7.1. India Number Of Advertising Agencies, 2012 - 2016; 10.4.7.2. India Average Media Buying Agencies And Representative Firms Market Revenue Per Advertising Agency 2012 - 2016; 10.5. Japan Media Buying Agencies And Representative Firms Market; 10.5.1. Japan Media Buying Agencies And Representative Firms Market Overview; 10.5.2. Japan Media Buying Agencies And Representative Firms Historic Market, 2012 2016; 10.5.3. Japan Media Buying Agencies And Representative Firms Forecast Market, 2016 2020; 10.5.4. Japan Media Buying Agencies And Representative Firms Market , 2016, By Segment; Full Media Planning And Buying Services,; Media Buying Services; Media Planning Services; Print Media Representation; Television Representation; Radio Representation; Digital Media Representation And Other Services; 10.5.5. Japan Media Buying Agencies And Representative Firms Market , Percentage Of GDP, 2012 2020; 10.5.6. Japan Per Capita Average Media Buying Agencies And Representative Firms Expenditure, 2012 2020; 10.5.7. Media Buying Agencies And Representative Firms Market Comparison With Industry Metrics; 10.5.7.1. Japan Number Of Advertising Agencies, 2012 - 2016; 10.5.7.2. Japan Average Media Buying Agencies And Representative Firms Market Revenue Per Advertising Agency 2012 2016; 10.6. Australia Media Buying Agencies And Representative Firms Market; 10.6.1. Australia Media Buying Agencies And Representative Firms Historic Market, 2012 2016; 10.6.2. Australia Media Buying Agencies And Representative Firms Forecast Market, 2016 2020; 10.6.3. Australia Media Buying Agencies And Representative Firms Market , 2016, By Segment; Full Media Planning And Buying Services,; Media Buying Services; Media Planning Services; Print Media Representation; Television Representation; Radio Representation; Digital Media Representation And Other Services; 10.6.4. Australia Media Buying Agencies And Representative Firms Market , Percentage Of GDP, 2012 2020; 10.6.5. Australia Per Capita Average Media Buying Agencies And Representative Firms Expenditure, 2012 2020; 10.6.6. Media Buying Agencies And Representative Firms Market Comparison With Industry Metrics; 10.6.6.1. Australia Number Of Advertising Agencies, 2012 - 2016; 10.6.6.2. Australia Average Media Buying Agencies And Representative Firms Market Revenue Per Advertising Agency 2012 - 2016;
11. Western Europe Media Buying Agencies And Representative Firms Market;
11.1.1. Western Europe Media Buying Agencies And Representative Firms Market Overview; 11.1.2. Western Europe Media Buying Agencies And Representative Firms Historic Market, 2012 2016; 11.1.3. Western Europe Media Buying Agencies And Representative Firms Forecast Market, 2016 2020; 11.1.4. Western Europe Media Buying Agencies And Representative Firms Market , 2016, By Segment; Full Media Planning And Buying Services,; Media Buying Services; Media Planning Services; Print Media Representation; Television Representation; Radio Representation; Digital Media Representation And Other Services; 11.2. Western Europe Media Buying Agencies And Representative Firms Market : Country Analysis; 11.3. UK Media Buying Agencies And Representative Firms Market; 11.3.1. UK Media Buying Agencies And Representative Firms Market Overview; 11.3.2. UK Media Buying Agencies And Representative Firms Historic Market, 2012 2016; 11.3.3. UK Media Buying Agencies And Representative Firms Forecast Market, 2016 2020; 11.3.4. UK Media Buying Agencies And Representative Firms Market , 2016, By Segment; Full Media Planning And Buying Services,; Media Buying Services; Media Planning Services; Print Media Representation; Television Representation; Radio Representation; Digital Media Representation And Other Services; 11.3.5. UK Media Buying Agencies And Representative Firms Market , Percentage Of GDP, 2012 2020; 11.3.6. UK Per Capita Average Media Buying Agencies And Representative Firms Expenditure, 2012 2020; 11.3.7. Media Buying Agencies And Representative Firms Market Comparison With Industry Metrics; 11.3.7.1. UK Number Of Advertising Agencies, 2012 - 2016; 11.3.7.2. UK Average Media Buying Agencies And Representative Firms Market Revenue Per Advertising Agency 2012 - 2016; 11.4. Germany Media Buying Agencies And Representative Firms Market; 11.4.1. Germany Media Buying Agencies And Representative Firms Historic Market, 2012 2016; 11.4.2. Germany Media Buying Agencies And Representative Firms Forecast Market, 2016 2020; 11.4.3. Germany Media Buying Agencies And Representative Firms Market , 2016, By Segment; Full Media Planning And Buying Services,; Media Buying Services; Media Planning Services; Print Media Representation; Television Representation; Radio Representation; Digital Media Representation And Other Services; 11.4.4. Germany Media Buying Agencies And Representative Firms Market , Percentage Of GDP, 2012 2020; 11.4.5. Germany Per Capita Average Media Buying Agencies And Representative Firms Expenditure, 2012 2020; 11.4.6. Media Buying Agencies And Representative Firms Market Comparison With Industry Metrics; 11.4.6.1. Germany Number Of Advertising Agencies, 2012 - 2016; 11.4.6.2. Germany Average Media Buying Agencies And Representative Firms Market Revenue Per Advertising Agency 2012 - 2016; 11.5. France Media Buying Agencies And Representative Firms Market; 11.5.1. France Media Buying Agencies And Representative Firms Historic Market, 2012 2016; 11.5.2. France Media Buying Agencies And Representative Firms Forecast Market, 2016 2020; 11.5.3. France Media Buying Agencies And Representative Firms Market , 2016, By Segment; Full Media Planning And Buying Services,; Full Media Planning And Buying Services,; Media Buying Services; Media Planning Services; Print Media Representation; Television Representation; Radio Representation; Digital Media Representation And Other Services; 11.5.4. France Media Buying Agencies And Representative Firms Market , Percentage Of GDP, 2012 2020; 11.5.5. France Per Capita Average Media Buying Agencies And Representative Firms Expenditure, 2012 2020; 11.5.6. Media Buying Agencies And Representative Firms Market Comparison With Industry Metrics; 11.5.6.1. France Number Of Advertising Agencies, 2012 - 2016; 11.5.6.2. France Average Media Buying Agencies And Representative Firms Market Revenue Per Advertising Agency 2012 - 2016; 11.6. Italy Media Buying Agencies And Representative Firms Market; 11.6.1. Italy Media Buying Agencies And Representative Firms Historic Market, 2012 2016; 11.6.2. Italy Media Buying Agencies And Representative Firms Forecast Market, 2016 2020; 11.6.3. Italy Media Buying Agencies And Representative Firms Market , 2016, By Segment; Full Media Planning And Buying Services,; Media Buying Services; Media Planning Services; Print Media Representation; Television Representation; Radio Representation; Digital Media Representation And Other Services; 11.6.4. Italy Media Buying Agencies And Representative Firms Market , Percentage Of GDP, 2012 2020; 11.6.5. Italy Per Capita Average Media Buying Agencies And Representative Firms Expenditure, 2012 2020; 11.6.6. Media Buying Agencies And Representative Firms Market Comparison With Industry Metrics; 11.6.6.1. Italy Number Of Advertising Agencies, 2012 - 2016; 11.6.6.2. Italy Average Media Buying Agencies And Representative Firms Market Revenue Per Advertising Agency 2012 - 2016; 11.7. Spain Media Buying Agencies And Representative Firms Market; 11.7.1. Spain Media Buying Agencies And Representative Firms Historic Market, 2012 2016; 11.7.2. Spain Media Buying Agencies And Representative Firms Forecast Market, 2016 2020; 11.7.3. Spain Media Buying Agencies And Representative Firms Market , 2016, By Segment; Full Media Planning And Buying Services,; Media Buying Services; Media Planning Services; Print Media Representation; Television Representation; Radio Representation; Digital Media Representation And Other Services; 11.7.4. Spain Media Buying Agencies And Representative Firms Market , Percentage Of GDP, 2012 2020; 11.7.5. Spain Per Capita Average Media Buying Agencies And Representative Firms Expenditure, 2012 2020; 11.7.6. Media Buying Agencies And Representative Firms Market Comparison With Industry Metrics; 11.7.6.1. Spain Number Of Advertising Agencies, 2012 - 2016; 11.7.6.2. Spain Average Media Buying Agencies And Representative Firms Market Revenue Per Advertising Agency 2012 - 2016;
12. Eastern Europe Media Buying Agencies And Representative Firms Market;
12.1.1. Eastern Europe Media Buying Agencies And Representative Firms Market Overview; 12.1.2. Eastern Europe Media Buying Agencies And Representative Firms Historic Market, 2012 2016; 12.1.3. Eastern Europe Media Buying Agencies And Representative Firms Forecast Market, 2016 2020; 12.1.4. Eastern Europe Media Buying Agencies And Representative Firms Market , 2016, By Segment; Full Media Planning And Buying Services,; Media Buying Services; Media Planning Services; Print Media Representation; Television Representation; Radio Representation; Digital Media Representation And Other Services; 12.2. Eastern Europe Media Buying Agencies And Representative Firms Market : Country Analysis; 12.3. Russia Media Buying Agencies And Representative Firms Market; 12.3.1. Russia Media Buying Agencies And Representative Firms Historic Market, 2012 2016; 12.3.2. Russia Media Buying Agencies And Representative Firms Forecast Market, 2016 2020; 12.3.3. Russia Media Buying Agencies And Representative Firms Market , 2016, By Segment; Full Media Planning And Buying Services,; Media Buying Services; Media Planning Services; Print Media Representation; Television Representation; Radio Representation; Digital Media Representation And Other Services; 12.3.4. Russia Media Buying Agencies And Representative Firms Market , Percentage Of GDP, 2012 2020; 12.3.5. Russia Per Capita Average Media Buying Agencies And Representative Firms Expenditure, 2012 2020; 12.3.6. Media Buying Agencies And Representative Firms Market Comparison With Industry Metrics; 12.3.6.1. Russia Number Of Advertising Agencies, 2012 - 2016; 12.3.6.2. Russia Average Media Buying Agencies And Representative Firms Market Revenue Per Advertising Agency 2012 - 2016;
13. North America Media Buying Agencies And Representative Firms Market;
13.1.1. North America Media Buying Agencies And Representative Firms Market Overview; 13.1.2. North America Media Buying Agencies And Representative Firms Historic Market, 2012 2016; 13.1.3. North America Media Buying Agencies And Representative Firms Forecast Market, 2016 2020; 13.1.4. North America Media Buying Agencies And Representative Firms Market , 2016, By Segment; Full Media Planning And Buying Services,; Media Buying Services; Media Planning Services; Print Media Representation; Television Representation; Radio Representation; Digital Media Representation And Other Services; 13.3. USA Media Buying Agencies And Representative Firms Market; 13.3.1. USA Media Buying Agencies And Representative Firms Historic Market, 2012 2016; 13.3.2. USA Media Buying Agencies And Representative Firms Forecast Market, 2016 2020; 13.3.3. USA Media Buying Agencies And Representative Firms Market , 2016, By Segment; Full Media Planning And Buying Services,; Media Buying Services; Media Planning Services; Print Media Representation; Television Representation; Radio Representation; Digital Media Representation And Other Services; 13.3.4. USA Media Buying Agencies And Representative Firms Market , Percentage Of GDP, 2012 2020; 13.3.5. USA Per Capita Average Media Buying Agencies And Representative Firms Expenditure, 2012 2020; 13.3.6. Media Buying Agencies And Representative Firms Market Comparison With Industry Metrics; 13.3.6.1. USA Number Of Advertising Agencies, 2012 - 2016; 13.3.6.2. USA Average Media Buying Agencies And Representative Firms Market Revenue Per Advertising Agency 2012 - 2016;
14. South America Media Buying Agencies And Representative Firms Market;
14.1.1. South America Media Buying Agencies And Representative Firms Market Overview; 14.1.2. South America Media Buying Agencies And Representative Firms Historic Market, 2012 2016; 14.1.3. South America Media Buying Agencies And Representative Firms Forecast Market, 2016 2020; 14.1.4. South America Media Buying Agencies And Representative Firms Market , 2016, By Segment; Full Media Planning And Buying Services,; Media Buying Services; Media Planning Services; Print Media Representation; Television Representation; Radio Representation; Digital Media Representation And Other Services; 14.2. South America Media Buying Agencies And Representative Firms Market : Country Analysis; 14.3. Brazil Media Buying Agencies And Representative Firms Market; 14.3.1. Brazil Media Buying Agencies And Representative Firms Historic Market, 2012 2016; 14.3.2. Brazil Media Buying Agencies And Representative Firms Forecast Market, 2016 2020; 14.3.3. Brazil Media Buying Agencies And Representative Firms Market , 2016, By Segment; Full Media Planning And Buying Services,; Media Buying Services; Media Planning Services; Print Media Representation; Television Representation; Radio Representation; Digital Media Representation And Other Services; 14.3.4. Brazil Media Buying Agencies And Representative Firms Market , Percentage Of GDP, 2012 2020; 14.3.5. Brazil Per Capita Average Media Buying Agencies And Representative Firms Expenditure, 2012 2020; 14.3.6. Media Buying Agencies And Representative Firms Market Comparison With Industry Metrics; 14.3.6.1. Brazil Number Of Advertising Agencies, 2012 - 2016; 14.3.6.2. Brazil Average Media Buying Agencies And Representative Firms Market Revenue Per Advertising Agency 2012 - 2016;
15. Middle East Media Buying Agencies And Representative Firms Market;
15.1.1. Middle East Media Buying Agencies And Representative Firms Market Overview; 15.1.2. Middle East Media Buying Agencies And Representative Firms Historic Market, 2012 2016; 15.1.3. Middle East Media Buying Agencies And Representative Firms Forecast Market, 2016 2020; 15.1.4. Middle East Media Buying Agencies And Representative Firms Market , 2016, By Segment; Full Media Planning And Buying Services,; Media Buying Services; Media Planning Services; Print Media Representation; Television Representation; Radio Representation; Digital Media Representation And Other Services;
16. Africa Media Buying Agencies And Representative Firms Market;
16.1.1. Africa Media Buying Agencies And Representative Firms Market Overview; 16.1.2. Africa Media Buying Agencies And Representative Firms Historic Market, 2012 2016; 16.1.3. Africa Media Buying Agencies And Representative Firms Forecast Market, 2016 2020; 16.1.4. Africa Media Buying Agencies And Representative Firms Market , 2016, By Segment; Full Media Planning And Buying Services,; Media Buying Services; Media Planning Services; Print Media Representation; Television Representation; Radio Representation;
17. Media Buying Agencies And Representative Firms Market Competitive Landscape;
17.1. Company Profiles; 17.2. Publicise Groupie; 17.2.1. Overview; 17.2.2. Products And Services; 17.2.3. Strategy; 17.2.4. Financial Performance; 17.3. Omnicom Group Inc.; 17.3.1. Overview; 17.3.2. Products And Services; 17.3.3. Strategy; 17.3.4. Financial Performance; 17.4. Interpublic Group of companies; 17.4.1. Overview; 17.4.2. Products And Services; 17.4.3. Strategy; 17.4.4. Financial Performance; 17.5. WPP; 17.5.1. Overview; 17.5.2. Products And Services; 17.5.3. Strategy; 17.5.4. Financial Performance; 17.6. Dentsu; 17.6.1. Overview; 17.6.2. Products And Services; 17.6.3. Strategy; 17.6.4. Financial Performance;
18. Key Mergers And Acquisitions In The Media Buying Agencies And Representative Firms Market;
19. Market Background Advertising, Public Relations, And Related Services Market;
19.1.1. Advertising, Public Relations, And Related Services Characteristics; 19.1.2. Advertising, Public Relations, And Related Services Market Historic Growth; 19.1.3. Advertising, Public Relations, And Related Services Market Forecast Growth; 19.1.4. Key Mergers And Acquisitions In Advertising, Public Relations, And Related Services Industry;
20. Market Background: Global Professional Services Market;
20.1.1. Professional Services Market Characteristics; 20.1.2. Professional Services Market Historic Growth; 20.1.3. Professional Services Market Forecast Growth; 20.1.4. Key Mergers And Acquisitions In Professional Services Industry;
21. Appendix;
21.1. NAICS Definitions Of Industry Covered In This Report; 21.2. Abbreviations; 21.3. Currencies; 21.4. Research Inquiries; 21.5. The Business Research Company; 21.6. Copyright And Disclaimer
2. Media Buying Agencies And Representative Firms Market Size And Growth;
2.1. Historic Market Growth; 2.1.1. Drivers Of The Market; 2.1.2. Restraints On The Market; 2.2. Forecast Market Growth; 2.2.1. Drivers Of The Market; 2.2.2. Restraints On The Market;
3. Pestle Analysis;
3.1. Political; 3.2. Economic; 3.3. Social; 3.4. Technological; 3.5. Legal; 3.6. Environmental;
4. Media Buying Agencies And Representative Firms Market Customer Information;
5. Media Buying Agencies And Representative Firms Market Segmentation;
5.1. Global Media Buying Agencies And Representative Firms Market , 2016, By Segment; Full Media Planning And Buying Services; Media Buying Services; Media Planning Services; Print Media Representation,; Television Representation,; Radio Representation; Digital Media Representation And Other Services; 5.2. Global Media Buying Agencies And Representative Firms Market , 2012 2020, Historic And Forecast, By Segment;
6. Media Buying Agencies And Representative Firms Market Regional And Country Analysis;
6.1. Global Media Buying Agencies And Representative Firms Market , 2016, By Region; 6.2. Global Media Buying Agencies And Representative Firms Market , 2012 2020, Historic And Forecast, By Region; 6.3. Media Buying Agencies And Representative Firms Market , 2016, By Country; 6.4. Media Buying Agencies And Representative Firms Market , 2012 2020, Historic And Forecast, By Country;
7. Global Media Buying Agencies And Representative Firms Market Comparison With Macro Economic Factors;
7.1. Media Buying Agencies And Representative Firms Market Size, Percentage Of GDP, Global; 7.2. Per Capita Average Media Buying Agencies And Representative Firms Expenditure, Global;
8. Media Buying Agencies And Representative Firms Market Comparison With Macro Economic Factors Across Countries;
8.1. Media Buying Agencies And Representative Firms Market Size, Percentage Of GDP, By Country; 8.2. Per Capita Average Media Buying Agencies And Representative Firms Expenditure, By Country;
9. Media Buying Agencies And Representative Firms Market Comparison With Industry Metrics;
9.1. Total Enterprises, By Country, 2016, Millions; 9.2. Average Spending On Media Buying Agencies And Representative Firms By Total Enterprises, By Country, 2016, USD ($); 9.3. Employment In Services Industry As Percentage Of Total Employment, By Country, 2016; 9.4. Total Advertisement Spending, By Country, 2016; 9.5. Media Buying Agencies And Representative Firms Market Value Versus Total Advertisement Spending, By Country, 2016; 9.6. Number Of Advertising Agencies, By Country, 2016; 9.7. Average Media Buying Agencies And Representative Firms Maket Revenue Per Advertising Agency, By Country, 2016;
10. Asia-Pacific Media Buying Agencies And Representative Firms Market;
10.1.1. Asia-Pacific Media Buying Agencies And Representative Firms Market Overview; 10.1.2. Asia-Pacific Media Buying Agencies And Representative Firms Historic Market, 2012 2016; 10.1.3. Asia-Pacific Media Buying Agencies And Representative Firms Forecast Market, 2016 2020; 10.1.4. Asia-Pacific Media Buying Agencies And Representative Firms Market , 2016, By Segment; Full Media Planning And Buying Services; Media Buying Services; Media Planning Services; Print Media Representation,; Television Representation,; Radio Representation; Digital Media Representation And Other Services; 10.2. Asia-Pacific Media Buying Agencies And Representative Firms Market : Country Analysis; 10.3. China Media Buying Agencies And Representative Firms Market; 10.3.1. China Media Buying Agencies And Representative Firms Market Overview; 10.3.2. China Media Buying Agencies And Representative Firms Historic Market, 2012 2016; 10.3.3. China Media Buying Agencies And Representative Firms Forecast Market, 2016 2020; 10.3.4. China Media Buying Agencies And Representative Firms Market , 2016, By Segment; Full Media Planning And Buying Services,; Media Buying Services,; Media Planning Services,; Print Media Representation; Television Representation; Radio Representation; Digital Media Representation And Other Services; 10.3.5. China Media Buying Agencies And Representative Firms Market , Percentage Of GDP, 2012 2020; 10.3.6. China Per Capita Average Media Buying Agencies And Representative Firms Expenditure, 2012 2020; 10.3.7. Media Buying Agencies And Representative Firms Market Comparison With Industry Metrics; 10.3.7.1. China Number Of Advertising Agencies, 2012 - 2016; 10.3.7.2. China Average Media Buying Agencies And Representative Firms Market Revenue Per Advertising Agency 2012 - 2016; 10.4. India Media Buying Agencies And Representative Firms Market; 10.4.1. India Media Buying Agencies And Representative Firms Market Overview; 10.4.2. India Media Buying Agencies And Representative Firms Historic Market, 2012 2016; 10.4.3. India Media Buying Agencies And Representative Firms Forecast Market, 2016 2020; 10.4.4. India Media Buying Agencies And Representative Firms Market , 2016, By Segment; Full Media Planning And Buying Services; Media Buying Services,; Media Planning Services,; Print Media Representation; Television Representation; Radio Representation; Digital Media Representation And Other Services; 10.4.5. India Media Buying Agencies And Representative Firms Market , Percentage Of GDP, 2012 2020; 10.4.6. India Per Capita Average Media Buying Agencies And Representative Firms Expenditure, 2012 2020; 10.4.7. Media Buying Agencies And Representative Firms Market Comparison With Industry Metrics; 10.4.7.1. India Number Of Advertising Agencies, 2012 - 2016; 10.4.7.2. India Average Media Buying Agencies And Representative Firms Market Revenue Per Advertising Agency 2012 - 2016; 10.5. Japan Media Buying Agencies And Representative Firms Market; 10.5.1. Japan Media Buying Agencies And Representative Firms Market Overview; 10.5.2. Japan Media Buying Agencies And Representative Firms Historic Market, 2012 2016; 10.5.3. Japan Media Buying Agencies And Representative Firms Forecast Market, 2016 2020; 10.5.4. Japan Media Buying Agencies And Representative Firms Market , 2016, By Segment; Full Media Planning And Buying Services,; Media Buying Services; Media Planning Services; Print Media Representation; Television Representation; Radio Representation; Digital Media Representation And Other Services; 10.5.5. Japan Media Buying Agencies And Representative Firms Market , Percentage Of GDP, 2012 2020; 10.5.6. Japan Per Capita Average Media Buying Agencies And Representative Firms Expenditure, 2012 2020; 10.5.7. Media Buying Agencies And Representative Firms Market Comparison With Industry Metrics; 10.5.7.1. Japan Number Of Advertising Agencies, 2012 - 2016; 10.5.7.2. Japan Average Media Buying Agencies And Representative Firms Market Revenue Per Advertising Agency 2012 2016; 10.6. Australia Media Buying Agencies And Representative Firms Market; 10.6.1. Australia Media Buying Agencies And Representative Firms Historic Market, 2012 2016; 10.6.2. Australia Media Buying Agencies And Representative Firms Forecast Market, 2016 2020; 10.6.3. Australia Media Buying Agencies And Representative Firms Market , 2016, By Segment; Full Media Planning And Buying Services,; Media Buying Services; Media Planning Services; Print Media Representation; Television Representation; Radio Representation; Digital Media Representation And Other Services; 10.6.4. Australia Media Buying Agencies And Representative Firms Market , Percentage Of GDP, 2012 2020; 10.6.5. Australia Per Capita Average Media Buying Agencies And Representative Firms Expenditure, 2012 2020; 10.6.6. Media Buying Agencies And Representative Firms Market Comparison With Industry Metrics; 10.6.6.1. Australia Number Of Advertising Agencies, 2012 - 2016; 10.6.6.2. Australia Average Media Buying Agencies And Representative Firms Market Revenue Per Advertising Agency 2012 - 2016;
11. Western Europe Media Buying Agencies And Representative Firms Market;
11.1.1. Western Europe Media Buying Agencies And Representative Firms Market Overview; 11.1.2. Western Europe Media Buying Agencies And Representative Firms Historic Market, 2012 2016; 11.1.3. Western Europe Media Buying Agencies And Representative Firms Forecast Market, 2016 2020; 11.1.4. Western Europe Media Buying Agencies And Representative Firms Market , 2016, By Segment; Full Media Planning And Buying Services,; Media Buying Services; Media Planning Services; Print Media Representation; Television Representation; Radio Representation; Digital Media Representation And Other Services; 11.2. Western Europe Media Buying Agencies And Representative Firms Market : Country Analysis; 11.3. UK Media Buying Agencies And Representative Firms Market; 11.3.1. UK Media Buying Agencies And Representative Firms Market Overview; 11.3.2. UK Media Buying Agencies And Representative Firms Historic Market, 2012 2016; 11.3.3. UK Media Buying Agencies And Representative Firms Forecast Market, 2016 2020; 11.3.4. UK Media Buying Agencies And Representative Firms Market , 2016, By Segment; Full Media Planning And Buying Services,; Media Buying Services; Media Planning Services; Print Media Representation; Television Representation; Radio Representation; Digital Media Representation And Other Services; 11.3.5. UK Media Buying Agencies And Representative Firms Market , Percentage Of GDP, 2012 2020; 11.3.6. UK Per Capita Average Media Buying Agencies And Representative Firms Expenditure, 2012 2020; 11.3.7. Media Buying Agencies And Representative Firms Market Comparison With Industry Metrics; 11.3.7.1. UK Number Of Advertising Agencies, 2012 - 2016; 11.3.7.2. UK Average Media Buying Agencies And Representative Firms Market Revenue Per Advertising Agency 2012 - 2016; 11.4. Germany Media Buying Agencies And Representative Firms Market; 11.4.1. Germany Media Buying Agencies And Representative Firms Historic Market, 2012 2016; 11.4.2. Germany Media Buying Agencies And Representative Firms Forecast Market, 2016 2020; 11.4.3. Germany Media Buying Agencies And Representative Firms Market , 2016, By Segment; Full Media Planning And Buying Services,; Media Buying Services; Media Planning Services; Print Media Representation; Television Representation; Radio Representation; Digital Media Representation And Other Services; 11.4.4. Germany Media Buying Agencies And Representative Firms Market , Percentage Of GDP, 2012 2020; 11.4.5. Germany Per Capita Average Media Buying Agencies And Representative Firms Expenditure, 2012 2020; 11.4.6. Media Buying Agencies And Representative Firms Market Comparison With Industry Metrics; 11.4.6.1. Germany Number Of Advertising Agencies, 2012 - 2016; 11.4.6.2. Germany Average Media Buying Agencies And Representative Firms Market Revenue Per Advertising Agency 2012 - 2016; 11.5. France Media Buying Agencies And Representative Firms Market; 11.5.1. France Media Buying Agencies And Representative Firms Historic Market, 2012 2016; 11.5.2. France Media Buying Agencies And Representative Firms Forecast Market, 2016 2020; 11.5.3. France Media Buying Agencies And Representative Firms Market , 2016, By Segment; Full Media Planning And Buying Services,; Full Media Planning And Buying Services,; Media Buying Services; Media Planning Services; Print Media Representation; Television Representation; Radio Representation; Digital Media Representation And Other Services; 11.5.4. France Media Buying Agencies And Representative Firms Market , Percentage Of GDP, 2012 2020; 11.5.5. France Per Capita Average Media Buying Agencies And Representative Firms Expenditure, 2012 2020; 11.5.6. Media Buying Agencies And Representative Firms Market Comparison With Industry Metrics; 11.5.6.1. France Number Of Advertising Agencies, 2012 - 2016; 11.5.6.2. France Average Media Buying Agencies And Representative Firms Market Revenue Per Advertising Agency 2012 - 2016; 11.6. Italy Media Buying Agencies And Representative Firms Market; 11.6.1. Italy Media Buying Agencies And Representative Firms Historic Market, 2012 2016; 11.6.2. Italy Media Buying Agencies And Representative Firms Forecast Market, 2016 2020; 11.6.3. Italy Media Buying Agencies And Representative Firms Market , 2016, By Segment; Full Media Planning And Buying Services,; Media Buying Services; Media Planning Services; Print Media Representation; Television Representation; Radio Representation; Digital Media Representation And Other Services; 11.6.4. Italy Media Buying Agencies And Representative Firms Market , Percentage Of GDP, 2012 2020; 11.6.5. Italy Per Capita Average Media Buying Agencies And Representative Firms Expenditure, 2012 2020; 11.6.6. Media Buying Agencies And Representative Firms Market Comparison With Industry Metrics; 11.6.6.1. Italy Number Of Advertising Agencies, 2012 - 2016; 11.6.6.2. Italy Average Media Buying Agencies And Representative Firms Market Revenue Per Advertising Agency 2012 - 2016; 11.7. Spain Media Buying Agencies And Representative Firms Market; 11.7.1. Spain Media Buying Agencies And Representative Firms Historic Market, 2012 2016; 11.7.2. Spain Media Buying Agencies And Representative Firms Forecast Market, 2016 2020; 11.7.3. Spain Media Buying Agencies And Representative Firms Market , 2016, By Segment; Full Media Planning And Buying Services,; Media Buying Services; Media Planning Services; Print Media Representation; Television Representation; Radio Representation; Digital Media Representation And Other Services; 11.7.4. Spain Media Buying Agencies And Representative Firms Market , Percentage Of GDP, 2012 2020; 11.7.5. Spain Per Capita Average Media Buying Agencies And Representative Firms Expenditure, 2012 2020; 11.7.6. Media Buying Agencies And Representative Firms Market Comparison With Industry Metrics; 11.7.6.1. Spain Number Of Advertising Agencies, 2012 - 2016; 11.7.6.2. Spain Average Media Buying Agencies And Representative Firms Market Revenue Per Advertising Agency 2012 - 2016;
12. Eastern Europe Media Buying Agencies And Representative Firms Market;
12.1.1. Eastern Europe Media Buying Agencies And Representative Firms Market Overview; 12.1.2. Eastern Europe Media Buying Agencies And Representative Firms Historic Market, 2012 2016; 12.1.3. Eastern Europe Media Buying Agencies And Representative Firms Forecast Market, 2016 2020; 12.1.4. Eastern Europe Media Buying Agencies And Representative Firms Market , 2016, By Segment; Full Media Planning And Buying Services,; Media Buying Services; Media Planning Services; Print Media Representation; Television Representation; Radio Representation; Digital Media Representation And Other Services; 12.2. Eastern Europe Media Buying Agencies And Representative Firms Market : Country Analysis; 12.3. Russia Media Buying Agencies And Representative Firms Market; 12.3.1. Russia Media Buying Agencies And Representative Firms Historic Market, 2012 2016; 12.3.2. Russia Media Buying Agencies And Representative Firms Forecast Market, 2016 2020; 12.3.3. Russia Media Buying Agencies And Representative Firms Market , 2016, By Segment; Full Media Planning And Buying Services,; Media Buying Services; Media Planning Services; Print Media Representation; Television Representation; Radio Representation; Digital Media Representation And Other Services; 12.3.4. Russia Media Buying Agencies And Representative Firms Market , Percentage Of GDP, 2012 2020; 12.3.5. Russia Per Capita Average Media Buying Agencies And Representative Firms Expenditure, 2012 2020; 12.3.6. Media Buying Agencies And Representative Firms Market Comparison With Industry Metrics; 12.3.6.1. Russia Number Of Advertising Agencies, 2012 - 2016; 12.3.6.2. Russia Average Media Buying Agencies And Representative Firms Market Revenue Per Advertising Agency 2012 - 2016;
13. North America Media Buying Agencies And Representative Firms Market;
13.1.1. North America Media Buying Agencies And Representative Firms Market Overview; 13.1.2. North America Media Buying Agencies And Representative Firms Historic Market, 2012 2016; 13.1.3. North America Media Buying Agencies And Representative Firms Forecast Market, 2016 2020; 13.1.4. North America Media Buying Agencies And Representative Firms Market , 2016, By Segment; Full Media Planning And Buying Services,; Media Buying Services; Media Planning Services; Print Media Representation; Television Representation; Radio Representation; Digital Media Representation And Other Services; 13.3. USA Media Buying Agencies And Representative Firms Market; 13.3.1. USA Media Buying Agencies And Representative Firms Historic Market, 2012 2016; 13.3.2. USA Media Buying Agencies And Representative Firms Forecast Market, 2016 2020; 13.3.3. USA Media Buying Agencies And Representative Firms Market , 2016, By Segment; Full Media Planning And Buying Services,; Media Buying Services; Media Planning Services; Print Media Representation; Television Representation; Radio Representation; Digital Media Representation And Other Services; 13.3.4. USA Media Buying Agencies And Representative Firms Market , Percentage Of GDP, 2012 2020; 13.3.5. USA Per Capita Average Media Buying Agencies And Representative Firms Expenditure, 2012 2020; 13.3.6. Media Buying Agencies And Representative Firms Market Comparison With Industry Metrics; 13.3.6.1. USA Number Of Advertising Agencies, 2012 - 2016; 13.3.6.2. USA Average Media Buying Agencies And Representative Firms Market Revenue Per Advertising Agency 2012 - 2016;
14. South America Media Buying Agencies And Representative Firms Market;
14.1.1. South America Media Buying Agencies And Representative Firms Market Overview; 14.1.2. South America Media Buying Agencies And Representative Firms Historic Market, 2012 2016; 14.1.3. South America Media Buying Agencies And Representative Firms Forecast Market, 2016 2020; 14.1.4. South America Media Buying Agencies And Representative Firms Market , 2016, By Segment; Full Media Planning And Buying Services,; Media Buying Services; Media Planning Services; Print Media Representation; Television Representation; Radio Representation; Digital Media Representation And Other Services; 14.2. South America Media Buying Agencies And Representative Firms Market : Country Analysis; 14.3. Brazil Media Buying Agencies And Representative Firms Market; 14.3.1. Brazil Media Buying Agencies And Representative Firms Historic Market, 2012 2016; 14.3.2. Brazil Media Buying Agencies And Representative Firms Forecast Market, 2016 2020; 14.3.3. Brazil Media Buying Agencies And Representative Firms Market , 2016, By Segment; Full Media Planning And Buying Services,; Media Buying Services; Media Planning Services; Print Media Representation; Television Representation; Radio Representation; Digital Media Representation And Other Services; 14.3.4. Brazil Media Buying Agencies And Representative Firms Market , Percentage Of GDP, 2012 2020; 14.3.5. Brazil Per Capita Average Media Buying Agencies And Representative Firms Expenditure, 2012 2020; 14.3.6. Media Buying Agencies And Representative Firms Market Comparison With Industry Metrics; 14.3.6.1. Brazil Number Of Advertising Agencies, 2012 - 2016; 14.3.6.2. Brazil Average Media Buying Agencies And Representative Firms Market Revenue Per Advertising Agency 2012 - 2016;
15. Middle East Media Buying Agencies And Representative Firms Market;
15.1.1. Middle East Media Buying Agencies And Representative Firms Market Overview; 15.1.2. Middle East Media Buying Agencies And Representative Firms Historic Market, 2012 2016; 15.1.3. Middle East Media Buying Agencies And Representative Firms Forecast Market, 2016 2020; 15.1.4. Middle East Media Buying Agencies And Representative Firms Market , 2016, By Segment; Full Media Planning And Buying Services,; Media Buying Services; Media Planning Services; Print Media Representation; Television Representation; Radio Representation; Digital Media Representation And Other Services;
16. Africa Media Buying Agencies And Representative Firms Market;
16.1.1. Africa Media Buying Agencies And Representative Firms Market Overview; 16.1.2. Africa Media Buying Agencies And Representative Firms Historic Market, 2012 2016; 16.1.3. Africa Media Buying Agencies And Representative Firms Forecast Market, 2016 2020; 16.1.4. Africa Media Buying Agencies And Representative Firms Market , 2016, By Segment; Full Media Planning And Buying Services,; Media Buying Services; Media Planning Services; Print Media Representation; Television Representation; Radio Representation;
17. Media Buying Agencies And Representative Firms Market Competitive Landscape;
17.1. Company Profiles; 17.2. Publicise Groupie; 17.2.1. Overview; 17.2.2. Products And Services; 17.2.3. Strategy; 17.2.4. Financial Performance; 17.3. Omnicom Group Inc.; 17.3.1. Overview; 17.3.2. Products And Services; 17.3.3. Strategy; 17.3.4. Financial Performance; 17.4. Interpublic Group of companies; 17.4.1. Overview; 17.4.2. Products And Services; 17.4.3. Strategy; 17.4.4. Financial Performance; 17.5. WPP; 17.5.1. Overview; 17.5.2. Products And Services; 17.5.3. Strategy; 17.5.4. Financial Performance; 17.6. Dentsu; 17.6.1. Overview; 17.6.2. Products And Services; 17.6.3. Strategy; 17.6.4. Financial Performance;
18. Key Mergers And Acquisitions In The Media Buying Agencies And Representative Firms Market;
19. Market Background Advertising, Public Relations, And Related Services Market;
19.1.1. Advertising, Public Relations, And Related Services Characteristics; 19.1.2. Advertising, Public Relations, And Related Services Market Historic Growth; 19.1.3. Advertising, Public Relations, And Related Services Market Forecast Growth; 19.1.4. Key Mergers And Acquisitions In Advertising, Public Relations, And Related Services Industry;
20. Market Background: Global Professional Services Market;
20.1.1. Professional Services Market Characteristics; 20.1.2. Professional Services Market Historic Growth; 20.1.3. Professional Services Market Forecast Growth; 20.1.4. Key Mergers And Acquisitions In Professional Services Industry;
21. Appendix;
21.1. NAICS Definitions Of Industry Covered In This Report; 21.2. Abbreviations; 21.3. Currencies; 21.4. Research Inquiries; 21.5. The Business Research Company; 21.6. Copyright And Disclaimer
Research Methodology
SECONDARY RESEARCH
Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.
PRIMARY RESEARCH
Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.
MARKET ENGINEERING
The market engineering phase involves analysing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.
EXPERT VALIDATION
The market engineered data is verified and validated by a number of experts, both in-house and external.
REPORT WRITING/ PRESENTATION
After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.